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IWC SCHAFFHAUSEN DISEÑA LOS CRONÓGRAFOS INSPIRATION4 EN APOYO DE LA PRIMERA MISIÓN CIVIL A ÓRBITA DE LA HISTORIA

IWC SCHAFFHAUSEN DISEÑA LOS CRONÓGRAFOS INSPIRATION4 EN APOYO DE LA PRIMERA MISIÓN CIVIL A ÓRBITA DE LA HISTORIA

Cuatro exclusivos relojes de aviador de la Manufactura, en representación de los cuatro valores de la misión —Liderazgo, Esperanza, Generosidad y Prosperidad— viajarán al espacio
antes de ser subastados en apoyo al St. Jude Children’s Research Hospital®

Schaffhausen, 26 de agosto de 2021 – IWC Schaffhausen ha diseñado y donado varios relojes de aviador cronógrafos de exclusivo tema espacial en apoyo de Inspiration4, la primera misión civil a órbita de la historia, en representación de los cuatro valores que la impulsan: Liderazgo, Esperanza, Generosidad y Prosperidad. Los miembros de la tripulación llevarán los relojes en su viaje al espacio. A su regreso, se subastarán para recaudar fondos y promover la labor salvavidas del St. Jude Children’s Research Hospital®, parte del objetivo de la misión.

El Reloj de Aviador Cronógrafo Edición “Inspiration4” incorpora una caja fabricada en cerámica de un sorprendente color blanco. Un color único que se obtiene en un complejo proceso de fabricación, en el que se mezclan, en una proporción muy precisa, óxido de circonio y otros óxidos metálicos. La cerámica de ingeniería es una de las sustancias más duras del planeta y ocupa el segundo lugar, solo superada por el diamante, en la escala Vickers. La esfera lacada azul oscuro de este modelo se ha estampado con innumerables estrellas para mostrar la profundidad y la oscuridad del espacio. También incorpora el logotipo de Inspiration4. En su interior late el movimiento de cronógrafo calibre 69380 de manufactura IWC. Todos los relojes presentan un fondo de caja de titanio grabado con el nombre de la misión, pero cada uno lleva grabado un valor diferente de la misma, acorde con el miembro de la tripulación que lo lleva. Los cronógrafos están dotados de una atractiva correa de caucho blanco con forro de piel.

El nombre de Inspiration4 se ha escogido como reconocimiento a su diversa tripulación de cuatro personas, un grupo que apoyará la labor del St. Jude Children’s Research Hospital y que enviará un mensaje humanitario de esperanza en su viaje a órbita baja de varios días. Un desplazamiento que encarna una nueva era para los vuelos espaciales y la exploración humana. La misión es una idea de Jared Isaacman, un emprendedor de 38 años y consumado piloto que también ejercerá de comandante. El lanzamiento está previsto para septiembre desde el mítico Complejo de lanzamiento 39 del Centro Espacial Kennedy de Florida. La nave orbitará en torno al planeta a una altitud de aproximadamente 357 millas (575 kilómetros) y a una velocidad superior a las 17 500 millas por hora (27 360 km/h). Tras el viaje, que durará varios días, la tripulación realizará la reentrada en la atmósfera y se espera que americe sin problemas en la costa de Florida.

«Desde que nuestro fundador, Florentine Ariosto Jones, viajó de América a Suiza para revolucionar la relojería, hasta llegar a nuestro inagotable apetito actual por la innovación, IWC ha sido siempre una empresa de pioneros. Por eso estamos tan orgullosos de formar parte de la misión Inspiration4, una misión que comparte muchos de nuestros valores y con la que haremos historia para recaudar fondos para una causa que no puede ser más noble»,

Christoph Grainger-Herr, CEO of IWC Schaffhausen

«Inspiration4 es la culminación del sueño de toda una vida y en representación de toda la tripulación, quiero agradecer a IWC Schaffhausen que se haya unido a nosotros a bordo y haya apoyado nuestra misión de recaudación de fondos para el St. Jude Children’s Research Hospital» indica Isaacman.

UNA TRIPULACIÓN QUE REPRESENTA LOS CUATRO VALORES DE LA MISIÓN

La esencia de Inspiration4 es su única y diversa tripulación. Isaacman es el líder de la misión y actuará como comandante. El comandante, fundador y CEO de Shift4 Payments y consumado piloto militar y civil, tiene en su haber varios récords mundiales de aviación. El lugar de la misión correspondiente a la Esperanza ha sido concedido a Hayley Arceneaux, un asistente médico de 29 años que sobrevivió a un cáncer pediátrico. El Dr. Sian Proctor, por su parte, un emprendedor de 51 años con formación de piloto, ganó el asiento en representación de la Prosperidad al declararse vencedor en una competición corporativa. Por último, el asiento correspondiente a la Generosidad será ocupado por Christopher Sembroski, un empleado de la industria aeroespacial de 41 años y veterano de la Fuerza aérea estadounidense que fue el afortunado ganador de una campaña de recaudación que sorteaba un asiento en Inspiration4.

La tripulación está recibiendo formación para astronautas comerciales en SpaceX, un entrenamiento centrado en la mecánica orbital y en la operación en microgravedad y gravedad cero, junto a otras pruebas de esfuerzo. Además, recibirán formación de respuesta a emergencias, realizarán ejercicios completos de entrada y salida de naves espaciales y tomarán parte en simulaciones parciales y completas de la misión.

Si desea obtener más información sobre Inspiration4 y cómo contribuir y seguir este histórico viaje al espacio, visite www.Inspiration4.com y siga la misión en redes sociales en Twitter (@inspiration4x), Facebook (@inspiration4mission), Instagram (@inspiration4) y YouTube (@Inspiration4) para recibir las últimas noticias sobre el entrenamiento, la preparación y el calendario de la misión.

IWC SCHAFFHAUSEN

En 1868, el relojero y emprendedor norteamericano Florentine Ariosto Jones viajó desde Boston hasta Suizay fundó la «International Watch Company» en Schaffhausen. Su visionario sueño era combinar los avanzados métodosde fabricación estadounidenses con la artesanía de los relojeros suizos para conseguir los mejores relojes debolsillo de la época. Al hacerlo, no solo sentó los cimientosdel exclusivo enfoque de la ingeniería aplicado por IWC, sino que también estableció la producción centralizada derelojes mecánicos en Suiza.

A lo largo de sus 150 años de historia, IWC Schaffhausen ha afianzado una reputación basada en la creación decomplicaciones funcionales —especialmente cronógrafosy calendarios— ingeniosas, resistentes y de fácil uso. IWC, que fue empresa pionera en el uso del titanio y lacerámica, se especializa actualmente en cajas de reloj deavanzada ingeniería fabricadas con los materiales más innovadores, como el aluminuro de titanio y el Ceratanium®. Dando prioridad al principio de «la forma sigue a lafunción» por delante de la decoración, las atemporales creaciones de la firma relojera suiza plasman los sueños y ambiciones de sus propietarios a lo largo de su viaje porla vida.

