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Mercedes-AMG: "55 years - changing the game"
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Mercedes-AMG: “55 años – cambiando el juego”

Mercedes-AMG: “55 años – cambiando el juego”

Con una nueva campaña de marca, Mercedes-AMG celebra su  55 aniversario

Affalterbach. En sus 55 años de historia corporativa, Mercedes-AMG ha establecido estándares en el mercado de autos deportivos y de rendimiento, escribiendo así una impresionante historia de éxito: desde la puesta en marcha de dos hombres de los fundadores Hans Werner Aufrecht y Erhard Melcher en 1967 hasta la actualidad. sitio de desarrollo de última generación con su propia planta de fabricación de motores, más de dos mil empleados altamente calificados y una cartera de vehículos única. La nueva campaña de la marca advierte este extraordinario desarrollo con el lema “55 años – cambiando el juego” y, al mismo tiempo, apunta hacia el futuro. Los empleados de Mercedes-AMG y los destacados embajadores de la marca actúan como agentes de cambio para la empresa. Te alientan a pensar y actuar como un cambiador de juego. Los emparejamientos de vehículos con íconos históricos y actuales de la cartera de modelos AMG completan la campaña de 360 ​​grados.

Mercedes-AMG: "55 años - cambiando el juego"

Mercedes-AMG: “55 años – cambiando el juego”

Fundada en 1967 por los ingenieros Hans Werner Aufrecht y Erhard Melcher, la compañía ha continuado construyendo su posición como una de las marcas líderes de autos deportivos y de rendimiento a través de numerosos éxitos en el automovilismo y el desarrollo de autos de carretera únicos. Iconos de modelos legendarios como el 300 SEL 6.9 AMG de carreras y turismos, el 300 E 5.6 “The Hammer”, el CLK DTM o el SLS AMG Electric Drive han confirmado repetidamente la reputación de la marca como un cambio de juego.

Esto sigue siendo cierto hoy en día: el Mercedes-AMG ONE lleva la tecnología de propulsión híbrida de Fórmula 1™ moderna y eficiente de la pista de carreras a la carretera por primera vez en el mundo (consumo de combustible ponderado, combinado: 8,7 l/100 km; CO ponderado combinado 2  emisiones: 198 g/km; consumo eléctrico combinado ponderado: 32 kWh/100 km) [1] . Con un motor de combustión y cuatro motores eléctricos, el hipercoche produce un total de 782 kW (1063 hp) y demuestra cómo el futuro del rendimiento de conducción establece nuevos récords.

El estudio de diseño Vision AMG ofrece una visión del futuro: Debajo de la carcasa del coupé de cuatro puertas se encuentra la plataforma independiente AMG.EA, que actualmente se está desarrollando en Affalterbach para modelos de alto rendimiento totalmente eléctricos con la revolucionaria tecnología e-drive.

“AMG se ha estado reinventando una y otra vez durante 55 años. Como una vez fue el caso de nuestros padres fundadores, hoy en Affalterbach hay un espíritu de optimismo muy especial. El curso está claramente establecido para un futuro electrificado. Y como en todos los años anteriores, nuestros estándares para proyectos futuros son extremadamente altos. Estoy orgulloso de que podamos confiar en los mejores empleados en nuestra ubicación. Porque son verdaderos revolucionarios que hacen que AMG sea tan especial. Y queremos enfatizar eso también con nuestra campaña”, dice Philipp Schiemer, presidente de la junta directiva de Mercedes-AMG GmbH.

Campaña de marca con personas auténticas e historias de automóviles.

“55 years – Changing the game” nota este espíritu y lo traduce en una campaña de medios sociales de 360 ​​grados, con historias auténticas de personas y vehículos en forma de videoclips e imágenes fijas. La implementación contiene numerosos elementos mutuamente complementarios. Los empleados de AMG comunican sus declaraciones sobre “ cambiar el juego” a través de sus canales sociales. Los Brand Ambassadors will.i.am, Susie Wolff, David Coulthard y Lewis Hamilton subrayan el mensaje central con sus declaraciones y construyen el puente desde la tradición hacia el futuro.

Combinaciones icónicas de vehículos históricos, actuales y futuros dan testimonio del poder innovador ininterrumpido de la marca. Además, las contribuciones editoriales en el sitio web oficial de Mercedes-AMG, una exposición especial en el Museo Mercedes-Benz, una exposición temporal en el AMG Private Lounge en Affalterbach, así como un episodio especial “Inside AMG” en YouTube rinden homenaje a la 55 aniversario de AMG desde diferentes perspectivas. Esto también se aplica al contacto directo con el cliente en el punto de venta. Aquí, los fondos con las imágenes clave hacen referencia al aniversario. Especialmente emocionante ha sido la renovada colaboración con varios creadores de contenido como Sparkly.jada, kayo.daniel o Nictures, quienes, en consonancia con la campaña, están distribuyendo clips en la plataforma TikTok sobre “cambiar el juego”.

