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Cities around the world from London to Sydney, see Lamborghinis on parade to support the cause

Cities around the world from London to Sydney, see Lamborghinis on parade to support the cause

Sant’Agata Bolognese/Blenheim Palace, Oxfordshire, 6 November 2021 – Automobili Lamborghini and Movember founders JC and Sarah Coghlan welcomed over 200 Lamborghini cars and their owners at Blenheim Palace today, as part of a worldwide initiative by the Italian super sports car company and the world’s leading men’s health charity.

The UK ‘bull run’ saw Lamborghini dealerships and their clients from across the UK drive to Blenheim Palace in Oxfordshire, to raise money and awareness for Movember. The convoys arrived to a surprise personal welcome from the Movember founders as well as Automobili Lamborghini Board Member for Sales and Marketing, Federico Foschini.

The UK event is just one of many Lamborghini bull runs taking place all around the world today, involving 92 Lamborghini dealers and hundreds of their clients in cities from New York to Bangkok, Rome to Cape Town.

Sporting moustaches on their Lamborghini bonnets and with each driver pledging funds to Movember, the partnership initiative between Movember and Lamborghini is focused on not only raising funds for men’s health projects around the world, but developing awareness of issues including mental health, suicide prevention, prostate and testicular cancer.

“It’s incredible to see this collaboration come to life. Social connection is critical for men to live healthier, happier, longer lives,” said JC Coghlan, Movember Co-Founder, who joined the UK bull run together with his wife Sarah, Movember’s Director of Global Men’s Health Promotion Programmes.

“These bull runs across the world are an amazing example of how we can gather and collectively have impact, stay connected and have some fun, doing good. It’s an absolute privilege to be driving in the London event, in a large collective of these pieces of art, each designed collaboratively with their owners. I’m looking forward to gathering and starting shoulder-to-shoulder conversations. A massive thank you to all the team at Lamborghini for creating such a special event across the world.”

About Movember

Movember is the leading charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.

The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier, and longer lives.

Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world.

In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their lives, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit Movember.com

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Vacheron Constantin | “Les Collectionneurs” London, 8th June – 8th August, 2021

Vacheron Constantin | “Les Collectionneurs” London, 8th June – 8th August, 2021

  • Eleven vintage watches spanning the 20th century; 
  • London, from 8th June to 8th August 2021
  • Models sourced by Vacheron Constantin’s experts, then restored and delivered with a digital certification of authenticity with Blockchain technology and a two-year guarantee.

Les Collectionneurs

Chosen with patience and talent by the Maison’s heritage department specialists, vintage watches covering the 20th century are now part of the aptly named “Les Collectionneurs” collection. The latter continues to evolve over time and is regularly offered for sale to brand aficionados at dedicated events organised in Vacheron Constantin boutiques around the world. “Les Collectionneurs” models all come with a digital certification of authenticity with Blockchain technology and a two-year guarantee – an offer unmatched in the watchmaking world.

When vintage is second nature
The notion of vintage is second nature to Vacheron Constantin. It is expressed through a strong attachment to everything relating to its heritage. In more than 265 years of existence, the Maison has accumulated a unique set of archives in the field of time measurement. Engaged in uninterrupted production since its origins, the Manufacture is also able to take care of – and restore if necessary – any timepiece from its workshops, whatever its age.

A closer look at its archives and its private collection of more than 1,500 timepieces offers an excellent insight into this historical depth and the means used to nurture it. From the watchmakers and craftspeople of its restoration workshop to the historians of the Style & Heritage team, the experts at Vacheron Constantin possess all the necessary skills to best honour this vintage watchmaking service that now enjoys such an excellent reputation.

“Les Collectionneurs”
Vacheron Constantin wanted to unite connoisseurs and aficionados of the Maison around their passion for vintage timepieces, leading to the creation of “Les Collectionneurs”: an approach consisting in using the Manufacture’s considerable resources to gather and restore a series of historical Vacheron Constantin pieces, subsequently offered for sale at dedicated events in Vacheron Constantin boutiques around the world.

“Les Collectionneurs” represents another facet of Vacheron Constantin,” comments Christian Selmoni, Style & Heritage Director. “The collection perpetuates this precious link between past and present, enabling our clientele of connoisseurs and collectors to acquire restored vintage pieces directly through the Maison, which is a real guarantee. As for the events organised around the world to unveil these pieces, they attract both seasoned collectors and young generations eager to delve more deeply into watchmaking history.”