IWC obtiene los materiales de forma responsable y toma medidas para minimizar su impacto en el medio ambiente, creando relojes intrínsicamente sostenibles que están diseñados para durar generaciones. La compañía se enorgullece de formar a sus futuros relojeros e ingenieros, así como de facilitar un excelente ambiente de trabajo atodos los empleados. IWC también colabora con organizaciones que trabajan a nivel mundial para apoyar aniños y jóvenes.

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Aston Martin – VALHALLA: Sensational Hybrid-supercar defines the mastery of driving

VALHALLA: SENSATIONAL HYBRID SUPERCAR DEFINES THE MASTERY OF DRIVING

  • Valhalla concept evolved into a truly driver focused, production reality supercar
  • Intense performance combined with pinpoint dynamics for unprecedented driver involvement and driving experience
  • New 950PS Hybrid powertrain mates bespoke 750PS twin turbo V8 ICE with twin E-Motors  
  • All-new 8-speed Dual Clutch Transmission equipped with e-reverse and e-diff
  • Active aerodynamics produce 600kg of downforce for a sub-6:30 Nürburgring lap time target 

15 July 2021, Gaydon, Warwickshire: Aston Martin’s transformational journey takes a huge step forwards with the Valhalla concept car brought to production reality as an extraordinary, truly driver-focused mid-engined hybrid supercar.


Led by Aston Martin’s CEO, Tobias Moers, Valhalla is the latest and most significant product of the brand’s Project Horizon strategy to-date; a car which will broaden the model portfolio to reflect Aston Martin’s presence in Formula One®, set best-in-class standards for performance, dynamics and driving pleasure, and drive the transition from internal combustion to hybrid to full electric powertrains.

Aston Martin’s Executive Chairman, Lawrence Stroll said: “Aston Martin’s first series production mid-engined supercar, Valhalla is a truly transformational moment for this ultra-luxury brand. The launch of Valhalla demonstrates Aston Martin’s commitment to building a range of exceptional mid-engined driver focused cars, a crucial next stage in the expansion of our product line-up. It also seemed fitting to unveil this stunning track biased supercar at the home of motorsport and the home of the Aston Martin Cognizant Formula OneTM Team and marks Aston Martin’s return to the British Grand Prix for the first time in over 60 years, a true milestone.”

Built with chassis, aerodynamic and electronics expertise forged in Formula One®, and a cutting-edge hybrid powertrain technology at its heart, Valhalla is a formidable technological showcase. Yet far from engineering the driver out of the loop, Valhalla’s sole focus is immersing them in a new kind of supercar driving experience. One which brings unprecedented excitement, enjoyment, and driver engagement to the top of the supercar sector.


With pinpoint handling, prodigious levels of downforce and a breathtaking blend of instant battery-electric torque and the intensity of a scintillating V8 engine, Valhalla’s fusion of raw emotion and hybrid efficiency reflects a new era. One defined by a shift in attitudes and expectations that demands contemporary supercars are not just sensational to look at and thrilling to drive, but that they truly reflect the technology employed in the highest level of motorsport. As such Valhalla is at the forefront; an authentic, next generation Aston Martin road racer, designed around the driver, for the driver and built to be enjoyed.

Valhalla heralds a new definition of Aston Martin. With a mid-engined 950bhp gasoline/battery electric powertrain, new carbon fibre structure and aerodynamics shaped by the pioneering philosophy first seen in the revolutionary Aston Martin Valkyrie, Valhalla will bring the perfect balance of hypercar performance and advanced powertrain, driving dynamics and uniquely sophisticated design materials to truly redefine the supercar sector.

For a true engineer like Moers, Valhalla marks the moment where Aston Martin delivers on earlier promises, he says: “Preserving the essence of an exceptional concept car is vital when meeting the challenge of bringing it into production. With Valhalla not only have we stayed true to our commitment to build a world-beating supercar, but we have exceeded our original aims. The result is a pure driving machine – one which exists right at the cutting edge of performance and technology yet allows the driver to feel the emotion and thrill of complete connection and control.”

At the beating heart of Valhalla is its all-new PHEV powertrain, which features three motors; foremost of these is a rear-mid-mounted 4.0 litre twin-turbo bespoke V8 engine. The most advanced, responsive and highest performing V8 engine ever fitted to an Aston Martin, it features a flat-plane crankshaft for increased responsiveness. Revving to 7200rpm and developing 750PS, it sends drive exclusively to the rear axle. Exhaling through a lightweight exhaust system with active flaps for an adjustable and authentic Aston Martin sound character it also features top-exit tailpipes to maximise visual and aural drama.

Supplementing this new V8 engine is a 150kW/400V battery hybrid system utilising a pair of E-Motors; one mounted on the front axle and the other on the rear axle. The electric system contributes a further 204PS for a headline combined power output of 950PS. When driven in EV mode battery power is directed exclusively to the front axle. In other driving modes battery power is split between front and rear axles, the percentage sent to each axle constantly varies according to driving demands. In certain situations, 100% of battery power can be sent to the rear axle, supplementing the full force of the ICE V8 for maximum performance.

Completing the powertrain is an all-new 8-speed DCT transmission. Exclusively designed and built for Aston Martin, this new paddle-shift gearbox has been developed specifically for the hybrid era. Featuring e-reverse (which utilises the PHEV’s electric motors and thereby saves weight by negating the need for a conventional reverse gear) the transmission also features an Electronic Limited-Slip Differential (E-Diff) on the rear axle for maximum traction and handling agility.


Electrical power is also used to enhance low speed control and response as well as provide reversing capability. And, thanks to the instantaneous torque from the E-Motors, the hybrid system augments the V8 engine to deliver sensational standing start acceleration and in-gear response. Outright performance is further aided by the E-Motor and V8 ICE being able to run different gears in the DCT simultaneously, which enables a maximum torque delivery of 1000Nm.

Running in EV-only mode, Valhalla will be capable of a maximum 80mph / 130km/h and has a zero-emission range of 15km. Predicted CO2 (WLTP) is less than 200g/km. Unleashing all 950PS the Valhalla will reach a top speed of 217mph / 330km/h and will complete the sprint from 0-62mph in just 2.5 seconds. In terms of outright track capability, a stunning 6:30 Nürburgring Nordschleife lap time is being targeted.

Ralph Illenberger, Head of Powertrain Engineering said: “Valhalla is our first opportunity to really show what we are capable of in a true production sense.  We have created our own bespoke air-to-air charge-cooled, flat-plane crank V8 engine and have combined it with a powerful hybrid system. And, of course, we also have our own bespoke Dual Clutch Transmission – a first for Aston Martin and an essential component both for Valhalla and future Aston Martin models. The result is a truly world-class powertrain for an efficient, ultra-performing supercar.”

In terms of its structure, Valhalla is built around a new a carbon fibre tub for maximum stiffness with minimum weight penalty. Featuring Formula One® style push rod front suspension complete with inboard mounted springs and dampers reducing unsprung mass and provides a brilliant packaging solution. Together with the rear-end’s multilink design, Valhalla uses Multimatic Variable Spring rate and Adaptive Spool Valve (ASV) Damper units providing adjustable ride frequency for exceptional performance on road and track. In addition to stiffer suspension, Track mode sees ride height dramatically reduced in order to maximise downforce. At the other end of the speed scale, a front axle lift system raises the nose for improved approach angle on awkward inclines.