La cartera actual de Mercedes-AMG comprende más de cincuenta vehículos. La selección abarca desde vehículos de alto rendimiento en varios estilos de carrocería hasta autos deportivos desarrollados de forma completamente independiente, como el modelo Mercedes-AMG GT de 4 puertas y el nuevo Mercedes-AMG SL. La gama de sistemas de propulsión también se ha desarrollado continuamente de acuerdo con los requisitos del mercado y los deseos de los clientes y actualmente ofrece motores de combustión de eficiencia optimizada con cuatro, seis u ocho cilindros. Además, Mercedes-AMG sigue constantemente el camino del futuro del rendimiento de conducción: los híbridos de alto rendimiento con un diseño de conducción independiente y la tecnología de Fórmula 1™ se ofrecen bajo la etiqueta E PERFORMANCE. La cartera también incluye derivados AMG totalmente eléctricos basados ​​en la propia plataforma EVA2 del Grupo. En el futuro cercano,

[1]  Las cifras de consumo de combustible y emisiones de CO 2  son provisionales y se determinaron internamente de acuerdo con el método de certificación “Procedimiento de prueba WLTP”. Aún no se dispone de valores confirmados por el servicio técnico ni de homologación CE o certificado de conformidad con valores oficiales. Es posible que existan diferencias entre las cifras indicadas y las cifras oficiales.

Mercedes-AMG-GLE-Edition-55
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Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE “Edition 55” – six special models to mark the “55 years of AMG” anniversary

Mercedes-AMG GLE 63 S (WLTP fuel consumption combined: 12,6 – 12,2 l/100 km, CO₂-emissions combined: 286 – 276 g/km)

Mercedes-AMG rounds off its range of exclusive special editions with versions for the GLE SUV and Coupé

Mercedes-AMG is celebrating its 55th anniversary with six “Edition 55” special models based on the GLE SUV and GLE Coupé in this demanding market segment as well. The customers have the advantage that exquisite equipment scopes and details that are only available for the “Edition 55” make this limited-edition model particularly desirable. The anniversary models are available to order now until December 2022. The colour selection with obsidian black metallic or MANUFAKTUR diamond white bright, the special car film, the 22-inch AMG forged wheels and the specific trim parts in carbon matt black underscore the classy and exclusive appearance.

As a special identifying feature of the “Edition 55”, both sides of the vehicle feature special car film with the AMG emblem and an AMG diamond. Further exciting contrasts are provided by the 22-inch forged AMG cross‑spoke wheels, painted matt tantalum grey with high-sheen rim flange. The wheel hub covers with “Edition 55” lettering and laurel wreath testify to great attention to detail.

With the AMG Night Package, selected exterior elements are finished in high-gloss black. Depending on the selected paint colour, this results in bold contrasts or fluid transitions. High-gloss black is used for the front splitter and the trim strip of the AMG front apron, the exterior mirror housings, the window surrounds and the trim strip of the AMG rear apron. Added to this are heat-insulating dark-tinted glass aft of the B-pillar and two black chrome-plated twin tailpipe trims.

An exclusive detail for connoisseurs is the fuel filler cap in silver chrome with AMG lettering: This classy element is only revealed when the fuel filler cap is opened.

The interior is characterised by the contrast of black and red. Stainless steel door sill trims with red illuminated AMG lettering welcome driver and passengers. To match, the black AMG floor mats made of high‑quality velour feature red contrasting stitching and “Edition 55” lettering woven in red. The AMG Performance steering wheel in DINAMICA microfibre also commemorates the anniversary with the “AMG” and “55” badges and underscores the impression of the special models as exclusive collector’s items. The AMG seats are upholstered in two-tone nappa leather AMG in red pepper/black. When equipped with exclusive nappa leather AMG, the door panels and centre console are also designed in this colour

combination (standard on GLE 63 S 4MATIC+, optional on GLE 53 4MATIC+ and GLE 63 4MATIC+). The hand rest in the centre console is enhanced with an embossed AMG crest. The luxurious, sporty ambience of the interior is rounded off by the AMG trim elements in carbon matt black.

The scope of delivery of the “Edition 55” also includes a tailor-made AMG Indoor Car Cover. With its breathable outer panelling made of tear-resistant synthetic fibre fabric and antistatic inner fabric made of flannel, it protects the vehicle in the garage from dust and scratches.

 

Model Fuel consumption – combined1 CO2 emissions combined1 Premium “Edition 55″2
Mercedes-AMG GLE 53 4MATIC+ 11.0-10.6 l/100 km 250-241 g/km 13,090.00 euros
Mercedes-AMG GLE 63 4MATIC+ 12.6-12.1 l/100 km 286-276 g/km 10,115.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ 12.6-12.2 l/100 km 286-276 g/km 8330.00 euros
Mercedes-AMG GLE 53 4MATIC+ Coupé 10.9-10.5 l/100 km 247-240 g/km 12,614.00 euros
Mercedes-AMG GLE 63 4MATIC+ Coupé 12.5-12.1 l/100 km 283-276 g/km 8925.00 euros
Mercedes-AMG GLE 63 S 4MATIC+ Coupé 12.5-12.2 l/100 km 283-277 g/km 5950.00 euros

 

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 All prices in this press information: MSRP for Germany including 19% VAT.

