Premiere of the Concept Mercedes-Maybach EQS – a look forward at the first fully electric Maybach series model
Stuttgart/Munich, September 05, 2021
Mercedes-Maybach is expanding its product portfolio with a luxurious all-electric SUV based on the modular architecture for luxury- and executive-class electric vehicles
With the Concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.
The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best”. It is this claim that has been defining the unique aura of Mercedes‑Maybach for 100 years now.
Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.
“Many of our Mercedes-Maybach customers are digitally connected to a high degree and place the highest demands on our digital solutions. They also expect the brand of their choice to stand up for sustainable values and take responsibility for the environment. The Concept Mercedes-Maybach EQS fulfils all these points and embodies sophisticated luxury in a more progressive way: the all-electric powertrain not only makes consistently sustainable mobility possible, but also enables a new level of calm and relaxation for passengers,” said Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing & Sales.
“The Concept Mercedes-Maybach EQS represents the transformation of the tradition-rich luxury brand into a more progressive, all-electric future. Like every Maybach, it stands for Sophisticated Luxury in all its facets. The near-production concept car represents proof that state-of-the-art electric drive technology and pioneering infotainment with MBUX Hyperscreen combine perfectly with hallmark Maybach craftsmanship and an exquisite interior. This passionate combination of meticulously perfected details creates a unique automotive luxury experience. With the future all-electric SUV series model, we’re extending our leadership aspirations in the high-end segment to the area of electric mobility, too,” says Philipp Schiemer, Head of Top End Vehicle Group at Mercedes-Benz AG and Chairman of the Board of Management of Mercedes-AMG GmbH.
Progressive luxury in brand-characteristic design
The concept car is instantly recognisable as a member of the Mercedes-Maybach and Mercedes-EQ families and provides a preview of the first all-electric SUV in the luxury segment. Based on a purely electric vehicle architecture, the design consistently follows the concept of “purpose design”. A dynamic silhouette extends the entire length of the vehicle, starting with a low front end, flowing tautly over the sloping A-pillar and roof contour and incorporating the airflow break-away edge of the rear spoiler. The transition to a new technological era is recognisable at first glance.
Continuous transitions, without breaks and edges, characterise the seamless design. The expressive surface modelling and muscular shoulders are further characteristic features. And numerous chrome applications set brand-characteristic accents. The pronounced wheel wells with cladding in high-gloss black emphasise power and emotionality.
Gorden Wagener, Chief Design Officer Daimler Group: “With the Concept Mercedes-Maybach EQS, we’re transforming the brand into an electric future after 100 years. The futuristic design consists of an emotional integration of surfaces and shapes. The front, with its progressive Maybach grille, follows the principle of integration and gives the brand a completely new appearance. In conjunction with the new-style aerodynamic SUV proportions, we’re completely redefining the luxury SUV of the future.”
Chrome-plated Maybach pinstripes at the front and rear
The upright black panel front also flows seamlessly into the wraparound bonnet and headlights. The LED light units showcase the lighting with individual diamond blocks framed with a fine-knit mesh of the Maybach emblem. The filigree, vertical Maybach pinstripes in an elegant, three-dimensional effect are chrome-plated and characterise the cooler with its new, innovative Black Panel technology. Elegantly chrome-plated, filigree louvres are also found on the air intake in the bumper. This eye-catching design element is taken up again below the licence plate holder in the bumper at the rear. The classic Maybach lettering on the front bonnet, the upright Mercedes star and the longitudinal chrome-plated trim strip in the centre of the bonnet are a tribute to tradition.
Exclusive two-tone finish and subtly positioned brand emblems
Another key distinguishing feature is the brand’s signature two-tone paint finish in obsidian black metallic and zircon red metallic with a fine pinstripe in chrome as a visual dividing line. Generous chrome surfaces not only extend over the air intakes and diffuser at the front and rear, but also frame the side windows with a dynamically flowing chrome surround in a 3D design. The B-pillars are also chrome plated and have been exclusively finished with a subtle brand emblem pattern. The Maybach “M” can also be found on the D-pillar.