The carbon tub’s inherent rigidity means suspension loadings can be controlled with absolute precision and every minute input to the electric power-assisted steering faithfully translated into an immediate and intuitive direction change. High performance Carbon Ceramic Matrix brakes (complete with brake-by-wire technology) guarantee exceptional stopping power, and bespoke Michelin tyres (20in front, 21in rear) developed specifically for Valhalla provide a final and all-important layer of excellence. This intimate, uncorrupted connection between driver and car sits at the core of the Valhalla experience, with advanced materials and electronics serving only to enhance the driver’s enjoyment, confidence and sense of complete control.

With a target dry weight of less than 1550kg Valhalla will have an unrivalled power-to-weight ratio compared to its class rivals. Weight of a different kind – that generated by aerodynamic downforce – also plays its part in Valhalla’s unmatched dynamic capabilities. Benefitting from a flow-down of the Aston Martin Valkyrie hypercar’s Formula One® inspired aerodynamic philosophy, Valhalla employs a combination of active aerodynamic surfaces – specifically the front surfaces and rear wing – and masterful management of underbody airflow through dramatic venturi tunnels. At 150mph Valhalla’s meticulously sculpted aerodynamic surfaces generate an impressive 600kg of downforce, enough for mighty high-speed cornering ability and unshakable stability.

The pursuit of downforce demands uncompromising functionality, but expertly working the airflow beneath the car has left Aston Martin’s design team with a clean upper body surface with which they have created a memorable mid-engined shape that is original yet unmistakably Aston Martin. Uncorrupted by the need for aggressive wings that jut into the airstream, Valhalla’s predominantly carbon fibre body blends function and beauty in a manner that befits a new generation of mid-engined supercar. Spectacular forward-hinged dihedral doors bring drama to the beginning and end of every journey, while cut-outs in the roof ease ingress and egress. A distinctive roof scoop feeds air directly into the V8 engine’s intakes, with additional side and rear intakes and vents integrated smoothly into the overall body design.

Valhalla, the luxury brands first series production mid-engined supercar will be available in both left-hand and right-hand drive, expanding its appeal across international markets. Cockpit room has been increased compared to the Aston Martin Valkyrie, though many Formula One® inspired hallmarks remain, such as a pared back cockpit design with clear, simple ergonomics unashamedly focussed around the driver. An innovative new Aston Martin HMI system features a central touchscreen display and incorporates Apple CarPlay and Android Auto. Adjustable pedals and steering column enable the seat bases to be fixed to the chassis structure. The footwells are also raised for a low hip-to-heel seating position redolent of a Formula One® car.

For Aston Martin’s Chief Creative Officer, Marek Reichman, Valhalla is an opportunity for the Aston Martin design team to express extreme performance with fresh form and proportion, and to capture the brand’s bold future-forward approach: “When we created the Valhalla concept we were keen to emphasise the design legacy of the Aston Martin Valkyrie and that intent remains unchanged, but the execution has evolved considerably in order to reach production of this all-new car. Though the legacy of Valkyrie is clear, Valhalla is now a more mature, fully resolved piece of design. One which combines the pure aerodynamic function you would expect from a marque competing in Formula One® together with the beautiful form, striking proportions and exemplary detailing for which Aston Martin is renowned.”

Full LED Matrix headlights with adaptive functionality and high-beam assist deliver excellent forward vision in the dark, and Dual Zone Air Conditioning provides high level of occupant comfort.  In order to comply with the latest regulatory requirements, Valhalla also incorporates the latest Advanced Driver Assistance Systems. These include Auto Emergency Braking, Forward Collision Warning, Active Cruise Control, Blind Spot Monitoring and Rear View Parking Camera (with Surround View option).

Dynamic development of the Valhalla will be the task of Aston Martin’s award-winning dynamics team and complemented with an enviable pool of talent which also includes Aston Martin Cognizant Formula OneTM Team drivers Sebastian Vettel, Lance Stroll and Nico Hulkenburg. They will give their invaluable perspective to the project and bring added authenticity to a car which boasts such a clear connection to Aston Martin’s Grand Prix machines.

Valhalla is a new generation Aston Martin, it defines a new driver and driving experience – ‘the Mastery of Driving’, a true ultra-luxury, exclusive, British supercar.

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Honda Aircraft Company Unveils the HondaJet Elite S

GREENSBORO, N.C. – May , 2021 – Honda Aircraft Company today revealed a new upgraded aircraft, the “HondaJet Elite S,” at its first ever virtual product launch event themed “Innovation Continues: Elite S.”

The HondaJet Elite S features several upgrades that expand operational capability and improve flight operation. With an increased maximum takeoff weight of 200 lbs., customers can now fly up to 120 nm (138 mi) further* at a higher payload, or take an additional passenger* during their typical mission.

Additionally, the new avionics features of FAA DataComm and ACARS replace traditional voice commands with text-based messaging to improve the clarity and efficiency of communications. Combined with the newly introduced Advanced Steering Augmentation System (ASAS), the Elite S further reduces pilot workload and maximizes safety.

Honda Aircraft Company the HondaJet Elite S

Honda Aircraft Company the HondaJet Elite S

Taking the HondaJet’s signature exterior profile to the next level, the HondaJet Elite S introduces new styling with exclusive paint schemes available in Gunmetal, Luxe Gold, and Deep Sea Blue. These new color options are topped off with a signature Elite S logo, with the bold red S and further customization available depending on exterior color selections.

While introducing the HondaJet Elite S, Honda Aircraft Company unveiled an Elite S with a special paint scheme, which represents the company’s continued commitment to research and development of leading-edge technology to realize new possibilities and propose new value for business aviation.

 “Since its introduction in 2018, the HondaJet Elite has achieved the best performance in its class while also being the most efficient, and with the new Elite S, we take another step forward in expanding the aircraft’s capability,” said Honda Aircraft Company’s President and CEO Michimasa Fujino. “As a result of the innovation, design and engineering on the new Elite S, we are once again setting a new standard in business aviation.”

The HondaJet Elite S has inherited the aeronautical breakthroughs developed by Honda Aircraft Company, including the Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) fuselage nose and wing, composite fuselage and a highly customized avionics suite. The aircraft continues to be the most efficient, quietest, fastest, highest, and farthest-flying in its class. *additional range benefit begins to phase in above 650 lbs. of payload; additional passenger/payload benefit ranges from 170-200 lbs. depending on range of mission

– Key new features of the HondaJet Elite S –
Increased Gross Weight 200 lbs.
• Carry additional payload for the same distance, or load more fuel and fly further with the same payload.

Avionics Software Upgrade *optional featuresA
Building on the highly customized HondaJet avionics suite based on G3000, the Elite S introduces several new advanced features enabling more seamless communication and reduced pilot workload for more efficient operations.
• FAA Data Comm: Functionality intended to replace traditional voice commands with text based messaging for departure clearance and enroute services where available in the United States.
• ACARS: Enables text based messaging with both air traffic services and operation centers. Air traffic services include terminal information, terminal weather, and departure clearance from supported airports. ACARS also provides several functionalities for communicating with operation centers including: flight plan upload, messaging, weather, and automatic transmission of position reporting and Out/Off/On/In status.
• COM3: This functionality allows the operator to disable the Datalink Mode of the radio and use it as a 3rd VHF, to increase dispatch reliability. This function will come with selection of FAA Data Comm and ACARS.

