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Automobili Lamborghini celebrates 60 years as an icon

Automobili Lamborghini celebrates 60 years as an icon

Automobili Lamborghini marks its 60th anniversary in 2023 with a full schedule of events

Sant’Agata Bolognese, February 15, 2023 – Sixty years ago, in an area that at the time was open countryside, construction of the Automobili Lamborghini factory began. The company was established on May 6, 1963, realizing Ferruccio Lamborghini’s dream of becoming a manufacturer of sports cars, an industry back then dominated by just a few brands.

Right from the start, the founder and his very young engineers showed a passion for innovation and a desire to disrupt the dogmas of the sports car world, which were truly groundbreaking and led to a radical revolution. These values, which still form the cornerstone of the company today, would lead to the birth of legendary cars such as the Miura, a car which coined the term “supercar” and that has since inspired the entire automotive industry with its spirit and its styling. Over the years, Automobili Lamborghini has continued to evolve, creating icons of unique style, technology and performance, inspiring entire generations and millions of people by sharing its DNA and the values on which it was founded.

On the occasion of its 60th anniversary, Automobili Lamborghini is organizing a series of events worldwide, each unique but all engaging customers and their Lamborghinis; the official Lamborghini Clubs; and the dealerships and fans around the world.

The 60th anniversary celebrations began on January 19 with the opening of the remodeled Lamborghini Museum in Sant’Agata Bolognese, located in the original factory areas. The museum was renovated and rearranged specially for the celebrations with an exhibition entitled The Future Began In 1963.

The Lamborghini Day Japan – 60th anniversary, to be held on February 23 in Suzuka -Japan, is the first international event to kick off the celebrations. Hundreds of enthusiasts and collectors will gather in one of the most significant markets for the Sant’Agata Bolognese-based company.

In the United Kingdom, Silverstone Circuit will be the venue for Lamborghini Day UK on April 29 to celebrate the company’s 60th anniversary, with over 300 Lamborghini owners expected to attend.

The next important event will be the 60° Anniversario Giro tour in Italy that will end on May 28 in the main square of Bologna with the Concorso in Piazza: a concours d’elegance and festive party open to the public, at which hundreds of Lamborghinis, collectors and fans from all over the world will gather to celebrate the illustrious history of the brand.

In the United States, the most important market for Automobili Lamborghini, the “60th Anniversary Giro” is scheduled this summer.

Come September, 60th Anniversary celebration continues in Automobili Lamborghini’s second largest single market in Chinese Mainland where Lamborghini customers will participate in its signature “Giro China” for the ninth consecutive year. Over 100 Lamborghini owners and enthusiasts will gather to round up the celebration with the “60th Anniversary Gala Dinner”.

As well in September, Lamborghini Polo Storico, the division responsible for the protection, preservation, and restoration of the brand’s motoring heritage, plans to organize the “60th Anniversary Polo Storico Tour” reserved for Lamborghini classic cars in Italy.

In October, the Vallelunga circuit in Rome will host the very first Lamborghini Festival. In this grand event, organized for the first time and open to all fans, the House of Sant’Agata Bolognese will celebrate the brand and its track-oriented cars.

Then in November, the Grand Finals of the Super Trofeo Lamborghini, the one-make championship reserved for the Huracán Super Trofeo EVO2 racecars, gathering cars from three continents, will be held at the Vallelunga circuit in Rome.

The official Lamborghini Clubs around the world, now present in 24 countries with more than 1600 members, are also planning anniversary tours and events in their respective countries, as well as a number of tours in Italy with their final destination the Lamborghini headquarters in Sant’Agata Bolognese.

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

ROLEX Oyster Perpetual Lady Date-just the audacity of excellence

“A classic designed for a lady”. So might some describe the Oyster Perpetual Lady-Datejust. Maybe they’re right. If “classic” means perpetuating tradition with a blend of elegance and precision, grace and resistance, beauty and technical performance. If being “a lady” means constantly pursuing a higher standard with unyielding determination. Then indeed the Lady-Datejust is a classic designed for a lady.

