SERENGETI presenta Saturn la lente orgánica más avanzada
or uniqueness, inspiration, freedom
Nacida en los EE. UU. y usada en todo el mundo, Serengeti es la marca única con la capacidad de combinar las tecnologías de gafas más avanzadas heredadas de más de 140 años de I + D, la cultura americana y el mejor sentido de la estética, el diseño y la creatividad.
El arraigado espíritu estadounidense de Serengeticomporta una sed inagotable de aventuras y una pasión por la estética fina. La marca reconoce estos valores en las personas que eligen usar sus gafas de sol. Aquellos que buscan expresarse creativamente. Dondequiera que estén. Lo que sea que estén persiguiendo.
Para los que anhelan la carretera abierta que les permita escapar de los confines de la ciudad, hemos creado la gama Serengeti Sport, donde el diseño, la calidad y la comodidad de sus monturas y la definición visual superior de nuestras lentes mejorarán las vistas del mundo. mientras buscan la singularidad, la inspiración, la libertad y la aventura.
Esta nueva colección Serengeti Sport 2021 presenta SATURN, la lente orgánica más avanzada jamás imaginada y creada para aquellos que tienen una sed infinita de aventuras.
SATURN evoca el sistema solar en primer lugar, pero también puede evocar pensamientos de lo desconocido y la espera de una aventura. Es esa sensación de anticipación y emoción, al descubrir algo nuevo y único, lo que resuena entre los consumidores de Serengeti Sport, que viven para recorrer el camino invicto. Como ellos, valores fundamentales de Serengeti son la aventura, el vigor y mucha imaginación.
Saturno es uno de los planetas más ligeros del sistema solar y nuestra lente SATURN es una de las más ligeras disponibles en el mercado. Dos veces más livianas que las lentes minerales tradicionales y altamente resistentes a los impactos, son perfectas para actividades al aire libre y ofrecen comodidad mientras protegen sus ojos de la luz ultravioleta dañina. Estas lentes cuentan con las tecnologías de lentes más avanzadas: fotocromáticas, Spectral Control, así como los últimos tratamientos antirrayas y antirreflejos. Las lentes SATURN te permiten ver y experimentar el mundo en su forma más inspiradora.
Las lentes SATURN se encuentran en los modelos Sport de Serengeti, como Bellemon, Oatman, Shelby y Rolla.
https://www.myluxepoint.com/wp-content/uploads/2021/08/serengeti-sport.jpg780900Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-08-23 13:49:542021-08-23 13:49:54SERENGETI presenta Saturn la lente orgánica más avanzada
The Hermès object continues its odyssey: it extends the body and unleashes the exaltation and energy that bind us together. Silhouettes emerge, all the better to blend together on contact.Graphic and energetic looks add vibrancy to winter. Welcome to the world of Hermès: In 1837 Thierry Hermes opened his workshop making the finest quality harnesses and saddles in the heart of Paris. Today Hermes is still a family company whose craftspeople make, often by hand and always with love , bags and belts, diaries and dishes, scarves and shoes, perfumes and purses, ties and travelling furniture, as well as gloves, hats, watches, jewellery and clothes.
With the insolence and power of sky and wind, the Hermès object continues its odyssey: it extends the body and unleashes the exaltation and energy that bind us together.
Contact triggers emotion. Intimate, fun or powerful, the gesture of hands or shoulders that touch brightens up autumn-winter.
Gafas de sol Boron de Serengeti, estilo para conducir sin límites
El modelo Boron está inspirado en los códigos de conducción de Serengeti y la mentalidad de espíritu libre, pero con un toque retro. Este diseño moderno y dinámico se hace eco de las líneas míticas de los automóviles estadounidenses viejos y vanguardistas desde donde sus motores se aceleraron hasta los desiertos estadounidenses y perduraron en el paso del tiempo. Boron se beneficia de un concepto premium de gafas de sol con la combinación de acetato artesanal y metal premium, al que se han agregado las mejores lentes minerales Serengeti. Un aspecto atrevido y firme, con la mejor agudeza visual, para un viaje sin límites.
