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VIVIAN STAUFFER CEO – HAMILTON INTERNATIONAL LTD.

VIVIAN STAUFFER
CEO HAMILTON INTERNATIONAL LTD.

Vivian Stauffer es la directora ejecutiva de Hamilton, un nombre icónico en la relojería de precisión desde que se fundó en Lancaster, Pensilvania en 1892. Sus relojes se ganaron su reputación al sincronizar los primeros ferrocarriles y luego proporcionaron las muñecas de soldados, aviadores y estrellas de Hollywood. haciendo más de 500 apariciones en la pantalla grande. Hamilton ha estado a la vanguardia de las innovaciones en diseño, tecnología y artesanía, lanzando el primer reloj eléctrico del mundo en 1957 y el primer reloj digital LED en 1970. Miembro del Swatch Group, líder mundial en fabricación y distribución de relojes, Hamilton combina su Espíritu americano con verdadera precisión suiza.

Vivian Stauffer, de nacionalidad suiza, obtuvo su maestría en Ingeniería Química en la Ecole Polytechnique Fédérale de Lausanne. Un entusiasta de las actividades al aire libre, es un piloto experimentado y también disfruta del esquí gratuito, el ciclismo de montaña y el senderismo. Comenzó su carrera en Swatch, una marca del Swatch Group, en 2002, donde pasó cinco años como miembro de su equipo deportivo y comercial.

En 2007, se unió a Hamilton como Regional & Travel Retail Sales Manager y actuó como Brand Manager de Suiza entre 2010 y 2013. También fue nombrado Jefe de Ventas en 2011, desarrolló e implementó la estrategia de distribución y ventas internacionales para 24 subsidiarias y 40 distribuidores alrededor del mundo. Abrió las primeras boutiques de Hamilton en Japón y Suiza y encabezó el crecimiento de Hamilton en China como gerente de marca interino durante un año y medio.

CEO de Hamilton desde 2020, supervisa la estrategia y el desarrollo global de la marca en más de 75 países.

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BREGUET ANNOUNCES THE APPOINTMENT OF ITS NEW CEO

BREGUET ANNOUNCES THE APPOINTMENT OF ITS NEW CEO

Breguet and its President Marc A. Hayek are delighted to announce the appointment of Lionel a Marca as its CEO.
Lionel a Marca joined the Swatch Group almost 30 years ago and has been working at the Maison since 2019. His commitment and impressive skills across all areas of watchmaking saw him appointed to the Executive Boards of Blancpain in 2004 and Harry Winston in 2014.
In 2019, he also joined the Extended Executive Board of the Swatch Group.
Now, Mr a Marca is placing all of his fine horology passion and experience at the service of Breguet. He will be taking over the operational management under the presidency of Marc A. Hayek, with whom he has worked closely for over 20 years. As Marc A. Hayek noted, “The appointment of Lionel a Marca, a watchmaker in the purest sense of the word at a Maison of Breguet’s prestige, marks a new chapter in its history. I know that he will put all of his energy into continuing the work started by my grandfather since the takeover in 1999, while also keeping the pioneering spirit of its founder alive.”
Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia
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Anne-Charlotte Bellanger – PIAGET | Managing Director France, United Kingdom & Iberia

ANNE-CHARLOTTE BELLANGER | MANAGING DIRECTOR FRANCE, UNITED KINGDOM & IBERIA

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Our History started in 1874 in La Côte-aux-Fées, where Gerorge-Edouard Piaget  devoted himself to crafting High-precision and ultra-thin movements. These movements would later become the Maison´s trademark. During all of these years, Piaget have broken their own records, doing extraordinary watches. Recently, Our Piaget Ultimate Concept watch – the thinnest mechanical watch on the market-  has won the prestigious “Aiguille d’Or” at the 20th Grand Prix d’Horlogerie de Genève (GPHG). This prize rewards the best overall watch among all categories (Best in Show). It is a honor for our Maison.

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Anne-Charlotte Bellanger | Managing Director France, United Kingdom & Iberia

Piaget strongly believe in creativity and artistic values. Our Jewellery and watches creations are proof of that. Each collection reflects the Piaget art of vivre and our “Sunny Side of Light” spirit.. a real celebration!:  Possession collection is an invitation to celebrate Luck, happiness, success and love, Limelight Gala is an ode to the extraordinary woman. Piaget Polo invites us to celebrate life´s boldness and Piaget Altiplano to celebrate perfection.

