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Jaeger-Lecoultre presents the Reverso Tribute minute repeater

Jaeger Lecoultre presents the Reverso tribute minute repeater

Ninety years after the birth of the Reverso, and 150 years after creating its first minute repeater, Jaeger-LeCoultre presents the Reverso Tribute Minute Repeater. Offered in a limited edition of 10 pieces, this exquisite new timepiece unites two of the key themes that have defined La Grande Maison for much of its history: an exceptional expertise in chiming watches and the timeless story of the Reverso.

With its distinctive Art Deco lines and swivelling case, the Reverso is one of the world’s most recognisable wristwatches. Its story embodies Jaeger-LeCoultre’s eternal pursuit of beauty and aesthetic refinement, expanding the Reverso’s stylistic realm by harnessing the full potential of its unique design. Allied to this is the Manufacture’s endlessly inventive quest for technical advancement – from the revolutionary idea of a case that could be flipped over, and the ingenious mechanism that made it possible, to the development of complications specific to the Reverso.

 

A distinguished legacy in chiming watches

In the 1990s, amid the rebirth of mechanical watchmaking that followed the quartz crisis, the Reverso – with its distinctive rectangular case – became the vehicle through which the Manufacture would redevelop its expertise in high complications. Having mastered the added challenge that rectangular movements dictate an entirely different architecture from that of traditional round movements – a particularly demanding challenge for chiming mechanisms – Jaeger-LeCoultre presented the Reverso Répétition Minutes in 1994. It was the first time the Maison had miniaturised a minute repeater for a wristwatch and was the world’s first rectangular minute repeater movement.

In fact, Jaeger-LeCoultre’s mastery of chiming mechanisms dates back to the very foundation of the Manufacture in 1833, and its deep expertise is today confirmed by an archive of more than 200 chiming calibres. Since that first Reverso minute repeater of the 1990s, Jaeger-LeCoultre’s engineers and designers have redefined the benchmark for acoustic quality, harnessing new technology in service of this noble tradition.

A new expression for the Minute Repeater

Embodying technical advances such as Jaeger-LeCoultre’s patented trebuchet hammers, silent regulator and a new generation of gongs, the Reverso Tribute Minute Repeater is powered by a revised version of Calibre 944 – a movement entirely conceived, designed and produced within the Manufacture. The new timepiece is distinguished by dials on both the front and reverse sides, bringing a fresh visual expression to the timeless Reverso design, as well as to the minute repeater mechanism itself. While the dials both display the same time, they are very different in character – one exuberant, the other more sober. Both are a testament to the beauty of fine movement decoration and the exceptional level of craftsmanship that resides within the Manufacture.

The front dial is entirely skeletonised, revealing the full complexity of the minute repeater mechanism and presenting a mesmerising display of moving parts when the minute repeater is activated. Beneath a large bow-shaped bridge that sweeps from 11 o’clock to 7 o’clock, the components appear almost to be floating in three dimensions, the sense of visual depth and transparency enhanced by faceted indexes that are cantilevered from the chemin de fer minutes track. With a gleaming golden finish, the bridge, hour markers, gongs and several other components perfectly match the colour of the rose-gold watch case.

While the exuberance of the front dial contrasts with the rectilinear geometry of the Reverso case, the relative sobriety of the reverse dial echoes and amplifies those straight lines. Vertical Côtes de Genève stripes extend over the entire height of the main plate, which also serves as the dial. Showcasing the timekeeping mechanism, with subtle colour accents provided by blued screws and golden hands and hour markers, the cool silver tone of the metal provides an elegant counterpoint to the warm rose gold of the case.

Set into the side of the watch case, the slider that activates the chimes has been specially designed for the new Reverso Tribute Minute Repeater to be as slim as possible, without sacrificing ergonomics. Visually complementing the Art Deco lines of the case, the effect is one of great refinement.

In showcasing both technical complexity and the aesthetic crafts, the Reverso Tribute Minute Repeater underlines the eternal modernity of the Reverso design, marrying the technical prowess of the Manufacture Jaeger-LeCoultre to its eternal quest for new forms of visual expression.