Advanced Steering Augmentation System (ASAS)
• Advanced Steering Augmentation System (ASAS) reduces pilot workload and enhances safety for missions in specific weather conditions.

New Styling Options
• New exterior paint schemes: Gunmetal, Luxe Gold, Deep Sea Blue
• Several color options for the new Elite S logo with the bold red S as a standard offering.
For more information, visit hondajet.com.

About the HondaJet Elite S

The HondaJet Elite S is the fastest, farthest and highest-flying plane in its class. The HondaJet Elite S incorporates Honda Aircraft’s many technological innovations, including the unique Over-The-Wing Engine Mount (OTWEM) configuration, Natural Laminar Flow (NLF) nose and wing, and composite fuselage. The aircraft is also powered by the GE Honda Aero Engines HF120. All of these advancements contribute to the aircraft’s superior performance, unparalleled efficiency and maximized fuselage space, making the aircraft’s cabin the largest in its class. The HondaJet Elite S cabin features a full service galley, a private lavatory with optional belted seat and an industry first Bongiovi sound system. The aircraft sets the standard in safety and human-machine interface technology with an ergonomically designed cockpit and highly customized Garmin® G3000 avionics suite.

Honda Aircraft continues to be committed to improving lives through personal mobility, while living in a sustainable society. The HondaJet Elite S remains significantly more fuel efficient and emits less greenhouse gases than all other similarly sized twin-engine business jets. Certified for single pilot operations, the HondaJet Elite S continues to live up to the company’s reputation for superior performance, efficiency, quality, and value.

About Honda Aircraft Company

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 2006, Honda Aircraft’s world headquarters is located in North Carolina, the birthplace of aviation. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motor Co., Ltd. is alive today as Honda Aircraft fulfills one of Honda’s longstanding dreams to advance human mobility skyward.

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HUBLOT UNVEILS THE BIG BANG E UEFA EURO 2020™

Kylian_Mbappe HUBLOT

HUBLOT UNVEILS THE BIG BANG E UEFA EURO 2020™

Hublot is celebrating its association with the UEFA EURO 2020™ tournament by presenting a dazzling array of new releases, including the official timepiece of the UEFA EURO 2020™ European Championship – the Big Bang e connected watch – as well as a brand-new podcast featuring interviews with the greatest sporting icons, topped off with an NFT for the first two hundred customers to purchase the watch.

Hublot Loves Football!
There are just 30 days to go before UEFA EURO 2020™ kicks off! Fans around the world are delighted to finally follow this competition, which has been postponed for a year as a result of the pandemic. To celebrate, Hublot is unveiling its Big Bang e UEFA Euro 2020TM connected watch. Once again, Hublot is enabling football fans to keep pace with the competition by wearing their very own virtual stadium on their wrist. This is a story that started during the 2018 FIFA World CupTM in Russia. Hublot is now back with an enhanced model, available in a limited-edition of 1,000 pieces.


” Hublot loves Football! And such a long wait will only serve to increase our enjoyment! Launching our new Big Bang e UEFA EURO 2020™ watch and our new “Hublot Fusion Podcast” at the same time enables the whole footballing world to be connected in the lead-up to the much anticipated UEFA EURO 2020™ tournament. We are bringing people together around the noble values of sport, all thanks to the sophistication of our technology.” – Ricardo Guadalupe, HUBLOT CEO

After a year-long postponement during the pandemic, for the first time in its history the UEFA EURO 2020™ European Championship will be held in 11 cities in 11 different countries. The bezel on the Big Bang e watch sports the colours of the flags of the 12 nations initially planned to host.  Aesthetically, it features the attributes of the brand’s iconic Big Bang model. For greater ergonomics, it is available in a 42 mm case in Black Magic, the spectacular polished black ceramic developed by Hublot technicians, which is water-resistant to a depth of 30 metres. The sapphire crystal means the AMOLED high definition touchscreen is easy to use while, just like a mechanical watch, the push-button on the rotary crown is used to activate its functions.

It is fitted with a complex electronic module developed in partnership with other brands within the LVMH group. It operates on WearOS by Google software, which has been adapted and perfected to meet Hublot’s requirements, notably via an app specially dedicated to football which enables users to follow the competition in real time. Amongst the features of this watch, in addition, of course, to following the timing of the matches with timekeeping, half-time, extra time and the end of the match, the Big Bang e also notifies the wearer of cards awarded, player substitutions, penalties and goals. There is also the option to view information on the team line-ups, the players’ rankings and their position on the field. Moreover, users will also be able to download, free of charge, dials in the colour of their country exclusively developed for the Big Bang e from the Google Play Store, an offer not compatible with other connected watches already available on the market. In addition, as well as the magnificent rubber strap with titanium deployant buckle clasp supplied as standard, fans will have the opportunity to purchase other straps in the colours of their favourite teams. These will be easily interchangeable thanks to the famous one-click system developed by Hublot.

For the UEFA EURO 2020™ European Championship, Hublot will be equipping all the referees officiating during the tournament with special Big Bang e Referee watches. This special version will help the refereeing body to manage the timekeeping of the matches and any extra time, and will be connected to Goal-line technology and the famous VAR video control system. The board used by the fourth official to show player substitutions will also be sporting Hublot colours.

In its drive to continue pushing the boundaries of innovation, Hublot has pursued its exploration in every dimension of technology and so, from 12th May, is launching a podcast series called “Hublot Fusion Podcast”. Hosted by French sports broadcast journalist Anne-Laure Bonnet, these 12 episodes will feature interviews with footballing legends, as well as with friends and ambassadors of Hublot. The podcasts will focus on the 12 universal values of victory: solidarity, union, passion, commitment, inclusion, equality, friendship, justice, respect, fair play, tolerance and sharing.In another major new initiative, 200 customers of the Big Bang e joining the Hublotista community will be given a non-fungible token (NFT) containing an excerpt from one of the episodes of the “Hublot Fusion Podcast”! These tokens were developed with the leading ETHEREUM software company : ConsenSys. The tokens strictly comply with the ERC-1155 standard, and their owners can exchange these tokens on platforms which are benchmarks in the world of NFTs, including OpenSea.

The 1,000 Hublot Big Bang e UEFA EURO 2020™ connected watches are available exclusively on the brand’s e-commerce platform www.hublot.com from May 12th until May 26th, and then in Hublot boutiques.

 Broadcasting schedule for episodes of the “Hublot Fusion Podcast”:

12 May:           Kylian Mbappé Podcast
24 May:          David Trezeguet & Laure Boulleau Podcast
27 May:          Xherdan Shaqiri & Michel Pont Podcast
31 May:          Gareth Southgate & Dina Asher-Smith Podcast
3 June:            Roberto Martinez & Kevin Pietersen Podcast
7 June:            Didier Deschamps Podcast
10 June:          Björn Kuipers Podcast
16 June:          Ada Hegerberg & Usain Bolt Podcast
23 June:          Marcel Desailly & Samuel Ross Podcast
30 June:        José Mourinho Podcast
7 July:             Alex Morgan & Dustin Johnson Podcast
9 July:             Pelé Podcast

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El Hotel Mandarin Oriental, Barcelona será el primer Hispano Suiza Ambassador Hotel

El Hotel Mandarin Oriental, Barcelona será el primer Hispano Suiza Ambassador Hotel

El Hotel Mandarin Oriental, Barcelona será el primer Hispano Suiza Ambassador Hotel

Hispano Suiza fiel a su ciudad natal llega a un acuerdo con Mandarin Oriental, Barcelona como su primer Ambassador Hotel en Barcelona Ambas marcas comparten valores comunes como exclusividad, elegancia y excelencia.