Inside this universe of extraordinary celebration, we can make a special mention to our last High Jewellery collection: Wings of Light.  It is a journey to a fantasy land of magic, mystery, romance and rarity. These creations , dreamed  within the walls of our “Ateliers de l’Extraordinaire”, answer a call of nature and invite us to journey with them  to a glittering world of excellence with a signature style that transcends time.

As you can see, Piaget is celebrating the extraordinary all the time.  

Piaget is a centric client brand. Our aim is to bring clients the best service and an unique experience.  “Always do better than necessary” has been, is and will be our motto.  Either in our boutiques or throughout digital platforms (like our e-commerce or Net- a- Porter website) we offer our clients the tailor-made experience which they are looking for. We convert our clients into our brand ambassadors and part of the Piaget Family. We invite you to be part of our Piaget Society!

Drumelia’s founder and CEO, Sergey Sinichkin
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Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin, established the foundations of Drumelia Real Estate in Marbella back in 1997 after relocating from St. Petersburg. First acquiring a master’s degree in engineering before pursuing a career as a licensed real estate agent in 1993, he has been proud to call Marbella home for more than two decades.

Drumelia’s founder and CEO, Sergey Sinichkin

Drumelia’s founder and CEO, Sergey Sinichkin

Sergey’s steadfast work ethic and unparalleled market knowledge allowed Drumelia to confidently establish itself as one of Marbella’s premier real estate agencies. With his ground-level expertise and intimate understanding of local nuances, Sergey is an ideal advisor, consultant and an impassioned expert of his craft.

“One of my greatest passions in life is my work. For more than 20 years, I have called Marbella my home, have allowed my colleagues to become some of my dearest friends, and have nurtured relationships with cherished clients across every corner of the world.”

“I am deeply proud of the fact that, very often, I have become close friends with many of my clients – forging lasting personal connections that are based on trust, honesty and integrity. This has led to many exciting and flourishing relationships with friends right here in Marbella and across the world. I consider my main purpose to be to provide qualified assistance in solving one of the most vital tasks in people’s lives. What could be more important than your family home? For me, there is no greater joy than helping my friends in taking the next step.”

 

 

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VALÉRIE MESSIKA Founder and creative director Messika Paris

VALÉRIE MESSIKA
FOUNDER AND CREATIVE DIRECTOR MESSIKA PARIS

Her motto: create new codes for the French Jewelry.
Her promise: to keep the diamond as a unique stone. Deal!

Valérie Messika, daughter of André Messika, a famous diamond dealer since 1972, discovered diamonds at a very young age.
After obtaining her diploma in communication and marketing from CELSA in Paris, she spent five years alongside her father traveling, searching, negotiating the most beautiful diamonds.
In 2005 she launched her own brand. A contemporary and accessible interpretation of the diamond which is freed from forced exercises like the river or the solitaire. Movable stones, bracelets and necklaces with elastic flexibility, the best-selling Move and Skinny lines play brilliantly on technical innovation and modernity without compromising on quality. Her creations are symbols of femininity, emancipation, power


In 2013, Valérie Messika unveiled her first Parisian Flagship store, rue Saint-Honoré, which houses the finest jewelry and Haute Joaillerie jewelry from the House.
All of the collections are represented by many celebrities who are loyal to the brand on the red carpets. From Paris to Hollywood, the sets shine on Beyoncé, Rihanna, Kendall Jenner,Kristen Stewart, Charlize Theron, and more…

In 2015, to celebrate the ten years of the brand, Valerie Messika launched a Haute Joaillerie atelier, to salute the French know-how that was born in the Parisian offices of the house.
From 2017 and 2018, Valérie Messika designed with Gigi Hadid two limited collections. First ‘Move Addiction’ for celebrating the 10th anniversary of the iconic Move. Then ‘My Soul’, more bohemian, which reflects the top model’s personnality.