 

Technical data at a glance

 

Mercedes-AMG GLE 53 4MATIC+ Mercedes-AMG GLE 53 4MATIC+ Coupé
Engine 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator 3.0-litre I6 with exhaust gas turbocharging, additional electric compressor and integrated starter-generator
Displacement 2999 cc 2999 cc
Output 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator 320 kW (435 hp) at 6100 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 520 Nm at 1800 – 5800 rpm 520 Nm at 1800 – 5800 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined
11.0-10.6 l/100 km1 10.9-10.5 l/100 km1
Combined CO2 emissions 250-241 g/km1 247-240 g/km1
Acceleration
0-100 km/h
5.3 s 5.3 s
Top speed 250 km/h2 250 km/h2

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited.

 

 

Mercedes-AMG GLE 63 4MATIC+ Mercedes-AMG GLE 63 S 4MATIC+
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined
12.6-12.1 l/100 km1 12.6-12.2 l/100 km1
Combined CO2 emissions 286-276 g/km1 286-276 g/km1
Acceleration
0-100 km/h
4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

 

 

 

Mercedes-AMG GLE 63 4MATIC+ Coupé Mercedes-AMG GLE 63 S 4MATIC+ Coupé
Engine 4.0-litre V8 with biturbo charging and integrated starter-generator 4.0-litre V8 with biturbo charging and integrated starter-generator
Displacement 3982 cc 3982 cc
Output 420 kW (571 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator 450 kW (612 hp) at 5750-6500 rpm plus 16 kW (22 hp) from starter-generator
Peak torque 750 Nm at 2250-5000 rpm 850 Nm at 2500-4500 rpm
Drive system AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution AMG Performance 4MATIC+ all-wheel drive with fully variable torque distribution
Transmission AMG SPEEDSHIFT TCT 9G transmission AMG SPEEDSHIFT TCT 9G transmission
Fuel consumption –
combined
12.5-12.1 l/100 km1 12.5-12.2 l/100 km1
Combined CO2 emissions 283-276 g/km1 283-277 g/km1
Acceleration
0-100 km/h
4.0 s 3.8 s
Top speed 250 km/h2 280 km/h3

1 The stated figures were determined in accordance with the prescribed measuring method. They are “WLTP CO₂ figures” as per Art. 2 No. 3 of Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these figures.

2 Electronically limited, with optional AMG Drivers Package 280 km/h.
3 Electronically limited.

high-end
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¡Focal & Naim celebran 10 años juntos!

¡Focal & Naim celebran 10 años juntos!

¡FOCAL Y NAIM CELEBRAN 10 AÑOS JUNTOS!

Unidos bajo el paraguas de VerVent Audio Group desde 2011, Focal y Naim celebran 10 años juntos. Para conmemorar su “aniversario del estaño”, las marcas lanzan un sistema de alta fidelidad “vintage”, de edición limitada.

EDICIÓN DEL 10.° ANIVERSARIO DE FOCAL NAIM

Para celebrar su aniversario “estaño”, Focal y Naim han desarrollado un sistema de alta fidelidad “antiguo”: Focal Naim 10th Anniversary Edition.

UN SISTEMA EXCEPCIONAL

Popular por su diseño compacto pero de alto rendimiento, el  altavoz Sopra N°2  fue elegido para lucir un acabado único, con   paneles laterales de  hormigón y color “estaño”  en el frente, inspirado en la mejor  arquitectura . Estos acabados esculpidos, que dan un  efecto metálico nunca antes visto  en el sector del audio, encarnan todo el saber hacer artesanal e industrial que Focal ha acumulado durante más de 40 años.

Una gama de componentes electrónicos de Naim Audio alimenta los altavoces: el  dispositivo de transmisión de música NDX 2  , combinado con los   preamplificadores  NAC 282  y  NAP 250 DR , todos complementados con fuentes de alimentación HiCap DR  y  NAPSC  . Estos productos de alta gama también están acabados con un color “tin” para una perfecta armonía. Finalmente, el sistema incluye toda la conectividad que necesitará, incluido un par de cables Super Lumina.

FOCAL Y NAIM

The Macallan - THE REACH - An 81 years old whisky distilled in 1940
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The Macallan – THE REACH – Un whisky de 81 años destilado en 1940

THE REACH

Un whisky de 81 años destilado en 1940, este licor se elabora a partir de una sola barrica de roble sazonada con jerez y es la expresión más antigua lanzada por The Macallan hasta la fecha.

CELEBRANDO LA ARTESANÍA

Creado durante una época turbulenta para The Macallan y el mundo, The Reach es testimonio de nuestra historia, ingenio y fuerza de carácter inconfundible.

El trabajo de muchas manos, The Reach en sí mismo ha sido un verdadero esfuerzo de colaboración.

HISTORIA LÍQUIDA

El whisky escocés de malta única Reach se extrajo de un solo barril en el que ha madurado durante los últimos 81 años. Su apacible existencia contrasta con la turbulenta época en que fue destilado en 1940. Madurando lentamente a lo largo de ocho décadas, su triunfal liberación nos permite, en la época actual, remontarnos en la historia a ese difícil momento.