 

TECHNICAL SPECIFICATIONS

REVERSO TRIBUTE MINUTE REPEATER

Case material: Pink Gold

Case dimensions: 51.1 x 31 mm

Case thickness: 11.41 mm

Movement: Jaeger-LeCoultre Calibre 944, manually wound

Functions: Hours and Minutes on two dials, minute repeater

Power reserve: 35 hours

Water resistance: 30 m

Strap: Brown alligator

Limited edition of 10 pieces

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HUBLOT – Spirit of Big Bang gold crystal

HUBLOT – Spirit of Big Bang gold crystal

Gold crystal: alchemist Hublot creates magic

“Fusing and creating new materials is nothing new for Hublot: it is part of the brand’s very essence. But now, the Manufacture has entered a new universe – the transmutation of metals – with its metallurgy laboratory and R&D department reproducing the rarest form of gold on earth: the crystallised native gold known as gold crystal. With its double limited edition Spirit of Big Bang Cristal d’Or available in 39 and 42 mm, Hublot is not only transmuting gold, it is also transforming the DNA of its watchmaking signature – the Big Bang – into the tonneau shape of its Spirit of Big Bang. An alchemy of materials and spirit.” – Ricardo Guadalupe, Hublot CEO

It is often said that what Nature creates cannot be reproduced, as natural processes require both time and a complexity which are beyond the realms of human endeavour. Once again, Hublot has made the impossible possible by transmuting gold into its rarest and most exclusive form: gold crystal. This form of gold is unique, since it is impossible to reproduce two identical gold crystals. Beyond the fascination that gold has exerted on man since the dawn of time, it embodies everything that makes Hublot so distinctive: materials, minerals, metals; their fusion and their transformation into new forms of expression, unique and quite unexpected. An alchemy expressed both in the transmutation of the raw material and in the chemistry created by the spirit of the watch itself. This is the Spirit of Big Bang Gold Crystal.

The mysteries of gold crystal

Hublot invites you into the heart of a unique form of expertise, into the mysteries of the most precious and fascinating metal, as well as one of the oldest, born as the universe was created during the Big Bang, 13.8 billion years ago.The natural crystallisation of gold dates back tens of millions of years, to the time when the mountain ranges were formed. It was in these crevices in the earth that jets of pressurised heated water extracted the gold, redepositing it within seams in the rocks. As the rocks eroded, these seams were carried away by rain and water and deposited in the beds of rivers, creating nuggets of gold. On rare occasions, the right natural conditions would allow the gold to remain in its natural state: gold crystals, the rarest form of gold on earth.

A true alchemist for our times, Hublot has now mastered a unique technique allowing natural crystallisation to be reproduced almost exactly. By heating the purest 24-carat gold to its melting point of 1064.18 degrees Celsius, its atoms are vaporised into a gaseous mixture before interlocking as the temperature is lowered, forming an open angular structure. Thousands of small crystals join together to create an architecture which is random, unique, and impossible to reproduce. The most perfect of these crystals are then carefully selected, with no more than 20% of the crystals produced making the grade.


A gold and lacquered dial
The expert hands of the master dial-maker apply the gold crystals to a black dial covered with a fine layer of transparent lacquer; the manufacturing process took this craftsman a year to research and develop, and the application must be undertaken in a controlled atmosphere to ensure no air bubbles can form on the surface. It takes around twenty layers of lacquer to encapsulate the gold crystals, and the dial is then polished to render the lacquer invisible, and perfectly smooth and uniform.

Spirit of Big Bang Gold Crystal
The Spirit of Big Bang is Hublot’s tonneau-shaped watch, and it adopts all of the design codes of the iconic Big Bang: the six H-shaped screws on the bezel, the lugs either side of the case, the overmoulded rubber screw-down crown decorated with the iconic H, the sandwich type construction. To provide a perfect contrast with the gold of the crystals, the Spirit of Big Bang Cristal d’Or’s case is covered in black ceramic and paired with a black alligator strap stitched onto rubber. Available in 39 and 42 mm, it will display the time for 50 hours without any winding of its Caliber HUB1710 automatic mechanical movement.
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SERENGETI presenta Saturn la lente orgánica más avanzada

SERENGETI presenta Saturn la lente orgánica más avanzada

or uniqueness, inspiration, freedom

Nacida en los EE. UU. y usada en todo el mundo, Serengeti es la marca única con la capacidad de combinar las tecnologías de gafas más avanzadas heredadas de más de 140 años de I + D, la cultura americana y el mejor sentido de la estética, el diseño y la creatividad.