Barcelona, 4 de mayo de 2021 – Hoy se ha llegado al acuerdo de colaboración entre Hispano Suiza y el Hotel Mandarin Oriental, Barcelona para convertirse en el primer Hispano Suiza Ambassador Hotel. Las dos empresas con valores de marca comunes como exclusividad, elegancia y excelencia han llegado al acuerdo de colaboración para potenciar sus marcas conjuntamente. El acuerdo incluirá diferentes acciones de difusión, así como, visitas y experiencias premium de Hispano Suiza para los clientes VIP de Hotel Mandarin Oriental en Barcelona.

Jean Philippe Moser, General Manager de Mandarin Oriental Barcelona, ha declarado que “A través de esta alianza queremos ofrecer a nuestros clientes una experiencia que va más allá de alojarse solo en nuestro hotel. De esta forma, y en consonancia con la línea general del grupo, buscamos la excelencia y el lujo en todo lo que nuestros huéspedes pueden encontrar en Mandarin Oriental, Barcelona.”


Sergio Martinez Campos, CEO de Hispano Suiza, comenta, “Hispano Suiza nació en Barcelona en 1904 y convirtió la ciudad en el epicentro del lujo y la excelencia durante las primeras décadas del siglo XX. Estamos muy contentos qué el primer Hotel del programa sea el Hotel Mandarin Oriental, Barcelona. Este es el primer paso del Hispano Suiza Ambassadors Hotel Program para transmitir los valores de nuestra marca por todo el mundo y conseguir volver a ser referentes en el mundo de hyperlujo y elegancia en el sector de la automoción, con marcas afines con la nuestra.”


Sobre Hispano Suiza
Hispano Suiza es una histórica marca de automóviles española propiedad de cuatro generaciones de la familia Suqué Mateu. Hispano Suiza Fábrica de Automóviles S.A. fue fundada en Barcelona,
en 1904, por Damián Mateu, con la ayuda del director técnico e ingeniero Marc Birkigt, también socio de la empresa.

Entre 1904 y 1946, Hispano Suiza fabricó más de 12.000 vehículos de lujo de grandes prestaciones y 50.000 motores de avión. Actualmente, con sede principal, centro técnico y planta de fabricación en Barcelona, Hispano Suiza encarna un espíritu que combina el orgullo de ser una marca española con un sólido legado familiar.

Desde su fundación, cuatro generaciones de la familia Suqué Mateu han preservado la marca familiar, aportando ímpetu y dinamismo para mantener su significativa herencia. Al asumir el
control de la empresa Miguel Mateu, hijo del fundador, siguió produciendo vehículos de prestigio y alta gama.

Hispano Suiza forma parte del Grupo Peralada, que representa la cumbre del lujo en gastronomía y entretenimiento a través de su cartera global de casinos, restaurantes, hoteles, campos de golf,
viñedos, festivales de música y puertos deportivos.

Sobre Mandarin Oriental, Barcelona

Mandarin Oriental, Barcelona es un exclusivo hotel 5*GL situado en pleno Paseo de Gracia de la Ciudad Condal. El establecimiento, con 120 habitaciones y suites, se caracteriza por una cuidada propuesta gastronómica liderada por Carme Ruscalleda como asesora gastronómica, una de las cocineras más reconocidas a nivel mundial. Su oferta gastronómica se concreta en el restaurante
de autor Moments**, liderado por la galardonada Chef Carme Ruscalleda y su hijo Raül Balam; el restaurante Blanc; el jardín Mimosa y también la propuesta de Terrat dirigida por Gastón Acurio.
Un auténtico destino gastronómico que hace de Mandarin Oriental, Barcelona un lugar de encuentro tanto para huéspedes como para residentes de la ciudad, con escenarios sugerentes como el Banker’s Bar, con una espléndida carta de cócteles y un Spa de más de 1.000 metros cuadrados.

Mandarin Oriental Hotel Group es propietario y gestor de algunos de los hoteles, resorts y residencias más exclusivos del mundo. Partiendo de sus orígenes asiáticos hasta convertirse en una marca global, el Grupo actualmente opera 34 hoteles y siete residencias en 24 países y territorios. Cada propiedad combina la herencia oriental del Grupo con la esencia genuina del lugar en el que se ubica. Mandarin Oriental Hotel Group dispone de una importante cartera de hoteles y residencias en fase de desarrollo, y es miembro del Grupo Jardine Matheson.

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JUAN SERRANO CEO OF GRUP BALFEGÓ

Juan-Serrano---CEO

JUAN SERRANO CEO OF GRUP BALFEGÓ

Manel and Pere Vicent Balfegó, cousins and founders of the company Balfego are fifth generation members of a large fishing family originating from L’Ametlla de Mar in Tarragona, Spain. In the 80s, they harnessed their vision and decided to invest their time and energy exploring the possibilities of a bluefin tuna fishery. After many years of enquiry, hard-work and investment, they have gone on to establish themselves as the world’s leading company in terms of the understanding, capture, breeding, fishing, production and distribution of bluefin tuna.

Balfegó wild tuna live in pools off the coast of L’Ametlla de Mar. For up to a year they live here, feeding exclusively on wild fish. Dedication has now brought Balfego well earned product recognition, a benchmark of excellence establishing them as the only company in the world which extracts tuna from the sea at its optimum point of fat, dependent on customer demand. The extraction method used at Belfego guarantees a stress-free product, without ‘yake,’ which in Japanese means ‘burned meat,’ offering customers therefore a product of excellent gastronomic value as now found in many of the world’s best restaurants.

ABOUT JUAN SERRANO, CEO OF GRUP BALFEGÓ

Career path

I began my professional career at Philips Lighting, in the Procurement and Stock Management and Production Planning departments. Later, I went on to direct a project, a small snack and chips company that was later sold to the Arroz Sosarana Group, which I a shareholder in, and a member of the Board of Directors as Group Secretary. After that, I joined KH7, a company that, during my time, came to be the leader in the kitchen cleaners and degreasers segment. Next, I set up a business providing clients strategic advice and human resource selection and management. I was also part of Forenqui Laboratories. Later I was in a construction company and finally I joined Grup Balfegó in 2007.

Early days in Balfegó

I started as an external consultant advisor to Balfegó. This came about through Xavier Subirats, a former fellow student who is now Vice-Dean of the Catalonian Economists Society. Initially, I used to come in one day a week, later two, then three … Eventually I was working there full time, leaving behind other projects. I have been at Balfegó since then, in the position of the Group Managing Director.

What was the company like when you arrived?