The aerodynamically optimised side running boards bear a customised inlay with the Maybach emblem. Generously dimensioned 24-inch light-alloy wheels in the Maybach “bowl” design – with five short spokes and a flat centre section – as well as Maybach lettering, emphasise the exclusive appearance of the all-electric SUV.
At the rear, the sparkling highlight is provided by the rear lights with their continuous helix light strip. The animation here runs from the outside in. The chrome roof spoiler acts as a sporty, aerodynamic trim element.
Another exclusive equipment option is provided by the automatic comfort doors front and rear. When the user approaches the vehicle, the door handles first extend. As the driver approaches further, the driver’s door opens automatically. Via MBUX, the driver also has the option of opening the rear doors remotely.
Virtual interior as an emotional and stylish statement
The interior of the Concept Mercedes-Maybach EQS is just as emotional and stylish a statement as the exterior – realised completely virtually. The lounge character promises luxurious travel at the highest level. The front seats show parallels to the Mercedes-Maybach S-Class. The First-Class rear suite with two generous individual seats – also inspired by the S-Class – as well as the High-End Rear Seat Entertainment System guarantee the highest level of comfort on board. And because the SUV concept allows for more seat height, the calf rest could be made even larger. It lets the passenger’s feet float above the “faux fur” floor covering.
Floating centre console in the rear and plenty of freedom of movement
The centre console appears to float like a continuous ribbon from the cockpit to the rear seats, creating a particularly light and elegant impression of space with plenty of freedom of movement. In combination with many indirect and direct ambient lighting features, the impression of space and interior components appear visually lighter and also seem to float. The standard vase insert invites you to bring seasonally appropriate floral decorations and thus nature into the interior of the Maybach. Underneath, a large storage area offers plenty of space for utensils or for individual equipment options such as folding tables, a box of champagne goblets or a refrigerated compartment.
Newly designed door panels with floating armrests and controls with the appearance of elegant sideboards emphasise the simultaneously luxurious and modern character of the interior. The concept for colours and materials has been inspired by the world of fashion. Perfect craftsmanship, high-quality materials and extraordinary details show a new level of exclusivity. The colour combination of white and a deep, dark blue creates a spacious and technically sophisticated environment. A special highlight is the trim element in a white chrome look. Its rosé gold-coloured pilaster strips follow the shape perfectly. Additional rosé gold-coloured accents create an ideal contrast and contribute significantly to the luxurious feel of the interior.
Another unexpected contrast is brought to the interior by a fashion-inspired, progressive textile of the highest quality. It is used generously around the rear-seat area, while flashes of it also appear in further details in the interior. A progressive graphic printed on leather in the roof liner area demonstrates the perfect fusion of a traditional luxury material with modern technology.
MBUX Hyperscreen with Maybach-specific display styles
Another special eye-catcher in the interior is the MBUX Hyperscreen with Maybach-specific display styles and content. This large, curved screen unit extends almost from A-pillar to A-pillar. Three screens sit under a glass cover and appear to merge into one. The 12.3-inch OLED display for the front passenger gives them their own display and control area. There, the entertainment functions are only available while the car is being driven in accordance with the country-specific legal regulations. If the interior camera detects that the driver is looking at the passenger display, this is automatically dimmed when certain content is showing.
With adaptive software thanks to artificial intelligence, MBUX adapts completely to its user. It makes personalised suggestions for numerous infotainment, comfort and vehicle functions. With the zero layer, the most important applications are always offered on the top level within the field of vision, according to situation and context. Searching through submenus is no longer necessary.
