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POLK AUDIO introduces react sound bar with dolby dts virtual surround sound and Alexa built in

CARLSBAD, CALIF. (January 26, 2021)— Polk Audio today announced its latest smart sound bar, Polk React. Offering Dolby Digital, DTS 5.1 virtual surround sound and Alexa Built-in, React is a high performance sound bar that makes any TV sound incredible with the added benefit of the industry’s most robust Amazon Alexa integration in a sound bar. Designed by Polk Audio’s renowned loudspeaker engineering team in Baltimore, React can be used as a standalone sound bar, or be paired with Polk Audio SR2 wireless rear surround speakers and/or React Sub wireless subwoofer for a full 5.1 surround system. Polk React ($249), SR2 wireless rear surrounds ($199) and React Sub ($199) are currently available for purchase.

To deliver a detailed and expansive surround sound home theater experience without the need for dedicated rear speakers, Polk React is optimized to get the most out of Dolby Digital and DTS 5.1. However, if listeners want to upgrade to true surround sound and deeper bass without connecting a single wire to the sound bar, they can purchase the new Polk SR2 wireless surround speakers and/or Polk Audio React Sub .



Polk Audio leaned into its years-long relationship with Amazon to make React the most advanced Alexa-enabled sound bar available today. It supports Alexa’s Communication feature, which gives users the ability to sync their contacts in the Alexa app and use voice commands to communicate with eligible friends and family in the US, Canada, and Mexico from the sound bar at no cost. Additionally, React supports Alexa Multi-room Music, enabling listeners to pair multiple Alexa-enabled speakers with the sound bar for whole-home music. To hear commands clearly even at higher volumes, React boasts four far-field microphones and Amazon’s proprietary wake word detection and echo cancellation software to augment performance.

Polk React users can ask Alexa to execute simple sound bar tasks like adjusting volume and bass levels, and selecting listening modes. However, to expand voice control for the home theater, React also works with other Alexa devices like a Fire TV Stick or Fire TV Blaster. Syncing a Fire TV Stick with React enables users to queue up and play movies or TV shows without touching a remote, while pairing React with a Fire TV Blaster enables voice control of TVs, cable boxes and other devices. Plus, automated over-the-air software updates ensure React stays up to date with new Alexa capabilities and sound bar features so users don’t have to lift a finger.

“Polk Audio was the first audio company to partner with Amazon and create an Alexa-controlled sound bar in 2018. While the fruit of that initial effort—the Polk Command Bar—was a big success, we learned a lot about how to enhance a sound bar for an even better voice-controlled home theater experience,” said Michael McCole, senior marketing manager for sound bars at Polk Audio. “Polk React is the realization of the learnings we gained from the Command Bar. We worked even more closely with Amazon to improve compatibility with other Alexa devices, create a simpler set up process, and make it more seamless to operate within the Alexa app. Also, since it’s a Polk Audio product, listeners can be assured it will always make their TV sound excellent. Great audio is all Polk does.”

React is easy to install and integrates with almost every flat panel TV display and its remote control for intuitive system operation and setup. Given its low-profile design, React does not block remote IR sensors and looks great on furniture or wall mounted.

Featuring Polk Audio’s proprietary Voice Adjust technology, listeners can precisely tweak voice levels and make dialogue crystal clear without needing to crank up the volume. One-button preset sound modes ensure movies (“Movie Mode”) and music (“Music Mode”) sound great, while a dedicated “Night Mode” prevents the sound from disturbing family or neighbors by reducing bass levels and enhancing Voice Adjust to deliver clearer dialogue. React also includes Bluetooth music streaming for when users want to get their groove on.

SR2 Wireless Surround Speakers

The Polk Audio SR2 wireless surround satellite speakers provide life-like home cinema surround sound performance to Polk React from a powerful internal amplifier and custom-tuned drivers. The SR2 speakers offer superb dispersion, providing the additional dimensionality that home theater enthusiasts crave. Because the speakers connect wirelessly to the React sound bar, there is no need to run speaker wires across the room. The Polk Audio SR2 surround speakers are compatible with the React sound bar as well as the Polk Magnifi 2 and future Magnifi and React series sound bars.

