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Porsche presenta su prototipo futurista Mission R

Porsche presenta su prototipo futurista Mission R

Coincidiendo con el comienzo del IAA MOBILITY 2021 en Múnich (del 7 al 12 de septiembre), Porsche ofrecerá una visión espectacular del futuro de la automoción. El concept car Mission R combina tecnologías de vanguardia y materiales sostenibles, como elementos plásticos reforzados con fibras naturales, con la pasión por las carreras.

El vehículo de competición totalmente eléctrico presenta un diseño armonioso, con las líneas características de los deportivos de Stuttgart-Zuffenhausen y una altura extremadamente baja. Sus dos motores eléctricos de nuevo desarrollo ofrecen hasta 1.088 caballos de potencia (800 kW) en el llamado “modo de calificación”. La capacidad de la batería, en torno a 80 kWh, y el innovador sistema de recuperación de energía hacen posible que las carreras al esprint se puedan llevar a cabo sin pérdidas de potencia.

“Porsche es la marca de las personas que cumplen sus sueños. Y esto también se aplica a los deportes de motor. Experimentamos nuestra fuerza innovadora en las carreras, demostramos nuestro coraje en la búsqueda de nuevas vías de desarrollo y ofrecemos a los propietarios de automóviles auténticas prestaciones deportivas”, comenta Oliver Blume, Presidente del Consejo de Dirección de Porsche AG. “Además de nuestra participación en el Campeonato del Mundo de Fórmula E, ahora estamos dando el siguiente gran paso en la movilidad eléctrica. El concept car que hoy presentamos es nuestra visión de futuro de un coche de carreras para clientes totalmente eléctrico. El Mission R representa todo aquello que convierte a Porsche en una marca fuerte: prestaciones, diseño y sostenibilidad”.

Las carreras de clientes son muy importantes para Porsche

Desde el inicio de la Porsche Carrera Cup alemana hace 31 años, el fabricante de automóviles deportivos ha producido y entregado más de 4.400 modelos Cup en Weissach. Un total de 30 copas monomarca se celebran en todo el mundo sobre la base de estos fiables coches de competición de alto rendimiento. La última versión del 911 GT3 Cup se ha lanzado este año 2021 y se basa en el 911 de la generación 992. El Porsche Mission R es el avance del futuro de las copas monomarca con coches totalmente eléctricos.

El prototipo con tracción a las cuatro ruedas entrega casi 1.100 caballos de potencia en el “modo de calificación” y acelera de 0 a 100 km/h en menos de 2,5 segundos. Su velocidad máxima se sitúa por encima de 300 km/h. En circuito, este vehículo eléctrico logra hacer los mismos tiempos por vuelta que el Porsche 911 GT3 Cup actual. Gracias a los motores eléctricos y a las celdas de la batería de nuevo diseño, ambos equipados con un innovador sistema de refrigeración directa mediante aceite, el Porsche Mission R cuenta con una potencia constante de 680 CV (500 kW) en el “modo carrera”. Los avances técnicos han permitido eliminar la reducción de potencia de la batería debido a las condiciones térmicas.

Tecnología de 900 voltios y Porsche Turbo Charging

El motor eléctrico delantero rinde hasta 435 CV (320 kW), mientras el trasero puede alcanzar los 653 CV (480 kW). Gracias a la tecnología de 900 voltios y al sistema de carga Porsche Turbo Charging, apenas se necesita una parada de 15 minutos durante la carrera para alimentar la batería desde el 5 hasta el 80 por ciento. La potencia máxima de carga es de 340 kW. En materia de aerodinámica, el Mission R incorpora una evolución del Porsche Active Aerodynamics (PAA) con Drag Reduction System (DRS) en la sección frontal y en el alerón trasero. Su parte delantera presenta dos tomas de aire laterales con tres lamas cada una, mientras que detrás lleva un alerón regulable dividido en dos secciones.

El prototipo es innovador por el concepto de propulsión eléctrica y también por su carrocería enfocada a la sostenibilidad y la reducción de CO2. Está hecha en gran parte de plástico reforzado con fibra natural (NFRP, por sus siglas en inglés), cuyo elemento básico es la fibra de lino. Este material ecológico también se utiliza en el labio del spoiler delantero, en el difusor y en los faldones laterales. El plástico reforzado está muy presente en el interior del Mission R, por ejemplo, en los paneles de las puertas, los asientos y la parte trasera.

El diseño del habitáculo está totalmente centrado en el conductor. Una pantalla perfectamente ubicada entre los controles del volante muestra datos relevantes durante la carrera. En otro monitor situado sobre la columna de dirección se proyectan las imágenes de las cámaras de los espejos retrovisores laterales y del espejo retrovisor central. Una pantalla táctil ubicada a la derecha del asiento permite consultar, entre otros, los datos biométricos del conductor. En el prototipo se pueden incorporar más cámaras en el interior para conseguir extraordinarios planos en una retransmisión en directo.

Con el proyecto Mission R, Porsche acerca más que nunca las carreras reales y las virtuales. El puesto de conducción en el chasis monocasco del vehículo recuerda a un simulador de juegos electrónicos. La estructura de seguridad, hecha de material compuesto de fibra de carbono, combina un alto nivel de protección para el conductor con un peso reducido y un espectacular diseño. Los ingenieros y diseñadores de Porsche han denominado “exoesqueleto” a la estructura de techo de carbono recientemente desarrollada, que integra la jaula de seguridad y la sección externa del propio techo. Con 4.326 milímetros de longitud, el Porsche Mission R es ligeramente más corto que el actual 718 Cayman. También es bastante más ancho (1.990 milímetros) y tiene una altura significativamente más baja (1.190 milímetros).

El prototipo Mission E de Porsche

En el transcurso de los últimos años, con los prototipos Mission E (2015) y Mission E Cross Turismo (2018), Porsche ha sido capaz de ofrecer avances fieles a la realidad que estaba por venir. El Taycan (2019) y su derivado Taycan Cross Turismo (2021), que ya se han lanzado con éxito en los mercados mundiales, se asemejan mucho a sus concept car en términos de diseño y tecnología. En otras palabras: misión cumplida. Ahora, con el Mission R, Porsche presenta su visión sobre el futuro de la competición para clientes. El prototipo celebra hoy su estreno mundial en el IAA MOBILITY en Múnich.

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Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

Drive2Extremes: the Taycan Turbo Cross Turismo between ice and desert

In the clip “Drive2Extremes. Taycan Cross Turismo x Johnny FPV”, the CUV demonstrates its typically Porsche sportiness on unpaved roads in the desert and on ice. The precision of the drone pilot Johnny FPV transports the viewer from one world to the other in seamless motion.