Serengeti, nacida en los EE. UU. y usada en todo el mundo, ha estado combinando tecnología pionera de gafas con diseños innovadores durante más de 140 años. La marca tiene el espíritu estadounidense arraigado: una sed infinita de aventura y pasión por la mejor estética.diseña y desarrolla gafas para liberarte. El diseño, la calidad y la comodidad de las monturas y la definición superior de sus lentes te permitirán tener un control total detrás del volante, hay sol o nieve. La Colección Sport de gafas de sol se ha creado para aquellos que anhelan el cielo abierto que les permita escapar de los confines de la ciudad y tengan una sed infinita de aventura y libertad.
Una tecnología 3-en-1 única
Las gafas Serengeti presentan una combinación de tecnologías líder en la industria : tecnologías fotocromáticas, Spectral Control® y polarización. Cada una de ellas aporta sus propios beneficios a la comodidad de los ojos y la agudeza visual.
TECNOLOGÍA SPECTRAL CONTROL® La tecnología Spectral Control de Serengeti ha aparecido en cada lente desde el primer día de la marca. Esta tecnología administra las longitudes de onda de la luz para dar una mejor definición de lo que se necesita ver. Al igual que un ecualizador de audio filtra la frecuencia de sonido, la tecnología ajusta y filtra la luz azul dañina de onda corta, permitiendo que más rojo, verde y amarillo pasen a través. Los paisajes que parecen lavados, opacos o planos con otras lentes se vuelven naturalmente definidos, vibrantes y vívidos.
Cuando el resplandor se refleja en la carretera, se traduce en menos visibilidad e incluso en una luz deslumbrante, lo que puede ser peligroso para el conductor y, al mismo tiempo, ser muy agotador para los ojos. La tecnología Polarizing de Serengeti suprime el brillo y libera los ojos: los rayos de luz paralelos pueden pasar sin obstáculos, mientras que la luz perpendicular se refleja y distrae. Esto permite que los conductores obtengan más claridad, reduzcan la fatiga ocular y se enfoquen solo en el horizonte.
Se sabe que la mejor agudeza visual proviene también del material de la lente. Algunos materiales crean distorsión. Las lentes minerales Serengeti ofrecen la mejor agudeza visual disponible. Cada par de lentes minerales Serengeti® es único y cobra vida a través de un proceso intenso de combustión de hidrógeno. Las lentes están templadas químicamente para garantizar la resistencia al rayado y al impacto, y luego se muelen a la perfección. Se agrega un revestimiento antirreflectante a la parte posterior de la lente, cancelando la luz dispersa que causa el reflejo.
https://www.myluxepoint.com/wp-content/uploads/2021/06/BORON_9731-3.jpg1000751Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-08-03 14:33:002021-08-04 17:40:04Gafas de sol Boron de Serengeti, estilo para conducir sin límites
HAPPY DIAMOND: CHOPARD’S ADN, JULIA ROBERTS INTERPRET THE JOIE DE VIVRE
They whirl, they waltz, they twirl, they appear to float as if weightless and almost make one forget the passing of time. There is nothing more mesmerising than the exquisite motion of the diamonds at the heart of Happy Diamonds watches and jewellery. Free to move at will, they seem to be vibrantly alive.
They perform free variations and dance as if they will do so forever. Diamonds make light of all prevailing rules and norms, including the law of gravity. Protected between two sapphire crystals, they spin according to the movements of the woman who wears the creations of the Maison on her arm, in the hollow of her neck or adorning her ears. A graceful double ballet generated by the wearer’s movements with which the diamonds keep step – or decide to follow their own path.
Invented by the Chopard workshops in the 1970s, the idea came out during a stroll in the Black Forest of Chopard decorator and designer Ronald Kurowski marvelled at the sight of a waterfall: the drops of water bursting from it reflecting the sunlight and shimmered like the colours of the rainbow. This vision sparked his brilliant idea of enabling diamonds to shine more brightly by freeing them from their retaining claw settings and enabling them to move about freely. But above all, so that they can whirl freely on the watch face, the dancing diamonds are set in a domed cylinder culet. When she caught sight of them, Karin Scheufele spontaneously exclaimed “these diamonds are happier because they are set free”, everybody was agreed that the sentence was very appropriated, and they called them “Happy Diamonds”.