Si bien el líquido de color castaño oscuro tiene una suavidad suave, de acuerdo con el sabor característico de The Macallan, la complejidad de su perfil ofrece una variedad de sabores. Hay un rico y dulce ahumado, atribuible a la turba utilizada al maltear la cebada y al quemar los alambiques durante este período de tiempo. La nota ahumada es sutil pero inconfundible, complementada con roble antiguo.

Trabajar en The Reach definitivamente ha sido uno de los aspectos más destacados de mi carrera: es difícil expresar con palabras lo verdaderamente especial que es este whisky.

Kirsteen Campbell, la maestra fabricante de whisky de The Macallan’s

Los detalles

MANTENIDO EN ALTO POR SUS CREADORES

Testimonio de nuestro compromiso con la artesanía incomparable, el extraordinario y único empaque de The Reach ha sido elaborado por un colectivo de artesanos escoceses. El cuarteto hecho a mano de líquido, vidrio, bronce y madera, todo alojado en un gabinete especialmente diseñado, es un tributo apropiado a un whisky muy especial.

Este single malt oscuro y bruñido se aloja en una jarra de vidrio soplado a mano, acunado por tres manos de bronce creadas por la escultora escocesa Saskia Robinson y con tres impresiones de huellas dactilares individuales de las manos que lo sostienen en alto. Las tres manos pasan un guiño implícito a las décadas que transcurrieron durante la maduración del whisky.

Una mano conmemora a los trabajadores de la destilería de 1940 que elaboraron el espíritu en tiempos difíciles. Otro es la mano del ex presidente de The Macallan, Allan Shiach, cuyo abuelo dirigía la empresa cuando este licor se envió por primera vez a su barrica. El tercero es el de Master Whisky Maker, Kirsteen Campbell, quien seleccionó cuidadosamente la barrica especial utilizada para crear The Reach y decidió que ahora era el momento de lanzar este exquisito whisky.

DISCOVER THE COLLABORATION

Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle
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Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle

Agile innovator 20 years ago: Mercedes-Benz F 400 Carving research vehicle

  • Active camber control and asymmetric tyres provide additional safety and driving dynamics
  • “Drive by wire” for steering and brakes
  • Xenon headlamps, LED turn indicators and use of new materials

As a constant innovator of automotive engineering, Mercedes-Benz sometimes takes unconventional paths. One example is the F 400 Carving research vehicle, which the brand presented at the Tokyo Motor Show (14 October to 7 November 2001) in October 2001, 20 years ago. It features many future-orientated systems, amongst which the active camber adjustment of the wheels is the main attraction: The vehicle appears to lean into the curve – in a way similar to a winter athlete on carving skis. Today, the F 400 Carving can be seen at the Mercedes-Benz Museum in the “Fascination of Technology” section. This section is accessible free of charge via the atrium.

The innovative system increases the camber angle of the outer wheels of the curve to up to 20 degrees, depending on the driving situation. In conjunction with newly-developed tyres, this enables 30 per cent greater lateral forces to be transmitted than a suspension with a fixed camber setting and standard tyres. This means a considerable advantage in active safety because the greater the lateral forces of the tyres, the better the tyres’ road contact and the vehicleʼs cornering stability. Thanks to active camber control, the research vehicle achieves a maximum lateral acceleration of 1.28 g, surpassing the values of sports cars of the time by around 28 per cent.

The innovative tyres have an asymmetric tyre contact surface. When the wheels on the outside of the curve lean to the side, the two-seater rides on the inner tyre treads, which are slightly rounded and whose profile and rubber blend are specially designed to ensure high cornering dynamics and safety. When driving straight on, on the other hand, it is the outer sectors of the tyres that are in contact with the road. These areas have a tried-and-tested car tread pattern with excellent high-speed and low-noise performance. Thus, thanks to active camber control, two different concepts are realised in one tyre.

With the F 400 Carving, the engineers also gained experience in the use of new types of suspension technology in active safety. In addition to the higher driving stability in curves, active camber adjustment offers a clear advantage in driving safety in emergency situations. If, for example, the wheel camber is deliberately increased when there is a risk of skidding, the higher lateral guidance forces can sustainably assist the effect of the ESP® Electronic Stability Program.

The F 400 Carving shows how: in an emergency braking manoeuvre, all four wheels of the research vehicle can be cambered in a flash, reducing the braking distance at 100 km/h by a good five metres.

New possibilities for electronics and electrics

Mercedes-Benz presented further innovations in the F 400 Carving 20 years ago. The two-seater, for example, has a future-orientated steering, braking and suspension system. This includes steering and brakes with electrical components instead of mechanical connections – the engineers call this concept “drive by wire”. The engineers also broke new ground in suspension tuning, using active hydro-pneumatics for the first time in the latest-generation Active Body Control (ABC), which adapts both the suspension and the damping of the vehicle to the driving situation at lightning speed.