In the high-resolution display of the infotainment system, there is an EQ tile in the main menu that serves as a central access point to the specific displays and settings. These include the charging current, departure time, energy flow and consumption histogram. In addition, the navigation and driving programs can also be operated via the media display. EV-specific navigation services and functions are also offered in conjunction with Mercedes me connect. These include, for example, the display of charging stations, the electric range and optimised route planning, taking into account the charging status, the weather and the traffic situation.
In addition, round air vents in high-gloss chrome, galvanised trim elements and the multifunction steering wheel from the VISION EQS with flattened top and bottom sections emphasise the high-quality and sophisticated look. The ambient lighting system, which can be adjusted in many ways, also creates a stylish atmosphere.
Modular architecture also serves as basis for another electric SUV
The Concept Mercedes-Maybach EQS is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz. A further all-electric model is also set to appear on this basis, the EQS SUV, which will go into series production in 2022, even before the Maybach. Here, too, the electric powertrain ensures exceptionally smooth and quiet running and provides for a new level of calm and relaxation in the interior. According to WLTP, ranges of around 600 kilometres are planned for the Mercedes EQS SUV architecture.
https://www.myluxepoint.com/wp-content/uploads/2021/12/2021-09-02_Image_21C0548-002.jpg8481200Carloshttps://www.myluxepoint.com/wp-content/uploads/2019/01/logo2v-300x88.pngCarlos2021-09-05 16:29:392021-12-19 17:03:09Premiere of the Concept Mercedes-Maybach EQS – a look forward at the first fully electric Maybach series model
100 years on – why Mercedes-Maybach is the pinnacle of luxury and creative empowerment
“To present the best of the best”: that was the ambition voiced by Karl Maybach and his father Wilhelm when they debuted the Maybach 22/70 HP W 3 a century ago – planting the seed for Mercedes-Maybach to become one of the most unique and exclusive automotive brands today.
Maybach Motorenbau GmbH in 1960
The philosophy expressed at Berlin’s motor exhibition that day has remained at the core of the brand ever since. Over the decades, as royalty, world leaders, movie stars and sports champions have travelled in Mercedes-Maybach vehicles, the double M emblem has come to signify the pinnacle of technical innovation and sophisticated luxury. It is a seal of passion and creative empowerment. Maybach’s words today represent not just the “best” products but the “best” in society.
From the moment the W 3 – MaybachMotorenbau GmbH’s first serial production model – was unveiled in September 1921, a legend had been born. From the four-wheel brakes (the first German car to have such a function) and planetary gearbox complete with six-cylinder engine (enabling all speeds to be managed with a single gear) to the sumptuous wood and leather interiors, the design was boundary breaking. The car – resembling a work of art on wheels – delighted the public. However, steadfast longevity requires constant evolution.
Daimler acquired Maybach Motorenbau GmbH in 1960 and, in 2002, ushered in a new era with the Maybach 62. Coinciding with its centenary, Mercedes-Maybach has unveiled two new models: the S-Class, which represents automotive luxury now more than ever thanks to numerous digital innovations and technical finesse, and the GLS SUV – setting the highest standards of modernisation in the SUV division. Nothing is left unconsidered in the design of each vehicle, and Mercedes-Maybach is deep in the process of cultivating their next remarkable and unique experience with its first fully electric vehicle – details of which will be revealed in the coming months.
“Mercedes-Maybach is the pinnacle of automotive excellence at Mercedes-Benz” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes Benz AG responsible for Marketing and Sales. “As we celebrate 100 years of Maybach’s unique heritage at the forefront of luxury experience, we remain passionate about driving the brand forward to set the highest standards in style, comfort and outstanding craftsmanship. Maybach customers are looking for something special and our aspiration is to surpass those expectations. By combining our exclusive customer care programme, with the perfection and state-of-the-art technology of Mercedes-Benz and the exclusivity of Maybach, we invite our customer to a one-of-a-kind sophisticated luxury experience.”
Luxury though, isn’t always tangible. Mercedes-Maybach is innately creative and continuously engaging in topical cultural conversations that will ultimately drive its creativity forward. The 100-year anniversary of the first Maybach automobile in 2021 will see multiple initiatives that celebrate this spirit come to life.