Since the Happy Diamonds, the history of Chopard has been punctuated by iconic collections that have made their mark on the development of both watchmaking and jewellery, no doubt that the most important was the creation of the Happy Sport watch.
Happy Sport is the stroke of genius of a young woman driven by boundless daring and creativity. First introduced by Caroline Scheufele in 1993, it bears within it the countless transformations of an era and embodies Joie de Vivre and the free-spirited attitude to which contemporary women aspire.
Having become a quintessential fashion and watchmaking icon, the Happy Sport collection has continued to stage the enchanting choreography of its dancing diamonds through a multitude of variations that have appealed to every generation, embodying a new way of contemplating time. A look back at this true watchmaking legend. As a young woman, she sparked Chopard’s first profound transformation by launching the family Maison into jewellery-making with her clown pendant design. Having entered the field of design through this masterstroke, Caroline Scheufele – now serving as Co-President and Artistic Director – was driven from the early 1990s by the idea of a versatile watch whose precious, casual appearance would make it equally easy to wear on a tennis court, at a business lunch or for an evening out on the town.
She picked up the concept of dancing diamonds, she decided to place them between two sapphire crystals above the dial. One of her workshop foremen told her it was impossible, before nonetheless promising: “Caroline! If you manage to sell these watches, I’ll give you one rose for each of them.” That only further strengthened the determination of the woman who has always considered that “no” is not an answer. She busied herself with transforming this idea into a viable project. The result presented in 1993 was a real surprise.
For the first time in watchmaking history, here was a watch mingling steel and diamonds, fitted with a soft, comfortable pebble-link bracelet, set with cabochon-cut sapphires on the lugs and on the crown echoing the understated blued hands; and finally, featuring a white dial enhanced by seven diamonds caught up in an animated dance recalling the whirlwind of life itself. The aptly named Happy Sport became a new casual chic fashion icon, acclaimed by the press and in strong demand in the markets. Over the years, Happy Sport has generated a magnificent array of interpretations equalled by very few other watches. This abundance has enabled the collection to become the first collector’s item ladies’ watch. Today, for the first time, the Happy Sport watch is appearing in an optimally comfortable 33 mm-diameter case inspired by the ‘golden ratio’ principles of aesthetic harmony. Seven new references are joining the collection in a rich variety of models: four two-tone featuring a Lucent Steel A223 case embellished with ethical 18-carat rose gold, and three entirely crafted from ethical 18-carat rose gold, available on a leather strap or metal bracelet. An eighth version in ethical 18-carat white gold is entirely set with diamonds. All of them beat to the rhythm of the Chopard Manufacture 09.01-C movement with automatic winding and each dial is graced with the legendary dancing diamonds.
And to pay homage to the first Happy Sport Watch, Chopard, now presents Happy Sport the First, adding major innovations: a new case in Lucent Steel A223 redesigned in a 33 mm diameter inspired by the principles of the golden ratio, as well as the Manufacture Chopard 09.01-C movement with automatic winding.
For the launch of the new Happy Diamonds film starring Julia Roberts and directed by Xavier Dolan, we talked in an exclusive interview with Caroline Scheufele, Chopard Co-President and Artistic Director she gives an intimate perspective on the things that inspire her and her commitment to Chopard’s creative edge.
As a little girl, you made your first watch from aluminium foil as a present for your parents. How did they introduce you to the creative process?
The first thing my father taught me to do, before I learned the alphabet, was to read the time on a Mickey Mouse watch he brought me from America. This was my first contact with watches, so I looked for anything I could find – paper, aluminium and anything else – to make my own timepiece. The only mistake I made was that I got confused with my piano lessons and wrote Chopin on the dial instead of Chopard!
Chopard is one of the rare family Maisons in the watchmaking world and you are regularly seen with your family at major events. How does your family contribute to making you the woman you are?