With xenon lamps, in which light is conducted to the headlamps by means of fibre optic cables, the Stuttgart automotive researchers also presented a completely new type of lighting technology in the F 400 Carving. In curves, additional headlamps placed on the sides are activated. The indicators work on the basis of high-performance light-emitting diodes whose light is spread with the help of prismatic rods. A 42-volt on-board electrical system is available for the power supply of all components. Finally, the materials: the body of the research vehicle is made of carbon-fibre reinforced plastic and the chassis is of space frame design using steel, aluminium and also carbon-fibre reinforced plastics.

In 2001, the Mercedes-Benz F 400 Carving appears like a messenger from a fascinating future. In the meantime, some of its numerous innovative features have been incorporated directly or in modified form into the brand’s standard models. This shows that automotive development never stands still, and the unique Mercedes-Benz knowledge pool is fully available to all generations of engineers.

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HUBLOT LOVES ASPEN SNOWMASS

HUBLOT LOVES ASPEN SNOWMASS

Hublot takes on the (Black) Diamond and pays tribute to 75 years of Aspen Snowmass with the Classic Fusion Aerofusion Aspen Snowmass Limited Edition

Aspen Snowmass is an enigma. A destination steeped in history and community, it also moves with speed and draws visitors the world over. It is hard to make time stand still in America’s most iconic and adventurous mountain town, but that’s exactly what Swiss luxury watchmaker Hublot and Aspen Snowmass have achieved today.

In honor of the 75th Anniversary of Aspen Snowmass, Hublot: The Official Resort Partner and Official Timekeeper of Aspen Snowmass, has kicked off the resort’s auspicious 75th anniversary (taking place in January 2022) ahead of time, by launching a limited-edition commemorative timepiece to celebrate the Diamond Anniversary (that is fondly termed “The Black Diamond Anniversary” in acknowledgement of the mountain’s famed downhill terrain).

Aspen Snowmass – home to four mountains, two towns and one unforgettable experience at the confluence of nature, culture, and recreation – and Hublot – renowned for The Art of Fusion, have combined forces to design a piece that speaks to the DNA of both the mountain and the Swiss luxury Maison.

Designed in artful collaboration, the alpine-white skeletonized timepiece takes on the iconic Hublot Classic Fusion model. This limited edition of 30 pieces made of black ceramic with a white ceramic bezel features the Aspen tree leaf on the second hand and high shine brilliant titanium, a homage to the silver mining heritage of the Rockies and Aspen township. The limitation is stamped on the back of the timepiece along with the 75-year commemorative logo: the piece is a true collector’s item for 30 lucky few.

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Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

Bugatti Presents the Centodieci at Concorso d’Eleganza Villa d’Este 2021 and celebrates 30 years of the legendary Bugatti EB110

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

With its timeless beauty, Villa d’Este on the shores of Lake Como has provided a residency for the aristocracy, princesses, marquises, sultans and tsars for centuries. Considered one of the most breath-taking architectural works of the sixteenth century, every year, this elegant five-star resort welcomes automotive enthusiasts from all over the globe to the Concorso d’Eleganza Villa d’Este. Here, they can appreciate the spectacle of some of the finest automobiles and motorcycles, in both production and prototype form, ever created. This year, visitors could also enjoy Bugatti’s stunning Centodieci, which the French luxury brand was presenting in the ‘Concept Cars & Prototypes’ category over the previous weekend from Saturday 2nd to Sunday 3rd October 2021.

Bugatti unveiled the Centodieci – which translates as 110 in Italian – during Monterey Car Week in California at the Quail in 2019 to celebrate the company’s 110th anniversary. Inspired by the legendary Bugatti EB110 of 1991 and powered by the 8.0-liter W16 engine producing 1,600PS, just 10 Centodieci units will be hand-built at Bugatti’s Molsheim Atelier and be delivered to customers next year. All ten Centodieci models had already been accounted for by customers prior to the car’s unveiling.

A Concours d’Élégance for automobiles was first held at Villa d’Este back in 1929, and Bugatti has enjoyed a long and successful relationship with the event. Recent highlights have included the Bugatti La Voiture Noire taking the premiere prize in the ‘Concept Cars & Prototypes’ category the last time the event was held in 2019. Models from Bugatti’s illustrious past, such as the 1937 Type 57S four-seater sports tourer, the 1934 Type 59 Grand Prix car and the 1938 Type 57SC Atlantic, have all been awarded significant accolades in recent years.

This year also marks the 30th anniversary of the Bugatti EB110. The groundbreaking and first supercar of its time represents the mid-period of Bugatti’s history, when Bugatti Automobili S.p.A. was based in the famous ‘Blue Factory’ in Campogalliano in Italy under the stewardship of Romano Artioli. Introduced in 1991 to mark 110 years since the birth of Ettore Bugatti in 1881, the EB110 elevated the supercar genre to a new level. It featured a revolutionary engineering package that included a carbon fiber chassis and a 3.5-litre 12-cylinder engine with five valves per cylinder and quadruple turbochargers. The transmission was also incorporated within the engine block to create more space for cabin occupants. Exemplary grip, traction and safety were delivered by four-wheel-drive, another key D.N.A. strand that remains pivotal to today’s production Bugatti models.