A hot-air balloon glides over seemingly endless forests of pine. A sports car is drifting in the snow. Between the two, a drone slices through the air, before it swoops down dramatically and captures the car at breakneck speed. A winter landscape? The eye can scarcely apprehend how the flight manuever suddenly transitions to a desert. The music underscores the dynamic acts of cinematography and driving like a symphony of contrasts. The locations provide the extremes in this action film: snow in Finland, desert sands in the United Arab Emirates. The protagonist is the Porsche Taycan Turbo Cross Turismo.

“It’s important to fly in a unique way, to establish a trademark style.”Johnny FPV

The second hero is somewhat in the background. Johnny FPV has both feet on the frozen ground, about 60 miles north of the Arctic Circle, as he works his magic from the bird’s-eye view above. One of the best drone pilots in the world, he is wearing black video glasses and holding a controller. Gloves protect his hands from the icy air – the filmmaker’s biggest challenge today, as he films against the stunning backdrop of the Porsche Driving Area – a closed course with prepared ice tracks.

The long view: with the camera eye of his drone, Johnny FPV tracks the Porsche Taycan Turbo Cross Turismo on two identical course layouts on two continents.

Born Johnny Schaer, the three initials in his professional handle stand for “first-person view” – the camera perspective of the films that have turned his passion into a career. Thanks to instantaneous transmission speeds, the drone pilot sees the world through the eye of his camera. Later, the viewer experiences the spectacular flights with sensory directness. The 25-year-old from Chicago loves speed, cars and flying, and is known for exceptionally dexterous maneuvers. Few can match his skill in making the viewer a part of the action. He opens up new horizons, offering surprising dimensions in technical perfection. Watching him and his drone at work, one senses how the virtual and real worlds meld into one.

Two-tone: the striking red and blue foiling symbolises heat and cold. The script adds further extremes.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.
Dancing on ice: there is a spirit of adventure in every detail of the Taycan Turbo Cross Turismo. The snow mutes almost every sound coming from the tyres. A silent drift is all but unimaginable, yet possible.

The film – Drive2Extremes. Taycan Cross Turismo x Johnny FPV – is set in the Lapland town of Levi and the Liwa Oasis on the northern edge of the Rub al Khali desert. More than 3,100 miles as the crow flies and roughly 1400 degrees Fahrenheit separate the two filming locations but in both places the Taycan Turbo Cross Turismo, the first all-electric Cross Utility Vehicle (CUV) from Porsche, conquers identically set courses. The aerial precision of the drone pilot is what allows the gripping splicing of the shots between ice and desert. The film was directed by Los Angeles-based Nicholas Schrunk, who won an Emmy for the documentary Blood Road. He’s a master of the craft of accentuating emotional stories with spectacular stunts.

Teamwork: director Nicholas Schrunk, racing car driver Jukka Honkavuori, and drone pilot Johnny FPV (from left) collaborated on the video spot.

Schaer bought his first drone at the age of 15, followed days later by a second, and shortly thereafter by a third. He practiced relentlessly. He got good. And then he became a pro. “Hand-eye coordination is crucial to being a good pilot. Otherwise it’s just a mix of hard work, good ideas and talent,” he says. In Drive2Extremes, the shots are dynamic in multiple ways. The car moves forward – the drone in all directions. Schaer has developed his own style and it is one that captivates the viewer. “It’s important to fly in a unique way, to establish a trademark style. My videos bear my signature. They’re not jerky, they’re precise and they’re very fluid.”

In just seven years, he’s ascended into the upper echelons of FPV pilots. “It’s indescribable to see and feel how strongly the Taycan Turbo Cross Turismo performs on different surfaces. I knew that electric cars accelerate very quickly, but the fact that the power can be called up like that on ice and sand is something I find incredible.” For him, electric cars are the future. “I’m quite sure I’ll own one too,” says Schaer. With his film, one ‘wow’ moment follows another, punctuated by breathtakingly beautiful slow-motion sequences. The Cross Turismo and its filmmaker – two masters in two different worlds.

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Blockchain platform for trading cards – Forward31 launches start-up Fanzone

Blockchain platform for trading cards

Forward31 launches start-up Fanzone

Berlin. Porsche drives its digitization strategy forward: through its company builder Forward31, the Stuttgart-based sports car manufacturer is launching the start-up Fanzone. The young company develops and operates a platform for digital trading cards. Thus, Porsche is opening a new business area in online gaming and digital entertainment.

The Berlin-based start-up offers an online marketplace for trading cards. Sports fans can collect and exchange digital player cards over Fanzone and use them in different game variants. The special feature of this interactive offering is that the company uses blockchain technology for the platform. This enables the creation of so-called non-fungible tokens (NFTs), i.e., digital objects that cannot be copied. NFTs guarantee the rarity and identity of collectables. Thanks to verifiable ownership, fans can benefit from value increases, for example, for limited editions. Fanzone’s first partner is the German Football Association (DFB).

New marketing channels for sports institutions and managers
“The demand for classic trading cards and albums has been unbroken for decades,” says Christian Knörle, Head of Company Building at Porsche Digital. “With Fanzone, we are now digitizing this promising market. We look forward to strategically supporting Fanzone and the team with Dirk Weyel, Björn Hesse, and Claudio Weck on this journey.” The founders bring along many years of experience in gaming, sports marketing, and blockchain technology.

In addition to the offering for fans, the platform also provides new marketing channels for sports institutions and officials – as the digital collectables are to depict various sports and leagues in the future. Currently, football player cars for the German women’s and men’s national teams, the U21 youth team, and players from the German third league can be collected. Further partnerships are being planned.

“We are convinced that innovative, digital interaction platforms between sports fans and their favourite teams offer huge growth potential,” says Dirk Weyel, Chief Executive Officer of Fanzone. “That’s why we’re excited to be able to build such a platform sustainably with a strong partner like Forward31.”

Porsche’s start-up ecosystem
Porsche is consistently driving the expansion of its start-up ecosystem forward to strategically increase its innovative strength. In addition to creating start-ups through the company builder Forward31, the sports car manufacturer uses various other instruments: the company invests directly in promising young businesses through its investment unit, Porsche Ventures. With the APX accelerator programme, a joint venture between Porsche and the media company Axel Springer, Porsche focuses on further developing companies that are in an earlier start-up phase. Porsche is also a partner of the open innovation platform “Startup Autobahn”.

About Forward31
The company builder Forward31 is a business unit of Porsche Digital. The focus is on building a portfolio of promising start-ups that tap into new target groups and value chains beyond the core automotive business. Jointly with entrepreneurs, these are founded and further developed as independent companies. Further information can be found at: www.forward31.com

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Innovative by tradition: 90 years of engineering services by Porsche

90 years of engineering services by Porsche: Milestones

Innovative by tradition: 90 years of engineering services by Porsche

Weissach. Porsche has been a sports car manufacturer for more than seven decades. However, technological innovations under the Porsche name go back much further: Ferdinand Porsche founded his design office in Stuttgart on 25 April 1931 and had it entered in the commercial register. Since then, the Porsche name has been closely associated with customer development projects. Today, the tradition of engineering services is successfully continued by Porsche Engineering, a wholly owned subsidiary of Porsche AG, with innovative solutions and a high level of digitalization expertise.