El arraigado espíritu estadounidense de Serengeti comporta una sed inagotable de aventuras y una pasión por la estética fina. La marca reconoce estos valores en las personas que eligen usar sus gafas de sol. Aquellos que buscan expresarse creativamente. Dondequiera que estén. Lo que sea que estén persiguiendo.

Para los que anhelan la carretera abierta que les permita escapar de los confines de la ciudad, hemos creado la gama Serengeti Sport, donde el diseño, la calidad y la comodidad de sus monturas y la definición visual superior de nuestras lentes mejorarán las vistas del mundo. mientras buscan la singularidad, la inspiración, la libertad y la aventura.

Esta nueva colección Serengeti Sport 2021 presenta SATURN, la lente orgánica más avanzada jamás imaginada y creada para aquellos que tienen una sed infinita de aventuras.

SATURN evoca el sistema solar en primer lugar, pero también puede evocar pensamientos de lo desconocido y la espera de una aventura. Es esa sensación de anticipación y emoción, al descubrir algo nuevo y único, lo que resuena entre los consumidores de Serengeti Sport, que viven para recorrer el camino invicto. Como ellos, valores fundamentales de Serengeti son la aventura, el vigor y mucha imaginación.

Saturno es uno de los planetas más ligeros del sistema solar y nuestra lente SATURN es una de las más ligeras disponibles en el mercado. Dos veces más livianas que las lentes minerales tradicionales y altamente resistentes a los impactos, son perfectas para actividades al aire libre y ofrecen comodidad mientras protegen sus ojos de la luz ultravioleta dañina. Estas lentes cuentan con las tecnologías de lentes más avanzadas: fotocromáticas, Spectral Control, así como los últimos tratamientos antirrayas y antirreflejos. Las lentes SATURN te permiten ver y experimentar el mundo en su forma más inspiradora.

Las lentes SATURN se encuentran en los modelos Sport de Serengeti, como Bellemon, Oatman, Shelby y Rolla.

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CHAUMET – THE ART OF CREATING A TIARA

CHAUMET  – THE ART OF CREATING A TIARA

Chaumet, which has made over 2,000 tiaras since 1780 for monarchies and aristocratic families, is constantly reinventing this head jewellery. In the art of the tiara, it all begins with a drawing.

Romanticism, Naturalism, Belle Époque and Art Déco styles have influenced Chaumet’s creations, as demonstrated by the 400,000 archive drawings held by the Maison. Fashion and contemporary collections are sources of inspiration for creating a unique piece of jewellery.

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The Salon des Diadèmes

The “Salon des Diadèmes”, showcase of Chaumet’s historic collections Chaumet’s historic collections decorate the walls of the Salon des Diadèmes, where hundreds of “maillechorts” illustrate Chaumet’s prestigious past.

The heritage of Chaumet is exceptional within the history of jewellery: several hundred thousand gouaches and drawings made by winners of the “Grand Prix de Rome”, almost 300,000 photographic prints, 35,000 glass plates, account books and correspondence.

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A unique and traditional craftsmanship

Making a tiara requires a special technique: a volume model in nickel silver with which the jeweller adjusts the design to the shape of the head and to the way it will be worn. Chaumet conserves around 700 nickel silver tiara models in its museum, all of which bear witness to the history of the Maison’s creative expertise.

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Tiaras and special orders

Today, a special order or unique item requires 500 to 1,500 hours of work, representing a timeframe of 2 to 6 months. Each tiara undergoes many different steps: shaping, dismantling, preparation of the setting, polishing, re-cutting diamonds, setting, applying hallmarks, Chaumet engraving, final assembly and final finishing.

This exclusive expertise belongs to the Chaumet High Jewellery workshop, located 12 place Vendôme.

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The Berluti x Bang & Olufsen limited edition, a revolution in sound and design

The Berluti x Bang & Olufsen limited edition, a revolution in sound and design

FASHION & LEATHER GOODS

Berluti has joined forces with Danish brand Bang & Olufsen, the specialist in high-end audio technologies since 1925, to create a series of limited-edition designs which revolutionize sound expertise and leather know-how. These luxurious pieces highlight the avant-garde signature associated with Berluti in leather goods and Bang & Olufsen in sound innovation.