The historic supercar model – a blue (originally silver painted in “Grigio Chiaro metallizzato”) EB110 SuperSport – presented at Villa d’Este in the class “The Next Generation: Hypercars of the 90s” was formerly owned by Romano Artioli. The Italian entrepreneur, who relaunched Bugatti as Bugatti Automobili S.p.A. in 1987, prior to the company’s closure in 1995, has fond memories of the development of this revolutionary supercar. “While we were at the premiere of the EB110 in Paris in 1991, the engineers back at Campogalliano were urging us to return swiftly to the Blue Factory, as they were eager to begin work on the EB110 Supersport version. Everyone was focused on reducing weight and boosting power, while keeping in mind that I was ferocious that the safety characteristics of the car be upheld.”

The final result was a quite remarkable weight reduction of nearly 150kg from the original configuration, and an increase in performance from 560PS to 612PS, with the engine developed entirely in-house at Campogalliano. Immediately after the EB110 SuperSport was presented to the world’s press at Salon de l’Automobile in Geneva, the team took the car to the Nardò circuit in the South of Italy, to carry out the homologation tests.

“After a warm-up lap we set the world record with a speed of 351 km/h and an acceleration of 3.2 seconds from 0 to 100 km,” recalls Artioli proudly. And it didn’t stop there. The car also set a speed record on snow and ice at 296km/h, while a Bugatti EB110 GT powered by natural gas achieved at top speed of 344.7 km/h.

“I left my heart in my Supersport. No other car gives the same sensation of power, control and safety in every road condition as the EB110 – and with such beautiful style. I could not be more proud for “her” to be at the Concours d’Elegance in Villa D’Este.

“The Centodieci Concorso d’Eleganza at Villa d’Este is one of the jewels in the crown of the automotive season,” explains Bugatti Automobiles S.A.S. President Stephan Winkelmann. “After the event was lost to the pandemic in 2020, it is even more special for Bugatti to return to the wonderful location of Villa d’Este and present our Centodieci to customers and friends of the brand from all around the globe. And of course, the event is even more exciting with the presence of the personal Bugatti EB110 Supersport “America” owned once by Romano Artioli himself. This seminal supercar represents the second period of Bugatti’s history, and gave our designers and engineers the inspiration for the Centodieci.”

The Bugatti Centodieci was presented as a static display within the Concorso d’Eleganza Villa d’Este ‘Concept Cars & Prototypes’ area on Saturday 2nd October and again on Sunday 3rd October, the car also participated in the dynamic presentation parade.

 

 

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100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

100 Years of the Type 13 Brescia: Quadruple Victory for Bugatti

The event is the Gran Premio delle Vetturette. On the Circuito di Montichiari, race cars zip back and forth between the towns of Montichiari and Brescia. Tires screech, dust is thrown up into the air. There are 60 laps to be completed, each one 17.3 kilometers long. This is a real challenge for both man and machine, and remains a legendary race to this day. Bugatti Type 13 vehicles take the top four spots in the Grand Prix for Voiturettes cementing the French luxury brand’s motorsport expertise.

To mark the round anniversary, the Bugatti Club Italia organized a special event between September 12 and 16: 40 historic Bugatti vehicles, including the Type 13, 22 and 23 from all over the world, celebrated the historic victory on the beautiful routes around Lake Garda. The start and finish of each day’s tour was the legendary city of Brescia. For over 35 years, the Bugatti Club Italia has kept the history of the famous French luxury brand alive – long before the first super sports car of modern times was created with the EB 110 in 1991.

With the Type 13 “Brescia” Bugatti was responsible for a turning point in the history of motorsport in 1921. The first of its kind, the open-top sports car heralded the end of large and heavy race cars just a few years later. From 1921, its light bodywork, superior chassis, and powerful engine allowed the Type 13 to leave its competitors for dust.

As did Ernest Jules Friedrich. The French race car driver and mechanic had been convinced of the Type 13 for some time and had won the famous Le Mans race one year previously. Racing in the Voiturette category in the race in Brescia, he performed lap after lap with great concentration, took corners with precision and speed, and crossed the finishing line first – ahead of his teammates Pierre de Vizcaya, Michel Baccoli, and Pierre Marco.

Voiturettes are lightweight, maneuverable race cars. Bugatti’s Type 13 is just such a vehicle – a mere 490 kilograms in weight and a 1.45-liter four-cylinder engine that initially offers 40 PS, and later 50 PS. The open-top two-seater hits a top speed of 150 km/h and can take corners at a pace thanks to its lightweight construction and precise chassis. With the Type 13, which went into production in 1910, Ettore Bugatti brought together his ideas, continued to refine the technology over the subsequent years steadily, and focused systematically on lightweight construction and high-quality workmanship.

First four-valve engine in a car

From 1914, the engine boasted a displacement of 1.35 liters, and from 1919, it featured the first four-valve cylinder head for faster gas exchange, allowing the four-cylinder engine to deliver 30 PS. Bugatti also introduced white metal for the crankshaft bearings and pistons for higher revs as well as a fuel pump and a pump that sprayed oil onto specific components. Easy-shift four-speed transmission made it easier for the driver to change gears frequently.