One of the things I love most about Asia is that families are very close, with traditions such as having Sunday lunches together or the kids tending to spend time at home. Our family is very similar. In addition to living near each other we work very closely together and I have shared an office with my brother since forever. Chopard is a family-owned and independent Maison. This is one of our main strengths and a great blessing in many ways. We don’t always agree on things, but we like to make decisions together and work as a team with regard to business development, global strategy, production, distribution, new designs, and new products. We hope we will always be able to continue working this way.
How do you think one becomes a creator? Both you and your brother took drawing lessons during your childhood from a teacher who had a great influence on your training. How important was this to your creative process?
We are a very creative family. My brother draws and paints very well. I think our lessons were really the door that opened the way to what we are doing at Chopard today both in terms of what he does in the masculine environment and what I do with regard to jewellery and the ladies’ side of things. My brother is also very passionate about the mechanics of watches and complicated movements however and particularly excels when it comes to his other Maison, La Chronométrie Ferdinand Berthoud. It is there that he can truly express himself.
Even today, you never leave home without a sketchbook. As an artistic director, do you think that the need to express your ideas through design is inherent to the nature of creators or do you think that it is a talent that you have to work on?
I think it is a bit of both. On the one hand, being creative never stops and on the other, creators are always searching for something new. One cannot simply push a button and be creative. It is an ongoing process – often in the back of one’s mind. Due to that, I always have my sketchbook at hand, including next to my bed at night, because I might dream of something and not remember the next morning. I may just write down a word so that I remember what happened during the night in the morning. One might have an idea at any moment of the day, even during a dinner – I sometimes even sketch on napkins! To create is a wonderful thing but it’s also a responsibility as one always has to come up with something new.
In 1985, you created your first jewel for Chopard: the Happy Clown. Initially intended to be a one-of-a-kind creation, it soon became a success that marked the beginning of jewellery-making at Chopard. Did you have any idea of this little clown’s potential when you made this sketch?
Never! I was still at school when I designed that little clown. As a child, I loved to go to the circus. And apart from the acrobats and all the animation, my favourite act was the clowns, because although they’re sad, they make people laugh. As a result, I designed the little clown with diamonds in his tummy. And as a surprise, when my father saw the design, he produced it for me for Christmas. I thought it was a unique piece, but a bit later I went to the workshop and saw lots of them. That was the beginning of jewellery at Chopard.
The idea of dancing diamonds came from the vision of a waterfall and droplets gleaming under the sun’s rays. Can you tell us more about them?
Actually, the Happy Diamonds concept has existed for much longer than I have been involved in the Maison, but I’ve always been fascinated by seeing these little diamonds spin around and actually talk about dancing from their place within the pieces of jewellery or the watches.
My mum invented the name Happy Diamonds. When she saw the first prototype in our workshops, she said: “Diamonds are happier when they are free”. Just as a person who is free is happy. Everybody agreed that her comment was very accurate, and it became the name of the entire collection.
In the 1990s, you decided to create a new watch with dancing diamonds: the Happy Sport. When you presented the project, is it true that a workshop manager originally didn’t believe in it very much?
Actually, not just the workshop manager, but the whole watch development team, along with my parents… They thought it was a crazy idea to put diamonds in a steel case when diamonds are normally hosted in white gold or in platinum. But there was nothing to prevent it. Steel isn’t a precious metal but it’s cool, young, and fun and you can wear it around the clock. It was a big battle, however. And when it came to producing it, it was another challenge because everybody thought I had definitely gone mad. But I’m a very persistent person who doesn’t take no for an answer. The more I hear no, the more determined I am. Anyway, it did happen, and the results are clearly visible. I remember the workshop manager saying that for every watch sold, he would give me a rose. I ought to have a rose plantation by now!
Did he keep his promise?
As we had this little bet, at the end of the day, he kept his promise. One Sunday morning, I received a beautiful rose tree for my garden!
What were the Happy Sport’s technical challenges?
