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TUDOR ANNOUNCES DAVID BECKHAM OBE AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

TUDOR ANNOUNCES DAVID BECKHAM OBE

AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made Tudor what it is today.

Tudor is Born to Dare

In 2017, Tudor launched a new campaign with the “Born To Dare” signature which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. It finally tells of the singular approach Tudor is known for today, having pioneered now major trends within the watchmaking industry.

The Tudor “Born To Dare” spirit is expressed in a campaign manifesto (below and extended version in annex) and supported globally by ambassadors whose life achievements directly result from a daring approach to life. David Beckham is one of them and Tudor is proud to welcome him to its family.

“We are devoted to the classic. But reject the status quo. We keep the best of the past, the best watchmaking practices, the best designs. And push the boundaries of what’s new. Born for a purpose. Field-tested to the extreme. For those who are up for anything.For those who face their fears. For those who reinvent themselves every day, a Tudor is born to dare.”

Devoted to the classic

David Beckham is a multi-faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. A long-time wristwatch lover, he came to know Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

David Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as

the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor’s diving and motorsports heritage.

Born for a purpose

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

He might not have been the best scorer, nor the fastest player, but he had a unique style, both precise and spectacular. One of perfect passes, extraordinary kicks and supreme accuracy that proved decisive on the field. “Bend it like Beckham” says it all about his brand of game. By daring to go all the way, always, David Beckham made his childhood dream a reality.

Reinventing himself, constantly

David Beckham is one of the hardest-working players in the history of football. Never taking anything for granted, even when injured, or on loan to another team, he trained harder than most. As a player, he reinvented himself every game.

Even though retired from professional sports, he still continues to inspire. His philanthropic activities focus on the protection and welfare of children worldwide. A long-time UNICEF Goodwill Ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa.

Pushing the boundaries

Beyond philanthropy and football, David Beckham has worked his way up to the status of much more than a legendary player. Facing the fear of what comes after a sports career and building on his ambition, he established himself as a global style icon. His influence on popular culture transcends the pitch. He is a model and counts hundreds of millions of fans around the world.

About Tudor

TUDOR is a Swiss made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship models such as Black Bay, Pelagos, Glamour and Style and since 2015 it has offered mechanical manufacture movements.

THE TUDOR BORN TO DARE MANIFESTO – EXTENDED VERSION

  1. PRODUCT PHILOSOPHY

“We are devoted to the classic. But reject the status quo.”

Born from the will to go beyond the standards, Tudor’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.

Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that (his) agents could sell at a more modest price than (his) Rolex watches, and yet could attain (its) standards of dependability”.

The Tudor of today has not drifted away from the original vision. While strictly adhering to the fundamentals of excellence, the design of a Tudor watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.

A Tudor watch is born to dare

  1. PRODUCT FEATURES

“We keep the best of the past, the best watchmaking practices, the best

designs. And push the boundaries of what’s new.”

Tudor’s reinvention of the classics has kept their watches distinctive for more than half a century. Never afraid to redefine the rules, Tudor’s new watches are strongly connected to the past while incorporating 21st-century technology. They also never shy away from pushing the boundaries of what’s new, experimenting with unusual materials, combinations and inspirations.

Consider when Tudor decided to revisit their diver’s watch history. They drew inspiration from the past while embracing modernity. The Tudor Black Bay has direct antecedents in some of the most iconic Tudor watches. The 1958 Oyster Prince Submariner reference 7924 contributed its oversized crown and general lines while the ‘Snowflake’ Tudor Submariner, worn by the French Navy in the 1970s, offered up its unique angular hands. Classic designs, contemporised for a new century.

The Black Bay Bronze incorporates a golden-toned marine-grade aluminium bronze case specifically chosen for its proven durability in marine environments. That this alloy develops a unique patina overtime while paying tribute to Tudor’s long-standing relationship with the French Navy is a bonus.

But design is nothing without performance. Indeed, the Black Bay incorporates a supremely robust Manufacture calibre that took the Tudor R&D team 5 years to develop. Boasting a generous 70-hour power reserve, exceptional ergonomics and independently-certified precision, it sets higher standards. Tudor standards.