Porsche has been driving technological innovations on behalf of customers for 90 years. What Ferdinand Porsche began with pioneering work such as the Volkswagen is being continued at Porsche Engineering since 2001 as a separate legal company and with a focus on technologies for the intelligent and connected vehicle of the future. “The importance of software in the vehicle and vehicle environment is growing all time,” explains Michael Steiner, Member of the Executive Board for Research and Development at Porsche AG and Chairman of the Shareholders’ Committee of Porsche Engineering. “The challenge these days is to combine detailed vehicle understanding with strong software expertise. Porsche Engineering is a pro at this and is therefore of great value to us as a strategic development partner.”

The engineers and software developers analyze global and local market trends, further develop technologies and methods, give impetus to innovative ideas and put those ideas into series production for their customers. “Thanks to getting an early start on areas such as electromobility and high-voltage systems, highly automated driving functions, networking and artificial intelligence, we are now in a position to develop solutions for the full range of mobility requirements of tomorrow,” adds Peter Schäfer, CEO of Porsche Engineering. “We have evolved from a design office into a tech company.”

Porsche Engineering has established an international development network with almost 1,500 employees at locations in Germany, the Czech Republic, Romania, Italy and China. And it’s not only the parent company which draws on this expertise. As a strategic partner, Porsche Engineering also develops new, forward-looking systems and functions for other brands of the Volkswagen Group, other automobile manufacturers, automotive suppliers and even companies outside the automotive industry.

And just like it was 90 years ago, anyone developing advanced solutions must always be one step ahead of the present. Ferdinand Porsche was a pioneer in the mechanical development of new vehicles and vehicle systems, and today Porsche Engineering combines this tradition with in-depth digital expertise. Although the possibilities are different today than they were 90 years ago, the mission remains unchanged: to develop the mobility of the future.

About Porsche Engineering
Porsche Engineering Group GmbH is an international technology partner to the automotive industry. The subsidiary of Dr. Ing. h.c. F. Porsche AG is developing the intelligent and connected vehicle of the future for its customers – including functions and software. Some 1,500 engineers and software developers are dedicated to the latest technologies, for example in the fields of highly automated driving functions, e-mobility and high-voltage systems, connectivity and artificial intelligence. They are carrying the tradition of Ferdinand Porsche’s design office, founded in 1931, into the future and developing the digital vehicle technologies of tomorrow. In doing so, they combine in-depth vehicle expertise with digital and software expertise.


90 years of engineering services by Porsche: Milestones

Company
1931: Founding of the Porsche design office
At the height of the world economic crisis, on 25 April 1931, the “Dr. Ing. h.c. F. Porsche Gesellschaft mit beschränkter Haftung, Konstruktion und Beratung für Motoren- und Fahrzeugbau” (Dr. Ing. h.c. F. Porsche Ltd., Design and Consultancy Company for Engine and Vehicle) was entered in the Stuttgart commercial register. In addition to Ferdinand Porsche, who invested 24,000 Reichsmark in seed capital in the burgeoning corporation, his son-in-law Dr. Anton Piëch and Adolf Rosenberger become managing partners with contributions of 3,000 Reichsmark each. In the 1930s, Porsche’s enterprise became one of the most important pillars of automotive technology and at the same time paved the way for German mass motorization.

1961: Ground-breaking ceremony for the Porsche testing grounds
In the 1950s, increasingly complex vehicle development led to the decision to build a dedicated test track, which was to be designed according to the wishes of the testing departments. On 16 October 1961, ground was broken for the construction of the facilities in the Weissach and Flacht districts, 25 kilometers west of Stuttgart. A circular track called “skid pad” was built to test driving behavior and lateral acceleration, as well as two circuits. Other special sections were also built, including the pothole and rough pavement sections.

From 1971: Establishment of the Weissach Development Center (EZW)
At the end of the 1960s, plans for the Porsche Development Center Weissach (EZW) began to take shape. In the autumn of 1971, the entire development department, including design, was relocated from Zuffenhausen to Weissach. From 1974 onwards, a building in the shape of a standard hexagon was constructed, which ensured perfect working and collaboration capabilities. The following years saw the successive expansion of the EZW. The Measuring Center for Environmental Technology (MZU) was equipped with six exhaust gas test benches in 1982. Construction of the test building for engines (PMA) began in 1983. In May 1986, Porsche opened what was then the world’s most modern wind tunnel. The third construction phase was completed on 29 September 1986 with an extensive crash facility. The new facility offered modern testing capabilities with weather-independent test conditions and could be flexibly adapted to new testing techniques.

1996: Founding of Porsche Engineering Services GmbH (PES)
In October 1996, Porsche Engineering Services GmbH was founded as a separate legal company for Porsche’s well-established engineering activities for external customers. Since then, the Bietigheim-Bissingen location has been an important center for Porsche Engineering’s project teams.

2001: Founding of the Porsche Engineering Group GmbH (PEG)
In 2001, Porsche Engineering Group GmbH (PEG) was founded as the central holding company for engineering services by Porsche. The Weissach-based wholly owned subsidiary of Porsche AG coordinates worldwide development projects. Thanks to the networking of Porsche Engineering locations in Germany and abroad, Porsche Engineering engineers are able to develop solutions for a wide range of requirements.

2001: Porsche Engineering Prague location
Porsche Engineering took its first step on the road to international expansion in 2001 with the opening of the company location in Prague. Specializing in complex technical calculations and simulations, Porsche Engineering Services, s.r.o., with its focus on electromobility, connectivity systems, advanced driver assistance systems and vehicle structures, is now a key component of Porsche Engineering’s international engineering capacity.

2012: Acquisition of the Nardò Technical Center
With the Nardò Technical Center in Apulia in southern Italy, Porsche acquired one of the world’s best-known automotive testing grounds in 2012. Since then, the testing facility has been operated by Porsche Engineering. The 700-hectare grounds feature more than 20 test tracks, including a 6.2-kilometer handling track, a 12.6-kilometer circuit, dynamics surfaces, acoustics and off-road tracks, and numerous workshops. Porsche Engineering also offers on-site engineering services.

2014: Subsidiary in China
Engineering services for Chinese customers have a long history at Porsche. Projects have been carried out for more than 20 years. In 2014, Porsche Engineering founded a subsidiary in Shanghai. Since then, the location has been the interface to local companies, but also a strategic partner for Porsche developments for the Chinese market. It specializes in chassis, electronic components and systems, test automation, rapid charging and technology scouting.