The collaboration between Berluti and Bang & Olufsen celebrates the heritage and savoir-faire of both luxury Maisons. For Berluti, the partnership was self-evident, given that the two brands share the same passion for excellence, with the avant-garde vision, technological innovation and state-of-the-art design of Bang & Olufsen complementing the unique craftsmanship of Berluti and enriching its lifestyle collection. Berluti’s emblematic Venezia leather, patinated by hand, enhances the renowned technology of Bang & Olufsen.

Six unique pieces epitomize excellence in sound and design. Lovers of beautiful objects and go-anywhere technology will delight in the Beosound A1 2nd Gen Berluti Edition portable speaker, which boasts up to 18 hours of battery play time and true 360-degree omnidirectional sound, as well as a minimalist design in Grey Mist with a mirror-polished finish inspired by Berluti ready-to-wear accessories. The calf-leather cord in shiny dark brown tones is perfect for portability. Those who prefer an intimate music experience will choose the Beoplay H95 Berluti Edition wireless headphones, which feature 36-hour play time in one charge and exceptional sound quality with effective noise cancellation. Complementing this high-level performance, the headband, crafted in Berluti’s Italian workshop, features the Maison’s trademark Venezia leather with a TDM Intenso patina and an embossed logo. To protect the speaker and the headphones between acoustic sessions, a custom-designed pouch comes in Berluti’s Signature canvas with a Venezia leather label.

Berluti and Bang & Olufsen are redefining interior audio design with the Beosound Balance Berluti Edition home speaker, whose soft cylindrical silhouette features a hidden touch interface that lights up when approached. Its seven speaker drivers with beam-forming technology offer a choice between powerful, room-filling sound and precise acoustic directivity for an immersive music experience. Berluti’s Venezia leather is wrapped around the wooden base for a refined touch, coordinating with the dark brown fabric of the speaker. Finally, two exceptional, made-to-order pieces for the home complete the lifestyle offer: the Beovision Harmony Berluti Edition television and the Beolab 90 Berluti Edition speaker. The intelligent, 8,200-watt speaker represents the most powerful sound experience Bang & Olufsen has ever created. Its aluminum base, covered with Venezia leather with a TDM Intenso patina, is a perfect match for the television, a remarkable combination of art and technology featuring an LG 4k-resolution OLED screen. When not in use, the television folds down into a sculptural shape with its panels partially covering the screen. When it is turned on, the panels fan out and elevate the screen to perfect viewing height. Exceptionally fine, perforated and patinated Venezia leather covers the speaker panels.

Berluti declares “Berluti and Bang & Olufsen are a perfect match, bringing together a common passion for excellence. Bang & Olufsen’s cutting-edge philosophy, technological innovation and state-of-the-art design run parallel to the Maison’s focus on craftsmanship and to its continually evolving lifestyle collection.”

“For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Together with Berluti, we are bringing the best of artisanship to the fore with our expertise in sound and design, and Berluti’s knowledge in leather craftsmanship to create a truly remarkable collection,” says Christoffer Poulsen, Senior Vice-President of Product Management & Brand Partnering at Bang & Olufsen.

This exceptional collaboration is available in select Berluti and Bang & Olufsen stores and e-shops from 28 May 2021. The Beovision Harmony television and Beolab 90 speaker are available to order from 28 May and will be showcased in select Berluti and Bang & Olufsen stores.

© Berluti

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ETRO Spring Summer 2021 Advertising Campaign

ETRO Spring Summer 2021 Advertising Campaign

Joy is an immediate, sudden feeling. It draws a smile on the face; it brings a light to the eyes, and energizes the body. It oozes energy, momentum, and owns distinctive gestures. It knows no time and no place. Models Anna Ewers, Parker Van Noord, Alessio Pozzi and Grace Musase are portrayed by David Sims in the dazzling non-place of a white background in the new ETRO campaign. These are immediate and vitaminic images, which depict a study in the making of joy and vitality:

a spark in the eye, the whiteness of teeth or the wind in the hair are enough to convey the message, getting straight to the point. It is the same joy that runs through the collection, a further exploration of ETRO’s family lexicon.