A Tudor watch is born to raise standards

 

  1. WORLD OF THE WATCH

“Born for a purpose. Field-tested to the extreme.”

A Tudor watch is built for those who dare to step out of their comfort zone.

It is designed to perform in all and every condition. From a refined evening out to the most extreme environments imaginable.

Over the years, Tudor watches have been put at test on a daily basis strapped on the wrist of the most daring individuals, on land racing through rough Alpine roads, on ice accompanying the British North Greenland Expedition, in the air issued to the para rescue teams of the US Air Force and underwater with the frogmen of the French Navy. They never deceived them, constantly delivering robust and reliable time-keeping.

Today, from pure purpose-built tool watches to timeless elegant dress watches, the Tudor collection perpetuates that spirit of supreme dependability, having every single watch undergo a strict and demanding testing protocol guaranteeing precision, waterproofness and robustness, beyond industry standards.

A Tudor watch is born to go above and beyond.

  1. THE TUDOR WEARER

 “For those who are up for anything. For those who face their fears. For those who reinvent themselves every day … a Tudor is born to dare.”

The wearers of a Tudor today are not so very different to those of the past. They are people with unconventional attitudes. People with ambition. People who are willing to pursue their passions – no matter where they take them. Like Tudor, they believe in learning from and building on past experiences to inform how they think and behave today.

Tudor wearers seek to find experiences that expand their world view. They appreciate exceptional craftsmanship and sense. They are as interested in how something is made as they are in what it is intended to do. They insist on owning the best tools for the job and pride themselves on being in the know.

Those who wear a Tudor share a thirst for discovery. A spirit of adventure. And the will to go further. They are curious. They are fearless.

They are born to dare.

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VIKA FALILEEVA GETS GLAM IN BALMAIN HAIR COUTURE SPRING 2021 CAMPAIGN

VIKA FALILEEVA GETS GLAM IN BALMAIN HAIR COUTURE SPRING 2021 CAMPAIGN

Vika Falileeva stars in Balmain Hair Couture spring-summer 2021 campaign
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Balmain Hair Couture turns up the glam factor with its spring-summer 2021 campaign. Featuring model Vika Falileeva, photographs captured by Isaac Morrell exude power and beauty. Gino Mateus works on hairstyling for the shoot with color and extensions by Kasper Heemskerk. Wearing polished waves, the blonde beauty poses in tailored jackets and decorative buttons. Alejandro Muñoz styles the shoot with flawless makeup by Pablo Robledo. A campaign film shows the tresses in motion set to calming tunes.

“Inspired by pop-cultures from the 90’s of the Balmain Resort 2021 collection by Olivier Rousteing, Balmain Hair Couture presents the Spring-Summer 2021 campaign: Aristo-Meets-Rebel Chic. A world where strength and passion are the fundamentals of the new world we are living in,” Balmain shares about the inspiration.

BALMAIN HAIR COUTURE SPRING/SUMMER 2021 CAMPAIGN

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‘This is for you, world’ – the marketing campaign for the EQS

‘This is for you, world’ – the marketing campaign for the EQS

Concept and objectives

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 – the path to the CO2-neutral mobility of the future at Mercedes-Benz.

    ‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

  • For the first time, a marketing campaign starts at the same time as a world premiere – in a uniform look. The campaign translates the EQS’s seemingly magical fusion of technology, design, functionality and connectivity into a surreal look that challenges the reality we know. The campaign breaks with conventions and works with a mix of abstract art and fashion that stimulates visually.

“We are particularly pleased to launch an integrated marketing campaign for the first time synchronized at the world premiere of the EQS,” says Bettina Fetzer, Head of Marketing Mercedes-Benz AG. “With this extraordinary staging, we want to combine sustainable mobility with an emotional and luxurious brand experience and further strengthen the fascination for our electric Mercedes-EQ models.”

