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Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera

Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera

The Swiss luxury watch brand has announced a partnership with Netflix for their new film from Joe & Anthony Russo, The Gray Man. Starring Ryan Gosling, a TAG Heuer brand ambassador who is the face of the iconic TAG Heuer Carrera Three Hands, the international spy thriller will see him on the run as assassin Sierra Six, a character who encapsulates the TAG Heuer motto: “Don’t crack under pressure”.


La Chaux-de-Fonds, Switzerland – July 13th, 2022: The Gray Man sees TAG Heuer brand ambassador Ryan Gosling take on his biggest role yet, directed by the duo behind Avengers: Infinity War and Avengers: Endgame. When the CIA’s most skilled operative (Gosling) whose true identity is known to none accidentally uncovers dark agency secrets, a psychopathic former colleague (Chris Evans), puts a bounty on his head, setting off a global manhunt by international assassins. Directed by Joe & Anthony Russo, Regé-Jean Page, Ana de Armas, Jessica Henwick, Wagner Moura, Dhanush, Billy Bob Thornton, Alfre Woodard and Julia Butters also star.

And what else would an elite super-assassin on a high-octane chase wear than a TAG Heuer Carrera – the iconic timepiece that was first created for high-speed pursuits on the racetrack. As any respectable agent will know, split-second decisions can be a matter of life and death. But just as important for a spy who hides in the shadows is its sleek, minimal, uncluttered design – proof that looks can also kill. Little wonder, then, that The Gray Man is directed by Joe & Anthony Russo, two filmmakers who know a thing or two about bringing together a cast of superstars for a truly global action spectacle, having directed both Avengers: Infinity War and Avengers: Endgame.

While both Sierra Six and the narrative of The Gray Man are fictional, TAG Heuer’s “Don’t Crack Under Pressure” is a real-world manifestation of both. In partnership, Netflix aimed to make the link between TAG Heuer and The Gray Man undeniable. That said, when it came to the Gray Man’s watch, it had to be apparent that the TAG Heuer Carrera was the only choice as it’s “The only watch that can keep up with The Gray Man.”

The partnership features work from award-winning photographer, Pari Dukovic, to capture Gosling as The Gray Man’s Sierra Six while donning the TAG Heuer Carrera Three Hands. Pari’s unique lens on The Gray Man is the core of the global 360° campaign, which will activate in nearly 80 countries and brought to life across 150 TAG Heuer retail locations, in print, OOH, innovative digital and social placements, events, and so much more. The result looks set to launch a suave, super-spy saga for a new generation and there’s no partner more suited than TAG Heuer, where a history of excellence is similarly matched by a passion for action, an unparalleled focus on performance, and an unceasing desire to push what is possible.

“We are thrilled to partner with Netflix for The Gray Man – not only does it star our very own brand ambassador in the form of Hollywood icon Ryan Gosling, but with a cast that also includes Chris Evans and Regé-Jean Page. With the Russo brothers directing, it already is the must-watch movie of 2022. And what else would Gosling’s unflappable Sierra Six wear than a TAG Heuer Carrera Three Hands – an iconic timepiece that is designed for those who don’t crack under pressure” says TAG Heuer CEO Frédéric Arnault. Ryan Gosling: “I play Sierra Six in the action-packed film, The Gray Man. Six is an agent whose life is on the line, every second of the day and he needs a watch that’s got him covered. It takes precision and dedication for him to survive, and
so it seemed like the perfect fit for him to wear the TAG Heuer Carrera.”

From Magno Herran, Netflix Head of Marketing Partnerships: “At Netflix, we are always exploring unique opportunities that allow us to connect fans with the titles and characters they love. And we’re thrilled to partner with TAG Heuer, an iconic brand that compliments the timeless story of The Gray Man, to enhance the creative storytelling and seamlessly brings fans on Sierra Six’s exciting journey – both on and off the screen”.

TAG Heuer Carrera Three Hands TAG Heuer’s timeless sporty and elegant three – hand watch – the TAG Heuer Carrera Three Hands– is the only watch to wear for Gosling’s master assassin Sierra Six.

The watch represents a showcase for the brand’s motor racing heritage, where elegance and fearlessness go hand in hand – much like Gosling’s agent. Like the motoring enthusiasts it was made for, Sierra Six would appreciate the dedication to clean lines and an obsession with readability, with the collection representing the purest and most elegant watch in the TAG Heuer portfolio.

