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IWC SCHAFFHAUSEN DISEÑA LOS CRONÓGRAFOS INSPIRATION4 EN APOYO DE LA PRIMERA MISIÓN CIVIL A ÓRBITA DE LA HISTORIA

IWC SCHAFFHAUSEN DISEÑA LOS CRONÓGRAFOS INSPIRATION4 EN APOYO DE LA PRIMERA MISIÓN CIVIL A ÓRBITA DE LA HISTORIA

Cuatro exclusivos relojes de aviador de la Manufactura, en representación de los cuatro valores de la misión —Liderazgo, Esperanza, Generosidad y Prosperidad— viajarán al espacio
antes de ser subastados en apoyo al St. Jude Children’s Research Hospital®

Schaffhausen, 26 de agosto de 2021 – IWC Schaffhausen ha diseñado y donado varios relojes de aviador cronógrafos de exclusivo tema espacial en apoyo de Inspiration4, la primera misión civil a órbita de la historia, en representación de los cuatro valores que la impulsan: Liderazgo, Esperanza, Generosidad y Prosperidad. Los miembros de la tripulación llevarán los relojes en su viaje al espacio. A su regreso, se subastarán para recaudar fondos y promover la labor salvavidas del St. Jude Children’s Research Hospital®, parte del objetivo de la misión.

El Reloj de Aviador Cronógrafo Edición “Inspiration4” incorpora una caja fabricada en cerámica de un sorprendente color blanco. Un color único que se obtiene en un complejo proceso de fabricación, en el que se mezclan, en una proporción muy precisa, óxido de circonio y otros óxidos metálicos. La cerámica de ingeniería es una de las sustancias más duras del planeta y ocupa el segundo lugar, solo superada por el diamante, en la escala Vickers. La esfera lacada azul oscuro de este modelo se ha estampado con innumerables estrellas para mostrar la profundidad y la oscuridad del espacio. También incorpora el logotipo de Inspiration4. En su interior late el movimiento de cronógrafo calibre 69380 de manufactura IWC. Todos los relojes presentan un fondo de caja de titanio grabado con el nombre de la misión, pero cada uno lleva grabado un valor diferente de la misma, acorde con el miembro de la tripulación que lo lleva. Los cronógrafos están dotados de una atractiva correa de caucho blanco con forro de piel.

El nombre de Inspiration4 se ha escogido como reconocimiento a su diversa tripulación de cuatro personas, un grupo que apoyará la labor del St. Jude Children’s Research Hospital y que enviará un mensaje humanitario de esperanza en su viaje a órbita baja de varios días. Un desplazamiento que encarna una nueva era para los vuelos espaciales y la exploración humana. La misión es una idea de Jared Isaacman, un emprendedor de 38 años y consumado piloto que también ejercerá de comandante. El lanzamiento está previsto para septiembre desde el mítico Complejo de lanzamiento 39 del Centro Espacial Kennedy de Florida. La nave orbitará en torno al planeta a una altitud de aproximadamente 357 millas (575 kilómetros) y a una velocidad superior a las 17 500 millas por hora (27 360 km/h). Tras el viaje, que durará varios días, la tripulación realizará la reentrada en la atmósfera y se espera que americe sin problemas en la costa de Florida.

«Desde que nuestro fundador, Florentine Ariosto Jones, viajó de América a Suiza para revolucionar la relojería, hasta llegar a nuestro inagotable apetito actual por la innovación, IWC ha sido siempre una empresa de pioneros. Por eso estamos tan orgullosos de formar parte de la misión Inspiration4, una misión que comparte muchos de nuestros valores y con la que haremos historia para recaudar fondos para una causa que no puede ser más noble»,

Christoph Grainger-Herr, CEO of IWC Schaffhausen

«Inspiration4 es la culminación del sueño de toda una vida y en representación de toda la tripulación, quiero agradecer a IWC Schaffhausen que se haya unido a nosotros a bordo y haya apoyado nuestra misión de recaudación de fondos para el St. Jude Children’s Research Hospital» indica Isaacman.