Watches ready for a new life
The Vacheron Constantin Heritage team works to bring together these vintage watches, whether pocket or wristwatches. The objective is to create a representative range of timepieces offered by Vacheron Constantin over the years. All kinds of channels are used in order to locate them: auction rooms, personal contacts with private individuals – bearing in mind that an expert eye is decisive in the choice of these timepieces, be they simple or striking models, calendars or chronographs…

Pocket watches mainly covering the years 1910 to 1930 and wristwatches prior to 1970 – with a preference for the period from 1940 to 1960 – are then subjected to a dual appraisal. First of all, a historical evaluation is undertaken in order to authenticate the piece with reference to the in-house archives, which have been listing cases and movements by serial number for a century and a half. Then comes the technical assessment aimed at determining which interventions may be necessary, from simply cleaning the timepiece, to its restoration – the objective being to preserve these timepieces in a state as close as possible to that of their origins. If necessary, they are restored to working order using period components, of which Vacheron Constantin maintains a large stock, or else reproduced the old-fashioned way and in identical form within the Manufacture. Once the process is complete, each timepiece is accompanied by a digital certificate of authenticity and a two-year guarantee, the latter being the same as that delivered with all models within the Maison’s standard collections.

Models unveiled at dedicated events 
Throughout the year, Vacheron Constantin organises special events or exhibitions of historical models from its private collection in its boutiques. These are all special experiences that give connoisseurs an opportunity to discover this “Les Collectionneurs” collection; and Vacheron Constantin’s experts a chance to share the history related to the “experience” of these models. Thanks to its extremely well documented archives, the Maison can retrace the destiny of these timepieces that have survived through the ages as testimony to their time and to its watchmaking expertise. Rare and doubtless unique for those who cherish them, these Vacheron Constantin timepieces bearing the patina of age as a badge of honour are thus ready for a new life.

Watches highlight
18K yellow gold minute-repeater gentleman’s wristwatch (Inv. ref 11761) – 1951
Tear-drop lugs soldered to the middle. Silvered dial, circular guilloché hour-circle, 4/4 Roman numerals and 8 lapidated and pointed indexes, external pearled minute-circle. Yellow gold pointed baton hands.An exception grand complication, the reference 4261 combines an impressive thinness and superb aesthetics.The minute repeater mechanism was the third type of complication to be miniaturised enough to fit into the space of a wristwatch after the calendar and the chronograph mechanisms. It has been developed around 1930.The model 4261 was the first ultra-thin minute repeater produced by Vacheron Constantin. When it was launched in 1943 it was considered as one of the thinnest minute repeaters ever made. Less than 40 pieces were produced between 1944-1951, in yellow gold, pink gold and platinum. This watch is one of the last pieces produced.The reference 4261 is most probably the most sought-after Vacheron Constantin timepieces, from the collector’s perspective.

Les Collectionneurs

18K yellow gold open-face worldtime pocket watch (Inv. Ref 10394) – 1949
Silvered dial made in 3 parts. 24 hours disk divided in two zones, dark blue zone for the night hours and silvered for the daylight hours. external fixed disk graduated with the name of 41 cities and placesIn 1932 the Vacheron Constantin first World Time pocket watch displays the Cottier system capable of displaying the 24 time zones on the same dial, rotating with the movement. The Maison assigns model ref 3372 to this brand new watch. Watches indicating 24 time-zones were progressively named “Universal time, “international time” (ref. Vacheron Constantin archives) and then “World time” for most contemporary watches. In 1936 seeking to show that the complication was worth perfecting. Vacheron Constantin presented two new version of its international time model whose featured 31 international cities for reference 3650. In 1946 Vacheron Constantin assigned reference 4414 to the world time model with a dial comprising 41 cities. This reference was ordered by famous watches collectors as well as the Agnelli family in 1941. King Farouk of Egypt in 1946 or 52nd United States secretary of States John Foster Dulles who received a world time 4414 model from dramatist and diplomat Mrs Clare Booth Luce in 1955.Vacheron Constantin Worldtime watches are not indexed on political/state time zones but under the Meridian for each of 24 time zones (a kind of geographic hour). Following this concept, each time zone is spaced by 15° longitude.

