Entradas

, , , ,

Pininfarina – Teorema Virtual Concept Car

Pininfarina – Teorema Virtual Concept Car

THE PROJECT
Enjoy the Journey

Pininfarina paves the way to the future through a futuristic and daring Virtual Concept Car, TEOREMA, completely developed by using VR technologies. An all-new interpretation of fully electric, autonomous mobility in the name of user experience and technology, studied to create a sense of community and foster interactions amongst passengers and the outdoor environment.

Pininfarina has always looked to the future using concept cars as an innovation tool to chart the direction and introduce new visions in terms of usability and technology in the automotive industry. TEOREMA, in particular, wants to give people back the pleasure of living the car, driving and travelling, without the frustrations of increased congestion and other compromises, all while integrating AI, 5G and the latest technology to drive passengers towards new incredible experiences along the journey.

Kevin Rice
Chief Creative Officer

THE WAY
Shaping Design with the Language of Experience
Entering the TEOREMA is not much different than entering a living room. As the passenger walks in, the rear opens, the roof extends upwards and forward, and the floor lights up guiding passengers to their seats. The car interiors provide different experiences and moments including areas of privacy where passengers can isolate themselves to sleep or rest.

Autonomous Drive to Reinvent the Car Experience

TEOREMA can easily switch across different driving modes according to passengers’ preferences and different driving situations:

AUTONOMY MODE: the vehicle is completely autonomous so actually needs no driver. In this mode the driver faces the other four passengers, leaving enough distance between each other to give everyone the feeling of having their own private cocoon.

 

DRIVE MODE: in this mode there is a community feeling and everything that happens in the motion of the vehicle is shared. The different areas of the interiors become of the same color, providing a subconscious connection holding all the occupants to a shared experience.

REST MODE: when the car is in rest mode, the whole interior becomes a social space where people can move to any position they want. The internal environment and the smart seats automatically changes to allow people to socialize or lounge back.

THE IDEA

A New Paradigm in User Experience Enabled by Innovative Technologies WayRay for True Augmented Reality

Crisp and vivid virtual images with unprecedented color depth are aligned with the real world and allow passengers to be informed about the relevant traffic information, the places of interest and curiosities. They appear behind the car’s windshield and side glasses. Passengers also have a possibility to interact with the information displayed in order to learn more or share it with other people onboard.

Continental Engineering Services for Smart Surfaces and Intelligent Glass

Continental’s competences on Smart Surfaces and Intelligent Glass provides TEOREMA with important features in terms of both user experience and safety. Pop-up buttons are hidden under the car’s interior surfaces and only emerge when the driver passes his hand over them. Each button has a slightly different shape, allowing the driver to easily recognize them without taking the eyes off the road. The use of Smart Glass in the rear part of the car allows passengers to enjoy their privacy and to regulate the light that enters from the outside, giving then the possibility, also thanks to the foldable flat seats, to create a comfortable cocoon in which to rest.

Poltrona Frau for Seats

The seats were designed together with Poltrona Frau to ensure maximum relaxation and to allow passengers to stretch out and dose off. The seats of TEOREMA are able to fold down flat, turning into a bench or a cot providing for the possibility either to face each other, in a moment of conviviality, or to lie down, during a more intimate time.

BENTELER for the Rolling Chassis

TEOREMA is based on a platform solution built on the BENTELER Electric Drive System (BEDS). This is a very efficient solution and an enabler for setting up new electric vehicles very fast, with reduced complexity and high quality, thanks to its scalable and modular design. With its low construction the Rolling Chassis allows the car to have space on its inside and still keep a relatively low height.