Mercedes-Maybach is leading from the front as Mercedes-Benz drives forward a new strategic course to build on its successes in the high-end vehicle segment, electric drive and car software.
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Exterior design of the new Mercedes-Maybach S-Class
The new Mercedes-Maybach S-Class: Exterior design
Well-balanced proportions and many exclusive details
The Mercedes-Maybach S-Class expresses the superlative luxury that is the hallmark of the brand. It is a well-conceived combination of sublime beauty and trailblazing technology. It has an 18 centimetre longer wheelbase than the long Mercedes-Benz S-Class. Plus a number of exclusive features.
The Mercedes-Maybach S-Class is a classic three-box saloon with perfect proportions. These are determined by a short front overhang, the longest wheelbase in this model family, a well-balanced rear overhang and large wheels.
Distinguishing features at the front include the distinctive bonnet with a chromed fin and the Mercedes-Maybach radiator grille. This is highly recognisable by its vertical, three-dimensional trim strips. The word mark MAYBACH is elegantly integrated into the chrome surround of the grille. The equally distinctive bumper further emphasises the vehicle’s width with the shape of its air inlets, whose black mesh is also optionally available in chrome.
The Mercedes-Maybach S-Class also differs from its brother models when viewed from the side: The rear doors and flowing, more upright C-pillars underline the model’s superlative status. The fixed quarterlight in the C-pillar is framed by a high-quality surround that seamlessly blends into the side trim. Exclusivity is emphasised by the Maybach brand logo on the C-pillar. In some countries the brand logo is illuminated. The side view is characterised by flush-fitted door handles and 19, 20 or 21-inch wheels specially designed and reserved for this model. The optional ambient illumination projects the brand logo next to the opened front doors in LED technology.
The luxury saloon has the progressively designed, two-section rear lights of the new S-Class generation. Additional lights in the precisely laid-out interior, as well as partly animated functions, also make the Mercedes-Maybach unmistakable at night. The model-specific rear bumper and exhaust tailpipes also lend uniqueness to the rear view.
As well as non-metallic, metallic and designo paint finishes, the range of paintwork for the Mercedes-Maybach additionally includes two-tone finishes with a fine, hand-painted dividing line known as the pin-stripe (see “Under the microscope”). This particularly reinforces the extraordinary hand-built impression.
The new Mercedes-Maybach S-Class: Under the microscope: Two-tone paintwork
One week for the second colour
On request, the exclusive appearance of the Mercedes-Maybach S-Class can be enhanced by a two-tone paint finish with dividing line. This is applied by hand according to the highest quality criteria. It can take up to one week before the vehicle is returned to the regular production process from the custom paintshop.
Even a two-tone Maybach begins its painting process in regular production. In the paintshop, the bodyshell is automatically and electrostatically given a full coat of paint in the colour that will eventually embellish the lower half of the body – plus a layer of clearcoat. In the electrostatic painting process, statically charged paint particles are atomised and deposited on the (earthed) bodyshell.
The bodyshell is then sent to the custom paintshop. Once there, the entire bodyshell is ground to a matt finish by hand. Thorough cleaning is followed by the first, particularly demanding work stage: masking off. As the designers did not position the dividing line between the upper and lower paint finishes in a recess or below a trim strip, this requires extremely precise hand-painting. A special adhesive tape with a corresponding gap is used to apply the only four‑millimetre wide dividing line between the two colours.
As an interesting detail, the doors are weighted with weights before masking the dividing line. This is to simulate the effect of subsequent interior finishing with windows, power window fittings, loudspeakers, panelling and other technical equipment. This allowance ensures that the dividing line along the side and doors will later be at exactly the same height.
All the surfaces that will later bear the lower colour are masked off. These also include the transitions to the interior, e.g. at the doors or wheel arches – even where trim or a lining will later be installed. This too is part of the dedication to quality.
