Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Two German design icons sought and found each other: Berlin-based eyewear manufacturer ic! berlin and Mercedes-Benz are jointly launching a sunglass collection. The Designers of both brands have worked hand in hand to develop a design language that goes far beyond a pure logo cooperation. It combines the essential expressive features of both worlds. The result is five new exclusive eyewear models, which are based on design elements of Mercedes-Benz and Mercedes-AMG vehicles and are crafted in the ic! berlin manufactory in Berlin-Marzahn.
Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Dynamic shapes, exclusive materials, colour accents in lacquer and excellent wearing comfort characterize the new Capsule 2021. The Puristic design, typical of ic! berlin, meets the avantgarde spirit of Mercedes-Benz and interprets the vehicle design in each model in a special way. Stainless steel frames, high-performance ZEISS lenses, soft silicone nose pads and high-quality temple hinges ensure that every pair of eyewear remain an expression of individual lifestyle for a long time. In addition to the classic Mercedes-Benz logo, the new Mercedes-Benz pattern is lasered onto the temples as stylish branding.
The Mercedes-AMG model AMG 02 for men is a masculine and a sporty reinterpretation of the pilot shape design. They are available in four colour variations. The frame of the AMG 02 shows a powerful edge with its straight lines and underlines the extroverted appearance with accents in the three paint colours; red, yellow and blue. These colours were also developed in collaboration with the Mercedes-AMG designers. The hand-applied varnish adorns the thin-connecting brow arch over the bridge and the front upper sides of the temples.
The AMG 02 is available in the following colour variations:
Storm Grey and Gun Metal / Yellow – grey-blue frame, grey glass with colour gradient, yellow lacquer accents
Ultra Beam and Chrome / Blue – frame and temples in chrome, mirrored glass, blue colour accents
Nightfall and Black/ Red – black frame and temple, dark grey lenses, red accents
Black to Grey and Black – black frame and bracket, black glass with a gradient, no colour accents
The Mercedes-Benz variant, MB Shield 02, is a unisex model with a futuristic look. The simple mono disc is held in place by a stainless steel half frame, which is accentuated by a Plotic Clip in the area of the bridge. This is painted in the colour variant Ultra Beam and Fashion Silver as a contrast to the mirrored glasses and the silver frame in iconic Lemon Verbena. The Plotic Clip is black in the colour variant Night Shadow and Electric Light Blue with dark blue lenses with a colour gradient and light blue frame. In addition to the clean version, the Night Shadow glass is also available with a striking Mercedes-Benz pattern.
“The collection proves how our design philosophy of ‘sensual clarity’ can be expressed in different styles – from classic and elegant to sporty and futuristic – in the form of eyewear. For me, it was important to develop a wide range of formal interpretations, analogous to the range of our vehicles, in order to appeal to different customers. The high aesthetic standards, which include the continual reinterpretation of stylistic elements which create the identity of both partners, form a convincing product with the goal of maximum functionality. This goal is also inherent in both companies,” says Martin Bremer, Head of Creation Corporate Design at Mercedes-Benz.
The MB 04 is a unisex model with sporty elegance and a real flyweight at only 17 g. The trapezoidal glasses with bevelled sides are held by a discreet stainless steel frame. Here, too, the design highlight is the lacquer accent on the brow-bones and on the temples – in colour variants:
Black to Clear and Graphite / White in white
Night Fall and Black / Red versions in red
The MB 04 Blueberry Fade and Electric Light Blue, on the other hand, achieved their colour brilliance through the blue-violet glasses with a colour gradient in the light blue frame.
A reinterpretation of the iconic trapezoidal shape is the men’s MB 05 model. The sophistication of the MB 05 lies in its cool simplicity. It is offered in the colour combinations:
Storm Grey and Gun Metal / Yellow
Ultra Beam and Electric Light Blue / Off White
as well as Nightfall and Black / Red.
On this straight frame, the subtle lacquer application on the middle brow arch sets the colour accent.
The women’s model of the collection, MB 06, is a fashion statement. Oversized in the shape of a butterfly and with an accentuated frame on the side, these sunglasses combine trendy retro chic with luxurious style. The combination of ocean fade and rose gold is particularly striking. The colour gradient of the lenses change from dark blue to a delicate shade of purple, which the frame, with the widened side sections and the bridge in rose gold, take up again. The model in Sunset Boulevard and Aubergine with brownish-purple lens is a little less playful and yet very feminine. The classic colour combination Black to Grey and Black has a delicate mauve stripe along the upper edge as a design element.
“With our new Capsule Collection, we want to show that something very special can arise in the eyewear segment when two design-savvy brands as ic! berlin and Mercedes-Benz team up,” explains Harry Skinner, Lead Designer ic! berlin.