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

1957. THE BIRTH OF AN ICON.
Audrey Hepburn was captivating Hollywood, Sylvia Earle obtained her Master of Science, Françoise Sagan was shaking up the literary landscape, Pat Smythe reigned supreme in equestrian sport, and fashion designer Adèle Simpson had New-York clamouring for her latest creations. Women were changing.

No less ladylike than their mothers, they were enjoying new, active lifestyles. Hans Wilsdorf, the founder of Rolex, understood this: the modern woman wanted to manage her time to control her destiny. She needed as much precision as men. And so was born, in 1957, Rolex’s classic women’s watch: the Lady-Datejust. A watch of smaller proportions built on unwavering standards of excellence. A watch for women that was every bit as reliable as a man’s. With this innovation, the brand had broken new technical ground in terms of the case size, while also obtaining COSC chronometric certification for this small model.

The Lady-Datejust was inspired by audacity. It addressed not only a technical challenge but a cultural one, too: this watch would serve to further women’s independence. An uncompromising creation, combining elegance and accuracy on the wrist of a modern, graceful and accomplished woman. A symbol of assertiveness expressed in exquisitely feminine form.

Incorporating several decades of watchmaking innovations, the Lady-Datejust has established itself as the ultimate classic women’s watch: a piece of technical prowess
made for women who believe in themselves.

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

AN AUTHENTICALLY MODERN CLASSIC

Adopted by women whose steadfast determination has led them to remarkable achievements, the Lady-Datejust graces the wrist of the marine biologist Sylvia Earle, the golf champion Annika Sörenstam, and the singer Dame Kiri Te Kanawa. As pioneers in each of their fields, they portray a new image of femininity: engaged, modern and in permanent pursuit of excellence.

Inspired by their legacy, the next generation is bringing renewed vigour to disciplines across the spectrum. Whether it be the prodigious pianist Yuja Wang, the tennis champion Garbiñe Muguruza, the biologist Emma Camp working to protect coral reefs, or the sitar virtuoso Anoushka Shankar, these women are the new faces of
contemporary femininity.

FEATURES OF THE LADY-DATEJUST
• Classic timeless elegance
• Instantaneous date with Cyclops lens
• Many variants (large selection of dials, bezels and bracelets)
• Superlative Chronometer certification, specific to Rolex
• International five-year guarantee
• Self-winding mechanical movement, COSC certified
• Power reserve of 55 hours
• Syloxi hairspring in silicon
• High-performance Paraflex shock absorbers
• 28 mm Oyster case, waterproof to a depth of 100 metres (330 feet)

WATCHMAKING KNOW-HOW AND TECHNOLOGY CONCENTRATED IN A SMALL WATCH 28 MM OYSTER CASE A SMALL CASE FOR A GREAT WATCHMAKING ACHIEVEMENT

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

The Lady-Datejust’s Oyster case, 28 mm in diameter and guaranteed waterproof to a depth of 100 metres (330 feet), is a paragon of robustness and elegance. The middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy, or from 18 ct gold. The case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only certified Rolex watchmakers to access the movement.

The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, with a Cyclops lens at 3 o’clock for easy reading of
the date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the Lady-Datejust’s movement.

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

OYSTER PERPETUAL LADY-DATEJUST THE AUDACITY OF EXCELLENCE

PERPETUAL CALIBRE 2236 A MOVEMENT AT THE FOREFRONT OF WATCHMAKING TECHNOLOGY

The Lady-Datejust is equipped with calibre 2236, a self-winding mechanical movement entirely developed and manufactured by Rolex. A consummate demonstration of technology, this movement carries a number of patents. It offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability. The oscillator of calibre 2236 has a balance wheel with variable inertia regulated extremely precisely via gold Microstella nuts. It is held firmly in place by a height-adjustable traversing bridge enabling very stable positioning to increase shock resistance. The oscillator is also fitted on high-performance Paraflex shock absorbers, designed and patented by Rolex.