Originally, in the classical Happy Diamonds watches, the dancing diamonds were just allowed to spin around the dial. In the Happy Sport, they’re totally free, because they’re floating over the watch. This was a technical challenge because we had to find the aesthetic balance between the case, the dial, the first sapphire crystal, the position of the dancing diamonds and the next sapphire crystal, which made it quite complicated. Then, of course, the watch had to be waterproof. That was another technical challenge.
For me, when you say Happy, it says it all. The diamonds inside are actually truly free. They’re not stuck in a setting where they can’t move. And when you see them dancing, you realize it was worth the challenges!
Like Yves Saint Laurent, whose invention of luxury ready-to-wear enabled women to dress in designer clothes on a daily basis, your introduction of the Happy Sport took the mystique out of jewellery watches, meaning women could wear them 24/7. You invented the watch of the free-spirited 1990s woman. What does being a free-spirited woman mean today?
When I invented the Happy Sport, it was most of all because I was doing a lot of sport myself. That’s why the word “sport” is in there. At Chopard, we had a few summer watches, which were cool sporty pieces. But I really wanted something with a bit of sparkle that you could wear around the clock, suitable for going swimming, water-skiing, playing tennis, shopping, taking the kids to school, going to the office or going to a cocktail party. So if there was no time to change, you would already be somewhat dressed up with little diamonds dancing on your wrist. For me, that was what being a free spirit was all about, because today’s women are all active, whether it’s taking care of several kids or doing charitable work or travelling or working… And this watch is just perfect for all of it.
Women no longer simply look at the time, they take the time to contemplate the choreography of the diamonds. Were you aware that you would revolutionized our relationship with time this much?
I wasn’t really thinking of shaking up the watchmaking industry, I was just doing my job, which is also my passion, namely creating and designing. Maybe I did come up with something very unusual and unexpected, which is often the case with the best creations. But I had no idea that we would come that far with this watch.
How do you explain that the Happy Sport is still as contemporary today as it was when it was created in 1993? When young women come to your boutiques asking for the same Happy Sport that their mothers and grandmothers wore, what do you feel?
It’s a watch that somehow really crosses generations. I think this is how icons are born, when something is passed on from grandmother to mother to daughter. I had no idea when I first designed it that this would be the case.
How do you wear your own Happy Sport or think it should be styled?
I would mix and mismatch it. You could wear it alone, or with beautiful Happy Hearts bangles, or with some beautiful diamond bracelets that would also go well with it to dress it up. I also wear the iconic clown pendant with it, so it definitely lends itself to being dressed up or down. That is the beauty of the Happy Sport. You can easily pair the steel version with a diamond ring. There is no “no go”.
Since 2015, Happy Hearts has also become a jewellery icon. How did this idea come up?
It was during a very boring meeting! When I get bored, I start designing, so I doodled around. We already had these long chains with simple empty hearts, which I also design. And I thought about giving them some colour and started colouring the hearts. One often doesn’t see things that are glaringly obvious as was the case in this instance. Subsequently, the trend was for young girls and women to wear lots of chains and good luck charms and bangles. As a result, we came up with the bangle, which is beautiful as well as being lovely to wear because it’s very soft and easy to put on and take off.
You chose Julia Roberts to embody the Happy collections. Was she an obvious choice? Why this particular actress?
When we first talked about launching a Happy Diamonds film, the team said it would be nice to have an ambassador with an incredible smile. So I immediately suggested Julia Roberts! I said that to my mind she has the most radiant smile on the planet! Who doesn’t like Pretty Woman? Who wouldn’t want to be Pretty Woman? She is one of my all-time favourite actresses. She has made great movies including Erin Brockovich. She’s the kind of actress that shines from the inside out. She’s a happy person. She has this sunny energy fostering hope that everything will be reborn even more beautiful than before, as well as amazing magnetism and inextinguishable Joie de Vivre. Julia Roberts was the only person I felt could convey the free-spirited charisma of Happy Diamonds and that is exactly how I wanted the Happy Sport watch portrayed.
How did you come up with the idea of entrusting the film to Xavier Dolan? How did you meet him?
