Lamborghini Urus: 6 driving modes to enjoy the Super SUV in 6 different ways
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Lamborghini Urus: 6 driving modes to enjoy the Super SUV in 6 different ways

Lamborghini Urus: 6 driving modes to enjoy the Super SUV in 6 different ways

Sant’Agata Bolognese, March 30, 2021 – The Lamborghini Urus keeps on delivering a dynamism to be enjoyed by both driver and passengers. The speed record set last week at Baikal Lake is the latest emotion delivered by the Super SUV.

The Urus offers six different driving modes plus EGO, which allows the driver to fully customize the car’s set-up, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.

Check out these pictures of the Urus on and off different roads.

NEVE: the Arancio Borealis of the new Urus Pearl Capsule stands out from the brightness of ice and snow, ready for new adventures, together with the Urus record-breaker at the Days of Speed on ice at Baikal Lake.

TERRA: off-road discoveries, like here on the wild tracks of Iceland

SABBIA: higher ground clearance for climbing dunes, here in Nazarè, Portugal

STRADA: for daily life, comfort enhanced by height adapted to speed, here in Rome, Italy

SPORT: enjoying country roads with no fear for up hills, down hills and turns here in Altai, Russia

CORSA: performance oriented, minimum roll, racing at the track, here in Vallelunga Circuit, Italy.

Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule
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Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule

Sant’Agata Bolognese, September 2020 – Automobili Lamborghini presents the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.

Bold elegance: Automobili Lamborghini presents the Urus Graphite Capsule

The four new exterior matt colors are on trend yet subtle, in white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear and side sills are all finished in the matt body color.

Four shiny accent colors are offered, orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.

The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching and the embroidered Lamborghini logo on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment.  said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trimThe Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.

The Urus Graphite Capsule is available on Urus model year 2021.

Price and market delivery of the Urus, model year 2021

The Urus Model Year 2021 is available from now on at suggested retail prices as follows:

Europe  EUR 186,134.00 (suggested retail price, taxes excluded)

Italy       EUR 183,385.00 (suggested retail price, taxes excluded)

UK         GBP 143,676.00 (suggested retail price, taxes excluded)

USA       USD 218,009.00 (suggested retail price, VAT/GST excluded)

China     RMB 2,941,120.00 (suggested retail price, taxes included)

Japan    YEN 27,891,882.00 (suggested retail price, taxes excluded)

URUS - ADN puro de Lamborghini

URUS – ADN puro de Lamborghini

Consumo de combustible y valores de emisión de Urus – Consumo de combustible combinado: 12,7 l / 100 km; Emisiones de CO2 combinadas: 325 g / km (WLTP) 
  • Diseño, rendimiento, dinámica de conducción y emoción de conducción: ADN puro de Lamborghini
  • Adecuado para la conducción diaria en una variedad de entornos.
  • Motor V8 biturbo de 4.0 litros con 650 hp y 850 Nm de torque para un rendimiento máximo
  • Aceleración 0-100 km / h en 3.6 segundos y velocidad máxima 305 km / h
  • Sistema 4WD con vectorización de par activo y dirección en las cuatro ruedas para un manejo perfecto
  • Frenos cerámicos de carbono, suspensión neumática adaptativa y estabilización activa del rodillo para máxima seguridad y comodidad.
  • Hasta seis modos de conducción diferentes + modo EGO disponible a través del selector de dinámica de conducción ‘Tamburo’ 
URUS - ADN puro de Lamborghini

URUS – ADN puro de Lamborghini


URUS – ADN puro de Lamborghini

Sant’Agata Bolognese, Automobili Lamborghini su tercer modelo, el Lamborghini Urus, el primer Super Utility Utility Vehicle, y crea un nuevo nicho en el segmento de lujo con potencia de referencia, rendimiento y dinámica de conducción, diseño incomparable, lujo y uso diario.
“El Lamborghini Urus es un enfoque visionario basado en la infusión del ADN de Lamborghini en el vehículo más versátil, el SUV. El Urus eleva el SUV a un nivel que antes no era posible, el Super SUV. Es un verdadero Lamborghini en términos de diseño, rendimiento, dinámica de conducción y emoción, además de ser manejables todos los días en una variedad de entornos “, dice Stefano Domenicali, Presidente y Director Ejecutivo de Automobili Lamborghini. “El Urus encaja perfectamente dentro de la familia Lamborghini como un automóvil de alto rendimiento. Es la culminación del desarrollo intensivo y la habilidad apasionada para crear una nueva raza de toros: un Super SUV que trasciende los límites de las expectativas y abre la puerta a nuevas posibilidades, tanto para nuestra marca como para nuestros clientes “.
URUS - ADN puro de Lamborghini

URUS – ADN puro de Lamborghini

El Urus cuenta con un motor V8 biturbo de 4.0 litros que entrega 650 hp (478 kW) a 6,000 rpm, máximo 6,800 rpm y 850 Nm de torque máximo ya a 2,250 rpm. Con 162.7 hp / l, el Urus tiene una de las mayores potencias específicas en su clase y la mejor relación peso / potencia a 3,38 kg / hp.
El Urus acelera de 0-100 km / h en 3.6 segundos, 0-200 km / h en 12,8 segundos y con una velocidad máxima de 305 km / h es el SUV más rápido disponible.
URUS - ADN puro de Lamborghini

URUS – ADN puro de Lamborghini

Urus: una personalidad multifacética 
 El Lamborghini Urus tiene una doble personalidad: es multidimensional.