The exposed parts of the body are now completely painted by hand. Pneumatically atomised by compressed air, the paint is applied so that it presents the same picture as after electrostatic painting – this is important because removable parts installed later on, e.g. the bumpers, must precisely match the paint finish. Before the new base coat has fully dried, the masking tape is carefully removed without damaging the edges. The complete bodyshell is then given a new coat of clear varnish.
This has to happen within a very short time window, so that the edges between the paint coats blend into each other and cannot be felt afterwards – unlike competitors, where the dividing line is painted on. If the experts in the custom paintshop are not satisfied, the complete bodyshell is reground, the topcoat is re-finished and the whole bodyshell is given a clearcoat. All in all, the process including the necessary drying times can take up to one week.
The following colour combinations from the Mercedes-Maybach paint chart are available, the choice being dictated by whether the upper colour can fully cover the lower colour:
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Stuttgart/Guangzhou (Cantón). El Mercedes-Maybach GLS 600 4MATIC (consumo de combustible en el ciclo mixto: 12,0-11,7 l/100 km; emisiones de CO2 en el ciclo mixto: 273‑266 g/km)
El nuevo Mercedes-Maybach GLS
Un nuevo tipo de lujo
encarna un nuevo tipo de lujo en el segmento de los SUV. Este modelo amplía la oferta de la marca Mercedes-Maybach y conjuga la concepción de la carrocería y la base técnica del GLS con el lujo de una berlina de la categoría suprema. Su habitáculo de dimensiones generosas, realizado con materiales escogidos y dotado de elementos muy efectivos de insonorización, crea un ambiente de bienestar, elegante y sumamente acogedor.
Los ocupantes adoptan una posición agradablemente elevada sobre los asientos y disponen de persianas de accionamiento eléctrico en las ventanillas laterales traseras, que les permiten decidir de qué modo y en qué medida desean percibir el entorno. La suspensión neumática AIRMATIC incorporada de serie o bien, como opción, el tren de rodaje activo integral con E-ACTIVE BODY CONTROL, evitan con eficacia que se vean importunados por las sacudidas resultantes de las irregularidades de la calzada.
Por primera vez se ha implementado un programa de conducción propio de Maybach que aumenta el confort de los ocupantes de las plazas traseras. Un confort que comienza a la hora de entrar al interior del vehículo.
Al abrirse las puertas disminuye ligeramente la altura del automóvil. Al mismo tiempo, se extiende de forma rápida y silenciosa un estribo iluminado en el lado correspondiente para facilitar la subida y bajada. Las placas de apoyo de los estribos son de aluminio anodizado. El motor V8 de cuatro litros de cilindrada, 410 kW (558 CV) de potencia y 730 Nm de par es una variante desarrollada en exclusiva para Maybach, que mueve el vehículo con fuerza y discreción. El motor está combinado con el sistema eléctrico de 48 voltios EQ Boost. El Mercedes-Maybach GLS 600 4MATIC saldrá a la venta en el segundo semestre del año 2020.
La estrella Mercedes domina la vista frontal desde su posición clásica sobre el capó, y las finas barras verticales cromadas de la calandra del radiador Maybach se asemejan a un tejido de raya diplomática. Llamativos elementos cromados en torno a las ventanillas laterales y los insertos cromados en los embellecedores laterales añaden nobleza y elegancia a la vista de perfil. Las llantas de 22 ó 23 pulgadas responden a un diseño exclusivo para este modelo. La ejecución de 23 pulgadas asume el diseño de raya diplomática del frontal. Los embellecedores de la salida de escape con un pequeño perfil transversal acentúan la identidad del Mercedes-Maybach. Esto mismo puede decirse del emblema de la marca, visible en varios lugares, como los montantes D. Una particularidad específica de Maybach es el acabado bicolor de la carrocería, disponible en ocho elegantes combinaciones cromáticas.