UNA TRIPULACIÓN QUE REPRESENTA LOS CUATRO VALORES DE LA MISIÓN

La esencia de Inspiration4 es su única y diversa tripulación. Isaacman es el líder de la misión y actuará como comandante. El comandante, fundador y CEO de Shift4 Payments y consumado piloto militar y civil, tiene en su haber varios récords mundiales de aviación. El lugar de la misión correspondiente a la Esperanza ha sido concedido a Hayley Arceneaux, un asistente médico de 29 años que sobrevivió a un cáncer pediátrico. El Dr. Sian Proctor, por su parte, un emprendedor de 51 años con formación de piloto, ganó el asiento en representación de la Prosperidad al declararse vencedor en una competición corporativa. Por último, el asiento correspondiente a la Generosidad será ocupado por Christopher Sembroski, un empleado de la industria aeroespacial de 41 años y veterano de la Fuerza aérea estadounidense que fue el afortunado ganador de una campaña de recaudación que sorteaba un asiento en Inspiration4.

La tripulación está recibiendo formación para astronautas comerciales en SpaceX, un entrenamiento centrado en la mecánica orbital y en la operación en microgravedad y gravedad cero, junto a otras pruebas de esfuerzo. Además, recibirán formación de respuesta a emergencias, realizarán ejercicios completos de entrada y salida de naves espaciales y tomarán parte en simulaciones parciales y completas de la misión.

Si desea obtener más información sobre Inspiration4 y cómo contribuir y seguir este histórico viaje al espacio, visite www.Inspiration4.com y siga la misión en redes sociales en Twitter (@inspiration4x), Facebook (@inspiration4mission), Instagram (@inspiration4) y YouTube (@Inspiration4) para recibir las últimas noticias sobre el entrenamiento, la preparación y el calendario de la misión.

IWC SCHAFFHAUSEN

En 1868, el relojero y emprendedor norteamericano Florentine Ariosto Jones viajó desde Boston hasta Suizay fundó la «International Watch Company» en Schaffhausen. Su visionario sueño era combinar los avanzados métodosde fabricación estadounidenses con la artesanía de los relojeros suizos para conseguir los mejores relojes debolsillo de la época. Al hacerlo, no solo sentó los cimientosdel exclusivo enfoque de la ingeniería aplicado por IWC, sino que también estableció la producción centralizada derelojes mecánicos en Suiza.

A lo largo de sus 150 años de historia, IWC Schaffhausen ha afianzado una reputación basada en la creación decomplicaciones funcionales —especialmente cronógrafosy calendarios— ingeniosas, resistentes y de fácil uso. IWC, que fue empresa pionera en el uso del titanio y lacerámica, se especializa actualmente en cajas de reloj deavanzada ingeniería fabricadas con los materiales más innovadores, como el aluminuro de titanio y el Ceratanium®. Dando prioridad al principio de «la forma sigue a lafunción» por delante de la decoración, las atemporales creaciones de la firma relojera suiza plasman los sueños y ambiciones de sus propietarios a lo largo de su viaje porla vida.

IWC obtiene los materiales de forma responsable y toma medidas para minimizar su impacto en el medio ambiente, creando relojes intrínsicamente sostenibles que están diseñados para durar generaciones. La compañía se enorgullece de formar a sus futuros relojeros e ingenieros, así como de facilitar un excelente ambiente de trabajo atodos los empleados. IWC también colabora con organizaciones que trabajan a nivel mundial para apoyar aniños y jóvenes.

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IWC AND AIRSPEEDER ANNOUNCE ENGINEERING AND TIMEKEEPING PARTNERSHIP

IWC AND AIRSPEEDER ANNOUNCE ENGINEERING AND TIMEKEEPING PARTNERSHIP

Schaffhausen, – IWC Schaffhausen joins forces with Airspeeder, the world’s first electric flying car racing series, in a new engineering and timekeeping partnership. Combining the passion both companies share for technological progress, human endeavour and sustainability, they will work together in pioneering this new form of motorsport to fast track a new era of clean-air mobility.

The Airspeeder racing series is the brainchild of founder Matt Pearson, who also runs Alauda, the world’s first performance electric flying car manufacturer. Taking inspiration from the role sport has traditionally played in advancing the cause of technology, Pearson’s visionary idea is to create a new kind of motorsport to accelerate the advanced air mobility revolution and transform passenger, logistical and even medical transportation.