In 1921, Bugatti increased the displacement to 1.45 liters, while new ball bearings for the crankshaft, which were even lighter and more smooth-running, were introduced for the later race car. At the same time, Bugatti increased the engine’s compression ratio and the carburetor flow rate, opting for a dual magneto ignition for two spark plugs per combustion chamber. As a result, the racing engine delivered powerful combustion at high revs of up to 4,500 rpm. Light wire-spoked wheels that replaced heavy wooden wheels reduced the unsprung masses and increase the vehicle’s agility further still. The Type 13 essentially set the benchmark in motorsport. It was powerful, fast, and sinewy, like a racy thoroughbred; a “pur sang.”

In the 1920s, the Bugatti vehicles won virtually every competition they entered. The lightweight, powerful and reliable sports cars from Molsheim were superior on tough road races and hill climbs in particular, making them close to unbeatable.

Following its quadruple victory in Brescia, the French atelier sold 711 Type 13 Brescia vehicles with a four-valve head as well as 388 vehicles with engines featuring an easy-turn crankshaft with ball bearings. All the subsequent four-valve vehicles even officially bore the name “Brescia” in memory of this unique success. Bugatti also applied the Type 13 concept with other vehicle lengths like the Type 15, Type 17, Type 22, and Type 23. The Type 13 was produced in Molsheim until 1926, with Bugatti selling a total of approximately 2,000 units of the model.

Bugatti Type 35 furthers the racing success

The staff began to assemble Type 35 vehicles in 1925. This vehicle furthered Bugatti’s run of success – in the subsequent years, it became the most successful race car of all time, having clocked up more than 2,000 wins. Among these wins were five consecutive victories in the Targa Florio in Sicily between 1925 and 1929, one of the toughest races of its time. With this impressive success story, the Type 35 therefore followed in the footsteps of its successful predecessor a few years previously in Brescia.

 

PETERSEN Automotive Museum - The California automotive museum celebrates 60 years of the Bond film franchise.
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PETERSEN – The California automotive museum celebrates 60 years of the Bond film franchise.

PETERSEN Automotive Museum – The California automotive museum celebrates 60 years of the Bond film franchise.

THE LARGEST OFFICIAL BOND VEHICLE EXHIBIT IN THE UNITED STATES LOCATED IN THE MULLIN FAMILY GRAND SALON

OPEN September 25, 2021 THROUGH October 22, 2022

SPECIAL EVENT TICKETS

EXHIBITION ABSTRACT

Produced in collaboration with EON Productions and The Ian Fleming® Foundation, Bond in Motion is the first official exhibition in the United States to feature original vehicles from the James Bond film franchise. The exhibit celebrates the 60th anniversary of the 007 films, since Dr. No was released in 1962.

With the publication of his first spy novel, Casino Royale (1953), author and former naval intelligence officer Ian Fleming introduced the world to the enchanting exploits of James Bond, a British officer in the Secret Intelligence Service, also known as MI6. In all, Fleming would produce twelve novels and two short stories, laying the foundation for what would become a global literary and cinematic legacy.

Beginning in 1962, with the movie adaptation of Fleming’s sixth title, Dr. No, the exciting and dangerous world of James Bond was translated to screen, setting the tone for Bond films to come. Much like the novels on which they are based, Bond films combine the adventure of exotic locations and scheming villains with the action of death-defying stunts, and heart-pounding chases in nearly every type of vehicle imaginable. Often modified by quartermaster “Q,” these vehicles, much like Bond himself, conceal their true nature until their weapons and gadgetry become important plot devices.

The Bond in Motion exhibit offers visitors a rare up-close experience of the most iconic vehicles associated with the world’s most famous secret agent, 007.

// EXHIBITION INCLUDED WITH THE PURCHASE OF A GENERAL ADMISSION TICKET OR WITH YOUR MEMBERSHIP | VEHICLES SUBJECT TO CHANGE WITHOUT NOTICE //

DR. NO © 1962 Danjaq, LLC and Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.
CASINO ROYALE © 2006 Danjaq, LLC and United Artists Corporation. All Rights Reserved.
007 and related James Bond Indicia © 1962-2021 Danjaq, LLC and Metro-Goldwyn-Mayer Studios Inc. 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.

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Palm Jumeirah: 20 Years Of Luxury Experiences in Dubai

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Palm Jumeirah, the iconic artificial island in Dubai, is a true showcase of the city’s exclusive lifestyle. Celebrating 20 years, this human-made engineering masterpiece provides luxury experiences in the city to its citizens and visitors alike.

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From its luxurious hotels, amazing restaurants, and top-notch interior design projects this island will amaze you. Find out more about Palm Jumeirah with Boca do Lobo!

Hospitality

To truly embrace Palm Jumeirah luxury experience, stay on the island. There is no lack of options concerning exclusive hotels to enjoy your stay, They provide you with a full luxury experience, having some of the best places to eat, stunning interior design, breath-taking architecture, and spectacular views of Dubai’s paradise landscape.

