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TAG HEUER announces New Brand ambassador – Tennis Professional player Naomi Osaka

TAG HEUER announces New Brand ambassador –

Tennis Professional player Naomi Osaka

The Swiss luxury watch brand has announced the signing of Naomi Osaka as a brand ambassador. Osaka is not only one of the world’s top tennis players, an exceptional athlete with a winning mindset, but she is also recognized as a committed social activist who uses her platform to make the world better.

La Chaux-de-Fonds, Switzerland – January 2021: Rarely in a generation does an athlete emerge who not only redefines their sport, but also uses their influence and personal style to ignite
conversation on a global stage. 23-year old Japanese Naomi Osaka is one of those unique stars and she has joined luxury Swiss watch brand TAG Heuer’s impressive ambassador roster that includes some of the world’s best young talents.

Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Consider her accomplishments on the court:
she was named “Newcomer of the Year” at the 2016 WTA Awards. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.

The superstar has also become a leading voice for social justice. Tennis legend Billy Jean King is impressed by Osaka’s commitment not only to the game but to the things she believes in, saying,
“She’s very quiet and calm, but internally she’s on fire and thinking about things. I really admire what she’s done. Sports is a platform, and women’s tennis, we are the leaders in women’s sports, and Naomi has really stepped up.”

Naomi Osaka also expresses herself through fashion, which she describes as a passion second only to tennis. Her sense of style is as bold and eye-catching as her tennis game and her new TAG Heuer watches will complement her fashion choices and elevate the profile of the brand’s new pieces for women. TAG Heuer is looking forward to accompanying its newest brand ambassador at every tournament in 2021 and beyond. The brand recognizes in Osaka a bold expression of its founding values – passion for action, high performance, mental strength and avant-garde – and sees her as a natural and authentic fit for the company. It is difficult to imagine a better embodiment of TAG Heuer’s “Don’t crack under pressure” motto. At the heart of her game is a big serve and an intimidating ground game and these weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.

Sports Illustrated has described Naomi Osaka as “the future of the Women’s Tennis Association (WTA)”. It makes sense: she bridges generations and is truly multicultural. Born in Osaka to a Japanese mother and a Haitian-born father, she moved to the USA when she was a toddler and still makes her home there but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation. “We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut” says Frédéric Arnault, CEO of TAG Heuer.

Naomi Osaka: “I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.” TAG Heuer and Tennis: a perfect match Naomi Osaka joins a fearless generation of talent and courage at TAG Heuer. Precision and mental strength are essential to taking home the trophy. These same values have been upheld by TAG Heuer since 1860. Known for developing innovations that enhance the measurement of sports performance, the brand is committed to achieving ultimate precision. Its involvement in tennis, one of the world’s most popular sports, is a natural fit for a company that partners with the most intense and most thrilling sporting events across the globe to time champions as they push their limits, achieve the impossible
and never crack under pressure.

About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer. For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines. Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance
World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances

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Pink for Summer, Pink for Hope Zenith takes on a worthy cause for women with the defy 21 pink edition

2020 is a milestone year for Zenith in its creation of watches tailored exclusively for women. Never afraid to adopt colours rarely explored in watchmaking, Zenith has created its most flamboyantly feminine watch to date, the DEFY 21 Pink Edition featuring the world’s first pink-treated movement. In association with Pink Ribbon Switzerland, Zenith commits to supporting a cause that affects countless women around the world.

PINK FOR SUMMER, PINK FOR HOPE: ZENITH TAKES ON A WORTHY CAUSE FOR WOMEN WITH THE DEFY 21 PINK EDITION

Fitting of the DEFY 21’s lightning-fast 1/100th of a second chronograph movement and edgy design, Zenith has created for the first time ever in a mechanical watch an astonishingly pink PVD treated movement in the DEFY 21 Pink Edition, which is sure to make an audacious statement this summer.

Its rose gold case with sharp facets exudes out a different kind of brilliance, with 288 white diamonds of varying sizes perfectly set into the case. The rose gold bezel adds another layer of vivid sparkle, with 44 scintillating baguette-cut pink sapphire stones. Echoing the dashing tones of the watch’s exterior, the open black and golden dial reveals the striking metallic pink treated movement, which extends from the dial side right through to the star-shaped oscillating rotor on the back.

Recognizing the need to spread positivity and hope to countless women around the world who are battling breast cancer, pink takes on another meaning with the DEFY 21 Pink Edition. The Pink Ribbon is the international symbol for those who have been affected by the indiscriminate disease, helping to spread awareness and support for those who need it.

