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ZENITH Elite Moonphase Romeo y Julieta is inspired by cuban cigars

Havana, Cuba, February 2020: Zenith CEO Julien Tornare and Habanos VP of Development Jose María López welcomed guests to discover the latest collaboration between the watch Manufacture and the Habanos´ Company. After the Cohiba and Trinidad cigar brands, Zenith and Habanos break new ground in their partnership with two firsts: a Romeo Y Julieta watch collaboration, and the first special edition of the redesigned Elite collection introduced this year at the inaugural edition of the LVMH Watch Week. For this opulent creation, Zenith sought to create a whimsical, romantic reinterpretation of its timeless Elite Moonphase.


“Zenith has the immense pleasure of returning to Havana with our dear friends at Habanos for a new chapter in our partnership, which is all about celebrating the finer pleasures in life. With Romeo y Julieta, we have conceived a special his and hers set of watches that highlight the timeless beauty of our Elite collection and the enduring appeal of Romeo y Julieta’s exquisite cigars, as well as Zenith’s commitment to creating inimitable ladies’ watches unique in their kind” said Julien Tornare, Zenith CEO.

As the tale goes, Romeo and Juliet lived out their romance under the veil of night, with the moon and stars as their only witnesses. This is portrayed in the Elite Moonphase Romeo y Julieta edition, where the double hemispherical moonphase complication is set against a deep yet radiant blue sunray-patterned dial with a gradient effect on the men’s “Romeo” version and a gradient red dial on the women’s “Julieta” version, embellished with the Romeo y Julieta logo. The uniquely executed moonphase display depicts the two lovers in an eternal chase across the night sky, with their faces as drawn in Romeo y Julieta cigar boxes meticulously laser-engraved onto each of the two silvery moons. Instead of a traditional arch-shaped opening on the dial to display the moonphase, Zenith opted for two round apertures to keep the sunray-pattern of the dial intact

Crafted in a 40.5mm “Romeo” stainless steel case and a 36mm “Julieta” stainless steel case with 75 diamonds set into the bezel, these special Elite models are offered with alligator leather straps in colors matching the dial, while the colours of the lining are inversed. The Elite Moonphase Romeo y Julieta models will be limited to 145 units in commemoration of Romeo y Julieta´s cigar brand 145th anniversary.

Romeo y Julieta: A Tale of Havana Passion

Established in 1875 and celebrating its 145th anniversary this year, Romeo y Julieta is one of the most revered names in the world of Cuban cigars. Between 1885 and 1900, the brand won numerous awards at different tasting exhibitions, which the brand honours as medals on its logo. The brand garnered international acclaim under the ownership of Jose “Pepin” Rodriguez Fernandez at the start of the 20th century. Being a very cosmopolitan man, Rodriguez constantly travelled across Europe and the Americas to promote the Romeo y Julieta brand, with his racing horse Julieta taking part in prestigious races across the globe. Among the many avid devotees of Romeo y Julieta was Sir Winston Churchill, to whom the brand has named its flagship vitola in his honour.

The brand’s choice to name its cigars after Shakespeare’s tale of forbidden love stems from the excitement the cigar rollers felt while they listened the romantic story read by the cigar factory lector. The lector, a traditional and central role in the making of Habano cigars, is in charge of stimulating the cigar rollers by reading classical literature to them while they roll the several leaves that shape a fine Habano cigar. It is said that all the passion one finds in a Habano cigar comes from the passion that cigar rollers transmits to the Habano, inspired by the stories he hears from the cigar factory lector.

“We have always said that our relationship with Zenith is marked by the emotion that unites our brands, and we are proud to witness the series of unique watches that are the result of the alliance of these two icons of luxury. In 2016, it was the time of Cohiba, the most prestigious Premium tobacco brand in the world, with which we started this partnership, reaffirmed with new special editions of Zenith watches for Cohiba in 2017 and 2018. Then it was the time to celebrate the 50th anniversary of our Trinidad brand in 2019, and Zenith surprised Habano collectors and lovers with 3 unique watches. Today, at the dawn of the new decade, it is the time of passion, of living every second with intensity. That’s why Romeo y Julieta and Zenith have come together, so that we appreciate every moment that we carry this exclusive watch in our hands while enjoying this magnificent Habano” said José María Lopez, Habanos Vice-president of development.