 

The pictures intentionally wink at the way we were to define the way we are. If the prints, but also the accessories, are an archive anthology, with imaginative names such as Bandiere da Parata, I fiori del Cielo or L’Albero delle Meraviglie, the images are an obvious homage to a perhaps more carefree decade. Not for ETRO. What remains, in order to evolve, is in fact the joyous urge to mix signs and meanings, the vital freedom in merging worlds, the immediacy of fashion as a pure expression of joy. Yesterday and today. Photographer: David Sims Stylist: Géraldine Saglio Talents: Anna Ewers, Grace Musase, Alessio Pozzi, Parker Van Noord Creative Director: Macs Iotti Casting Director: Piegiorgio Del Moro Make Up Artist: Lucia Pieroni Hair Stylist: Paul Hanlon

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CHOPARD – L.U.C XP Urushi Spirit of Shí Chen

chopard L.U.C XP Urushi Spirit of Shí Chen

L.U.C XP Urushi Spirit of Shí Chen

Swiss Haute Horlogerie meets Chinese zodiac tradition

Steeped in the aesthetic codes of Chinese culture, the L.U.C XP Urushi Spirit of Shí Chen is the first L.U.C timepiece to display the traditional Chinese timekeeping system, Shí Chen. The animals of the zodiac that symbolises them parade slowly by on an Urushi lacquer disc, accompanied by the symbol of prosperity and its god Lu Xing. This creative new complication exists as an 88-piece limited edition. Its L.U.C 96.29-L Chopard Manufacture movement is housed in a 40 mm ethical 18-carat rose gold case of peerless symbolic and physical finesse.

Carved from a block of ethical 18-carat rose gold, the L.U.C XP Urushi Spirit of Shí Chen is a talisman timepiece, an allegory of beliefs related to the Chinese zodiac and luck. It represents the first time that an Haute Horlogerie watch displays Shí Chen, the traditional Chinese time system, as a complication. It consists of twelve two-hour units, each one represented by an animal from the zodiac cycle. The day thus begins at 11pm with the hour of the Rat and ends with the hour of the Pig, while noon is in the middle of the hour of the Horse.

L.U.C XP Urushi Spirit of Shí Chen

chopard L.U.C XP Urushi Spirit of Shí Chen

The Chinese zodiac bestiary enhanced by the art of Urushi

The procession of 12 animals slowly parades through a large aperture at 12 o’clock, enabling a dual time read-off: one traditional and the other based on the international system. This succession of zodiac signs also underlines the creativity and mastery of the Chopard Manufacture artisans. In addition, the dial and Shí Chen disc of this timepiece are made of Japanese lacquer. Faithful to Asian traditions, Chopard has worked right from the start with the finest Japanese lacquer artisans, who craft dials using the traditional Urushi lacquer technique.

The 88 dials of the L.U.C XP Urushi Spirit of Shí Chen are produced by the workshops of the century-old Yamada Heiando company and crafted by Master lacquer specialist Minori Koizumi. In accordance with the distinctive Maki-e technique, gold flakes sprinkled between the layers of lacquer illuminate the 40 mm ethical 18-carat rose gold case from within.

A creation placed under the protection of the god of prosperity

At the centre of the L.U.C XP Urushi Spirit of Shí Chen dial is the golden, embossed emblem of the god Lu Ying, who is one of the three deities – together with Fu Xing and Shou Xing – respectively dedicated to prosperity, happiness and longevity, symbolically summing up the characteristics of a full life. This star of prosperity also refers to fame and influence and is an omnipresent sign in Chinese culture, where auspices, symbols and representations playing on the nature of ideograms are essential.