He is one of the darlings of the Cannes Film Festival, where I met him. As one of my favourite directors, I immediately thought I should ask him to collaborate on our project so he could capture the emotions I wanted to convey thanks to his sharp attention to detail, which is what makes the intensity of his movies. He was instantly enchanted with the idea of working with Chopard and Julia Roberts and has turned out to be a very good choice.
This brings us to your historical partnership with the Cannes Film Festival that reflects your love for cinema. When did this passion strike you? Tell us the story of your collaboration.
I have loved going to the cinema ever since I as a little girl, and I still do. The beauty of movies, whether they’re romantic, scary or educational is that they take you into another world completely for two hours. I think that’s what initially led me to Cannes. I had always followed the festival from afar, however, and one day I suggested opening a boutique during the festival because of all the celebrities in town. I went to Paris to investigate the possibilities and met Pierre Viot, then president of the Festival. He was charming and he invited me to redesign the Palme d’or, for the 50th anniversary. I left Paris that afternoon with the old version Palme under my arm and stormed into my brother’s office in Geneva and told him I was going to redesign the Palme d’or. He looked at me as if I were completely mad but that was how it all began. Twenty-four years after the new Palme d’Or was unveiled in its current form, the love story continues. Since 2014, as part of our Journey to Sustainable Luxury, the trophy is made of Fairmined gold. We also created the Chopard Trophy in 2001, in order to reward young acting talents. Chopard belongs to Cannes and a bit of Cannes belongs to Chopard.
As one of these free-spirited women, you were at the origin of the Journey To Sustainable Luxury initiated in 2013 by Chopard. Today, sustainability is at the heart of the concerns of all the major maisons. Tell us how you came up with this visionary idea?
In 2012 at the Oscars, Livia Firth asked where our gold comes from. My immediate reply was “from the bank” but that wasn’t really the expected answer. There are millions of men and women digging up gold, often working in unsafe conditions and unfairly compensated for their work, or not at all. From that moment onwards, I was determined to embark on a mission to change not only Chopard as a company but also the entire industry. Sustainability is a Journey which never ends. And today, more than ever, our priority has to be to protect the people on the ground who make our business possible. Once we became aware of the situation, there was no going back. All of us at Chopard are convinced of the importance of putting ethical issues at the heart of our concerns. The sourcing of responsibly mined gold for our watch and jewellery production was one of the biggest milestones on our Journey to Sustainable Luxury.
People who know you say that your optimism and positivity are contagious. What are your tips for happiness?
First of all, I think you have to be happy in yourself. Otherwise, you can’t make others happy. It doesn’t cost much to smile. I always see the glass half full, not half empty, and I think waking up in a good mood, going to work in a good mood, and sharing your good mood with your team is essential.
What is your favourite motto?
And dance with your Happy Diamonds, of course.
with Julia Roberts
Something that makes you happy instantly?
The sunrise. Instantly is very specific…
A movie that makes you happy?
The Philadelphia Story is a movie that makes me happy, to think about or to watch.
Your happiness tips?
-1- be kind to others;
-2 -surround yourself with loving, kind, compassionate people;
-3- kissing, followed by dancing as a close second.
Your favourite qualities in a woman?
Depth, soulfulness and just a real personal strength.
Your greatest extravagance?
What makes you laugh?
Cleverness; not so much things that are funny, but things that are clever: a thoughtful thread to humour.
What do dancing diamonds evoke to you?
Perhaps the idea that something is going to happen!
How does your Happy Sport watch make you feel?
There is something about having a watch and every time you look at it seeing all these sparkling diamonds whirling around; it’s pretty awesome and truly good stuff.
What does being a free-spirited woman mean today?
Being comfortable in your convictions and sharing your convictions with those around you. Not all women have those liberties and I am very grateful that I have them.
How important to you is responsible luxury?
I would say that the idea of responsible luxury is something that not enough brands pay attention to. The thing with a Maison like Chopard is that it has really pioneered the idea of having a conscience, leading the charge and setting an example for other brands to follow.