For over 60 years the TAG Heuer Carrera has been designed for those pushing the limits in mind and spirit. Charismatic CEO Jack Heuer’s goal with the introduction of the Heuer Carrera
chronograph in 1963 was to create a watch that was uncluttered and perfectly harmonious – ideal for world-class drivers who needed to tell the time at a glance while under pressure. And
now, for world-class hitmen on the run, too.

The company’s obsession with readability began in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he could not read the dashboard timer correctly. The Heuer Carrera, introduced five years later, was radically different to any other watch the company had produced before, embracing a clear and minimal design language to create unrivaled readability.

That commitment to legibility and clarity remains unwavering – the contemporary TAG Heuer Carrera Three Hands line projecting a piercing modernity alongside a sporty refinement that
stays true to its storied roots.

The Gray Man is released in select theaters 15 July, and on Netflix 22 July.

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TAG HEUER Announces New ambassador Ryan Gosling the new generation Tag Heuer Carrera three hands

TAG HEUER ANNOUNCES NEW AMBASSADOR: RYAN GOSLING & THE NEW GENERATION TAG HEUER CARRERA THREE HANDS

La Chaux-de-Fonds, Switzerland – 7th October 2021: As a symbol of TAG Heuer’s sporty spirit, the TAG Heuer Carrera collection’s purest and most elegant watch model has been updated: the TAG Heuer Carrera Three Hands. The result is a new collection of 13 pieces whose design reinterprets in a modern style the innate elegance of this timepiece reimagined in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time 41 mm. The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm, all expressing the brand’s undying obsession with readability, since 1963.

TAG Heuer revisits one of its most iconic collections, the TAG Heuer Carrera, and presents the new generation of a timeless sporty and elegant three-hand watch.
THE NEW GENERATION
TAG HEUER CARRERA
THREE HANDS

TAG HEUER ANNOUNCES NEW AMBASSADOR: RYAN GOSLING & THE NEW GENERATION TAG HEUER CARRERA THREE HANDS

TAG HEUER ANNOUNCES NEW AMBASSADOR: RYAN GOSLING & THE NEW GENERATION TAG HEUER CARRERA THREE HANDS

TAG Heuer Carrera, a heritage of sportsmanship and elegance The TAG Heuer Carrera collection has always been the ultimate showcase for the brand’s fascinating motor racing heritage, and is best known for its timeless, sporty and elegant chronographs. Since their introduction more than 60 years ago by visionary Jack Heuer, these timepieces, with their smooth, clean lines and perfect proportions, have become instantly recognisable and elevated to the ranks of horological icon.

Favouring pure and modern design, Jack Heuer’s aim at the time was to create a Heuer Carrera chronograph that was both uncluttered and perfectly harmonious – ideal characteristics for drivers
who need to be able to tell the time at a glance in the heat of the action. In 1962, Jack Heuer, CEO of the watchmaker at the time, heard about the famous Carrera Panamericana car race, one of the
most dangerous in the world. The Spanish word Carrera, which means road, race, career or course, immediately caught his attention. It would be the perfect name for a new timepiece.


The obsession with readability “Legend has it that TAG Heuer’s obsession with readability started in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he was unable to read the dashboard timer correctly. After that, Jack decided to focus on and improve this specific pain point, and he embraced his love of modern design to create an incredibly legible watch.” explains Nicholas Biebuyck Heritage Director at TAG Heuer. “This is the reason why the Carrera launched in 1963 looks already radically different from any other watches the company had produced before. You can see in the Carrera a focus on the typography and the desire to explore the purest form possible. Its design language is so clear and minimal that there are only three lines of text on the watch dial: Carrera –Heuer – Swiss Made – removing any risk of getting confused or distracted by superfluous decorations.”

In the early 2000’s, the TAG Heuer Carrera Three Hands version was introduced and since that time, this line has been the embodiment of TAG Heuer’s unwavering quest for perfect readability and clarity, particularly with regards to telling time. If the TAG Heuer Carrera Chronograph is the sharpest and most legible way of recording time, the Carrera Three Hands is the sharpest and most legible way of telling time and as such, is the natural successor of the dashboard timers which had been produced by Heuer since the 1930’s. In 2021, the new TAG Heuer Carrera Three Hands collection abides by the same master time philosophy and revisits this rich heritage with a touch of modernity and the same passion for creating timepieces with a striking design that ensures perfect readability for drivers, as well as for all owners of this legendary watch. A commitment that has fuelled the company for nearly 100 years. Frédéric Arnault, TAG Heuer’s CEO, said “Since its first introduction more than two decades ago, the TAG Heuer Carrera Three Hands has become a centrepiece of our offering, and we are delighted to introduce a new line that ties the watch firmly to its illustrious roots, while projecting bold modernity and refinement. With 4 variations and 13 new timepieces, our clients and collectors will undoubtedly find the
TAG Heuer Carrera that uniquely matches their lifestyle while enjoying its signature understated design and unrivalled legibility, features which have made it the lasting success it is.”