‚This is for you, world‘ – die Marketingkampagne zum EQS // ‘This is for you, world’ – the marketing campaign for the EQS

Eliminar el término: Brad Pitt Advertising Campaign Spring-Summer 21 | Brioni Brad Pitt
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Brad Pitt Advertising Campaign Spring-Summer 21 | Brioni

Brad Pitt Advertising Campaign Spring/Summer 21 | Brioni

House ambassador Brad Pitt is framed amongst the cinematic interior of legendary Chateau Marmont in Hollywood. The softly tinted images and video evoke a relaxed atmosphere which perfectly captures his natural energy and charismatic presence.

It is a laid-back mood in which Brad Pitt portrays the Brioni man, radiating a modern yet timeless magnetism and charm, a self-confidence rooted in being comfortable in one’s own skin. This campaign provides a softer angle of the Brioni man, in a more intimate setting beyond the spotlight.

The images feature two present-day icons of the Brioni wardrobe, the “Vagabond” overshirt in double splittable cashmere and the feather-light silk blouson in washed silk. They are deliberately pure, emblematic of the House’s sophisticated notion of refined simplicity and style.

Content & copyright: Brioni

 

 

 

 

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PAUL & SHARK – Voyage en Bretagne.

Paul & Shark announces AW20 campaign: Voyage en Bretagne.

The new Paul&Shark campaign is a tribute to the brand dna: a direct and sincere bond with the sea, the wind and the sails that tame the elements.

Since its origins, Paul & Shark has always signified authenticity, performance, spirit of adventure. The new Paul&Shark Autumn Winter 2020 campaign expresses the brand’s most authentic spirit:

the loyalty to the key element of its imagination, the sea, through an ecosustainable collection, aimed at respecting the environment and reducing the impact on the planet thanks to advanced technologies, innovative green materials of the highest quality and a highly contemporary design, that guarantee unparalleled performance.

 

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Vacheron Constantin – Yiqing Yin, A new talent joins the “One of not many” communication campaign

Yiqing Yin, A new talent joins the “One of not many” communication campaign

May 26th, 2020 – Vacheron Constantin is delighted to unveil its latest talent to join the “One of not many” communication campaign. Yiqinq Yin, a youthful prodigy in the world of Haute Couture, is joining the roster of talents who have chosen to collaborate with the Maison. She will epitomise the Égérie collection, dedicated to women and launched by the Manufacture in February 2020.

Born in Beijing in 1985, Yiqing Yin has been traveling the world since her childhood. At the age of four, she left China for Australia and France. A graduate of the École Nationale Supérieure des Arts Décoratifs in Paris, and armed with her innovative vision of Couture, Yiqing Yin sees garments as both a second skin and a supple, floaty envelope. Exploring the dynamic potential of pleats, she imagines vibrant structures that are never static but instead all about volumes in motion, and experiments with the way garments fall in a quest for smoothly flowing lines. She thus designs loose shapes with staggering structures. She admits her attraction to “an intuitive method of creation, a sensory wandering and a search for voluntary accidents”.

Acknowledged and respected within the select circle of Haute Couture connoisseurs, her universe naturally chimed with that of Vacheron Constantin. Yiqing Yin shares with the watchmakers and artisans of the Maison a concern for detail and a desire for discovery.

Ties were thus woven between Haute Couture and Haute Horlogerie, two worlds where craftsmanship, expertise and rarity would be nothing without passion and creativity, a vocation that is constantly being challenged and reinvented in step with successive creations. The Égérie collection symbolises this encounter through the pleated dial and the off-centre aesthetic of its design.

The “One of not many” campaign presented in 2018 showcases talents whose personality and work express the constant quest for excellence, openness to the world and the spirit of innovation and creation characterising Vacheron Constantin. Singular, visionary and passionate, they are recognised experts in their own field, thereby also reflecting the concept of connoisseurs.