It was a company with a particularly modern structure, a building that was only a year old, wonderful offshore facilities… but the company sold exclusively to, and dedicated itself 100% to Japan, and because of this, the product became a commodity. Our activity began with fishing the live fish. These captured tuna were fattened between July and October, and sold in October to November. This meant that we had to wait for the following year’s fishing season to have more specimens available to sell. In view of these unproductive periods, we elected for the fresh consumption strategy, adjusted to customer demand. Little by little, we were exporting to 32 countries in the world, quickly becoming the world’s leading company in fresh consumption.

At the structural and organizational model level, we also implemented a total transformation in which technology and innovation played a primary role.

We started investing in research, becoming a very powerful source of knowledge about bluefin tuna. So much so, that we were the first to intervene in the tuna reproduction cycle, proposing fishery control measures. In the end, we became a spokesperson that the media went to when they needed to learn about the species and the sector.

In addition, we design a marketing strategy to create a brand of considerable international prestige. This included a traceability system to monitor ourselves and used technology to provide information (weight, size, date of capture, fat percentage and all the itemised health and microbiological certificates), both to the chefs and end consumers alike.

In addition, we are the only ones who routinely specify the level of fat in each individual tuna, and so are able to optimally attend to the taste preferences of our customers.

How is Balfegó nowadays, and what are the perspectives for the future?

At a commercial level, we can say that we are a leading company, internationally recognized. We have a presence in some of the best restaurants in the world in more than 32 countries, and are a pioneer in the marketing of fresh bluefin tuna. Balfegó is a company that functions under a well-implemented integrated management system with procedures that makes us increasingly efficient. We perpetuously seek to improve the tasks involved in all these procedures, continuously improving existing indicators.  In the future, I see us opening up in other areas apart from the restaurant sector where we have been from 2009 until now. Little by little, I see us adding retail outlets, specialized in the gourmet area.

What role does the R + D + i department play in Balfegó?

It is the department, let’s say, at the cutting edge. If we had not gotten to know our product, its biology and its behaviour in its natural environment in the sea, surely today we would be in the position we are in. We would not have been able to give recommendations on tuna fishery management. We have been pioneers in this regard, thanks to all our investment in marine research.

On top of all of this, we should highlight that we have also been at the forefront of research and innovation once the tuna leaves the water. We have learned, by measuring the PH, to control the lactic acid that a tuna secretes after slaughtering, and we were pioneers when it came to measuring fat content. As a direct result of this research, we feed tuna exclusively on blue fish and in this way, adapting the taste in terms of the fat level, to meet the requirements of customers from different parts of the world. In addition, we are in some way able to guarantee the health and food safety of our products. Without a doubt, pioneers in total traceability from the sea to the consumer’s table.

How important have the fish husbandry facilities been in Balfegó’s transformation?

There are two important considerations. The first one is that bringing a seasonal product to market that can only be fished during a short period of time can cause prices to fall. Having fish husbandry facilities available allows us to regulate supply and demand. If, at the other end of the supply chain, there is no-one who wants that tuna, we will never slaughter it. And the second aspect is improving the quality of the tuna we fish. When tuna come to the Mediterranean to spawn, they have lost a large proportion of fat during the journey. It is important that they recover it, because it is in this fat that the quality of the tuna resides. These are the two mainstays.

 

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Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin, established the foundations of Drumelia Real Estate in Marbella back in 1997 after relocating from St. Petersburg. First acquiring a master’s degree in engineering before pursuing a career as a licensed real estate agent in 1993, he has been proud to call Marbella home for more than two decades.

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin

Sergey’s steadfast work ethic and unparalleled market knowledge allowed Drumelia to confidently establish itself as one of Marbella’s premier real estate agencies. With his ground-level expertise and intimate understanding of local nuances, Sergey is an ideal advisor, consultant and an impassioned expert of his craft.

“One of my greatest passions in life is my work. For more than 20 years, I have called Marbella my home, have allowed my colleagues to become some of my dearest friends, and have nurtured relationships with cherished clients across every corner of the world.”

“I am deeply proud of the fact that, very often, I have become close friends with many of my clients – forging lasting personal connections that are based on trust, honesty and integrity. This has led to many exciting and flourishing relationships with friends right here in Marbella and across the world. I consider my main purpose to be to provide qualified assistance in solving one of the most vital tasks in people’s lives. What could be more important than your family home? For me, there is no greater joy than helping my friends in taking the next step.”

 

 

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AVIXA CEO David Labuskes Announces InfoComm 2021 Rescheduled for October 23-29, 2021

AVIXA CEO David Labuskes Announces InfoComm 2021 Rescheduled for October 23-29, 2021

AVIXA CEO David Labuskes Announces InfoComm 2021 Rescheduled for October 23-29, 2021

 David Labuskes, CEO

Dear InfoComm and AVIXA community,

I hope that you are entering the new year with a renewed sense of purpose and determination. Although I have truly missed seeing you in person, it has been with great pride that I have watched our industry not only come together, but to lead others through technologies and innovation. It has also been with a sense of accomplishment that AVIXA has been able to take part in connections all over the world such as ISE, InfoComm Connected, InfoComm India, InfoComm China, Congreso, Integrated Systems Russia, Integrate Australia, and D=SIGN.

Throughout my tenure, AVIXA has been committed to two fundamental priorities: to be the hub of the AV professional community and to act as a catalyst for growth for the AV market. While a global pandemic has forced all of us to examine the methods and tools we previously took for granted, it has not diverted us from the obligation to deliver on these foundational promises. I recognize the vital role that InfoComm plays in these priorities, in bringing the community together for sharing thought leadership, exploring emerging technologies, and of course the gathering of our industry in person. With this in mind, AVIXA has continued to monitor the vaccine rollout, economic indicators, travel restrictions, and the show community to better gauge overall trends and future conditions for holding a major event in the U.S. in June of 2021.

With a holistic perspective of all factors in North America, AVIXA is announcing the move of InfoComm 2021 from June 12-18, to October 23-29, 2021 at the Orange County Convention Center in Orlando.

A commitment to delivering a platform for commerce, learning, and camaraderie drove us to consider alternative dates that would elevate the likelihood of achieving these goals considering the current conditions. In January, after receiving an opportunity to explore new dates, we gathered key stakeholder feedback and industry opinion, where we received overwhelming support for a postponement. As excited as the community is about the show, and as hopeful and optimistic as we remain in combatting the pandemic, it is believed that the U.S. will be further along in the battle against the pandemic by October than in June.

We also understand the postponement leaves a gap in our traditional June schedule and we will continue to deliver on programming, education, and opportunities that will bring our community together for engagement, business development, and networking. In the coming months you will find new and exciting ways for learning, engaging with peers, and kickstarting your business.

Integrated Systems Europe (ISE) and InfoComm 2021 will do everything possible to deliver safe and meaningful events in Barcelona in June and in Orlando in October; they remain unique shows in separate geographies – both with a shared passion for AV and integrated experiences.

Since the early months of this global crisis, we have done our best to prioritize the long-term interests of our AVIXA members and InfoComm community across the pro AV industry. We have not made this decision to postpone lightly and have relied on a great deal of feedback from the InfoComm show community, and we are grateful to you for engaging with us and supporting this decision.