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PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

El poder de la mano y el impacto de la imagen; la intimidad de la ropa; El poder y la positividad del color. Y el desenfoque de la realidad con lo digital, algo que ahora se experimenta todos los días: una nueva idea de intimidad, una surrealidad que refleja estos tiempos muy particulares. La campaña Prada Pre-Fall 2020 está diseñada para reaccionar ante un mundo cambiado, reflejando una fusión de la mano y el ojo humano con la tecnología, cada uno igualmente importante, un medio híbrido de comunicación, expresión y creatividad.

PAINTED IN PRADA: PRADA WOMENSWEAR PRE-FALL 2020 ADV CAMPAIGN

En un momento en que nuestra experiencia de la sociedad y la cultura está definida por la imagen plana (computadoras, teléfonos, televisores y páginas de revistas) y marcada por el distanciamiento social, esta campaña se inspira en lo accidental, la imperfección de la artesanía y en la naturaleza inacabada. de la interacción humana. Esas líneas borrosas entre lo fotográfico y lo pictórico, entre la tecnología y la humanidad, es un eco subconsciente de nuestro momento. La alegría del color a través del placer de la tecnología, dos canales para comunicar un mensaje de inmediato. Al final, ese mensaje es positivismo: una fantasía pintada en colores Prada.

Las imágenes y el video de la campaña combinan acuarelas pintadas a mano con arte digital. Las siluetas de las prendas se convierten en capas de “pintura por números”, para realizar exploraciones energéticas de color con una docena de tonos característicos de Prada como azul claro, rosa, amarillo, naranja, verde, etc.

Concebida y creada junto con la colección de ropa masculina Prada Otoño / Invierno 2020 presentada en enero, para el color Pre-Otoño 2020 recalibra las prendas clásicas, para dar a los conjuntos una nueva actualidad, un ambiente surrealista. Para la campaña que lo acompaña, fotografiada en Londres el 13 de febrero de 2020 por David Sims y pintada en Nueva York durante las siguientes semanas, se cuestiona la fisicalidad: los colores vibrantes de la colección son aislados, abstraídos, protagonistas, destacando su esencia material y su simplicidad desarmadora . La ropa colorida se convierte en color puro, el color desafía la forma clásica de las fotografía

Las imágenes y las películas de campaña combinan acuarelas pintadas a mano con arte digital. Las imágenes en blanco y negro de Freja Beha Erichsen de David Sims actúan como lienzos monocromos para un posterior intervención, expresión creativa a través de color saturado, aplicado con espontaneidad improvisada sobre la imagen. Las siluetas de la ropa, sus costuras y patrones, se convierten en cuadros pintados por números para exploraciones energéticas de color: una docena de tonos Prada de azul celeste, rosa, amarillo, naranja, verde y más.

Las películas de la campaña proponen otro giro, transformando a la modelo en la creadora: Beha Erichsen determina su propia imagen, su propia autoría, aplicando color a su ropa y accesorios en un gesto surrealista, simultáneamente dándoles vida a ellos y a ella. Estas películas también darán vida a una narrativa de varias capas a través de portales digitales y el Instagram de Prada.

En un momento en que nuestra experiencia de la sociedad y la cultura está definida por el plano de la imagen (computadoras, teléfonos, televisión y páginas de revistas) con personas separadas, esta campaña se inspira en lo accidental, la imperfección de la artesanía y lo inacabado. naturaleza de la interacción humana. Líneas borrosas entre lo fotográfico y lo pictórico, entre la tecnología y la humanidad, es un eco subconsciente de nuestro momento. La alegría del color a través de la alegría de la tecnología, ambos medios para comunicar un mensaje de inmediato. En última instancia, ese mensaje es positividad: una fantasía, pintada en colores Prada.

Credits: PRADA
Creative Direction by Ferdinando Verderi
Photography by David Sims
Styling by Olivier Rizzo
Films by Ferdinando Verderi

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Collection SS20 | Philip Treacy London

Collection SS20 | Philip Treacy London

Diseñador de sombreros

Philip Treacy Spring Summber 2020 collection photographed by Carolina Mizrahi