About Yiqing Yin

A graduate of ENSAD (École Nationale Supérieure des Arts Décoratifs de Paris), Yiqing Yin was awarded the Grand Prix de la Création de la Ville de Paris in 2009. Following the Hyères International Fashion Festival in 2010, her dreamy creations were staged in the windows of the Ministry of Culture, at the Chaillot National Theatre and then at the prestigious Joyce Gallery. In June 2011, she won the ANDAM (Association Nationale pour le Développement des Arts de la Mode/ANDAM Fashion Award Paris) and held her first runway showing during the Haute Couture Paris Fashion Week. That same year, Yiqing Yin was one of eight young “designers to watch” selected by the French edition of Vogue. In 2013, Maison Léonard appointed the young designer to head its ready-to-wear collections. Yiqing Yin also works with prestigious brands such as Cartier, Guerlain, Hermès, Swarovski and Lancôme.

Since 2012, Maison Yiqing Yin has been officially included in the Fédération Française de la Couture official calendar as a guest member. In December 2015, the Fédération Française de la Mode rewarded her work through the attribution of the Haute Couture appellation.

As a complete artist, Yiqing Yin also explores other artistic worlds. In 2013, at the invitation of the Venice Biennale, she created the artwork In-Between. For her Blooming Ashes collection, she combined fabric with light in the Stellar dress, in collaboration with sculptor Bastien Carré. She has also worked in the world of dance by designing the stage costumes of the étoile ballet dancers Dorothée Gilbert and Mathieu Ganio for Tristan and Iseult, directed by Giorgio Mancini.

Yiqing Yin has been regularly invited to participate in art exhibitions around the world for several years. The exhibition titled “A world of Feathers” staged at the Museum of Ethnography in Stockholm; the “Haute Dentelle” exhibition at the Cité de la Dentelle in Calais; as well as the “Animalia Fashion” exhibition at Palazzo Pitti in Florence, are just some of the many events where she presents the major pieces of her Haute Couture collections. She was also a guest of honour, exhibitor, lecturer and member of the jury at the Arts of Fashion Foundation Symposium held in the Asian Art Museum in San Francisco in December 2019. Finally, she is delighted to be working on a film project that will be released in the course of 2020.

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PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

El poder de la mano y el impacto de la imagen; la intimidad de la ropa; El poder y la positividad del color. Y el desenfoque de la realidad con lo digital, algo que ahora se experimenta todos los días: una nueva idea de intimidad, una surrealidad que refleja estos tiempos muy particulares. La campaña Prada Pre-Fall 2020 está diseñada para reaccionar ante un mundo cambiado, reflejando una fusión de la mano y el ojo humano con la tecnología, cada uno igualmente importante, un medio híbrido de comunicación, expresión y creatividad.

PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

En un momento en que nuestra experiencia de la sociedad y la cultura está definida por la imagen plana (computadoras, teléfonos, televisores y páginas de revistas) y marcada por el distanciamiento social, esta campaña se inspira en lo accidental, la imperfección de la artesanía y en la naturaleza inacabada. de la interacción humana. Esas líneas borrosas entre lo fotográfico y lo pictórico, entre la tecnología y la humanidad, es un eco subconsciente de nuestro momento. La alegría del color a través del placer de la tecnología, dos canales para comunicar un mensaje de inmediato. Al final, ese mensaje es positivismo: una fantasía pintada en colores Prada.

Las imágenes y el video de la campaña combinan acuarelas pintadas a mano con arte digital. Las siluetas de las prendas se convierten en capas de “pintura por números”, para realizar exploraciones energéticas de color con una docena de tonos característicos de Prada como azul claro, rosa, amarillo, naranja, verde, etc.