The planned global race series will eventually see a full grid of eVTOL (electric Vertical Take-Off and Landing) craft, manufactured by Alauda, managed by individual teams and operated by elite pilots, compete at heights of up to 40m off the ground and at top speeds of 200km/h. The air races will take place on electronically-created tracks and be streamed globally, minimising the environmental impact of more complex logistics and infrastructure.

“It’s fantastic to play a part in bringing Matt’s bold vision to life. The Airspeeder team are true pioneers of aviation and they are bringing together two things that are really close to IWC’s heart. From making some of the planet’s best pilots’ watches for the last eighty years to the cut and thrust of modern automotive design and racing, we have always equipped and inspired those who dare to dream. We are proud to collaborate on an endeavour that will make such a progressive impact on society,”

Christoph Grainger-Herr, CEO of IWC Schaffhausen

From its technical base in South Australia, the Airspeeder project has brought together some of the brightest minds in aviation, motor racing and performance automotive engineering from across the world. Charged with envisioning a better future, the diverse team of engineers, specialists and pilots are encouraged to think innovatively to push the boundaries of technical excellence, a philosophy which IWC also shares. The new partnership reflects this common purpose and will establish a knowledge exchange to prompt technological progress within the engineering departments of both organisations. Learn more about the partnership

“Time and again, IWC has enabled dreams and nurtured innovation. Like us, they see beyond the known horizon towards something different, bolder and more inventive. This commitment to progress is something we also value, and we are delighted that the entire team at Schaffhausen believes in our vision. Whether the result is a beautifully designed watch or a revolutionary flying car, we all rely on human and technical endeavour to make truly impactful change through giant technical leaps. I can’t wait to see what we can achieve together,” added Airspeeder founder Matt Pearson.

Airspeeder developed its first small-scale prototype performance eVTOL in 2017 and has continued to finesse the design ever since through computer modelling and simulation, as well as extensive testing. The newest vehicle, the Mk3, is the world’s first fully functional electric flying racing car. With an overall aesthetic reminiscent of classic 1950s sportscars combined with racing drones, the speeders feature an octocopter layout, airfoil-profiled rotor arms, cuttingedge carbon-fibre composites and the latest EV battery technology. New advances in safety are delivered through a suite of technologies and engineering elements never before seen on an eVTOL craft. These innovations include LiDAR and Radar collision avoidance systems that create a ‘virtual force field’ around the craft to ensure close but ultimately safe racing. Designed for maximum performance and aerial agility, they move through the air with precision and pace. An entire grid of these remotely piloted Mk3s is currently being built by Airspeeder, ahead of this year’s competitive pilotless events. The Mk4 is expected to launch in 2022, before the inaugural crewed season gets underway.

AIRSPEEDER

Airspeeder is the world’s first racing series for electric flying cars. Our mission will accelerate eVTOL (electric vertical take-off and landing) advanced aviation technology through intense sporting competition. This mobility revolution, underpinned by future tech, will transform urban air mobility (UAM), global logistics and even medical applications with a clean-air electric vehicle (EV) solution. Our racing multicopters are developed at our advanced aerospace engineering hub in Adelaide, South Australia by engineers drawn from elite motorsports, automotive, aviation and even FPV drone, electric plane, electric vehicle and passenger drone backgrounds. Airspeeder’s vision will deliver the most exciting and future-focused motorsport on the planet. Following an inaugural unmanned season, elite pilots will take to the skies to race prop-to-prop while navigating electronically governed racetracks in the skies above some of the most visually arresting scenery in the world.

IWC SCHAFFHAUSEN

In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland and founded the ‘International Watch Company’ in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time. In doing so, he not only laid the foundation for IWC’s unique engineering approach but also established the centralised production of mechanical watches in Switzerland.

Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered technical watch cases manufactured from advanced materials, such as titanium aluminide and Ceratanium®. Preferring the principle of “form follows function” over decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life.

IWC sources materials responsibly and takes action to minimise its impact on the environment, creating intrinsically sustainable timepieces that are built to last for generations. The company prides itself in training its own future watchmakers and engineers, as well as offering an excellent working environment for all employees. IWC also partners with organisations that work globally to support children and young people.