In 2019, the designer Valérie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewelry : Kate Moss, Joan Smalls and Sylvia Hoeks.
In 2020, Valérie Messika and Kate Moss co-design a High Jewelry collection together.
For 15 years, Valérie Messika has been shaking up the codes of French jewelry, entrepreneur and creative talent, she is now at the head of a company which, thanks to her audacity, has successfully found her marks in an industry so far used to classicism.

 

 

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Interview – Brand Finance Spokesperson Teresa de Lemus,

Interview – Brand Finance Spokesperson Teresa de Lemus,

Managing Director Brand Finance Spain

I started my professional career in Brussels in advertising self-regulatory entities and the media defending the interests of the media, advertisers and regulators against the EU. My entire professional career since then has been aimed at representing business interests in favor of their highest and best benefit. After 15 years I joined Brand Finance due to the technical rigor and the philosophy of humility and customer orientation, an activity that I combine with my three babies and that is only possible thanks to the support and family involvement of my husband.

1. What changes have you noticed during the years at the helm of Brand Finance Spain?
Spain is a very open market, not only to technical knowledge that recognizes and values ​​it, but also to the possibility of doing things differently. I have been particularly interested in these years how marketing and finance departments are receptive to new processes and ways of studying and analyzing data or information as well as using new tools to improve their results if necessary.

2. In Brand Finance you work with top-level companies, Ibex 35 companies and other large Spanish companies. What level of importance do you see that they give to the brand in these companies? Are they convinced of the strategic value of the brand in the business?
Rather, I would almost dare to say it the other way around. They are companies that have reached those levels because they understand the power of the brand and know how to manage it. The brand is the summary of your value proposition, your reputation, your trust. They have it more than clear.

3. What about all those large family businesses that are unknown to the general public but with astronomical turnover figures?
At Brand Finance, it is the type of client that we enjoy the most, since they are the ones that obtain the most attractive results and the shortest term from our advice. They are usually companies with a lot of desire to do things, but bureaucracies and intra-stories make it difficult to carry out many very interesting projects.

4. What do you think will be the keys to branding and marketing in the coming years?
The creativity. Doing things differently will always be the key but there is a false belief in thinking that this is for “daring” or those who “have a nose”. Innovating and being creative does not have to be a leap into the void, but with the appropriate analysis and data, it is necessary to know how to base it on the correct information and properly guide it towards the result with better turnover for the business in the short and long term

5. What advice would you give to the brand managers of Spanish companies?
None. They are the ones who know the business. I can only offer you tools to facilitate your work with the internal and external clients, but beyond that I would not dare.

6. We have witnessed how, during the crisis, companies that have opted for branding and communication have better resisted the impact. Do you think it is because they already had a strong brand or other actions they have launched? What advantages does having a strong brand bring to a company?
The strong brand has to not only come but stay. We all know examples of brands that have known how to reinvent themselves and take advantage of their brand to diversify and others that did not see it coming. For that you have to watch 3 fronts a lot: What you have, with whom you compete and who buys you.

7. If we look at Spain, there are few brands that we can consider truly global. What do you think it is due to and what is the recipe to increase the internationalization of our brands? What brands do you see with the greatest potential to internationalize?
Spanish brands, for ease of language, have always tended to go to Latin America, which does not have to be the most appropriate. In both expansion and diversification decisions, many variables must be taken into account, as well as short and long returns. Try to risk as little as possible.

8. What are the great challenges that a brand and its managers currently face?
At Brand Finance we work every day to “unite the Marketing and Finance departments”, that is our motto and the substance of everything we do. Providing the tools to the brands so that these two areas speak the same language is essential to grow the brand and the business. At this time, more than ever if possible, it is essential that these areas have accurate information to properly establish strategies in a context of uncertainty.

9. In the current context where there are so many sectors affected, which do you think will be the Spanish brands that will benefit the most and why? Do you have any forecast for 2021?
In general, in all contexts, the more information available to decide, the better. At Brand Finance we are continuously studying the brand and the parameters that comprise it. We have recently obtained a finding of how two variables (familiarity and consideration) impact market share. These results, published in our BrandBeta report, are one more example of how information can give you light. Not only know what market share you can aspire to obtain but also to anticipate and correct it in time if you are not on track.