I am personally thankful and inspired by the amazing industry that AVIXA serves, and I speak for the AVIXA Board of Directors as well the entire AVIXA team in saying that we look forward to working with you to provide the vital events and education that serve and support the industry at large.

For immediate questions as it pertains to InfoComm 2021, please visit infocommshow.org and check out the FAQs page.

Thank you,

David Labuskes
Chief Executive Officer
AVIXA

 

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Jeff Bezos | De ser considerado el CEO Nº1 del mundo al 73 en dos años, según Brand Finance

Jeff Bezos: De ser considerado el CEO Nº1 del mundo al 73 en dos años, según Brand Finance

  • Los “CEO celebrity” no consiguen estar en el top10 de mejores guardianes de marca.
  • Jeff Bezos ocupa el segundo lugar entre los CEO más famosos del mundo según el Brand Guardianship Index 2021 de Brand Finance.
  • La marca personal del CEO influye en la marca corporativa y de producto. Los gestores e inversores no deberían pasar por alto como se perciben a sus CEOs en el mercado.
  • Bezos ocupa el puesto 73 entre los 100 mejores guardianes de la marca del mundo, puntuando por debajo de la media en 7 de cada 10 características.
  • Ajay Banga, CEO de Mastercard es el mejor valorado del mundo.
  • Solo 8 de los 100 mejores CEO son mujeres, con Joanne Crevoiserat de Tapestry, es la obtiene mayor calificación en reputación del ranking.
  • Los 100 principales CEO tienen de media 57 años y cobran 16,7 millones de euros al año (US $ 20 millones)

Accede al Índice Brand Finance Brand Guardianship Index 2021 incluido en el informe Brand Finance Global 500 2021 aquí

Madrid 5 de Febrero 2021.- Jeff Bezos ocupa el segundo lugar entre los CEO más famosos del mundo, detrás de Mark Zuckerberg y por delante de Tim Cook y Elon Musk, según el nuevo informe que analiza los 100 mejores CEOs, Brand Guardianship Index 2021 de Brand Finance, la consultora independiente líder de valoración de intangibles cuyos rankings cumplen con los ISO 10668 e ISO 20671 de valoración y evaluación de marcas respectivamente y que contribuye con su la base de datos de valor de marca para crear uno de los indicadores del Índice de Innovación Global (GII) de la ONU.

Marca CEO y Marca Corporativa

Aunque los “CEO que son celebridades “obtienen la puntuación más alta en familiaridad en el Brand Guardianship Index 2021, la “ marca personal” y la fama no lleva a la consideración de mejor CEO ya que, los que lo son, no están entre los 10 mejores guardianes de marca del mundo. CEOs como Jeff Bezos han ganado notoriedad debido al éxito y al atractivo generalizado de las marcas que protegen, así como su disposición a estar en el centro de atención pública, pero un número significativo de CEOs a nivel global menos conocidos obtienen puntuaciones más altas en aspectos relacionados con la reputación y la gobernanza que caracterizan a los grandes guardianes de marca.

Resultados sobre la percepción mundial de Bezos

Fruto de la investigación de mercado realizada por Brand Finance con una base mundial de expertos en empresas y finanzas , el Sr. Bezos obtiene puntuaciones por debajo de la media en 7 de cada 10 categorías evaluadas. Aunque su familiaridad es muy alta, obtiene algunas de las calificaciones más bajas en “comprender la importancia de la reputación”, “mostrar un enfoque ético”, “promoción de la diversidad”, “ser socialmente responsable” o “ser una inspiración para los demás”. Además, el sentimiento neto de su cobertura mediática es negativo, y obtiene bajas puntuaciones entre su personal, lo que reduce su puntuación general.

En el ranking de Brand Finance de los 100 mejores guardianes de marca del mundo, Tim Cook ocupa el puesto 14, Mark Zuckerberg el 42, Elon Musk el 64 y Jeff Bezos, quien acaba de anunciar su renuncia a su cargo como CEO de Amazon, en el puesto 73.

Teresa de Lemus, Director Gerente de Brand Finance España, comentó:

“La marca Bezos influye en la marca Amazon, al igual que la marca Steve Jobs lo hizo en Apple. Y viceversa. Los CEOs también son activos con un impacto económico en el negocio”.

Bezos será sustituido por Andy Jassy que inició su carrera en Amazon como gerente de marketing y seguramente gestione mejor su marca personal aunque Jeff Bezos todavía tendrá autoridad sobre la dirección de Amazon. El Sr. Bezos ha anunciado su intención de dedicar más tiempo a iniciativas de cambio climático y desarrollar sus otros dos proyectos comerciales importantes, The Washington Post y Blue Origin, un programa de exploración espacial que compite con SpaceX de Elon Musk.

Teresa de Lemus, Director Gerente de Brand Finance España, comentó:

“Retirarse de la gestión diaria de Amazon podría ayudar a reparar la marca personal de Jeff Bezos, incluso puede elevar su influencia global y canalizar para un bien mayor.”

Características del CEO más valorado del mundo

El CEO Nº 1 este año en el Índice de Guardianes de Marca de Brand Finance es Ajay Banga de Mastercard. Banga anunció su transición de CEO a Presidente Ejecutivo en 2020, cerrando un ciclo de 10 años exitosos como CEO. Desde que asumió el mando de Mastercard, Banga ha adoptado la innovación tecnológica, asegurando que la marca siga siendo relevante a pesar del período actual de rápidos cambios en los servicios financieros. Banga también defiende la idea de inclusión financiera y ha aprovechado su influencia para construir asociaciones estratégicas con instituciones financieras de todo el mundo para ayudar a combatir la pobreza.

Perfil de los 100 mejores

Solo ocho de los 100 mejores guardianes de la marca son mujeres, debido a la continua escasez de liderazgo femenino en las principales corporaciones de todo el mundo. Las guardianas de marca femenina en el ranking incluyen seis pertenecientes a compañías estadounidenses y dos de compañías chinas. Esta es una mejora frente a solo cuatro en 2020. Susan Patricia Griffith de Progressive es la guardiana de marca femenina mejor clasificada, en el puesto 28 de este año.

Contar con CEOs femeninas se percibirse como valor corporativo, es una declaración de intenciones. Es otro ejemplo de como la marca CEO influye en la marca corporativa y como los gestores e inversores no deberían dejar pasar por alto como se perciben a sus CEOs.

Perfil del mejor CEO

  • 48 de los 100 principales guardianes de la marca son CEOs de compañías estadounidenses, 25 son de Asia Oriental y 17 de Europa.
  • El guardián de marca de más alto rango de una compañía no estadounidense es Yong Zhang (Daniel Zhang) de Alibaba.
  • La edad promedio de los guardianes de la marca entre los 100 mejores es de 57 años; es más común ser un guardián de marca entre 50-60 años.

  • Los principales guardianes de la marca han invertido años de su vida en las marcas; El 81% de los 100 principales del índice fueron nombrados desde dentro o son directores ejecutivos fundadores.
  • Están debidamente compensados; El salario medio de los CEOs en el último año fiscal fue de 16,6 millones de euros (US $ 20 millones. Información obtenida de 72 de los 100). El sumatorio del salario de los 72 guardianes de marca superó los1.17 mil millones de euros (US $ 1.4 mil millones). Sundar Pichai de Google ha sido el mejor remunerado, con 243 millones de euros.

