LOS ANGELES, CA – JANUARY 27, 2020 – Just months after their first passenger testing, Virgin Hyperloop today unveiled its vision for the future hyperloop experience. The newly-released concept video takes the viewer step-by-step through a hyperloop journey, from arriving at the portal to boarding the pod.
“Designing a new mode of transportation from scratch is both an opportunity and a responsibility,” said Sara Luchian, Virgin Hyperloop’s Director of Passenger Experience and one of the first people to ride the hyperloop in November. “Hyperloop technology – and what it enables – is paradigm-shifting. It follows that the passenger experience should be nothing short of extraordinary.”
Virgin Hyperloop worked with world-class partners across disparate industries – including Bjarke Ingels Group (BIG) for the portal designs, Teague for the pod designs, SeeThree for the video and animation, and Man Made Music for the score and sonic identity – to design a comprehensive, multi-sensory passenger experience that surpasses that of any other form of mass transit.
“Virgin Hyperloop can accelerate the future of mobility on land. The new mode of travel at supersonic speed rethinks transportation and the perception of space, landscape, time, and distance,” said Bjarke Ingels, Founder & Creative Director, BIG-Bjarke Ingels Group. “In this day and age, Virgin Hyperloop taking off from our portals provides holistic, intelligent transportation for a globalized community to travel across vast distances in a safer, cleaner, easier, and faster way than airlines.”
Far from a dystopian future where dark colors, stark lighting, and screens abound, Virgin Hyperloop’s counter narrative is a more optimistic view of the future: a greener, smoother, safer, and more pleasant mass transit experience.
“We leveraged decades of experience designing how people and things move across various modalities – taking some of the best aspects from aviation, rail, automotive, and even hospitality to create a new and better passenger experience that is distinct to Virgin Hyperloop,” said John Barratt, CEO & President, Teague. “Recessed seat wells provide a greater sense of space, while the raised aisle is a touch of the unexpected and unique. Bands of greenery and wood textures subvert the aesthetic of typical mass transit materials with something optimistic and fresh. All lighting in the pod—including the unassuming information displays—are dynamic and adjust based on traveler activity and journey milestones.”
Beyond the typical touchpoints in transportation, Virgin Hyperloop also researched and incorporated findings from more non-traditional interactions, such as sound.
“Through proprietary research and a design thinking approach to creating sound and sonic solutions for Virgin Hyperloop, Man Made Music was able to address a myriad of potential challenges for this new mode of transportation, from how to evoke a sense of privacy and space to an enhanced sense of safety and calm,” said Joel Beckerman, Founder and Lead Composer at Man Made Music. “We respond to sound quicker than any other sense, so sound actually drives the multi-sensory experiences. The sonic cues of the Virgin Hyperloop identity system serves as a guide for passengers throughout their experience while instilling confidence, safety, and clarity – you ‘feel’ it rather than ‘hear’ it. Just like a great movie score, it tells you the story. We know when we’ve got it right when you don’t notice the sound at all: the interface is humanized in ways that are both fresh and familiar.”
A key pillar of Virgin Hyperloop’s passenger experience is accessibility, ensuring that this new form of transportation will expand opportunities for the masses. While ticket prices will vary depending on the exact route, a recent study in Ohio found that hyperloop fares would be more akin to the cost of driving, rather than flying.
“It’s simple. If it’s not affordable, people won’t use it,” said Jay Walder, CEO of Virgin Hyperloop. “Daily high-speed transport is currently not feasible for most people, but we want to change that notion. Imagine being able to commute between cities that are currently hours apart in minutes – and the endless possibilities that opens up.”
On demand and direct to destination, the hyperloop system would be able to transport thousands of passengers per hour, despite the fact that each vehicle carries up to 28 passengers. This high throughput is achieved by convoying, where vehicles are able to travel behind one another in the tube within milliseconds, controlled by Virgin Hyperloop’s machine intelligence software.
Following their successful passenger testing, Virgin Hyperloop is currently paving the way for the regulation and certification of hyperloop systems around the world. The company aims to achieve safety certification by 2025, with commercial operations – such as those depicted in this video – beginning in 2030.
XP-2 Test Vehicle
Our two-seater Experimental-Pod-2 (XP-2) was built to demonstrate critical safety subsystems, allowing passengers to safely travel in a hyperloop environment. Our production vehicle, however, will look radically different and seat up to 28 passengers.
The team to ride the first hyperloop
Velocity of first passenger test
Air pressure within the tube
Safety & Technology
You won’t need a space suit to go in our vacuum. Virgin Hyperloop is developing the necessary subsystems required to ensure traveling with hyperloop is as safe as riding an elevator. Independently validated by an Independent Safety Assessor, Certifer, our XP-2 vehicle and the DevLoop infrastructure demonstrate many of the safety-critical systems that will be found on a commercial hyperloop system, and are equipped with a state-of-the-art control system that can detect off-nominal states and rapidly trigger appropriate emergency responses.
Pod Safety Controller
The Pod Safety Controller continuously monitors all onboard sensors and computer systems to ensure passenger safety. The data is wirelessly communicated to the wayside through a certified safety protocol.
Rapid Tube Repressurization
Using distributed venting valves along the tube’s length, we can safely re-pressurize faster than an airplane can descend.
Automated Fire Suppression
Along with redundant smoke detectors, the vehicle has most onboard electronic systems enclosed with automated fire suppression.
Air Scrubbing & Filtering
Air-conditioned and scrubbed of CO2 and airborne contaminants, the air inside the vehicle is crisp, clean, and continuously monitored by the Pod Safety Controller.
Our DevLoop tube contains emergency egresses every 75m in the event passengers need to exit the vehicle.
Our system uses airlocks to gradually and safely bring the vehicle in and out of the near-vacuum environment without needing to repressurize the entire system.
About Virgin Hyperloop
Virgin Hyperloop is the only company in the world that has successfully tested hyperloop technology with passengers, launching the first new mode of mass transportation in over 100 years. The company successfully operated an occupied hyperloop vehicle using electric propulsion and electromagnetic levitation under near-vacuum conditions, realizing a fundamentally new form of transportation that is faster, safer, cheaper, and more sustainable than existing modes. The company is now working with governments, partners, and investors around the world to make hyperloop a reality in years, not decades. Learn more about Virgin Hyperloop’s technology, vision, and ongoing projects here.