10. Before finishing, would you like something else?
Monitoring and measurement tools like ours where we value and evaluate the brand not only help to make decisions but also facilitate the argumentation and defense of a job well done, of the decisions taken and above all, of knowing what to correct as and when if something it is not working as it should.

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Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

Stuttgart/La Chaux-de-Fonds. Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and the development of products. As a first step, the partners unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“The strong friendship of our brand with TAG Heuer exists since decades and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude,” says . “Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

Two histories – one passion
For over half a century, the stories of the two companies have intersected. Similarities of heritage can be traced all the way back to the entrepreneurs of Porsche and TAG Heuer. Edouard Heuer and Ferdinand Porsche were pioneers whose visions changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche constructed a new electric wheel hub motor. Both these accomplishments earned medals at World Fairs held in Paris 11 years apart. Heuer was honoured in 1889, the first Lohner-Porsche Electromobile with this innovation was presented at the Expo in Paris in 1900.

Porsche and TAG Heuer enter into strategic partnership

Porsche and TAG Heuer enter into strategic partnership

The true cornerstones of today’s partnership, however, are descendants of the brands’ founders. Ferdinand Porsche’s son, Ferdinand Anton Ernst or “Ferry”, joined his father’s engineering office in 1931 at the age of 22 and founded the car brand that bears the family name in 1948. Within a few years, the name of Porsche would be inextricably linked with race track success all around the world – including a class win in the Carrera Panamericana race of 1954. In honour of its successful participation, Porsche calls its most powerful sportscar engine at this time ‘Carrera’.
Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action. Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its 911 model.

Steve McQueen and the Heuer logo
Just as the Porsche 911 had done for automobiles, the Heuer Monaco broke with the familiar design codes of traditional watchmaking. Its innovations had come at a significant financial cost and as an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to the renowned sportscar manufacturer with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: “Live Fast, Die Young”, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the paddock was wearing Heuer watches by the end of the 1969 season!” It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

TAG-Turbo Engine – made by Porsche for the McLaren team
With its sale to the TAG Group, Heuer became TAG Heuer in the mid-1980s. At this time, the Porsche and TAG Heuer jointly developed and produced the TAG Turbo Engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986. In 1999, the relationship between Porsche and TAG Heuer grew even stronger – from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship and more was yet to come. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration.

New sports partnerships
In its second year, the TAG Heuer Porsche Formula E Team will now fight for the World Championship. Behind the wheel of Porsche’s all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein. Porsche has long distinguished itself in endurance events and together with TAG Heuer its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup. In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. In addition, the watch brand is stepping in as global partner in Porsche’s ‘classic’ events and rallies.

Moreover, both brands share their strong passion for tennis and golf. The main tennis event is the Porsche Tennis Grand Prix in Stuttgart. This was launched in 1978, and the sports car manufacturer has been the organizer since 2002. TAG Heuer will accompany the event, which has repeatedly been named the most popular tournament in its category, as an official partner for watches and chronographs. In golf, Porsche has been the title sponsor of the Porsche European Open, one of the most traditional tournaments on the European Tour, since 2015. This year, TAG Heuer will be present as a partner for the first time here.

Finally, the brands are committed to creating unforgettable moments together in the future through the various Porsche Experiences.

The TAG Heuer Carrera Porsche Chronograph

Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

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BUGATTI President Stephan Winkelmann looks back on 2020

BUGATTI PRESIDENT STEPHAN WINKELMANN LOOKS BACK ON 2020

Bugatti is still in the fast lane. The French manufacturer of luxury cars increased its operating results for the third consecutive year. Bugatti can therefore look back on the most successful year in its history.

“2020 was without a doubt the most unusual year for all of us. The coronavirus pandemic brought so much to a halt and caused enormous disruption to our everyday lives. I’m happy that our workforce and most Bugatti enthusiasts have so far made it through this difficult period and have managed to overcome these challenges extremely well,” says Stephan Winkelmann, President of Bugatti. “I’m very proud that, despite the difficult circumstances, we have been able to achieve our third record-breaking year in a row. For this I would like to thank the entire staff. What’s more, with the first customers receiving deliveries of the Divo1, we kept our promise of bringing a modern interpretation of the historic coachbuilding tradition to the road.”