 

A timepiece endowed with great technical refinement

To equip the L.U.C XP Urushi Spirit of Shí Chen, Chopard has created the L.U.C 96.29-L calibre, an exclusive variation of the 96 family, featuring a disc that completes a full rotation in 24 hours. This mechanical movement with automatic winding is just 3.97 mm thick thanks to its micro-rotor, a small oscillating weight neatly integrated into the calibre. Made of ethical 22-carat gold, it boasts high inertia enabling it to wind the two barrels efficiently. The latter are stacked in accordance with Chopard Twin Technology and are capable of storing the energy necessary for the L.U.C XP Urushi Spirit of Shí Chen to offer a total 65-hour power reserve. Once off the wrist, it will remain on time and accurate for more than two and a half days, the duration of a long weekend.

chopard L.U.C XP Urushi Spirit of Shí Chen

chopard L.U.C XP Urushi Spirit of Shí Chen

Chopard’s in-house approach to Haute Horlogerie

Chopard is a family Maison with a strongly ingrained philosophy of independence. The manufacturing stages of L.U.C. timepieces are carried out in-house at its production sites in Geneva and Fleurier.

Movement development, finished product design, gold casting, stamping and cases machining, movement parts and bracelets, as well as traditional handcrafted finishes, surface treatments, polishing, assembly, adjustments and quality controls: such is the comprehensive range of watch production operations fully mastered by Chopard and involved in the making of each creation in the L.U.C collection.

The result of meticulous craftsmanship, Chopard’s exceptional L.U.C timepieces meet the aspirations of today’s gentleman, speaking to him without the slightest artifice or pretention, and unequivocally conveying an ideal blend of artisanal skill and emotions.

 

Technical details

L.U.C XP Urushi Spirit of Shí Chen

88-piece limited edition in ethical 18-carat rose gold

Case:

Ethical 18-carat rose gold

Total diameter:                                                                                40,00 mm

Thickness:                                                                                        8.28 mm

Water resistance                                                                            30 metres

18-carat ethical rose gold crown with L.U.C logo                     5.00 mm

Vertical satin-brushed sides and inter-horn space

Polished bezel and case-back

Glare-proofed sapphire crystal

Exhibition case-back

Movement:

Mechanical with automatic winding                                            L.U.C 96.29-L

Winding via a micro-rotor in ethical 22-carat gold

Total diameter:                                                                                34.20 mm

Thickness:                                                                                       3,97 mm

Number of jewels:                                                                           29

Frequency:                                                                                      28,800 vph (4 Hz)

Power reserve:                                                                                65 hours

Disc rotating in 24 hours, representing the 12 signs of the Chinese Zodiac

Twin stacked barrels, based on Chopard Twin Technology

Bridges adorned with Côtes de Genève motif

Dial and hands:

Dial hand-crafted in Japan using the Urushi lacquer technique with shimmering decoration for the main dial and the twelve signs of the Zodiac on the lower rotating disc

Central symbol of prosperity motif in ethical 18-carat rose gold

Dauphine-type hours and minutes hands in ethical 18-carat rose gold

Indexes and Arabic numerals in ethical 18-carat rose gold

Functions and displays:

Central display of the hours and minutes

Bracelet and buckle:

Black hand-sewn alligator strap with brown alligator leather lining

Polished and satin-brushed ethical 18-carat rose gold pin buckle

Ref. 161980-5001 – in ethical 18-carat rose gold with special Spirit of Shí Chen dial

88-piece limited edition

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DANBY, el modelo de conducción retro de SERENGETI

DANBY, el modelo de conducción retro de SERENGETI

Serengeti sigue presentando productos dentro de su nueva línea, que apuesta por lo premium, subiendo aún más la calidad de sus productos. Con Danby, Serengeti reintroduce el acetato en unas gafas estilo piloto,  de diseño retro que expresa la esencia de los códigos de conducción. Disponible en cuatro combinaciones de colores diferentes, Danby contiene las  lentes ligeras ultra-minerales, proporcionando la mejor visión en todo momento al ir adaptándose a las condiciones de luz y protegiendo así de deslumbramiento y potenciación de colores y contrastes.

La colección Driving Heritage

Las Danby forman parte de la colección Driving Heritage de Serengeti, Conducir es el corazón de la marca desde hace más 140 años, y esta colección se hace eco de esta esencia misma, y rediseña diseños de conducción icónicos, combinado con la mejor lente desarrollada para conducir. Serengeti así creó esta colección retro basada en la conducción.

UNA TECNOLOGÍA 3-EN-1 ÚNICA

Gafas Serengeti 

Las gafas Serengeti presentan una combinación de tecnologías líder en la industria : tecnologías fotocromáticas, Spectral Control® y polarización. Cada una de ellas aporta sus propios beneficios a la comodidad de los ojos y la agudeza visual.

