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The Palme d’or Chopard, the Artisan of international film-making’s most prestigious award

Palme-dor-2021

The Palme d’or

Chopard, the Artisan of international film-making’s

most prestigious award

Every year, the Palme d’or, the Holy Grail of the Seventh Art, is awarded to the best film in the competition at the Cannes International Film Festival. The latest feature film to win it, Parasite by Bong Joon Ho, quite simply rewrote the history of cinema, confirming the absolute prestige and power of this trophy. As a longstanding partner to the Festival, Chopard is proud to accompany this annual launch into orbit of an exceptional talent. Since 1998, the Maison has been the Artisan of the Palme d’or and indeed of all the trophies awarded at the Festival’s closing ceremony.

On May 25th 2019, Bong Joon Ho was awarded the Palme d’or by Catherine Deneuve – having been unanimously chosen by a jury chaired by Alejandro Gonzalez Inarritu – for his film Parasite. Stroking the blue morocco leather case containing the trophy, the overawed and deeply moved South Korean filmmaker admitted: “I was just a timid film buff who decided to become a film director at the age of 12. I never even imagined that I would touch this trophy. And winning the award is more priceless than ever.”

From that magical moment suspended in time, Parasite, a huge hit that reconciled audiences and critics in the same collective euphoria, swept up everything in its path, even conquering Hollywood.

The Palme d’or, a fantastic platform

The phenomenal triumph of Parasite reminded us that being awarded the supreme prize at the Cannes Film Festival offers the most spectacular launch pad for the career of both films and filmmakers in the firmament of the Seventh Art, confirming that the Palme d’or remains the most precious ‘open sesame’ for winning the hearts of the whole world.

After scooping every major award in the world one by one, the film honoured by the Palme d’or ended its wild ride in style by taking home the four most prestigious statuettes at the 2020 Oscars (Best Picture, Best Director, Best Original Screenplay, Best International Film) and by accomplishing two feats at the same time: not only was Parasite the first non-English speaking film to win the Best Picture Oscar, but also the first film to win the Best Picture and Best International Film Oscars together. This is unprecedented in the 92-year history of the American Film Academy! “Since its huge win at Cannes, Parasite has continued to rack up the most prestigious awards and to break records, making it undoubtedly one of the most repeatedly distinguished films in the history of cinema. A historic prize!” enthused Thierry Frémaux, General Delegate of the Cannes Film Festival.

Chopard, partner of the greatest cinematographic adventures

The story began in 1997. During a meeting with Pierre Viot (then President of the Cannes Festival), Caroline Scheufele (Co-President and Artistic Director of Chopard) suggested redesigning the Palme d’or. Symbolically, this keen film lover imagined a heart at the base of the Palme d’or branch presented the following year, giving a new lease on life to the trophy.

Through this thrilling palm, which has symbolised hearts beating in unison for more than 20’ years, a veritable hand-sculpted jewel composed of 19 yellow gold leaves resting on a unique cushion of rock crystal, the Maison Chopard, jeweller of the red carpet and official partner of the Cannes Film Festival since 1998, continues to share its passion for the cinema and its emotions with the entire world.

A shining example of the Maison’s commitment to sustainable luxury, the Palme d’or has been crafted in ethical Fairmined-certified yellow gold since 2014, making it the only ethical trophy in the world of cinema crafted with respect for people and for the environment.

In addition to the Palme d’or for the best film, the Maison’s Haute Joaillerie workshops craft all the trophies – in rock crystal engraved with a palm – awarded to the other winners at the closing ceremony, a traditionally unforgettable evening that opens up the realm of every possibility, as we now know more than ever.

In addition to the Palme d’or, Caroline Scheufele is also behind the Trophée Chopard, awarded each year since 2001 during the Cannes fortnight to an up-and-coming actress and actor, thus helping to shape the future of cinema.

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Humbert and Poyet Design One Of Monaco’s Most Prestigious Residentials

Located in the golden triangle of Monaco, 26 Carré Or opens as one of the most prestigious residential high-rises in the world, designed by Humbert and Poyet. The building is surrounded by legendary landmarks, steps away from the famous Casino square, Hôtel de Paris, the One Monte Carlo shopping center, and Hotel Hermitage. All white, mirrored, detailed in brass and illuminated in the evening, the high-rise presides over the area with elegance enhancing the best from the luxury and contemporary design.

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The building, developed by the Groupe Segond Immobilier, designed by architects Cabinet A. Giraldi, spans 19 floors, including a four-floor penthouse, a rooftop pool, and a spa. The modern design interiors were designed by Humbert and Poyet. The endless views, with rare 360-degree perspectives over Monaco, guided the two interior designers’ work well before its layout or decoration.

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Each apartment was designed to honor the views of the city’s greatest landmarks, the sea, and the surrounding mountains. Humbert and Poyet’s signature use of noble materials, detail, and references to the Art Deco period define the space. The result is defiantly bold and luxurious for this luxury building. Each door is a statement – ornate, with brass paneling and bronze handles. The flooring is patterned in black and white marbles. Decadent staircases decorate the many duplexes, featuring ironwork guardrails. Exceptional shapes, lines, and materials decorate the spaces from floor to ceiling.

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The apartments are adorned shades of beige, grey, and ivory all neutral tones setting an elegant tone. Marble is dominant, sourced from the best Italian quarries. Woodwork with details, brass and bronze finishing, mirrors, and geometric patterns create beautiful entryways.

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Every detail is thought of, with intricate moldings and wall panels in each space. Everything is made by exceptional artisans, French and Italian, whose work and traditional expertise push the boundaries of craftsmanship, an endeavor held by Humbert and Poyet. Emil Humbert and Christophe Poyet designed interiors that highlight the impressive size and views of the living quarters in this luxury residence. A unique experience following the latest design trends was created through the level of detail and the use of noble materials, seamless and discreet.

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Humbert and Poyet.:

That of a Monegasque, Christophe Poyet, and a Parisian, Emil Humbert. The first is a CFAI interior architect and a graduate of the prestigious Académie Charpentier in Paris, the second is a DPLG architect (Graduated by the Government) and studied at the Ecole Nationale d’Architecture Paris-Belleville.

In 2007, they decided to join forces to create the Humbert & Poyet agency in the Principality. Thirteen years later, this young duo is among the finest in Monaco: restaurants such as Beefbar or Song Qi, showrooms, offices, villas, apartments, hotels. In Monaco always, but also in ParisBerlin, London, Mexico City, Dubai, Hong Kong …

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