The new MANUFAKTUR label – exclusive equipment for individual customer wishes
The Mercedes-Benz brand stands for luxury and fascination like hardly any other. The design, styling and different equipment lines express the personal lifestyles of customers. With the new “MANUFAKTUR” label, Mercedes-Benz is doing even more justice to customers’ growing desire for more individuality, and is enhancing the existing product portfolio with additional exclusivity and luxury: selected materials which are predominantly processed by hand, exclusive paint finishes and high-quality embellishments in the interior offer a wide range of options for an individual appearance. A corresponding programme has already been available for the G-Class for several years: the “G manufaktur” presents its own selection of materials and colours specially adapted to the vehicle architecture. With the introduction of the new MANUFAKTUR label, Mercedes-Benz now also offers a corresponding customisation programme for other model series such as the CLS, the Mercedes-AMG GT 4-door coupé and the S-Class long-wheelbase, as well as the Mercedes-Maybach S-Class.
Buying a new vehicle means making numerous decisions at the same time. After all, your own car is always part of your personal everyday life, and an expression of your own lifestyle. In addition to a choice of engine, colour, interior equipment and comfort features, Mercedes-Benz customers are offered many options with which they can tailor their dream vehicle to their needs. For those who are also looking for something special in terms of paintwork, leather upholstery and interior design, Mercedes-Benz now offers further, exclusive customisation options for selected model series with the new MANUFAKTUR label. These combine luxurious craftsmanship, the highest quality materials and fascinating design.
Mercedes-Benz customers can expect an ambience characterised by an equally aesthetic and extraordinary colour concept, the finest materials, sensual comfort and exclusive trim elements in piano lacquer or wood. The excellence of the craftsmanship is visible and tangible in the embroidery, the leatherwork and the carefully applied trim elements. The attention to detail is particularly highlighted in the Mercedes-Benz S-Class long-wheelbase and the Mercedes-Maybach S-Class, by the MANUFAKTUR lettering in chrome look on the centre console and as discreet embroidery on the parcel shelf, as it is a result of a high-quality manufacturing process with selected, first-class materials.
One of the most expressive features of a vehicle is its colour. The MANUFAKTUR range offers an exclusive selection of special paint finishes – both silky matt and high-gloss metallic, or rich non-metallic colours. Some of these colours are reminiscent of Mercedes-Benz history. MANUFAKTUR silicon grey uni was already part of the colour range until the early 1960s, and e.g. adorned the legendary 300 SL “Gullwing” as a special colour. MANUFAKTUR graphite metallic and MANUFAKTUR olive metallic were among the exclusive exterior options in the 1980s, while MANUFAKTUR vintage blue uni was a popular choice for the E-Class (W123) and the S-Class (W126) in the 1980s. The trend towards a satin finish is reflected in fine, elegant finishes such as MANUFAKTUR cashmere white magno and MANUFAKTUR kalahari gold magno, or the sporty MANUFAKTUR night black magno. All MANUFAKTUR paint finishes exude high quality, and underline the fascination of Mercedes-Benz vehicles and their dynamic lines.
Fine, high-quality nappa leather with unusual contrasting colour concepts characterises the ambience in the interior. This is where the classic MANUFAKTUR deep white/black comes back to life, as does the iconic special upholstery colour MANUFAKTUR pastel yellow/black, which was available for the S-Class until 2012. Also in combination with black, other leather colours such as MANUFAKTUR nut brown/black, MANUFAKTUR truffle brown/black or maritime MANUFAKTUR yacht blue/black stand for the highest individual elegance. The intricate diamond-pattern stitching further enhances the exclusive look, and ensures particularly pleasant seating comfort. The package also includes tone-on-tone additional cushions with an embroidered logo – depending on the model and equipment requirements, either the Mercedes-Benz star, the double-M rhombus of Mercedes-Maybach or Mercedes-AMG lettering in the floor mats, for example. If the customer chooses one of the optional Emblem packages available for the long-wheelbase version of the S-Class and the Mercedes-Maybach S-Class, the trademarks can also be embroidered in gold or platinum to further enhance the luxurious ambience.
In combination with the selected upholstery, customers receive further refined components for a coherent and consistently high-quality overall impression. For example, the handcrafted, two-tone MANUFAKTUR leather steering wheel as well as the door centre panels, the armrest and the lower section of the instrument panel are also lined with fine nappa leather. The precise stitching and excellent fit are testament to the high level of craftsmanship of the saddlers who fashion all leather components from the finest materials.
Another noble highlight that can be additionally selected is the MANUFAKTUR headliner made entirely of nappa leather with double-stitched Maybach rhombus. It consists of a rear central panel in a contrasting colour with diamond quilting and a middle central panel in a contrasting colour without diamond quilting. The harmonious interior is complemented by high-quality thick-pile floor mats edged with the chosen nappa leather in a contrasting colour. Depending on the line and the choice of Emblem package, they are embroidered with the Mercedes-Benz star, the Maybach logo or Mercedes-AMG lettering. The brand logos are also repeated on the door sill panels, where they are additionally illuminated and bordered by the current Mercedes Star pattern or, in the case of the Mercedes-Maybach, by the current Maybach pattern.
A real eye-catcher that underlines the brand presence is the MANUFAKTUR surround lighting with animated projection. When the doors are opened, animated Mercedes-Benz or Mercedes-Maybach patterns using sophisticated LCD technology light up and elegantly illuminate both the front and rear entry areas. This special lightshow is made possible by four LCD projectors embedded in the front and rear doors, which deactivate themselves after ten minutes.