2016: Founding of Porsche Engineering Romania
Porsche Engineering expanded its in-house expertise in the field of digitalization in 2016 by establishing Porsche Engineering Romania. The Cluj-Napoca location specializes in software and function development, with close links to the other Porsche Engineering units. Laboratories for software and hardware are available for testing.

2018: Ostrava location in the Czech Republic
Since 2018, an office in Ostrava in the Czech Republic has strengthened Porsche Engineering’s expertise in the field of software development.

Developments “Made by Porsche”
1931: Porsche Type 7 for Wanderer
The design office received its first official order from the automobile manufacturer Wanderer in the spring of 1931. In an extremely short development time, Porsche designed a six-cylinder engine with an initial displacement of 1.5 liters and the corresponding chassis with a swing axle. Built as the Wanderer W21 and W22, the model, known internally as the Type 7, was distinguished by its innovative light-alloy engine.
The Porsche torsion bar suspension, used for the first time in automobile construction, would prove a trend-setting development in chassis technology.

1933: Porsche Type 22 Auto Union race car
In the spring of 1933, Ferdinand Porsche was commissioned by Auto Union to develop a 16-cylinder race car. The first test drives with the Auto Union race car took place in November 1933, and during its first season in 1934 it set three world records and won several hillclimb races as well as three international Grand Prixs.

1934: Porsche Type 60
The impetus for the design of the now world-renowned Volkswagen “Beetle” came in 1934, when the Reich Association of the German Automobile Industry commissioned Ferdinand Porsche to design and build a German Volkswagen or “People’s Car.” In 1936, the Reich government decided to build its own factory for the Volkswagen, which Ferdinand Porsche was also commissioned to plan.

1938: Porsche Type 64
In 1938, the Porsche design office received an order from Volkswagen to develop a racing car based on the Porsche Type 60, which was to compete in a planned long-distance race from Berlin to Rome. Under the internal designation Type 64, Porsche engineers developed three racing coupés by the spring of 1939. With a streamlined aluminum body, covered wheel arches and a modified Volkswagen boxer engine, the car, which weighed around 600 kilograms, reached over 140 kilometers per hour.

1947: Porsche Type 360 for Cisitalia
The first large order of the post-war period came from the Italian company Cisitalia. The result, the Type 360 race car completed in 1947, featured a state-of-the-art chassis with double longitudinal control arms at the front and a double-joint swing axle at the rear, as well as an all-wheel drive.

1952: Porsche Type 542 for Studebaker
Between 1952 and 1954, Porsche developed a four-door sedan with a self-supporting body in a modern pontoon design for the US car manufacturer Studebaker. Porsche engineers designed a six-cylinder, three-liter engine and an output of 78 kW (106 hp), which they tested in both air-cooled and water-cooled variants.

1973: Long-term car research project
The long-life car research project (FLA) commissioned by the German Federal Ministry for Research and Technology (BMFT), was developed as an automobile concept adapted to the changed environmental conditions. Porsche developed the concept car, internally known as Type 1989, with the aim of maximizing resource conservation. It was designed for a useful life of twenty years and a mileage of at least 300,000 kilometers. The basic idea included not only a targeted selection of materials but also the deliberate reduction of wear and tear on technical components.

1981: Collaboration with Linde
As a follow-up to its commissioning of planetary and chain drives, in 1981 warehouse technology specialist Linde Material Handling entrusted Porsche with the overall design of a new generation of forklifts. In addition to the functional design of the vehicle, the engineers paid particular attention to the development of a new driver’s seat concept based on ergonomics research.

1983: TAG Turbo Formula 1 engine
Thanks to financial support from Saudi Arabian businessman Mansour Ojjeh, the British racing team McLaren was able to commission the development of a Formula 1 turbo engine in Weissach. The engine, which could produce up to 1000 hp, made its debut in the 1983 season, was virtually unbeatable between 1984 and 1986 and helped McLaren win three drivers’ and two constructors’ world championship titles.

1990: Mercedes-Benz 500 E
In 1990, the engineers from Porsche created a particularly powerful version of the Mercedes W124 for Mercedes-Benz, equipped with a 5-liter V8 four-valve engine. Porsche was responsible for the entire project up to small-series production at Porsche in Stuttgart-Zuffenhausen.

1993: Audi Avant RS2
Audi and Porsche jointly developed a high-performance sports station wagon, which was presented in autumn 1993 under the name Audi Avant RS2. The 232 kW (315 hp) RS2 variant was built in Weissach using numerous components from the Porsche range.

1994: Opel Zafira
When the Rüsselsheim-based car manufacturer Opel wanted to enter the growing market for compact MPVs, it commissioned Porsche to develop the Zafira based on the Astra model in 1994. Porsche engineers designed the body-in-white, adapted the powertrain, suspension and electrics, and took over prototype construction, vehicle testing and production planning.

2002: Racing luge for Georg Hackl
Porsche Engineering developed a competition sled for luger Georg Hackl in which he could change the damping while driving and thus achieve a higher cornering speed. The result: a Silver medal for “Hackl Schorsch” at the 2002 Winter Olympics in Salt Lake City (USA).

2007: Cayago Seabob
The Seabob from the manufacturer Cayago is designed for battery-powered fun on the water’s surface and in the depths below. In 2007, Porsche Engineering engineers developed three electronic components for the water sports device: the battery manager, the motor control unit and the control panel with graphic display.

Since 2014: High-voltage technology for electric vehicles
For high-performance electric vehicles, Porsche Engineering develops drive systems and other solutions based on innovative 800-volt technology. In doing so, Porsche Engineering is building on a wide range of experience gained with the Porsche 919 Hybrid, for example. Porsche Engineering developed the complete energy storage system for the LMP1 prototype – from the mechanical structure to the complete system control and testing. The battery system of the 919 Hybrid paved the way for the introduction of the trend-setting 800-volt architecture in the Porsche Taycan, which today helps the electric vehicle to achieve its outstanding driving performance.

2016: Scania S-series and R-series
Porsche Engineering developed a completely new generation of cabins, including the necessary production processes, for the new model series of heavy commercial vehicles from Swedish manufacturer Scania, which was unveiled in 2016. With their expertise in the development of decidedly stiff and light body structures, the Porsche engineers developed a particularly crash-proof cabin bodyshell utilizing steels of various strength levels.

2019: Cayenne Coupé
In 2019, Porsche unveiled the Coupé variant of the successful Cayenne series, for which Porsche Engineering acted as general contractor for the overall vehicle development. The project included control of the complete process as well as development of the individual assemblies, validation of the technical properties and support during the run-up to production. In the implementation, Porsche Engineering primarily used simulation and virtual development tools instead of time-consuming and cost-intensive tests of real components and vehicles.