TECNOLOGÍA SPECTRAL CONTROL®La tecnología Spectral Control de Serengeti ha aparecido en cada lente desde el primer día de la marca. Esta tecnología administra las longitudes de onda de la luz para dar una mejor definición de lo que se necesita ver. Al igual que un ecualizador de audio filtra la frecuencia de sonido, la tecnología ajusta y filtra la luz azul dañina de onda corta, permitiendo que más rojo, verde y amarillo pasen a través. Los paisajes que parecen lavados, opacos o planos con otras lentes se vuelven naturalmente definidos, vibrantes y vívidos.

TECNOLOGÍA POLARIZANTE

Cuando el resplandor se refleja en la carretera, se traduce en menos visibilidad e incluso en una luz deslumbrante, lo que puede ser peligroso para el conductor y, al mismo tiempo, ser muy agotador para los ojos. La tecnología Polarizing de Serengeti suprime el brillo y libera los ojos: los rayos de luz paralelos pueden pasar sin obstáculos, mientras que la luz perpendicular se refleja y distrae. Esto permite que los conductores obtengan más claridad, reduzcan la fatiga ocular y se enfoquen solo en el horizonte.

CLARIDAD INMEJORABLE

Se sabe que la mejor agudeza visual proviene también del material de la lente. Algunos materiales crean distorsión. Las lentes minerales Serengeti ofrecen la mejor agudeza visual disponible. Cada par de lentes minerales Serengeti® es único y cobra vida a través de un proceso intenso de combustión de hidrógeno. Las lentes están templadas químicamente para garantizar la resistencia al rayado y al impacto, y luego se muelen a la perfección. Se agrega un revestimiento antirreflectante a la parte posterior de la lente, cancelando la luz dispersa que causa el reflejo.

www.serengeti-eyewear.com

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EL MODELO WINONA INAUGURA LA NUEVA LINEA DE SERENGETI

EL MODELO WINONA INAUGURA LA NUEVA LINEA DE SERENGETI

Serengeti sube la apuesta y posiciona su nueva linea como gafas de sol de lujo, subiendo un peldaño y colándose entre la oferta premium de productos en el mercado óptico. Inaugura su nueva colección Creator el modelo Winona que, con su gruesa montura de acetato, Winona es ideal para aquellos que quieren destacar entre la multitud. Su construcción de acetato juega con las proporciones, proponiendo un frente atrevido al tiempo que muestra una finura extrema cuando se ve de lado. La fuerte personalidad de Winona también se destaca por su perfil angular, proporcionando un aspecto de moda asumido. Al igual que los otros modelos de la colección Main Line de Serengeti®, Winona cuenta con lentes minerales ultraligeros que combinan tecnologías fotocromáticas, polarizantes y Spectral Control®. Para resumir: Winona ofrece la mejor apariencia y visión. Winona está disponible con cristales graduados en algunos colores.

La colección Creator

Winona forma parte de la colección Creator de Serengeti, pensada y diseñada como una línea artística, expresiva e inspiradora. No se trata solo de diseños únicos y exclusivos, sino de artesanía y  pasión por el producto en sí. Cada detalle se trabaja meticulosamente y cada material se mejora cuidadosamente. El compromiso entre diseños creativos y los más altos estándares de calidad no se pone en duda en esta colección creada para quien buscan expresar su singularidad, autenticidad, creatividad y,  mientras, inspiran a otros.

UNA TECNOLOGÍA 3-EN-1 ÚNICA

Las gafas Serengeti presentan una combinación de tecnologías líder en la industria : tecnologías fotocromáticas, Spectral Control® y polarización. Cada una de ellas aporta sus propios beneficios a la comodidad de los ojos y la agudeza visual.

TECNOLOGÍA SPECTRAL CONTROL®La tecnología Spectral Control de Serengeti ha aparecido en cada lente desde el primer día de la marca. Esta tecnología administra las longitudes de onda de la luz para dar una mejor definición de lo que se necesita ver. Al igual que un ecualizador de audio filtra la frecuencia de sonido, la tecnología ajusta y filtra la luz azul dañina de onda corta, permitiendo que más rojo, verde y amarillo pasen a través. Los paisajes que parecen lavados, opacos o planos con otras lentes se vuelven naturalmente definidos, vibrantes y vívidos.