Calibre 2236 is fitted with a self-winding module via a Perpetual rotor, which ensures continuous winding of the mainspring by harnessing the movements of the wrist to provide constant energy. It offers a power reserve of approximately 55 hours.

The movement of the Lady-Datejust will be seen only by certified Rolex watchmakers, yet it is beautifully finished and decorated in keeping with the brand’s uncompromising
quality standards.

SYLOXI HAIRSPRING AN EXCLUSIVE HAIRSPRING FOR OPTIMUM STABILITY

Calibre 2236 incorporates a Syloxi hairspring in silicon, which is patented and manufactured by Rolex. Insensitive to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks.

The Syloxi hairspring found in calibre 2236 has a geometry that guarantees the regularity of the movement in any position. It also includes a paramagnetic nickel-phosphorus
escape wheel.

A SINGULAR WATCH IN EVERY WAY

The quintessentially classic watch, known for its timeless and inimitable style, the Lady-Datejust has, over time, unveiled a variety of bezels and dials that reflect as much the personality of its wearer as the model’s ability to renew its own elegance in fine detail. It beckons its owner to shape its own future.

DIALS, BEZELS AND CASES

Multiple dial variations are possible on the Lady-Datejust. They are available in a wealth of materials, colours, motifs and markers – indices, Roman or Arab numerals – with numerous gem-setting options for the hour markers or the dial itself. Among the iconic champagne-colour, silver, white, pink and diamond-set dials, the dial in mother-of-pearl
stands out for its singularity. Domed, fluted or gem-set, the bezel of the Lady-Datejust is available in three different designs, each conferring its own distinctive aesthetic.

MOTHER-OF-PEARL DIAL NATURAL ELEGANCE

Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

GOLD AND OYSTERSTEEL

The Lady-Datejust is available in several metal alloys: Oystersteel, 18 ct yellow, white or Everose gold, and in a Rolesor version (combining Oystersteel and yellow, white or
Everose gold).

GOLDS BY ROLEX

Whether yellow, white or Everose, the 18 ct gold of the Lady-Datejust shines with a special radiance. Rolex has its own foundry and develops its gold alloys from the purest
raw materials. From casting to the shaping and polishing of the gold, everything is carried out in the Rolex workshops with meticulous care to ensure impeccable quality. Everose gold, an exclusive 18 ct pink gold alloy developed and patented by Rolex, owes its unique hue to its exclusive composition.

THE GEM-SET LADY-DATEJUST

In 2021, Rolex introduced a new sparkling version of its Oyster Perpetual Lady-Datejust. This entirely gem-set version in 18 ct yellow gold is draped in glittering diamonds. The case is entirely set with 158 brilliant-cut diamonds on the case sides and lugs, while the bezel features 44 brilliant-cut diamonds. This new Lady-Datejust is fitted on a President bracelet set with 596 brilliant-cut diamonds. Its dial is paved with 291 brilliant-cut diamonds.

Leblon Delienne and Marcel Wanders studio launch Sitting Mickey an icon reimagined

Leblon Delienne and Marcel Wanders studio launch ‘Sitting Mickey’ – an icon reimagined

Together with Leblon Delienne, Marcel Wanders studio launches the Sitting Mickey. After the success of the One Minute Mickey, One Minute Minnie and Mickey‘s Cheese Platter, the legendary icon has been reimagined and is now available sitting and in different finishes. Set in a relaxed position, the handcrafted resin figurine that measures 12 cm/ 4,7 inches sits leaning back, with his legs out, supported by his hands on the ground behind him.


This new contemporary version of the character that has been beloved around the world for nearly a century is now available in four coloured finishes, including chromed gold, chromed silver, glossy red and matt white. For those who love Mickey Mouse, as well as for those who appreciate unique, handcrafted design, this new offering presents a delightful insight into Marcel Wanders studio imagination. With this piece, The studio shows how it brings the romanticism of past ages into the contemporary moment. In collaboration with Leblon Delienne, Sitting Mickey is available in the Marcel Wanders studio Boutique.

This piece can be found at https://boutique.marcelwanders.com/