React Sub

The Polk React Sub wireless subwoofer delivers deep, impactful bass and is the ultimate enhancement for the React sound bar. The React Sub features a 7-inch, long-throw woofer mounted in an unassuming, finely tuned enclosure that blends into any home décor. The React subwoofer perfectly extends the bass response of the React sound bar, creating a high-performance entertainment system ideally suited for virtually any movie, music, or TV show.

The React Sub’s unique low-turbulence, flared port tube ensures tight, responsive bass performance with plenty of impact. Polk’s innovative Bass Adjust EQ feature automatically adjusts a React series sound bar’s settings to accommodate the React Sub’s additional bass output. Because React series sound bars are controllable using Amazon Alexa, users can turn up or down the React system’s bass level with their voice. Setup is effortless—simply plug the React subwoofer into a power outlet, push two buttons—setup is complete.

Pricing and Availability

The Polk Audio React sound bar ($249), SR2 wireless surround speakers ($199) and React Sub ($199) are currently available on the Polk Audio website, Amazon and other authorized resellers.

About Polk Audio

Polk (www.polkaudio.com) is an award-winning designer of high-performance audio products and the largest audio brand of Sound United. Founded in 1972, Polk is the market share leader in premium home theater speakers in North America, and is a leading manufacturer of sound bars, headphones, wireless speakers, mobile and marine speakers and amplifiers, and other high-performance audio products. For more information on Sound United and its brands, visit www.soundunited.com. All trademarks are the property of their respective owners.

About Sound United

Sound United was founded in 2012 with a simple mission – to bring joy to the world through sound. Today, we’re one of the world’s largest portfolio audio companies and home to several legendary audio brands—Bowers & Wilkins™, Denon®, Marantz®, Polk Audio, Classé, Definitive Technology, HEOS, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing home entertainment to life.

With centuries of collective experience, Sound United oversees the design and manufacture of a diverse array of premium audio products, including loudspeakers, sound bars, AV receivers, wireless speakers, amplifiers, turntables, and headphones. We create distinct and memorable listening experiences for a wide range of consumers in more than 130 countries. For more information on Sound United and our mission, please visit www.soundunited.com.

To learn more about Sound United and its brands, visit www.soundunited.com.


Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

Apple introduces AirPods Max, the magic of AirPods in a stunning over-ear design

AirPods Max feature incredible high-fidelity audio, Adaptive EQ, Active Noise Cancellation, and spatial audio

AirPods Max bring the magic of AirPods to an all-new wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more.
Cupertino, California — Apple today announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. AirPods Max combine a custom acoustic design, H1 chips, and advanced software to power computational audio for a breakthrough listening experience with Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio. AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.
“AirPods are the most popular headphones in the world, beloved for their effortless setup, incredible sound quality, and iconic design. With AirPods Max, we are bringing that magical AirPods experience to a stunning over-ear design with high-fidelity audio,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The custom acoustic design, combined with powerful H1 chips, and advanced software enable AirPods Max to use computational audio to wirelessly deliver the ultimate personal listening experience.”

Custom Acoustic Design

From the canopy to the ear cushions, every part of AirPods Max is carefully crafted to provide exceptional acoustic performance for each user. The breathable knit mesh canopy, spanning the headband, is made to distribute weight and reduce on-head pressure. The stainless steel headband frame provides strength, flexibility, and comfort for a wide variety of head shapes and sizes. Telescoping headband arms smoothly extend and stay in place to maintain the desired fit.
Each ear cup attaches to the headband through a revolutionary mechanism that balances and distributes ear cup pressure, and allows it to independently pivot and rotate to fit the unique contours of a user’s head. Each ear cushion uses acoustically engineered memory foam to create an effective seal — a critical factor in delivering immersive sound. The Digital Crown, inspired by Apple Watch, offers precise volume control and the ability to play or pause audio, skip tracks, answer or end phone calls, and activate Siri.