TECNOLOGÍA POLARIZANTE

Cuando el resplandor se refleja en la carretera, se traduce en menos visibilidad e incluso en una luz deslumbrante, lo que puede ser peligroso para el conductor y, al mismo tiempo, ser muy agotador para los ojos. La tecnología Polarizing de Serengeti suprime el brillo y libera los ojos: los rayos de luz paralelos pueden pasar sin obstáculos, mientras que la luz perpendicular se refleja y distrae. Esto permite que los conductores obtengan más claridad, reduzcan la fatiga ocular y se enfoquen solo en el horizonte.

CLARIDAD INMEJORABLE

Se sabe que la mejor agudeza visual proviene también del material de la lente. Algunos materiales crean distorsión. Las lentes minerales Serengeti ofrecen la mejor agudeza visual disponible. Cada par de lentes minerales Serengeti® es único y cobra vida a través de un proceso intenso de combustión de hidrógeno. Las lentes están templadas químicamente para garantizar la resistencia al rayado y al impacto, y luego se muelen a la perfección. Se agrega un revestimiento antirreflectante a la parte posterior de la lente, cancelando la luz dispersa que causa el reflejo.

 

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Arlie, el modelo unisex de la colección Acetate de Serengeti

gafas de sol serengeti

ARLIE, EL MODELO UNISEX DE LA COLECCIÓN ACETATE DE SERENGETI

Presentado el año pasado en la colección Acetate, Arlie regresa este año con su combinación premium de material (acetato) y lentes (minerales). Su forma redondeada y el puente ligero le dan un toque de modernidad a este modelo unisex. Están disponibles en una gran gama de colores, destacando este temporada los acetatos de tonos miel y caramelo, además de transparentes. Destaca sobre todo el Champagne Translucide, con una lente mineral polarizada 555nm.  Arlie, que está disponible con cristales graduados, destaca también por tener la famosa tecnología de lente 3 en 1 de Serengeti.

gafas de sol serengeti

gafas de sol serengeti

UNA TECNOLOGÍA 3-EN-1 ÚNICA

Las gafas Serengeti presentan una combinación de tecnologías líder en la industria : tecnologías fotocromáticas, Spectral Control® y polarización. Cada una de ellas aporta sus propios beneficios a la comodidad de los ojos y la agudeza visual.

TECNOLOGÍA SPECTRAL CONTROL®

La tecnología Spectral Control de Serengeti ha aparecido en cada lente desde el primer día de la marca. Esta tecnología administra las longitudes de onda de la luz para dar una mejor definición de lo que se necesita ver. Al igual que un ecualizador de audio filtra la frecuencia de sonido, la tecnología ajusta y filtra la luz azul dañina de onda corta, permitiendo que más rojo, verde y amarillo pasen a través. Los paisajes que parecen lavados, opacos o planos con otras lentes se vuelven naturalmente definidos, vibrantes y vívidos.

TECNOLOGÍA POLARIZANTE

Cuando el resplandor se refleja en la carretera, se traduce en menos visibilidad e incluso en una luz deslumbrante, lo que puede ser peligroso para el conductor y, al mismo tiempo, ser muy agotador para los ojos. La tecnología Polarizing de Serengeti suprime el brillo y libera los ojos: los rayos de luz paralelos pueden pasar sin obstáculos, mientras que la luz perpendicular se refleja y distrae. Esto permite que los conductores obtengan más claridad, reduzcan la fatiga ocular y se enfoquen solo en el horizonte.

CLARIDAD INMEJORABLE

Se sabe que la mejor agudeza visual proviene también del material de la lente. Algunos materiales crean distorsión. Las lentes minerales Serengeti ofrecen la mejor agudeza visual disponible. Cada par de lentes minerales Serengeti® es único y cobra vida a través de un proceso intenso de combustión de hidrógeno. Las lentes están templadas químicamente para garantizar la resistencia al rayado y al impacto, y luego se muelen a la perfección. Se agrega un revestimiento antirreflectante a la parte posterior de la lente, cancelando la luz dispersa que causa el reflejo.