What is so special about Chopard?
Chopard just represents this timeless idea of elegance and sparkle and being ladylike. You kind of think: “When I grow up I want to be having a great time and wearing watches and earrings by Chopard”… and now look at me, I’m all grown up!
Your favourite motto?
The motto that I repeat the most is “no way out but through”.
What’s your present state of mind?
I am really happy right now; it’s been such a beautiful day and I have felt such a really great sense of kinship that I had not expected today, so I’m superhappy.
https://www.myluxepoint.com/wp-content/uploads/2021/05/2.Julia-Roberts-_Happy-Sport.jpg11141000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-07-25 10:02:192021-07-26 00:01:37HAPPY DIAMOND: CHOPARD’S ADN, JULIA ROBERTS INTERPRET THE JOIE DE VIVRE
Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.
Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.
The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.
The AMG 02 is available in the following colour variations:
Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents
The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.
“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.
The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:
Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.
A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.
The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.
“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.
About ic! berlin
The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people. www.ic-berlin.de
https://www.myluxepoint.com/wp-content/uploads/2021/06/2021-03-19_Image_21C0306-012.jpg7651000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-06-06 14:52:532021-06-06 18:32:59Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
This exceptional Guerlain perfume is priced at 10,000 euros
01 HEADING EAST
With the Bee Bottle, the young designer has cast a bridge between past and future; between East and West. An artistic encounter between two worlds. For Guerlain, Begüm Khan has created a work of art all in gold-plated bronze and encrusted with pavé gemstones; an encounter between East and West, as told by the designer:
“Since embarking on this collaboration, I have been constantly amazed by the synergies between myself, a young Turkish designer, and the centuries-old house of Guerlain.”
02 THE WORLD OF BEGÜM KHAN
Jewellery designer Begüm Kiroglu grew up in a family of Ottoman art collectors. Inspired by the East and by the opulence of Istanbul, she decided to create jewellery brand in 2012. With an abundantly whimsical imagination, she designs works of art that reinterpret nature, flora and fauna, forming a rich compendium of beasts and floral symbols.
03 THE BEE, SOURCE OF INSPIRATION
The theme of the bee is very dear to Guerlain, as a source of inspiration, a decorative motif and the hallmark of an ecological commitment. . A source of inspiration for Begüm Khan: ‘Bees have always intrigued me: they are a common sight, buzzing all around us, and yet their beauty is often overlooked. They are fragile yet strong, and there is something inspiring in this dichotomy. Bees are also synonymous with Guerlain, so they were a natural choice for our collaboration.” says the artist.
04METAMORPHOSIS OF THE BEE BOTTLE
Begüm Khan chose to create a jewel comprising elements that resonate with the West and the world of Guerlain. In the fantastical design, an imperial bee, the Guerlain symbol, escapes from its fanciful and luxurious universe to land for a fleeting moment on the bottle, fringed by four majestic flowers. Each piece is handmade by Turkish craftsmen in a historic workshop near the Grand Bazaar in Istanbul, through a labour of love that imbues every bottle with its own personality and soul.
05 AN EXCEPTIONAL SAVOIR-FAIRE
Crafted in Istanbul workshop, the bronze-set decorative adornment is plated with 24-karat gold and paved with approximately 6,500 coloured gems. One by one, each stone is added by hand. Once placed on the bottle, the precious motif blots out the cartouche. This inimitable, meticulous feat of metalwork takes over fifty hours to complete.
06 LE SONGE DE LA REINE
The exclusives fragrance that comes with the creation, Le Songe de la Reine, brings us before the gateway into the East. This Eau de Parfum opens on a fresh and vibrant mix of mandarin and bergamot, revealing the freshness and the delight of fig notes in its heart, set upon a woody base of sandalwood and cedar notes. “This is a fragrance full of contrasts, wherein the woody notes, in their strength and sensuality, are confronted with the vegetal vitality of fig sap.” says Thierry Wasser, Guerlain House Perfumer.