Coachbuilding is all about creating customised cars for individual tastes. The Divo, a limited edition of just 40 vehicles, is a highly customised masterpiece of automotive craftsmanship and a must-have for any Bugatti collection. The hyper sports car, which is priced at five million euros (net), is named after Albert Divo, a French pilot and racing driver who was also a Bugatti works driver for quite some time.

“Unfortunately the Bugatti team were not able to meet fans and friends of the brand in person nearly as much as they would have liked due to the pandemic. Therefore, we are now using digital platforms to maintain contact with Bugatti owners and friends of the brand,” explains Stephan Winkelmann. “During the few lockdown-free months, Bugatti customers finally had the opportunity to experience the new ChironPur Sport for themselves. The entire team was delighted by the extremely positive feedback on the new hyper sports car, which gave them affirmation and motivation for their work.”

Bugatti has calibrated the Chiron Pur Sport for agility, handling and driving performance. An ideal car for drivers who like to take corners at the limits of lateral dynamics. The Chiron Pur Sport is an extremely precise hyper sports car for the race track and country roads, and offers maximum driving enjoyment. Production of the standard version of the Chiron Pur Sport, which is limited to 60 units and priced at three million euros (net), began in autumn 2020 in Molsheim, France.

In October, Bugatti presented the Bolide, an extreme, race track-oriented hyper sports car with an unprecedented power-to-weight ratio of just 0.67 kg/PS. A power output of up to 1,850 PS from the W16 engine meets an unladen weight of just 1,240 kilogrammes. This technological concept represents the brand in its purest form, with its impressively high performance, low weight and a driving experience in a new dimension. “Bugatti is continuously aiming for new and exciting goals. The Bolide is the quintessence of our philosophy. Excellence, courage, dedication. An incredible car and an incredible project,” says Stephan Winkelmann.

Bugatti has special plans in store for 2021. All 40 Divo will be delivered to customers in the coming months. It will certainly be both a wonderful and a sad moment when the last Divo leaves the Atelier in Molsheim. Most of the Chiron Pur Sport, designed for lateral acceleration, will also be delivered to their owners. Following the launch of Bugatti’s La Voiture Noire in March 2019, the French manufacturer will finally bring the world’s most exclusive and expensive car to completion.

“2021 is set to be a particularly challenging year for me personally. In addition to my role as President of Bugatti, I also took on the position of President of Lamborghini in December 2020. However, this is an undertaking that is close to my heart, as Lamborghini builds the most exclusive super sports cars with outstanding design. Bugatti, on the other hand, is synonymous with the most extraordinary, powerful and elegant hyper sports cars in the world. My focus will therefore remain in Molsheim in 2021, too.”

You can look forward to an exciting 2021 together with the entire Bugatti team. We hope that this will be a year with more face-to-face meetings and plenty of time for conversation. Vive la Marque!

More: CEO Stephan Winkelmann.

 

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STEPHAN WINKELMANN additionally becomes the new Presidentand Ceo of Automobili Lamborghini

STEPHAN WINKELMANN ADDITIONALLY BECOMES THE NEW PRESIDENT AND CEO OF AUTOMOBILI LAMBORGHINI S.P.A.

 Bugatti President Stephan Winkelmann will additionally take up the position as President and CEO of Automobili Lamborghini S.p.A. on top to his current function. The Bugatti President will therefore have a dual role. “It is both a great honour and pleasure, but also a great challenge for me to manage these two companies, which are very special to me with their exceptional cars,” says Stephan Winkelmann.

Over the last three years, Stephan Winkelmann has successfully initiated and driven forward a number of exciting projects at Bugatti. Never before has Bugatti presented so many different and unique projects in such a short period of time, such as the Divo, La Voiture Noire Centodieci, Chiron Pur Sport, Chiron Super Sport 300+* and Bolide. Last year Bugatti set a speed record that is still valid. And with the now delivered Divo, Bugatti has also transformed modern coach-building for the 21st century.

