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Here’s Why CES 2022 in Las Vegas Will be for the Vaccinated

Here’s Why CES 2022 in Las Vegas Will be for the Vaccinated

Here’s Why CES 2022 in Las Vegas Will be for the Vaccinated

As a CEO running a national trade association – the Consumer Technology Association (CTA) – these past 18 months put me on a roller coaster of emotion as I work to lead by example and make decisions that will have positive effects.

Here’s Why CES 2022 in Las Vegas Will be for the Vaccinated

Here’s Why CES 2022 in Las Vegas Will be for the Vaccinated

In July 2020, I led the decision process to cancel our live, in-person, CES and opt for a digital show instead.  This was a difficult choice because I knew it was going to have a negative effect on a lot of people. First, our staff – we had to downsize and lay off employees.  Second, the City of Las Vegas – they rely on events like CES to bring hundreds of millions of dollars to the city and fuel their local economy.  Canceling our in-person CES affected the hotels and the hospitality workers and the workers who welcome us each year and help us pull off the most influential tech gathering in the world! Third, the industry – tens of thousands each year gather at CES to see the latest innovation, to meet new business partners and to develop new ideas.

As difficult as that decision was, I knew it was the right one because with no vaccine available it simply was not safe to hold CES during a pandemic. Our only defense against COVID-19 at that time was to minimize contact with people, wash our hands and wear face masks. Canceling the in-person CES was the right thing to do – we wanted to do our part and not spread the disease.

Fast forward a year to August 2021. Vaccines are readily available in the United States and several other countries. More and more Americans are now fully vaccinated. However, as vaccines are making their way around the world, so is a new threat – the Delta variant.

We have seen a spike in cases due to the Delta variant, which is severely hurting the unvaccinated population. Yes, there are breakthrough cases for the vaccinated, but many of those have few or no symptoms at all. And of the vaccinated getting the Delta variant, only a tiny percentage are hospitalized.

We prioritize the safety and security of CES participants. Which is why, once again, my team has confronted a major decision: CES will be in person in Las Vegas in January 2022, and we will require all attendees to be fully vaccinated. We are also assessing proof of a positive antibody test as a requirement and will share more details on this later. Importantly, we will continue to follow state and local guidelines and recommendations by the CDC and will announce additional protocols as we get closer to the show.

We all play a role in stopping the spread – requiring proof of vaccination for CES 2022 is one way we can take responsibility on our part.

Many are clamoring to return to the serendipity and relationship-building of in-person events—so are we. CES is where business gets done. It’s an economic engine for our industry and an opportunity for companies from around the world, both large and small, to launch products, build brands and form partnerships. Tech has also evolved by leaps and bounds in the last year and a half—we need to convene and connect so we can maintain our momentum and continue to inspire innovative solutions for a rapidly changing world.

We know our decision to require vaccines—and potentially positive antibody tests—may not be popular for some, but for many others it will allow them to know they can experience CES once again—and get back to business as usual.

For those who cannot attend CES in person, we offer the CES experience through our digital platform and hope to welcome you back to Las Vegas in 2023. Regardless of how you choose to participate in CES 2022, I hope you find inspiration, make new connections, build your business and step into the rest of the year with a renewed sense of hope for how tech continues to improve all our lives.

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BRAND FINANCE – Global Soft Power Summit 2021

Global Soft Power Summit 2021

BRAND FINANCE – Global Soft Power Summit 2021

25 February 2021, 12:00–16:00

2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. A nation’s soft power is, arguably, more important than ever.

Global Soft Power Summit 2021

Global Soft Power Summit 2021

Join us at Brand Finance’s Global Soft Power Summit 2021, hosted as a fully virtual event from the renowned Queen Elizabeth II Centre in Westminster, London. Practitioners and researchers of soft power will come together to explore the impact COVID-19 has had on nations around the globe, and to discuss predictions for the future following the turbulence of the last twelve months.

Hosted in partnership with BBC Global News, the Summit will feature a presentation of the results of the Global Soft Power Index 2021 by Brand Finance – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries.

Due to governmental restrictions regarding COVID-19, this year’s Global Soft Power Summit will be hosted online. Click the link to register for the event.

The inaugural Global Soft Power Index 2020 report and the findings of last year’s study are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

To request a preview of your nation’s Global Soft Power Index 2021 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.

Where

Online Event

Book Now

Media partners
BBC Global News

Speakers

Zeinab Badawi
Journalist and Presenter
BBC World News
Professor Joseph Nye
Harvard University
Carl Bildt
Co-Chair, European Council on Foreign Relations and Former Prime Minister of Sweden
David L Heymann M.D.
Professor of Infectious Disease Epidemiology
London School of Hygiene and Tropical Medicine
Rebecca Smith
Director
New Zealand Story Group
His Excellency Mohammed Bin Abdullah Al Gergawi
Minister of Cabinet Affairs
Ministry of Cabinet Affairs of the United Arab Emirates
Tom Tugendhat
Chair of the Foreign Affairs Committee, UK Parliament
David Haigh
Founder and CEO
Brand Finance