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Five the Palm

The Five Palm Hotel is one of a kind and a major example of what Palm Jumeirah can offer in terms of hospitality. This luxury hotel provides you with plenty of luxury experiences, ranging from an exclusive beach, top-notch food provided by world-class chefs, amazing spa sessions, and karaoke parties.

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Five the Palm – Interior Design Project By Bond Interiors

The location of the hotel is, of course, one of its main assets. The 20 years old Palm Jumeirah offers any hotel resident an exclusive view of the landscape. Its interior design is simple and elegant, making you comfortably enjoy this luxury experience while planing the next one on this breathtaking island.

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The St. Regis Dubai, The Palm

The St. Regis hotel is another place where you can experience the splendor of Palm Jumeirah. The hotel connects directly to Nakheel Mall, Palm Monorail station, and Dubai’s latest attraction, The View at The Palm. With its bold and stunning architecture, this exclusive hotel offers a luxury experience fit for kings.

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The St. Regis Dubai, The Palm

St. Regis has 4 restaurants and lounges. Cordelia, the specialty restaurant offers a handcrafted menu inspired by seafood. The hotel caters to both leisure and business travelers. Conveniently located to discover the main attractions, malls, and business districts with easy connectivity to and from Sheikh Zayed Road, it is an ideal starting point to explore all that Dubai has to offer.

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One & Only The Palm

If you find yourself looking for a tranquil escape then the One & Only provides the perfect luxury experience for you. Located on a beachfront peninsula on the iconic Palm Jumeirah, this opulent exclusive resort on the Gulf is set in gardens and comprises a manor, mansions, and villas.

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One & Only The Palm

The exquisite guest rooms, suites, and villas at the resort are designed with a fusion of Moorish and Andalusian architecture, with sophisticated furnishings and state-of-the-art facilities.

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One & Only The Palm

Palm Jumeirah offers you amazing options regarding where to stay and these exclusive hotels are an important part of what makes this iconic island so successful throughout its 20 years. Providing any visitor the luxury experience that they seek in Dubai, these hotels embrace the city’s lifestyle perfectly and will certainly make you love even more this paradise island.


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Restaurants & Bars

For a full luxury experience, great accommodation is not enough, and the hotels and other venues in Palm Jumeirah provide you with some of the best exclusive restaurants in Dubai.

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Al Nafoorah

Regarding exclusive restaurants, one of Palm Jumeirah’s best luxury experiences is the Al Nafoorah. You can truly embrace middle east cuisine in this amazing venue. This authentic Lebanese restaurant serves classic grilled dishes and mezze in an ornate setting. Its interior design certainly matches the luxurious vibe of Dubai and will make you feel part of the island while tasting the best dishes.

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Ibn Al Bahr

Hidden away on a small private beach on the shore of the Palm Jumeirah, Ibn AlBahr is a true gem to be found and an exquisite place to have a meal.
The view of the beach, a table full of exceptional mezze, and grilled fish along with the company of family or friends makes this one of the best luxury experiences you can have in Palm Jumeirah.

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A Cappella

If you are looking for a more groovy and fun luxury experience, A Cappella offers guests to experience the chefs & mixologists working together in the same space, live, creating an exclusive experience unlike any. Music forms the core at A Cappella, offering a high-octane vibe, elevating the overall experience.


Lamps Boca do Lobo bl lamps 750

Interior Design Projects

Palm Jumeirah embodies Dubai’s spirit of luxury, but also its bold and innovative nature. Offering its visitors not only amazing landscapes but also top-notch interior design. As such, you can find all over the island amazing interior design projects to inspire you and make you feel like living a truly exclusive luxury experience.

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One Palm Apartment By Elicyon

Elicyon designed the concept of the interior for the apartments within the prestigious One Palm development at The Palm Jumeirah. Exquisite patterns and metalwork screens make a contemporary reference to mashrabiya screens and form a theme across the apartment, while tone-on-tone interiors to suit the panoramic beach views create a seamless flow between indoor and outdoor living that creates a remarkable luxury experience.

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PALM JUMEIRAH – FROND N

In Palm Jumeirah you can also be inspired by this amazing interior design project by Zen Interiors. The passion for superior products and professional services makes this company deliver perfect results and luxury experiences in every room. This stunning living room project is a great inspiration for a small but luxurious interior.

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XBD COLLECTIVE – Frond N Villa

This Private Villa at Palm Jumeirah is designed by XBD and carries an air of sophisticated elegance. Every element is carefully chosen to reflect and give the luxury experience that you seek in its interior design. The choice of a subtle and uncomplicated color scheme is the finishing touch that gives the space its quiet but unwavering confidence.

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Palm Jumeirah is a true grand masterpiece in all of its aspects. Amazing hospitality, stunning views, spectacular architecture, and interior design projects, the best places to eat and have fun, all of this while offering an exquisite luxury experience to its visitors. Celebrate its 20 years by enjoying this iconic island and living it to its full extent.

CLICK HERE and check out our BEST 20 INTERIOR DESIGNERS OF DUBAI EBOOK