Since 2019: Virtual ADAS development methodology
Porsche Engineering has created a simulation environment in which functions of Advanced Driver Assistance Systems (ADAS) can be trained and tested virtually. Among other tools, programmers use game engines for this purpose. Game engines are software tools that are actually intended for graphical and physical simulation in computer games, but are also suitable for ADAS development due to their realistic reproduction of driving conditions. Within a very short time, the software experts can run through complex traffic scenarios, change parameters such as sunlight, weather conditions or the behavior of other road users at the push of a button, and also cover borderline situations that could not be recreated with real tests on the road, or only at a high risk.

2020: MAY sunshades
Due to their large contact surfaces, sunshades are subject to strong forces even at low wind strengths. In order to ensure the stability of the individual components and the overall construction, the MAY sunshades were subjected to load testing under extreme conditions in Porsche’s wind tunnel.

2021: The intelligent and connected vehicle of the future
The vehicle of the future has a perceptive ability, processes the impressions, learns and thus adapts increasingly well to requirements. It forwards information to the back end, where all fleet data is validated and optimized in the cloud. It then receives new software packages with improved and enhanced features “over the air”. As the overall vehicle developer, Porsche Engineering is implementing the new functions in their entirety, including software, hardware and the necessary networking. In its international network of locations, Porsche Engineering brings together in-depth software expertise, comprehensive know-how in the field of driver assistance systems and artificial intelligence, as well as cloud connectivity.

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Porsche 911 GT3 with Motorsport expertise

Porsche 911 GT3 with Motorsport expertise

Stuttgart. Porsche takes the new 911 GT3 off the leash. The seventh edition of this high-performance sports car was also developed in close collaboration with Porsche Motorsport. It transfers pure racing technology into a production model even more consistently than ever before: the double wishbone front axle layout and sophisticated aerodynamics with swan neck rear wing and striking diffuser originate from the successful GT race car 911 RSR and the 375 kW (510 PS) four-litre six-cylinder boxer engine is based on the drivetrain of the 911 GT3 R, tried and tested in endurance racing. The acoustically impressive, high-revving engine is also used practically unchanged in the new 911 GT3 Cup. The result is a brilliant driving machine: efficient and emotional, precise and high-performance – perfect for the circuit and superb for everyday use.

Porsche 911 GT3 with Motorsport expertise

Porsche 911 GT3 with Motorsport expertise

The distinctive strength of the 911 GT3 lies in the sum of its characteristics. With a top speed of 320 km/h (318 km/h with PDK) it is even faster than the previous 911 GT3 RS. It accelerates from zero to 100 km/h in 3.4 seconds. Porsche also offers the new model with a six-speed manual transmission for a particularly puristic driving experience. The sophisticated aerodynamics benefit from the experiences gained from motor racing and generate significantly more downforce without noticeably affecting the drag coefficient. In the performance position, the manually set wing and diffuser elements significantly increase the aerodynamic pressure for high cornering speeds.

This is, however, reserved strictly for outings on the circuit, as it is there that the 911 GT3 can play all its trump cards. During final testing, it lapped the Nuerburgring-Nordschleife, traditionally the ultimate proving ground for all sports cars developed by Porsche, over 17 seconds quicker than its predecessor. Development driver Lars Kern took just 6:59.927 minutes for a full 20.8-kilometre lap.

Holger Maske Juli 2020

The shorter 20.6-kilometre track, which had previously served as a benchmark, was completed by the 911 GT3 in 6:55.2 minutes. Running on the optionally available Michelin Pilot Sport Cup 2 R tyres, the new model consistently delivered its performance over several laps in the expert hands of Porsche brand ambassador Jörg Bergmeister. For Bergmeister, it is “by far the best production car” that the experienced professional driver has ever driven in the “Green Hell”.

Holger Maske Juli 2020

Despite a wider body, larger wheels and additional technical features, the weight of the new GT3 is on a par with its predecessor. With manual gearbox it weighs 1.418 kilograms, with PDK 1.435 kilograms. The front bonnet made of carbon fibre-reinforced plastic (CFRP), lightweight glass windows, optimised brake discs and forged light-alloy wheels ensure weight discipline, as does the cover for the rear seat compartment. The lightweight sports exhaust system reduces the weight by no less than ten kilograms. With infinitely electrically adjustable exhaust flaps, it harmonises a highly emotional sound experience with the Euro 6d ISC FCM (EU6 AP) emissions standard. The combined consumption of the 911 GT3 is 13.3 litres/100 km (PDK 12.4).

Its racing genes are expressed in practically all the details of the new 911 GT3. The cockpit is in line with the current model generation. A new feature is the track screen: at the touch of a button, it reduces the digital displays to the left and right of the central rev counter, which reaches up to 10,000 revs, to information such as tyre pressure indicator, oil pressure, oil temperature, fuel tank level and water temperature, which are essential when driving on the circuit. It also includes a visual shift assistant with coloured bars to the left and right of the rev counter and a shift light derived from Motorsport.

Especially for the Porsche GT models, customers are increasingly requesting customised equipment. For this reason, the Porsche Exclusive Manufaktur range is also available for the new 911 GT3 and is supplemented by GT 3-specific options such as a lightweight roof made of exposed carbon fibre. Other highlights include exterior mirror tops made of carbon, darkened LED matrix main headlights and matching Exclusive design rear lights with an arc of light with no red components. Guards Red or Shark Blue painted wheel rims enhance the black alloy wheels. In the interior, equipment details such as the dials for the rev counter and Sport Chrono stopwatch, seatbelts and trim strips set elegant accents in the body colour or other desired colour.


As exclusive as the 911 GT3 itself is the individual chronograph that Porsche Design offers exclusively to customers of the high-performance sports car. Like its motorised role model, it boasts a dynamic design, consistent performance and high-quality workmanship. Its housing reflects its Motorsport genes. Just like the connecting rods of the GT3 engine, it consists of robust, lightweight titanium. The timepiece is powered by an individual winding rotor reminiscent of the wheels of the 911 GT3. The coloured ring of the dial can be customised in the paint colours of the 911 GT3.

Holger Maske Juli 2020

Porsche is offering the new 911 GT3 with a starting price of 152,416 euros including VAT and country-specific equipment*. Delivery is set for May 2021.
*The equipment options and price may change for the change in the model year.

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Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

As part of its communications approach for the current Panamera models, Porsche is working together with one of the most famous faces in the fashion scene.

This is none other than the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, who is launching a video series on social media together with the sports car manufacturer. The series of videos focuses on Rousteing’s exceptional personal story.

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Video series with the central theme “Drive Defined”

The short videos will be published on Porsche’s social media channels and Olivier Rousteing’s Instagram channel between the middle of March and the end of April. The central theme is entitled “Drive Defined” and relates to Rousteing’s powerful inner driving force. Many similarities between the fashion designer and the sports car brand also become clear here: Rousteing is renowned for repeatedly pushing boundaries. In this way, he has successfully guided the tradition-rich company Balmain into the young pop world in recent years and turned it into one of the most important Paris fashion houses.