Breakthrough Listening Experience

AirPods Max feature a 40-mm Apple-designed dynamic driver that provides rich, deep bass, accurate mid-ranges, and crisp, clean high-frequency extension so every note can be heard. A unique dual neodymium ring magnet motor allows AirPods Max to maintain total harmonic distortion of less than 1 percent across the entire audible range, even at maximum volume.1 Equipped with an Apple-designed H1 chip in each ear cup, a custom acoustic design, and advanced software, AirPods Max use computational audio to deliver the highest quality listening experience possible. Utilizing each of the chips’ 10 audio cores — capable of 9 billion operations per second — computational audio powers a breakthrough listening experience that includes Adaptive EQ, Active Noise Cancellation, Transparency mode, and spatial audio.
AirPods Max custom acoustic design features a 40-mm dynamic driver and a unique dual neodymium ring magnet motor.
  • Adaptive EQ: AirPods Max use Adaptive EQ to adjust the sound to the fit and seal of the ear cushions by measuring the sound signal delivered to a user and adjusting the low and mid-frequencies in real time — bringing rich audio that captures every detail.
  • Active Noise Cancellation: AirPods Max deliver immersive sound through Active Noise Cancellation so users can focus on what they are listening to. Each ear cup features three outward-facing microphones to detect environmental noise, while one microphone inside the ear cup monitors the sound reaching the listener’s ear. Using computational audio, noise cancellation continuously adapts to the headphone fit and movement in real time.
  • Transparency Mode: With AirPods Max, users can switch to Transparency mode to simultaneously listen to music while hearing the environment around them — ensuring everything, including a user’s own voice, sounds natural while audio plays perfectly. Switching between Active Noise Cancellation and Transparency mode can be done with a single press using the noise control button.
  • Spatial Audio: AirPods Max use spatial audio with dynamic head tracking to place sounds virtually anywhere in a space — delivering an immersive, theaterlike experience for content recorded in 5.1, 7.1, and Dolby Atmos. Using the gyroscope and accelerometer in AirPods Max and iPhone or iPad, spatial audio tracks the motion of a user’s head as well as the device, compares the motion data, then remaps the sound field so it stays anchored to the device, even as the user’s head moves.

The Magic of AirPods

AirPods Max join the existing AirPods family in delivering unparalleled wireless audio, whether a customer is listening to music, making phone calls, enjoying TV shows and movies, playing games, or interacting with Siri. The magical setup experience customers love with today’s AirPods and AirPods Pro extends to AirPods Max with one-tap setup, followed by automatic pairing with all the devices signed in to a user’s iCloud account, including iPhone, iPad, iPod touch, Mac, Apple Watch, and Apple TV.
AirPods Max automatically detect when they are on a user’s head using the optical and position sensors. Once in place, AirPods Max play audio and can pause once removed or when the user simply lifts one ear cup. With AirPods Max, voice calls and Siri commands are crisp and clear due to beam-forming microphones that block out ambient noise and focus on the user’s voice.
AirPods Max feature the magical one-tap setup experience that customers love with AirPods.

Battery and Performance

AirPods Max feature great battery life with up to 20 hours of high-fidelity audio, talk time, or movie playback with Active Noise Cancellation and spatial audio enabled.2
AirPods Max come with a soft, slim Smart Case that puts AirPods Max in an ultralow power state that helps to preserve battery charge when not in use.
When stored in the soft, slim Smart Case, AirPods Max enter an ultralow power state that preserves charge.

Additional Features

  • Automatic switching allows users to seamlessly move sound between iPhone, iPad, and Mac. When playing music on Mac, users can easily take a call on iPhone and AirPods Max will automatically switch over.
  • Audio Sharing makes it possible to easily share an audio stream between two sets of AirPods on iPhone, iPad, iPod touch, or Apple TV 4K. Simply bring AirPods Max near the device and connect with a single tap.3
  • Siri capabilities include the ability to play music, make phone calls, control the volume, get directions, and more. Siri can also read incoming messages as they arrive with Announce Messages with Siri.
Pricing and Availability
  • AirPods Max are available to order starting today for $549 (US) from apple.com and in the Apple Store app in the US and more than 25 other countries and regions. AirPods Max will begin shipping on Tuesday, December 15.
  • AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
  • AirPods start at $159 (US) and AirPods Pro are available for $249 (US).
  • Customers can add personal engraving to AirPods Max, AirPods Pro, and AirPods for free on apple.com and in the Apple Store app.
  • Customers are able to find the same great shopping and support services at apple.com/shop, in the Apple Store app, and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, get special carrier offers for iPhone, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Pickup options include in-store, curbside, or Express storefront, and vary by store. Same-day delivery may also be available. Customers can check apple.com/retail for services available at their local store.
  • With Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.