Los estribos extensibles eléctricos son un elemento destacado del Mercedes-Maybach GLS. Con ayuda de estos elementos, subir y bajar del automóvil resulta siempre seguro y confortable, a pesar de la elevada altura de los asientos. Las placas de aluminio anodizado de los estribos, cruzadas por lamas negras de goma, están iluminadas de noche y son especialmente anchas en la zona de las puertas traseras, generando así un efecto óptico exclusivo. En la posición recogida, los estribos desaparecen en el revestimiento de los umbrales. Si se abre una de las puertas traseras, el estribo del lado correspondiente se extiende en un segundo aproximadamente hacia el exterior, de forma completamente automática. Este ajuste por defecto puede modificarse mediante un menú especial en el sistema de infoentretenimiento MBUX. El Mercedes-Maybach GLS está disponible exclusivamente con dos filas de asientos para asegurar que los ocupantes de las plazas traseras disfruten de una gran habitabilidad.
Los datos sobre el consumo de combustible y las emisiones de CO2 son provisionales. Han sido determinados por el Servicio Técnico para el procedimiento de certificación de conformidad con el método de medición WLTP y convertidos a valores NEDC. Todavía no se dispone de una homologación de tipo CE ni de un certificado de conformidad con los valores oficiales. Es posible que haya diferencias entre los datos indicados y los valores oficiales.
Mercedes-Maybach GLS INTERIOR
Mercedes-Maybach GLS INTERIOR
Equipamiento: lujo, cuero y asientos de reposo
El equipamiento del Mercedes-Maybach GLS 600 4MATIC es marcadamente lujoso, incluso en la versión de serie. Los dos asientos laterales del banco trasero pueden convertirse en asientos de reposo con ayuda del ajuste eléctrico. El tapizado y el revestimiento del tablero de instrumentos son de fina napa en la versión de serie. Como opción se ofrecen cojines adicionales y un revestimiento ampliado en cuero de las superficies interiores. Un techo corredizo panorámico eléctrico con persiana opaca forma parte del equipamiento de serie, al igual que los asientos climatizados con función de masaje. Como opción puede añadirse, entre otros equipos, una consola central fija, que convierte este vehículo en un amplio modelo de cuatro plazas.
Mercedes-Maybach GLS INTERIOR
El equipo de desarrollo ha creado un aroma propio para la ambientación activa del habitáculo del Mercedes‑Maybach GLS en combinación con el paquete opcional AIR-BALANCE. El sutil olor floral del osmanto blanco se matiza con suaves notas de cuero y de té aromático.
Mercedes-Maybach GLS INTERIOR
Gracias a la tableta MBUX para la parte trasera —integrada en la consola central o en el apoyabrazos entre los asientos traseros— es posible manejar de forma intuitiva numerosas funciones de confort y de entretenimiento, también desde los asientos traseros. La posibilidad de integración de los dispositivos electrónicos de los pasajeros en el vehículo cubre todos los estándares habituales.
Mercedes-Maybach, una submarca con gran éxito
La marca Mercedes-Maybach es expresión de lujo exclusivo, máximo confort y la tecnología más avanzada en la construcción de automóviles, las ofertas de servicio y los accesorios. Maybach asume con sus productos el papel de arquetipo y precursor de estilo y distinción. El lema de Wilhelm Maybach, que da nombre a la marca, era crear solamente lo mejor de lo mejor. Desde el año 2014, en el marco de la reordenación de las marcas del grupo de empresas, Mercedes-Maybach ha pasado a ser una submarca de Mercedes-Benz. Desde su introducción en el mercado en 2015 se han vendido en todo el mundo más de 45.000 ejemplares de la Clase S Mercedes-Maybach. El año 2018 marcó un nuevo récord en las ventas de la Clase S Mercedes-Maybach, de modo que una de cada siete unidades de la Clase S entregadas a los clientes llevaba el emblema de Maybach.
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