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

“Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury,” says Jelena Batic who is responsible for the cooperation at Porsche. “Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups.”

Fascination for Porsche since childhood

“I have a role in my world, to push the boundaries and to establish aesthetics, and a new world, the world that I want to live in,” says Olivier Rousteing, Creative Director at Balmain. “All of this fits perfectly with Porsche – a brand that has fascinated me since my childhood, and that stands for design and tradition combined with innovative strength.”

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Olivier Rousteing was born in 1985 in a confidential birth and was later adopted from an orphanage. He grew up in Bordeaux, and then attended the fashion school École supérieure des arts et techniques de la mode (ESMOD) in Paris. In 2011, he started work as Creative Director at Balmain at the age of just 25 – the youngest person to take on this role at a Paris fashion house since Yves Saint Laurent.

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

Porsche collaborates with Balmain’s Creative Director Olivier Rousteing

The video series about the Porsche Panamera is a first step in the collaboration between Olivier Rousteing and Porsche. Further joint activities are being planned.

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Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

Stuttgart/La Chaux-de-Fonds. Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” says . “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

Two histories – one passion
For over half a century, the stories of the two companies have intersected. Similarities of heritage can be traced all the way back to the entrepreneurs of Porsche and TAG Heuer. Edouard Heuer and Ferdinand Porsche were pioneers whose visions changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche constructed a new electric wheel hub motor. Both these accomplishments earned medals at World Fairs held in Paris 11 years apart. Heuer was honoured in 1889, the first Lohner-Porsche Electromobile with this innovation was presented at the Expo in Paris in 1900.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

The true cornerstones of today’s partnership, however, are descendants of the brands’ founders. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the name of Porsche would be inextricably linked with race track success all around the world – including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful sportscar engine at this time ‘Carrera’.
Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action. Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its 911 model.

Steve McQueen and the Heuer logo
Just as the Porsche 911 had done for automobiles, the Heuer Monaco broke with the familiar design codes of traditional watchmaking. Its innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to the renowned sportscar manufacturer with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: “Live Fast, Die Young”, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the paddock was wearing Heuer watches by the end of the 1969 season!” It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

TAG-Turbo Engine – made by Porsche for the McLaren team
With its sale to the TAG Group, Heuer became TAG Heuer in the mid-1980s. At this time, the Porsche and TAG Heuer jointly developed and produced the TAG Turbo Engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986. In 1999, the relationship between Porsche and TAG Heuer grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration.

New sports partnerships
In its second year, the TAG Heuer Porsche Formula E Team will now fight for the World Championship. Behind the wheel of Porsche’s all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein. Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup. In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. In addition, the watch brand is stepping in as global partner in Porsche’s ‘classic’ events and rallies.

Moreover, both brands share their strong passion for tennis and golf. The main tennis event is the Porsche Tennis Grand Prix in Stuttgart. This was launched in 1978, and the sports car manufacturer has been the organizer since 2002. TAG Heuer will accompany the event, which has repeatedly been named the most popular tournament in its category, as an official partner for watches and chronographs. In golf, Porsche has been the title sponsor of the Porsche European Open, one of the most traditional tournaments on the European Tour, since 2015. This year, TAG Heuer will be present as a partner for the first time here.

Finally, the brands are committed to creating unforgettable moments together in the future through the various Porsche Experiences.

The TAG Heuer Carrera Porsche Chronograph

Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

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Porsche amplía la gama Taycan

Porsche amplía la gama Taycan

Porsche amplía la gama Taycan

Con el nuevo Taycan, Porsche lanza la cuarta variante de su primera berlina deportiva cien por cien eléctrica. El recién llegado se une a los Taycan Turbo S, Taycan Turbo y Taycan 4S. Dispone de tracción trasera y se puede elegir entre baterías de dos tamaños.

Con la Performance de serie, el nuevo modelo dispone de hasta 408 caballos (300 kW) en el modo overboost y con el Launch Control activado. Esa potencia se aumenta hasta los 476 CV (350 kW) con la batería opcional Performance Plus. La potencia nominal es de 326 CV (240 kW) y 380 CV (280 kW), respectivamente.

El nuevo Taycan con tracción trasera, que se convierte en el modelo de acceso a la gama, llegará a los concesionarios a mediados de marzo de 2021. Su precio final en España es de 85.710 euros.

El miembro más joven de la familia Taycan incluye desde el principio los nuevos elementos introducidos en las otras versiones con las mejoras realizadas para 2021. Una de ellas es la función Plug & Charge, que permite una carga cómoda y hacer los pagos sin necesidad de utilizar una app o tarjetas de autentificación. En el momento en que se enchufa el cable, el Taycan establece una comunicación encriptada con la estación de carga compatible con Plug & Charge. En ese instante se inicia el proceso automáticamente. Los pagos también se realizan de forma automática.

Porsche amplía la gama Taycan

Porsche amplía la gama Taycan

Nueva variante de acceso a la gama Taycan.

Igual que en las otras versiones, el equipamiento opcional incluye el head-up display en color y un cargador de a bordo con capacidad de hasta 22 kW. Con las Funciones bajo Demanda (FoD por sus siglas en inglés), los conductores del Taycan pueden comprar cuando quieran diferentes elementos o asistentes de seguridad. Si lo prefieren, también pueden adquirirlos simplemente por un periodo de tiempo determinado. Una vez que se entregan estas nuevas adquisiciones, funcionan igual que el resto de las que lleva el vehículo en su configuración original. La activación online significa que no es necesario ir al taller. Actualmente, esto se puede hacer con el gestor inteligente de autonomía Porsche Intelligent Range Manager (PIRM), con la dirección Power Steering Plus, con el asistente activo de mantenimiento de carril Active Lane Keeping Assist y con la función Porsche InnoDrive.

Dos baterías a elegir

De serie, el Taycan lleva la batería Performance de una capa, que tiene una capacidad bruta de 79,2 kWh. La batería Performance Plus de dos capas está disponible en opción. Su capacidad bruta es de 93,4 kWh. La autonomía, según el ciclo de homologación WLTP, es de hasta 431 o 484 kilómetros, respectivamente.

El nuevo Taycan permite elegir entre dos tamaños de batería.

El Taycan acelera de 0 a 100 km/h en 5,4 segundos, independientemente de la batería empleada. Su velocidad máxima es de 230 km/h en ambas configuraciones, mientras que la capacidad de carga máxima es de hasta 225 kW (batería Performance) o de hasta 270 kW (batería Performance Plus). Eso se traduce en que las dos pueden cargarse desde el 5 al 80% en 22 minutos y medio. Además, una carga para recorrer 100 kilómetros adicionales se hace en solo cinco minutos.