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Pink for Summer, Pink for Hope Zenith takes on a worthy cause for women with the defy 21 pink edition

2020 is a milestone year for Zenith in its creation of watches tailored exclusively for women. Never afraid to adopt colours rarely explored in watchmaking, Zenith has created its most flamboyantly feminine watch to date, the DEFY 21 Pink Edition featuring the world’s first pink-treated movement. In association with Pink Ribbon Switzerland, Zenith commits to supporting a cause that affects countless women around the world.


Fitting of the DEFY 21’s lightning-fast 1/100th of a second chronograph movement and edgy design, Zenith has created for the first time ever in a mechanical watch an astonishingly pink PVD treated movement in the DEFY 21 Pink Edition, which is sure to make an audacious statement this summer.

Its rose gold case with sharp facets exudes out a different kind of brilliance, with 288 white diamonds of varying sizes perfectly set into the case. The rose gold bezel adds another layer of vivid sparkle, with 44 scintillating baguette-cut pink sapphire stones. Echoing the dashing tones of the watch’s exterior, the open black and golden dial reveals the striking metallic pink treated movement, which extends from the dial side right through to the star-shaped oscillating rotor on the back.

Recognizing the need to spread positivity and hope to countless women around the world who are battling breast cancer, pink takes on another meaning with the DEFY 21 Pink Edition. The Pink Ribbon is the international symbol for those who have been affected by the indiscriminate disease, helping to spread awareness and support for those who need it.

Zenith is proud to announce that it will be joining the global Pink Ribbon awareness movement, where a portion of the proceeds from the sale of the DEFY 21 Pink Edition will be donated to Pink Ribbon Switzerland. Zenith will also take part in the 10th Anniversary Pink Ribbon Switzerland Music Gala as an auction partner, to be held on 26th September at the Dolder Grand in Zurich. To lend its support and help raise funds, Zenith will offer a unique execution of this watch, the DEFY 21 “Pink Ribbon” edition, for the charity auction, where all proceeds from the auction sale will finance the VISION I project of SAKK (The Swiss Group for Clinical Cancer Research), a non-profit organization which has been conducting clinical trials in oncology since 1965 and promises to provide breast cancer patients gentler and better care.

The DEFY 21 Pink Edition will be available at Zenith boutiques and retailers worldwide as of August 2020.


Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what’s possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.


Reference:              22.9004.9004/73.R598

Key points: World premiere with a Pink PVD treated movement. Pink sapphires on the bezel : ~2.12 cts. Exclusive dynamic signature of one rotation per second. 1 escapement for the Watch (36,000 VpH – 5 Hz); 1 escapement for the Chronograph (360,000 VpH – 50 Hz). TIME LAB Chronometer certified.

Movement: El Primero 9004 automatic – Pink colored main plate on movement + Special pink colored oscillating weight with satined finishings

Frequency 36,000 VpH (5 Hz)

Power reserve min. 50 hours

Functions : 1/100th of a second chronograph functions. Chronograph power-reserve indication at 12 o’clock. Hours and minutes in the centre. Small seconds at 9 o’clock, Central chronograph hand, 30-minute counter at 3 o’clock, 60-second counter at 6 o’clock

Price 64900 CHF

Case Material: Rose gold set with sapphires & diamonds

Case 288 VVS brilliant-cut diamonds

Carats ~5.00 cts

Bezel 44 VVS pink baguette-cut sapphire

Dial: Openworked with two different-coloured counters

Water resistance: 3 ATM

Hour markers: gold-plated, faceted and coated with Super-LumiNova®SLN C1

Hands : gold-plated, faceted and coated with Super-LumiNova®SLN C1

Bracelet & Buckle: Black Rubber with Pink alligator leather coating. Gold & Titanium double folding clasp.