Sobre Brand Finance

Brand Finance es la firma consultora internacional, independiente líder en valoración y estrategia de marcas, con oficinas en 20 países. Creamos puentes entre las áreas de marketing y finanzas. Ofrecemos claridad a expertos en marketing, propietarios de marcas e inversores, al cuantificar el valor financiero de una marca. Por nuestra experiencia en estrategia; branding; investigación de mercados; identidad visual; finanzas; aspectos fiscales y propiedad intelectual, en Brand Finance apoyamos al cliente a tomar decisiones acertadas que optimizan el valor de una marca y de toda la empresa tendiendo puentes entre el marketing y las finanzas.

Cada año, la consultora independiente de valoración de marcas Brand Finance valora a las marcas más importantes del mundo. Más detalle sobre la metodología y la terminología, así como las definiciones de términos se pueden consultar en nuestra web Brand Finance.

Brand Finance colaboró en la elaboración de la norma internacional sobre valuación financiera de marcas, ISO 10668, al igual que en la recién aprobada norma sobre evaluación de marcas, ISO 20671. Brand Finance está bajo la normatividad ICAEW como contaduría pública y es la primera consultora en valuación de marcas en formar parte del comité internacional sobre estándares de valuación, IVSC.

Antecedentes

Desde 2007, Brand Finance ha producido y publicado una clasificación de las marcas más valiosas del mundo. Al valorar las marcas, evaluamos su fuerza relativa utilizando el modelo Brand Strength Index, un cuadro de mando integral holístico que integra métricas cuantitativas para medir objetivamente la fuerza de la marca.

Muchos de los llamados CEOs “celebridades” tienen el poder de influir en la reputación de sus marcas. Cada vez más, los CEO son examinados o celebrados por su papel en impulsar el éxito empresarial. Es por eso que en 2019, desarrollamos un nuevo índice, el Índice de Tutela de Marca (“BGI”).

El BGI se utiliza para evaluar objetivamente el desempeño de los directores ejecutivos. En particular, el BGI se centra en qué tan bien los directores ejecutivos administran y hacen crecer su cartera de marcas. Los 100 principales se determinan a partir de una muestra de más de 200 directores ejecutivos, los principales directores ejecutivos por valor de marca de cartera, que tienen una marca presentada en el Global 500 2021.

El Índice de Tutela de Marca 2021 es la tercera iteración de este estudio, pero es la primera iteración en beneficiarse de datos completos sobre las percepciones de los directores ejecutivos.

En diciembre de 2020, Brand Finance encargó una encuesta entre una muestra global de 288 analistas de mercado y periodistas de negocios; sus puntos de vista se reflejan en el ranking BGI.

Metodología

Al igual que el índice Brand Strength, el índice Brand Guardianship se compone de tres pilares: inversión, equidad y rendimiento.

Estos pilares están informados por varias submedidas: ponderación reflejada por el tamaño de corte a continuación.

Analistas de mercado y muestra de periodista

Para el Índice de Tutela de Marca 2021, Brand Finance encargó una encuesta entre un panel de poco menos de 300 analistas de mercado y periodistas, dos grupos de partes interesadas que han informado e influido en las opiniones sobre la reputación de los directores ejecutivos. El trabajo de campo se realizó en diciembre de 2020.

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BUGATTI President Stephan Winkelmann looks back on 2020

BUGATTI PRESIDENT STEPHAN WINKELMANN LOOKS BACK ON 2020

Bugatti is still in the fast lane. The French manufacturer of luxury cars increased its operating results for the third consecutive year. Bugatti can therefore look back on the most successful year in its history.

“2020 was without a doubt the most unusual year for all of us. The coronavirus pandemic brought so much to a halt and caused enormous disruption to our everyday lives. I’m happy that our workforce and most Bugatti enthusiasts have so far made it through this difficult period and have managed to overcome these challenges extremely well,” says Stephan Winkelmann, President of Bugatti. “I’m very proud that, despite the difficult circumstances, we have been able to achieve our third record-breaking year in a row. For this I would like to thank the entire staff. What’s more, with the first customers receiving deliveries of the Divo1, we kept our promise of bringing a modern interpretation of the historic coachbuilding tradition to the road.”

Coachbuilding is all about creating customised cars for individual tastes. The Divo, a limited edition of just 40 vehicles, is a highly customised masterpiece of automotive craftsmanship and a must-have for any Bugatti collection. The hyper sports car, which is priced at five million euros (net), is named after Albert Divo, a French pilot and racing driver who was also a Bugatti works driver for quite some time.

“Unfortunately the Bugatti team were not able to meet fans and friends of the brand in person nearly as much as they would have liked due to the pandemic. Therefore, we are now using digital platforms to maintain contact with Bugatti owners and friends of the brand,” explains Stephan Winkelmann. “During the few lockdown-free months, Bugatti customers finally had the opportunity to experience the new ChironPur Sport for themselves. The entire team was delighted by the extremely positive feedback on the new hyper sports car, which gave them affirmation and motivation for their work.”

Bugatti has calibrated the Chiron Pur Sport for agility, handling and driving performance. An ideal car for drivers who like to take corners at the limits of lateral dynamics. The Chiron Pur Sport is an extremely precise hyper sports car for the race track and country roads, and offers maximum driving enjoyment. Production of the standard version of the Chiron Pur Sport, which is limited to 60 units and priced at three million euros (net), began in autumn 2020 in Molsheim, France.

In October, Bugatti presented the Bolide, an extreme, race track-oriented hyper sports car with an unprecedented power-to-weight ratio of just 0.67 kg/PS. A power output of up to 1,850 PS from the W16 engine meets an unladen weight of just 1,240 kilogrammes. This technological concept represents the brand in its purest form, with its impressively high performance, low weight and a driving experience in a new dimension. “Bugatti is continuously aiming for new and exciting goals. The Bolide is the quintessence of our philosophy. Excellence, courage, dedication. An incredible car and an incredible project,” says Stephan Winkelmann.

Bugatti has special plans in store for 2021. All 40 Divo will be delivered to customers in the coming months. It will certainly be both a wonderful and a sad moment when the last Divo leaves the Atelier in Molsheim. Most of the Chiron Pur Sport, designed for lateral acceleration, will also be delivered to their owners. Following the launch of Bugatti’s La Voiture Noire in March 2019, the French manufacturer will finally bring the world’s most exclusive and expensive car to completion.

“2021 is set to be a particularly challenging year for me personally. In addition to my role as President of Bugatti, I also took on the position of President of Lamborghini in December 2020. However, this is an undertaking that is close to my heart, as Lamborghini builds the most exclusive super sports cars with outstanding design. Bugatti, on the other hand, is synonymous with the most extraordinary, powerful and elegant hyper sports cars in the world. My focus will therefore remain in Molsheim in 2021, too.”

You can look forward to an exciting 2021 together with the entire Bugatti team. We hope that this will be a year with more face-to-face meetings and plenty of time for conversation. Vive la Marque!

More: CEO Stephan Winkelmann.