About ic! berlin
The eyewear manufacturer ic! berlin was founded in Berlin in 1996. It manufactures innovative eyewear made in Berlin by hand. ic! berlin models are extremely light, flexible and are characterized in particular by a screwless joint solution that is unique worldwide. Each collection line stands for its own unique form language and represents a part of the company’s own design identity. By now, eyewear from ic! berlin is sold in over 60 countries around the world. The company has its headquarters in Berlin and currently employs more than 180 people. www.ic-berlin.de
https://www.myluxepoint.com/wp-content/uploads/2021/06/2021-03-19_Image_21C0306-012.jpg7651000Maria Ghttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngMaria G2021-06-06 14:52:532021-06-06 18:32:59Exclusive Eyewear Collection from Mercedes-Benz and ic! berlin
Serengeti pays particular attention to the materials we use to protect your eyes and offer you the best visual acuity available on the market.
From the finest and ultimate raw materials to the latest coatings, every step of the production and every component are meticulously checked to guarantee the best quality and protection.
Ultra-light mineral lenses:
Photo Taken In United States, Venice
Experience the ultimate lens on the market.
Our mineral lenses are made with borosilicate optical glass, from Corning.
A full 20% thinner and lighter, our Borosilicate mineral glass lenses are finer than any other lens.
They provide the best visual acuity you could ever experience.
Every pair of Serengeti mineral lenses is unique:
each Photochromic lens passes through a
Hydrogen-fueled Lehr furnace, which activates the Spectral Control technology – with varying temperatures that determine the proprietary lens hue.
They are also chemically tempered to ensure scratch and impact resistance.
To complete this unrivaled visual experience, an anti-reflective coating is added to the backside of the lens, canceling the scattering light that causes reflective glare.
Photo Taken In United States, Venice
FRAME MATERIALS AND TECHNOLOGY METAL
Offering the possibility of creating thin and lightweight frames, handcrafted for ultimate comfort and a wide fit range.
Metal frames also have the great advantage of being strong and impact resistance as well as being highly aesthetic by proposing an infinite variety of colors and combinations with other materials.
Using only the highest-quality injected
Nylon TR90 for superior durability, these fashionable frames have the added benefit of being exceptionally light, strong, chemically resistant, and extremely flexible and comfortable.
Expertly produced and cured from all-natural cotton, our Cellulose Propionate Acetate is not only handcrafted to be lightweight but can be made into beautiful patterns and brilliant hues. Pliable when heated, it is ideal for custom fitting.
A UNIQUE 3-EN-1 LENS TECHNOLOGY
Serengeti® is a pioneer in the development of photochromic technology. Darkening in bright sunlight and lightening in overcast conditions, Photochromic technology allows your eyes to adapt to any light, anywhere. The result is a view of the world so crystal clear, you’ll notice natural beauty you’ve never seen before. This technology is molecularly infused into every Serengeti lens.
Serengeti’s Polarizing technology suppresses glare, allowing you to enjoy all the depth and beauty the world has to offer. When glare reflects off the road, water, snow or flat areas, parallel light rays can pass through unhindered, while distracting perpendicular light is reflected. This allows you to discover more clarity, while living free from glare and eye fatigue.
Some of our products feature non-polarized lens options, ideal for pilots or professionals with digital instrument panels.
Built to sit as close to the face as possible, Oakley’s new Kato Sunglasses provide a mask-like feel. The frameless, wrap-around Prizm lens bends around the nose, allowing it to sit closer to the face. An adjustable rake mechanism tilts the lens to the ideal angle for the wearer and joins three different no-slip Unobtainium nose pads to ensure a customized, seamless fit.
Professional cyclist Chris Froome was spotted rocking a pair of previously unseen Oakley sunglasses during the Vuelta an España, a 21-stage Grand Tour race that winds around the Iberian peninsula. The sleek, all-black shades bore Oakley’s signature wraparound design but seemed to lack a frame entirely — and included a unique extension of the one-piece lens over the bridge of the nose.
True to speculation, the Kato is strange — mask-like and completely frameless. Oakley figured out how to get rid of the extra plastic and instead put frame-mimicking points of rigidity right in the lens — notice how the lens gets thicker and flares outward at the forehead, like a frame. Oakley says that building the glasses this way brings the lens closer to the face.
The Kato’s feature set doesn’t stop with the frameless design either. It has a place for rubberized nose pads that is seemingly stuck right onto the back of the lens and comes with three different sizes. Plus, its sidearms rotate, changing the tilt of the glasses to accommodate variations in face shape while maintaining the close fit.
https://www.myluxepoint.com/wp-content/uploads/2021/05/oakley-kato-lead-2-1620310561.jpg426640Carloshttps://www.myluxepoint.com/wp-content/uploads/2017/03/logo2v.pngCarlos2021-05-16 16:22:472021-05-16 16:22:47Oakley's new Kato Sunglasses
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