Berluti has joined forces with Danish brand Bang & Olufsen, the specialist in high-end audio technologies since 1925, to create a series of limited-edition designs which revolutionize sound expertise and leather know-how. These luxurious pieces highlight the avant-garde signature associated with Berluti in leather goods and Bang & Olufsen in sound innovation.
The collaboration between Berluti and Bang & Olufsen celebrates the heritage and savoir-faire of both luxury Maisons. For Berluti, the partnership was self-evident, given that the two brands share the same passion for excellence, with the avant-garde vision, technological innovation and state-of-the-art design of Bang & Olufsen complementing the unique craftsmanship of Berluti and enriching its lifestyle collection. Berluti’s emblematic Venezia leather, patinated by hand, enhances the renowned technology of Bang & Olufsen.
Six unique pieces epitomize excellence in sound and design. Lovers of beautiful objects and go-anywhere technology will delight in the Beosound A1 2nd Gen Berluti Edition portable speaker, which boasts up to 18 hours of battery play time and true 360-degree omnidirectional sound, as well as a minimalist design in Grey Mist with a mirror-polished finish inspired by Berluti ready-to-wear accessories. The calf-leather cord in shiny dark brown tones is perfect for portability. Those who prefer an intimate music experience will choose the Beoplay H95 Berluti Edition wireless headphones, which feature 36-hour play time in one charge and exceptional sound quality with effective noise cancellation. Complementing this high-level performance, the headband, crafted in Berluti’s Italian workshop, features the Maison’s trademark Venezia leather with a TDM Intenso patina and an embossed logo. To protect the speaker and the headphones between acoustic sessions, a custom-designed pouch comes in Berluti’s Signature canvas with a Venezia leather label.
Berluti and Bang & Olufsen are redefining interior audio design with the Beosound Balance Berluti Edition home speaker, whose soft cylindrical silhouette features a hidden touch interface that lights up when approached. Its seven speaker drivers with beam-forming technology offer a choice between powerful, room-filling sound and precise acoustic directivity for an immersive music experience. Berluti’s Venezia leather is wrapped around the wooden base for a refined touch, coordinating with the dark brown fabric of the speaker. Finally, two exceptional, made-to-order pieces for the home complete the lifestyle offer: the Beovision Harmony Berluti Edition television and the Beolab 90Berluti Edition speaker. The intelligent, 8,200-watt speaker represents the most powerful sound experience Bang & Olufsen has ever created. Its aluminum base, covered with Venezia leather with a TDM Intenso patina, is a perfect match for the television, a remarkable combination of art and technology featuring an LG 4k-resolution OLED screen. When not in use, the television folds down into a sculptural shape with its panels partially covering the screen. When it is turned on, the panels fan out and elevate the screen to perfect viewing height. Exceptionally fine, perforated and patinated Venezia leather covers the speaker panels.
Berluti declares “Berlutiand Bang & Olufsen are a perfect match, bringing together a common passion for excellence. Bang & Olufsen’s cutting-edge philosophy, technological innovation and state-of-the-art design run parallel to the Maison’s focus on craftsmanship and to its continually evolving lifestyle collection.”
“For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Together with Berluti, we are bringing the best of artisanship to the fore with our expertise in sound and design, and Berluti’s knowledge in leather craftsmanship to create a truly remarkable collection,” says Christoffer Poulsen, Senior Vice-President of Product Management & Brand Partnering at Bang & Olufsen.
This exceptional collaboration is available in select Berluti and Bang & Olufsen stores and e-shops from 28 May 2021. The Beovision Harmony television and Beolab 90 speaker are available to order from 28 May and will be showcased in select Berluti and Bang & Olufsen stores.
https://www.myluxepoint.com/wp-content/uploads/2021/06/news-cover-13-1000x550-1.jpg5501000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-06-03 22:00:252021-06-03 22:00:25The Berluti x Bang & Olufsen limited edition, a revolution in sound and design
https://www.myluxepoint.com/wp-content/uploads/2021/06/c.jpg11101100Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-06-03 15:54:352021-06-03 15:58:57Bolsos de mano colores llamativo, de hombro y tote: DG Pop
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