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IWC UNVEILS BIG PILOT’S WATCH CAMPAIGN STARRING BRAND AMBASSADOR LEWIS HAMILTON

IWC UNVEILS BIG PILOT’S WATCH CAMPAIGN STARRING BRAND AMBASSADOR LEWIS HAMILTON

Schaffhausen, 3rd June 2021 – Following the launch of its new Pilot’s Watch collection in April, IWC Schaffhausen kicks off a global advertising campaign focusing on the Big Pilot’s Watch. The campaign features seven-time FIA Formula One™ World Drivers’ Champion Lewis Hamilton, who has been an IWC brand ambassador since 2013, and tracks Hamilton’s evolution from a ‘driver of the fastest cars’ to a ‘driver of change’, as he increasingly seeks to use his talent and influence to raise awareness of social injustices and broaden opportunities to people from diverse backgrounds. The stunning imagery was shot by British photographer Misan Harriman, who also joins the global IWC family as a new brand ambassador.

IWC’s new campaign pairs Lewis Hamilton with the Big Pilot’s Watch, underscoring the unique status of both. First introduced to the luxury market in 2002, the Big Pilot’s Watch has evolved into a modern design icon and an expression of a distinct mindset. Today, it is the timepiece of choice for cultural creators, bold entrepreneurs and people who go their own way to pursue their vision. Having journeyed from being an athlete who focused on chasing records in his sport to becoming a ‘driver of change’, Hamilton perfectly matches this profile.

He is using his platform more and more to speak up about social issues, including issues relating to diversity and inclusion in his sport. In the campaign, Hamilton wears several timepieces from the new collection: The Big Pilot’s Watch 43, the Big Pilot’s Watch TOP GUN Edition ‘Mojave Desert’, the Big Pilot’s Watch Perpetual Calendar and the Pilot’s Watch Chronograph 41.

“We could not have found a better person than Lewis Hamilton to express the unique character that the Big Pilot’s Watch embodies. He is not only a remarkable athlete but a multifaceted personality driven by passion and purpose, using his voice to speak out. Lewis deserves our deepest respect for his achievements, not only on the track but also as a driver of change. As we strive to become a more inclusive organisation in line with our ongoing commitment to sustainability and responsibility, we are proud to partner with Lewis who embodies these values on this new campaign,”

Franziska Gsell, CMO IWC Schaffhausen and Sustainability Committee Chair

MISAN HARRIMAN ANNOUNCED AS IWC BRAND AMBASSADOR

The campaign imagery was shot by renowned photographer Misan Harriman. Born in Nigeria, Harriman was raised in the UK and recently made history by becoming the first black person in the 104-years of British Vogue to shoot the cover of the magazine’s September issue. Entirely self-taught, he has documented many recent defining moments in history and is known for his unique narrative and reportage style. IWC is pleased to announce that Harriman will join its circle of brand ambassadors. The British photographer also appears in IWC’s digital Big Pilot’s Watch campaign. In a short video available on the brand’s digital channels, he talks about milestones in his career and his love for the Big Pilot’s Watch. IWC has also released a conversation between Harriman and Hamilton, in which they discuss the Formula OneTM driver’s incredible career, his passion for fashion and music, and his role as a social activist.

Link to watch Misan Harriman’s IWC digital Big Pilot’s campaign: https://watches.iwc.com/misanigtv

Link to watch the conversation between Misan Harriman and Lewis Hamilton: https://watches.iwc.com/misanxlewis

IWC SCHAFFHAUSEN

In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland and founded the ‘International Watch Company’ in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time. In doing so, he not only laid the foundation for IWC’s unique engineering approach but also established the centralised production of mechanical watches in Switzerland.

Over its 150 year history, IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered technical watch cases manufactured from advanced materials, such as titanium aluminide and Ceratanium®. Preferring the principle of “form follows function” over decoration, the Swiss watch manufacturer’s timeless creations embody their owners’ dreams and ambitions as they journey through life.

IWC sources materials responsibly and takes action to minimise its impact on the environment, creating intrinsically sustainable timepieces that are built to last for generations. The company prides itself in training its own future watchmakers and engineers, as well as offering an excellent working environment for all employees. IWC also partners with organisations that work globally to support children and young people.