Concebida y creada junto con la colección de ropa masculina Prada Otoño / Invierno 2020 presentada en enero, para el color Pre-Otoño 2020 recalibra las prendas clásicas, para dar a los conjuntos una nueva actualidad, un ambiente surrealista. Para la campaña que lo acompaña, fotografiada en Londres el 13 de febrero de 2020 por David Sims y pintada en Nueva York durante las siguientes semanas, se cuestiona la fisicalidad: los colores vibrantes de la colección son aislados, abstraídos, protagonistas, destacando su esencia material y su simplicidad desarmadora . La ropa colorida se convierte en color puro, el color desafía la forma clásica de las fotografía

Las imágenes y las películas de campaña combinan acuarelas pintadas a mano con arte digital. Las imágenes en blanco y negro de Freja Beha Erichsen de David Sims actúan como lienzos monocromos para un posterior intervención, expresión creativa a través de color saturado, aplicado con espontaneidad improvisada sobre la imagen. Las siluetas de la ropa, sus costuras y patrones, se convierten en cuadros pintados por números para exploraciones energéticas de color: una docena de tonos Prada de azul celeste, rosa, amarillo, naranja, verde y más.

Las películas de la campaña proponen otro giro, transformando a la modelo en la creadora: Beha Erichsen determina su propia imagen, su propia autoría, aplicando color a su ropa y accesorios en un gesto surrealista, simultáneamente dándoles vida a ellos y a ella. Estas películas también darán vida a una narrativa de varias capas a través de portales digitales y el Instagram de Prada.

En un momento en que nuestra experiencia de la sociedad y la cultura está definida por el plano de la imagen (computadoras, teléfonos, televisión y páginas de revistas) con personas separadas, esta campaña se inspira en lo accidental, la imperfección de la artesanía y lo inacabado. naturaleza de la interacción humana. Líneas borrosas entre lo fotográfico y lo pictórico, entre la tecnología y la humanidad, es un eco subconsciente de nuestro momento. La alegría del color a través de la alegría de la tecnología, ambos medios para comunicar un mensaje de inmediato. En última instancia, ese mensaje es positividad: una fantasía, pintada en colores Prada.

Credits: PRADA
Creative Direction by Ferdinando Verderi
Photography by David Sims
Styling by Olivier Rizzo
Films by Ferdinando Verderi

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CANALI – SUMMER MEMORIES

Un vistazo a un patio desde una puerta dejada entreabierta despierta un aire de serena relajación y estilo Made in Italy. La nueva campaña Canali Spring Summer despierta la invitación a pasar unas vacaciones relajadas entre queridos amigos.

SUMMER MEMORIES

SPRING SUITING

El dinamismo y el carisma surgen de la combinación de tradición y estilo, color y estampados, tonos profundos y tejidos acaramelados.

BROWSE SUITS

PRACTICAL SOPHISTICATION

La primavera es un momento para buscar tranquilidad y bienestar en la comodidad de la naturaleza a pesar del clima.

BROWSE RAINCOATS

EASE AND STYLE

Los materiales naturales y los colores radiantes son los componentes clave para una búsqueda de practicidad y placer estético.

BROWSE POLOS & T-SHIRTS

LIVELY REFINEMENT

Las telas texturizadas y los patrones contemporáneos agregan dimensión y personalidad al guardarropa de su oficina.

BROWSE BLAZERS

PLAYFUL KNITS

Los géneros de punto dan vida a la diversión y el ocio de la temporada al fusionar los tonos del bosque con intrincados jacquards.

BROWSE SWEATERS

NATURE’S CHROMATIC MOVEMENT

Un viaje a través del emblemático paisaje del Adriático, donde los cálidos rojos, los verdes exuberantes y los neutrales terrosos recuerdan la complejidad natural del aire libre.

BROWSE JACKETS

SUPPLE COMFORT

El refinamiento y la practicidad dotan al usuario de la oportunidad de una exploración ilimitada.

BROWSE CASUAL PANTS

Rita Ora Shines con Escada Spring 2019 Campaign
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Rita Ora Shines con Escada Spring 2019 Campaign

La cantante Rita Ora se convierte en modelo como la cara de la campaña primavera-verano 2019 de Escada . Capturada por Craig McDean , la rubia abraza un colorido vestuario con elementos esenciales elegantes.

 El estilista Jacob K presenta focos que separa, estampados en negrita y bolsos de cuentas. Además de aparecer en los anuncios, Rita también rediseña el bolso Heart de la firma de Escada en rojo vibrante.

 

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