Zenith is proud to announce that it will be joining the global Pink Ribbon awareness movement, where a portion of the proceeds from the sale of the DEFY 21 Pink Edition will be donated to Pink Ribbon Switzerland. Zenith will also take part in the 10th Anniversary Pink Ribbon Switzerland Music Gala as an auction partner, to be held on 26th September at the Dolder Grand in Zurich. To lend its support and help raise funds, Zenith will offer a unique execution of this watch, the DEFY 21 “Pink Ribbon” edition, for the charity auction, where all proceeds from the auction sale will finance the VISION I project of SAKK (The Swiss Group for Clinical Cancer Research), a non-profit organization which has been conducting clinical trials in oncology since 1965 and promises to provide breast cancer patients gentler and better care.

The DEFY 21 Pink Edition will be available at Zenith boutiques and retailers worldwide as of August 2020.

ZENITH: TIME TO REACH YOUR STAR.

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. From the first automatic chronograph, the El Primero, to the fastest chronograph with a 1/100th of a second precision, the El Primero 21, as well as the Inventor that reinvents the regulating organ by replacing the 30+ components with a single monolithic element, the manufacture is always pushing the boundaries of what’s possible. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

DEFY EL PRIMERO 21 PINK EDITION

Reference:              22.9004.9004/73.R598

Key points: World premiere with a Pink PVD treated movement. Pink sapphires on the bezel : ~2.12 cts. Exclusive dynamic signature of one rotation per second. 1 escapement for the Watch (36,000 VpH – 5 Hz); 1 escapement for the Chronograph (360,000 VpH – 50 Hz). TIME LAB Chronometer certified.

Movement: El Primero 9004 automatic – Pink colored main plate on movement + Special pink colored oscillating weight with satined finishings

Frequency 36,000 VpH (5 Hz)

Power reserve min. 50 hours

Functions : 1/100th of a second chronograph functions. Chronograph power-reserve indication at 12 o’clock. Hours and minutes in the centre. Small seconds at 9 o’clock, Central chronograph hand, 30-minute counter at 3 o’clock, 60-second counter at 6 o’clock

Price 64900 CHF

Case Material: Rose gold set with sapphires & diamonds

Case 288 VVS brilliant-cut diamonds

Carats ~5.00 cts

Bezel 44 VVS pink baguette-cut sapphire

Dial: Openworked with two different-coloured counters

Water resistance: 3 ATM

Hour markers: gold-plated, faceted and coated with Super-LumiNova®SLN C1

Hands : gold-plated, faceted and coated with Super-LumiNova®SLN C1

Bracelet & Buckle: Black Rubber with Pink alligator leather coating. Gold & Titanium double folding clasp.

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Jennifer López vuelve marcando tendencia con el vestido estampado de la selva de Versace

Hace casi 20 años, un vestido verde de Versace rompió Internet y nació Google Images. Jennifer Lopez podrá ser muchas cosas, pero tenemos claro que no es una maestra de la discreción en cuanto a moda se refiereEn el año 2000, JLo y su vestido estampado de Versace arrasó en todo el mundo, convirtiéndose en una de las imágenes más buscadas de Internet.

Era febrero de 2000 cuando Jennifer López llevaba un vestido estampado de la jungla , diseñado por Donatella Versace, para los Premios Grammy. Aparentemente de la noche a la mañana se convirtió en una leyenda de la moda , así como en la consulta de búsqueda más popular que Google había visto en ese momento.

Jennifer López vuelve marcando tendencia con el vestido estampado de la selva de Versace

Pero en el año 2000, los resultados de búsqueda seguían siendo solo una lista de enlaces azules. Cuando el equipo de Búsqueda se dio cuenta de que no podían mostrar directamente los resultados que la gente quería, una foto de Jennifer con el vestido, se inspiraron para crear Google Images.

Ayer, en la Semana de la Moda de Milán, nos reunimos con Donatella Versace para celebrar casi dos décadas desde este momento icónico en la historia de la moda (y Google). Mostramos un vestido verde nuevo y renovado en el estampado, diseñado por Donatella Versace y modelado por J.Lo.

Google Tilt Brush ayudó a decorar el espacio de la pista con obras de arte digitales inspiradas en la nueva impresión.

Nadie predijo que el vestido estampado de la jungla tendría el impacto tecnológico que tuvo, ni siquiera J.Lo misma .

 Dieciocho años más tarde, millones de personas usan Google Images todos los días, no solo para buscar fotos de moda o estilo de celebridades, sino para encontrar ideas para rediseñar una sala de estar, crear una comida o embarcarse en un proyecto de bricolaje.


¿Quién sabe de dónde podría venir nuestra próxima gran idea?

Detrás de escena en Versace Women’s Spring Summer 2020

Vea cómo la colaboración entre Versace y Google cobró vida. por: Vincenzo Riili