Lamborghini is also well-known territory for Stephan Winkelmann: he was President and CEO of Automobili Lamborghini S.p.A. in Sant` Agata Bolognese, Italy, for over eleven years up to 2016. In these roles, Winkelmann successfully expanded the brand into one of the world’s leading super sports car manufacturers, and was responsible for making substantial investments in the company’s future. Under his leadership, Lamborghini experienced extremely fast growth: sales were more than doubled, while sales revenue more than tripled. This growth was due to the success of the Lamborghini Aventador and Huracán super sports cars – but even the decision to launch the bestselling Urus was taken under the direction of Stephan Winkelmann. Together with his team, he also realigned sales structures for the future. Stephan Winkelmann will be taking over the responsibilities of Stefano Domenicali, who has decided to leave Lamborghini at his own request after four successful years with the company. He will become the new CEO of Formula 1 from January 2021.

Markus Duesmann, Chairman of the Board of Management at Audi AG: “Stephan Winkelmann has decisively shaped the history of Lamborghini. He represents the Lamborghini brand like only a few, and is exactly the right person to lead this unique brand into a successful future.”

“I would like to thank everyone for the trust they have in my work as well as my team for their support in the past and in the future too. I am really looking forward to my new responsibilities,” explains Stephan Winkelmann. “I have had the privilege to manage both companies separately in recent years, and I can now do this for both together. This is something very close to my heart. Bugatti stands for the most superior, powerful, elegant and luxurious hyper sports cars in the world. Lamborghini builds the most exclusive super sports cars with outstanding design. Both companies still have so much creativity yet to be explored.”

Stephan Winkelmann was born in Berlin in 1964 and grew up in Rome. After passing his A-levels at the German School in Rome, he studied political science in both Rome and Munich. Before Winkelmann took over as head of Lamborghini in 2005, he had been employed by Fiat in various functions, including Chairman of the Board of Management at Fiat Auto Austria, Switzerland and Germany. In March 2016, Winkelmann moved from Lamborghini to quattro GmbH (today Audi Sport GmbH), which he managed in the role of CEO for two years. Winkelmann was appointed President of Bugatti on 1 January 2018, a role which he will continue performing in the described dual role from 1 December.

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RALPH R. DEBBAS – Founder and Ceo, manufacturer of high-performance luxury hypercars in the Middle East, W Motors

From humble beginnings in a small town in Lebanon to becoming a recognised global innovator as the first manufacturer of high-performance luxury hypercars in the Middle East, W Motors is the embodiment of all my passions: design, architecture, construction and automotive. I’ve always been hands-on when it comes to understanding and developing an appreciation for constructing beautiful and meaningful things.

RALPH R. DEBBAS – Founder and Ceo, manufacturer of high-performance luxury hypercars in the Middle East, W Motors

International travel was a big part of family life as they expanded the business building and operating factories around the world, which further fuelled my design and engineering fascination. This changed everything and, unbeknownst to my parents, I applied to a number of international universities and was delighted to be offered a place at Coventry University in the UK, a world-renowned academic hub for automotive design

Why the wolf? Nicknamed the ‘white wolf’ from an early age, Ralph means wise wolf in different mythologies… and so W Motors was born. Wolves are also incredibly tenacious, and this was a personal quality that really came to the fore as we navigated the endless challenges and unexpected hurdles that come with founding a business – and a new automotive brand in particular.

Fast forward to now and the fact that we have an amazingly strong, supportive multinational network of partners and groundbreaking automotive portfolio is the realisation of that dream. The Lykan HyperSport is emblematic of our brand DNA in action; a labour of love from day one and the catalyst for the W Motors company. A host of high-profile international companies were involved in its making and from drawing board to its starring role in the Fast & Furious franchise, it remains a first-of-its-kind project for us and for the region.

Each car we create is different, with its own personality, its own DNA and is a one-off in every way. The Lykan HyperSport represents the birth of W Motors and the translation of a long-held dream into a drivable reality. The Fenyr SuperSport represents the future of W Motors and our commitment to taking bold steps with each evolution.

It’s never been about creating the most expensive car in the world; it’s about bringing a new industry to Dubai and the Middle East. In the 12 years that we’ve been in business, the collective expertise we have gathered from Europe, China, the US and this region has given us a platform from which to develop exceptional automotive capabilities, train amazing young talent and build an exciting and unique economic opportunity for the region…