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BRAND FINANCE – Global Soft Power Summit 2021

Global Soft Power Summit 2021

BRAND FINANCE – Global Soft Power Summit 2021

25 February 2021, 12:00–16:00

2020 was a year like no other, putting the nations of the world to the test – from the impact of COVID-19 on economic activity and immediate GDP forecasts, to diminished long-term prospects. A nation’s soft power is, arguably, more important than ever.

Global Soft Power Summit 2021

Global Soft Power Summit 2021

Join us at Brand Finance’s Global Soft Power Summit 2021, hosted as a fully virtual event from the renowned Queen Elizabeth II Centre in Westminster, London. Practitioners and researchers of soft power will come together to explore the impact COVID-19 has had on nations around the globe, and to discuss predictions for the future following the turbulence of the last twelve months.

Hosted in partnership with BBC Global News, the Summit will feature a presentation of the results of the Global Soft Power Index 2021 by Brand Finance – the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 75,000 people in more than 100 countries.

Due to governmental restrictions regarding COVID-19, this year’s Global Soft Power Summit will be hosted online. Click the link to register for the event.

The inaugural Global Soft Power Index 2020 report and the findings of last year’s study are free to access online. Our interactive dashboard allows you to explore the results from the survey in maps and charts, rank nations by metrics and statements, and choose data sets to create your own graphs.

To request a preview of your nation’s Global Soft Power Index 2021 results or to enquire about using the data for academic research, please email softpower@brandfinance.com.

Where

Online Event

Book Now

Media partners
BBC Global News

Speakers

Zeinab Badawi
Journalist and Presenter
BBC World News
Professor Joseph Nye
Harvard University
Carl Bildt
Co-Chair, European Council on Foreign Relations and Former Prime Minister of Sweden
David L Heymann M.D.
Professor of Infectious Disease Epidemiology
London School of Hygiene and Tropical Medicine
Rebecca Smith
Director
New Zealand Story Group
His Excellency Mohammed Bin Abdullah Al Gergawi
Minister of Cabinet Affairs
Ministry of Cabinet Affairs of the United Arab Emirates
Tom Tugendhat
Chair of the Foreign Affairs Committee, UK Parliament
David Haigh
Founder and CEO
Brand Finance
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INTRODUCING THE BUGATTI OF HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI ANNOUNCES EXCLUSIVE PARTNERSHIP WITH TIDAL AUDIO FOR PERFECTION WITHOUT LIMITS IN HOME AUDIO

INTRODUCING THE BUGATTI OF HOME AUDIO

BUGATTI and TIDAL Audio are united in a shared philosophy: to strive for perfection without limits in order to perform with exceptional design, effort and uncompromising spirit. The two companies, leading in their respective fields of exclusive luxury automotive design and premium audio systems, will set a new standard for home music systems – introducing ‘the BUGATTI of home audio’. The two companies will work to establish a new category of sound systems, underpinned by unrivalled exclusivity and high quality like no other.

The partnership between BUGATTI and TIDAL Audio begins with the “Royale” range of speakers that lead the way for luxury in the home audio sector. Technical avant-garde meets a passion for design, the perfect finish and outstanding results – with the visual promise of the breathtaking performance that follows. Just as the engine of a Bugatti hyper sports car releases power and emotions, this unrivaled sound impresses with its finest definition and incredible power.

The superlative quality becomes its own metaphor and redefines the parameters of audio equipment design. Just as the BUGATTI models on four wheels give an almost infinite number of possibilities for customization, the options list for this new standard of home audio is equally as unique. As for the design there are two main themes: Monocoque and Duotone. One can select between piano finishes or avant-garde color and material combinations. Each “Royale” loudspeaker pair can be customized with carbon fiber, fabrics, leather, polished stainless steel, dark aluminum or precious metal surfaces.

The front of the speakers show the BUGATTI logo plaque, finished in polished stainless steel and curved to accommodate the shape of the unit up to the brand’s qualities for personalization and performance – every set of speakers by TIDAL for BUGATTI is subject to a very personal bespoke ordering process, allowing the customer to share their precise vision of the best audio system in the world. And the plaque at the backside, branded ‘TIDAL for BUGATTI’, underlines the exclusive cooperation.

The “Royale” is deploying four subwoofer drivers per speaker and a 3-way front unit with a midrange-driver and tweeter with diamond diaphragms. The diamond diaphragm tweeter can be also found in our cars. The Royale is an active speaker with housing extremely powerful amplifier channels inside. The matching music controller allows to connect to all kinds of sources, including music streaming services and TV and can be controlled with smart devices.

The start of the partnership manifests itself in the ‘Edition Noir’ and ‘Edition Blanc’, each limited to only 15 pairs.

About TIDAL Audio:
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with a clear vision of building the finest audio systems in the world. From the beginning TIDAL Audio pursued single-mindedly the ambition to redefine quality in the sphere of sound systems. TIDAL Audio systems are a combination of passion and professionalism never sparing any efforts to reach new heights in audio quality and design aspirations. TIDAL Audio serves prestigious clients around the world and has received multiple awards from leading reviewers and magazines.

Contact:
TIDAL Audio GmbH
Immendorfer Str.1
50354 Hürth
Germany
www.tidal-audio.com
+49 2233 9669225
contact@tidal-audio.com