Innovador motor eléctrico y rendimiento muy dinámico

El nuevo modelo de acceso a la gama Taycan también destaca por su impresionante aceleración, la tracción típica de un deportivo y su excepcional capacidad para disponer de potencia suficiente de manera continuada. El motor síncrono de imanes permanentes situado en el eje trasero tiene una longitud de 130 milímetros, es decir, la misma que el del Taycan 4S. El inversor con modulación de pulso del eje posterior funciona con una intensidad de corriente máxima de 600 amperios.

Además del motor síncrono de imanes permanentes situado en el eje trasero, el grupo propulsor incluye una transmisión de dos velocidades. Como en sus hermanos de gama, el Taycan destaca por una gestión de carga inteligente y una excelente aerodinámica. Con un coeficiente de resistencia Cx a partir de 0,22, esta aerodinámica contribuye de forma significativa a lograr un bajo consumo de energía y, gracias a ello, una amplia autonomía. La capacidad de recuperación máxima de energía es de 265 kW.

Diseño exterior limpio, con el ADN Porsche

Con su diseño limpio, el Taycan señala el comienzo de una nueva era y, al mismo tiempo, mantiene el inconfundible ADN Porsche. El frontal del deportivo eléctrico tiene una apariencia ancha y baja, en la que destaca el contorno de las aletas. La forma de su silueta está dibujada por una línea de techo deportiva que va descendiendo hacia la parte trasera, y las esculpidas secciones laterales son también una característica destacada. La elegante zona del habitáculo, las líneas depuradas de los pilares C y los pronunciados hombros de sus aletas posteriores dan como resultado una parte trasera muy acentuada, algo típico de la marca. Todo ello se complementa con elementos innovadores como las letras del logotipo Porsche con aspecto de vidrio en la banda de luces trasera.

Detalles del nuevo Taycan

Algunos de los detalles que distinguen al Taycan de sus hermanos de gama son las llantas Taycan Aero de 19 pulgadas optimizadas aerodinámicamente y las pinzas de freno en negro anodizado. El faldón delantero, los estribos laterales y el difusor trasero en negro son los mismos que los del Taycan 4S. Los faros LED vienen de serie.

Interior de diseño único

El habitáculo del Taycan dio paso a una nueva era en 2019, con su estructura limpia y una arquitectura novedosa. El cuadro de instrumentos curvado e independiente es el punto más alto del salpicadero. Además, hay otra pantalla central de 10,9 pulgadas para el sistema de infoentretenimiento y una tercera opcional para el acompañante.

El interior del nuevo Taycan

El Taycan ofrece de serie el interior parcial en cuero, así como confortables asientos delanteros con ocho posibilidades de reglaje eléctrico. El coche incluye dos maleteros: uno delante, de 84 litros de capacidad, y otro posterior de 407 litros. El Taycan también es el primer modelo de Porsche que se puede adquirir con un interior sin cuero, realizado con innovadores materiales reciclados que subrayan el concepto de sostenibilidad de este deportivo.

Sistemas de chasis interconectados en red

Porsche utiliza un sistema centralizado de control en red para el chasis del Taycan. El Porsche 4D Chassis Control analiza y sincroniza todos los sistemas de chasis en tiempo real. Tanto la suspensión de serie del Taycan con muelles de acero como la neumática adaptativa opcional con tecnología de tres cámaras se complementan con el sistema de control electrónico de los amortiguadores PASM (Porsche Active Suspension Management).

La suspensión neumática adaptativa también está equipada con una función inteligente de elevación (Smartlift). Esta permite que el Taycan se pueda programar para que suba la altura de la carrocería automáticamente en ciertos lugares de paso frecuente como, por ejemplo, badenes o entradas de garaje. La función Smartlift también puede intervenir de forma activa en la altura del vehículo cuando circula por autopista, de tal forma que se ajusta para alcanzar el mejor compromiso entre eficiencia y confort.

El Taycan está equipado de serie con unas pinzas de freno monobloque de aluminio fijas, con seis pistones en el eje delantero y cuatro en el trasero. Los discos, ventilados internamente, tienen 360 milímetros de diámetro delante y 358 mm en la parte posterior. El acabado de las pinzas es en negro anodizado. Otra opción es el sistema de frenos de alto rendimiento Porsche Surface Coated Brake (PSCB). Sus discos tienen un diámetro de 410 milímetros delante y 365 mm detrás.

Éxito en el primer año para el Taycan

Porsche ha tenido un gran éxito en su llegada a la era cien por cien eléctrica, con unas ventas que superan las 20.000 unidades en todo el mundo en 2020. El deportivo eléctrico ha recibido ya unos 50 premios internacionales, la mayoría de ellos en algunos de los mercados más importantes para la marca, como España, Alemania, Estados Unidos, Reino Unido, Portugal y China. El nuevo Taycan de tracción trasera también ha logrado el Guinness World Record™ para el derrapaje continuado más largo de un coche eléctrico, al recorrer 42,171 kilómetros completamente cruzado.

En España y Portugal, a pesar de ser un ejercicio difícil y condicionado por la crisis del coronavirus, Porsche ha vendido más de 400 Taycan en 2020, una cifra que está muy por encima de lo habitual en este segmento del mercado.

“Desde el primer momento tuvimos unas expectativas muy altas con el Taycan; de hecho, cuando hicimos nuestras previsiones iniciales de ventas algunos pensaban que eran imposibles de cumplir”, comenta Tomás Villén, Director General de Porsche Ibérica. “Sin embargo, en un año tan atípico y complejo como ha sido este que acaba de terminar, nuestro primer modelo cien por cien eléctrico ha tenido una acogida excepcional. Ahora, la llegada de esta nueva versión de entrada a la gama dará un impulso aún mayor a las ventas, pues muchos potenciales clientes van a poder plantearse la opción de un Taycan de renting pagando una cuota de poco más de 1.000 euros mensuales, una cantidad muy competitiva teniendo en cuenta la tecnología, calidad y exclusividad que aporta este modelo”

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“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

Stuttgart, Germany. Under the title “Porsche Unseen”, Porsche is for the first time publishing design studies from 2005 to 2019 which have until now been kept under lock and key. The sports car manufacturer is showing spectacular visions of 15 different cars. The early studies cover the segments “Spin-offs“, “Little rebels“, “Hyper cars“ and “What’s next?”. In this way, Porsche is offering an exclusive insight into its design process – from the very first drawing to the finished model ready for series production.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

“People all over the world love the timeless and innovative design of our sports cars,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “Visionary concept studies are the foundation of this success: they provide the pool of ideas for the Porsche design of tomorrow, and combine our strong tradition with trailblazing future technologies.”

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The previously unpublished design studies are being presented exclusively by the Porsche Newsroom in a series of articles. The 911:Magazine web TV format has also dedicated an episode to selected studies and examines the connection between the studies and the current production models together with Porsche Chief Designer Michael Mauer. For fans of the brand, the book entitled “Porsche Unseen” is released today by the Delius Klasing publishing house. Interested readers are given a detailed look behind the scenes of Style Porsche. A selection of studies will also be on display later for fans to admire live: the Porsche Museum will be integrating the models in the exhibition in 2021.


The design process: from the first drawing to the drivable prototype
The design process starts with a sketch. This is visualised in the next step as a 3D model. As soon as an idea is to be developed further, small models are produced in a scale of 1:3, then followed by hard models in the scale 1:1. “The virtual world is the first step, but you especially have to experience the unusual models in reality in order to understand whether a car has small, large or surprising proportions,” says Michael Mauer, Vice President Style Porsche. In contrast to the development of a production model where several models are always developed with different styling formats, the vision projects, on the other hand, concentrate on a single vision model which serves as a protagonist for the central idea.


“Porsche intentionally has just a single design studio – located in the direct proximity of development,” says Michael Mauer. “Weissach is our epicentre. Instead of opening advanced design studios in the distant metropolises of North America and Asia, our designers come from all over the world to Porsche in Weissach in order to create the latest production sports cars and automotive visions at the heart of the brand. More than 120 designers, experts for interior, exterior, colours and materials, model builders, modellers and study engineers work in the Porsche Design Studio.

“Porsche Unseen” provides a glimpse of unreleased concept cars

“Porsche Unseen” provides a glimpse of unreleased concept cars

The design studies: on a journey of the mind into the future of mobility
“When it comes to the visions we develop, it is not about bringing every car onto the road. Instead, it is more a question of establishing creative space and a relationship with the future,” says Michael Mauer when describing the design process and adds: “There are two possibilities for continuing to develop as a brand: either you improve your products from the present, that is to say step-by-step. However, it is difficult to be really innovative in this process. Or you give free rein to your creativity. The idea is to let your thoughts jump to the day after tomorrow, and to then move back from there to tomorrow.”

Based on this idea, Porsche develops the product and brand identity which characterises and secures the appearance of all models in the long term. The design language for future models develops from the long-term vision. In this process, the higher-level goal is to combine the Porsche design DNA with state-of-the-art vehicle engineering. On the one hand, this secures the innovative capability of future Porsche models and, on the other, also provides an evolutionary reference to the rich history of Porsche. A closer look at some examples:

The Porsche 919 Street (2017; 1:1 clay model) was developed on the basis of the technology used in the Porsche 919 Hybrid, promising to make the exhilarating driving experience of the LMP1 race car available to amateur drivers. Under the outer shell are the carbon monocoque and powerful 900 PS hybrid racing drivetrain that helped the Porsche 919 to achieve numerous victories at Le Mans. The dimensions and wheelbase were also the same as on the race car.

With its spartan, puristic cockpit, the characteristic radiator grilles over the mid engine, red graphic elements and the suggested fins at the rear, the compact Porsche Vision Spyder (2019; 1:1 hard model) clearly calls to mind the Porsche 550-1500 RS Spyder from 1954. At the same time, the study was intended to further develop the design identity of Porsche and provide a pool of ideas for future details – for example, the ultra-modern roll bar.


The Porsche vision “Renndienst” (2018; 1:1 hard model) is the free interpretation of a family-friendly space concept for up to six persons. The design team designed a futuristic “space shuttle“ with exciting proportions. The study shows how the Porsche design DNA with its characteristic surface modelling can be transferred to an unknown vehicle segment for the brand. In the interior, passengers find a comfortable and modular travel cabin. The driver sits in a central driver’s seat. The all-electric drive technology is located in the underbody. As a result, passengers can enjoy an unexpectedly generous space and travel experience combined with Porsche-like flair.

The book “Porsche Unseen” is now available from retailers with the ISBN number 978-3-667-11980-3. The design studies are presented in detail over 328 pages with impressive photos from Stefan Bogner and informative text by Jan Karl Baedeker. It is published by Delius Klasing Verlag and is also available in the Porsche Museum shop.

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El Porsche Taycan ya circula por Barcelona

El Porsche Taycan ya circula por Barcelona

El Porsche Taycan ya circula por Barcelona

El primer deportivo cien por cien eléctrico de la marca se deja ver por las calles de la ciudad

El Porsche Taycan ya circula por Barcelona

El Porsche Taycan ya circula por Barcelona

Cada vez es más habitual cruzarse con los primeros coches llamados a liderar una nueva era en la movilidad: la era eléctrica. El Taycan es el primer deportivo de Porsche completamente eléctrico y Centro Porsche Barcelona ya dispone de varias unidades. Su diseño llama la atención allí donde va y Centro Porsche Barcelona está sorteando en sus redes sociales una experiencia de conducción entre aquellos que consigan ver el Taycan que estos días circula por la ciudad con el Hashtag #GetTheTaycan en sus laterales y compartan su foto en Instagram.

Este modelo culmina una transformación que empezó con la llegada de los híbridos y que ha dado un nuevo paso adelante con el Taycan. Supone un antes y un después para Porsche, que ha visto como muchos de los compradores de este modelo nunca antes habían tenido un modelo de la marca y han decidido adentrarse en la era eléctrica al volante de este modelo tan especial.

El Porsche Taycan ya circula por Barcelona

El Porsche Taycan ya circula por Barcelona

Cada vez son más los Taycan que circulan en Barcelona, pero estos días hay uno muy particular, con el hashtag #GetTheTaycan en sus laterales, que tiene premio. Aquellos que logren verlo, le hagan una foto y la compartan en Instagram con el hashtag #GetTheTaycan, etiquetando a @porschebarcelona, entrarán en el sorteo de una experiencia de conducción. Además, solo por participar, los 25 primeros en compartir su foto, ganan una Power Bank del Taycan.

El Porsche Taycan ya circula por Barcelona

El Porsche Taycan ya circula por Barcelona

Sobre Centro Porsche Barcelona:
En el año 2007, Centro Porsche Barcelona abrió las puertas de uno de los concesionarios más grandes y modernos de Europa. Durante este tiempo, ha sido ‘Concesionario del Año’ en 2007, 2008, 2009, 2010 y 2011, galardón anual que se entrega tras una encuesta entre los clientes de la marca. Las instalaciones cuentan con una superficie total de más de 9000 m2, divididos en exposición de vehículos nuevos y de re-estreno y servicio de mecánica y carrocería para el mantenimiento integral de automóviles Porsche. Además, fue el primer Centro Porsche de España ‘Porsche Classic Partner’, ofreciendo asistencia a aquellos vehículos cuya producción en serie haya concluido ya, por regla general, hace al menos diez años.