TAG Heuer Carrera Twin-Time Date 41 mm

The TAG Heuer Carrera Twin-Time is equipped with the Caliber 7 automatic movement. The Twin-Time version has the new H-shaped bracelet. The dial offers bolder hour and minute hands,
and a refined Twin-Time hand tip.

The elegant and sporty design is highlighted by a new, refined flange in bicolour, silver and blue, to indicate day and night.

TAG Heuer Carrera Date 29 mm
The TAG Heuer Carrera Date 29 mm, Calibre 9 automatic, has a new case with refined lugs and a new H-shaped bracelet. For better readability, the dial integrates bolder hands and a new refined index, which reflects the light and is inspired by the Carrera’s origins. The 29mm size line also integrates a date at 6’o clock new refined version with diamond indexes.

The introduction of the TAG Heuer Carrera Three Hands collection marks a new chapter in TAG Heuer’s Carrera history. Pure design, readability, refinement … The new generation of the Carrera Three Hands is a new interpretation of an iconic watch and a worthy representative of the readability obsession of Jack Heuer. An obsessive quest which is deeply anchored in the brand’s DNA.

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TAG Heuer Carrera Sport Chronograph Calibre Heuer 02

Mientras el relojero de lujo celebra su 160 aniversario, el icónico TAG Heuer Carrera, cronógrafo de carreras original, se relanza con una gama de cronógrafos deportivos que devuelven la colección a sus raíces.

TAG Heuer da un paso adelante con los Carrera Sport Chronograph Calibre Heuer 02, cuatro versiones de producción regular que reúnen un excelente diseño con la mejor mecánica de la firma.

TAG Heuer Carrera Sport Chronograph Calibre Heuer 02

La Chaux-de-Fonds, Suiza – Julio de 2020: a lo largo de su 160 aniversario, la marca de relojería de lujo suiza presenta los rediseñados modelos TAG Heuer Carrera que funcionan con el sofisticado movimiento interno Calibre Heuer 02. Después de dos piezas de aniversario de edición limitada, las Ediciones TAG Heuer Carrera 160 Years Silver y Montreal Limited, ahora es el momento de revelar cuatro nuevos modelos emblemáticos que se unirán a la colección perenne de la marca. En septiembre les seguirán otras cuatro novedades principales, así como dos ediciones especiales antes de fin de año.

Elevado al rango de ícono de reloj a través de décadas de sorprendentes interpretaciones, el TAG Heuer Carrera, cronógrafo de carreras original desde 1963, ha sido reinventado nuevamente en una gama de modelos contemporáneos pero atemporales. Caracterizados por las capacidades de cronometraje de alto rendimiento y un aspecto que irradia elegancia y conducción, estos nuevos modelos marcan el comienzo de una nueva era para el TAG Heuer Carrera.

La colección ha jugado un papel central en el ilustre pasado de TAG Heuer. Su historia única y sus lazos con el mundo del automovilismo se expresan sutilmente en los llamativos diseños de los nuevos modelos presentados hoy.

La historia única de la creación más orgullosa de Jack Heuer

En 1962, el CEO en ese momento Jack Heuer escuchó la historia de la legendaria carrera Carrera Panamericana. La palabra Carrera, español para “carretera”, “carrera”, “carrera” y “curso”, llamó su atención, y supo de inmediato que sería un nombre perfecto para un nuevo reloj. Al año siguiente, los primeros cronógrafos TAG Heuer Carrera salieron de la fábrica. El TAG Heuer Carrera es la creación más orgullosa de Jack Heuer. El diseño audaz y seguro refleja

Su pasión por la acción y su comprensión de que, en las carreras como en otros lugares, la legibilidad es crucial. Supremamente confiable y excepcionalmente elegante, se convirtió en el instrumento elegido para conducir leyendas como Jo Siffert y toda la Scuderia Ferrari.

Bienvenido a una nueva era de los icónicos relojes TAG Heuer Carrera

Como amante del diseño limpio y moderno, Jack Heuer quería que la estética del cronógrafo TAG Heuer Carrera fuera limpia y bien proporcionada, características que hacen que el reloj sea perfecto para los conductores que necesitan ver el tiempo de un vistazo durante las carreras de alto octanaje. . Décadas más tarde, esta nueva versión de Carrera lleva la colección a las raíces de su historia única con un diseño atemporal que se complementa con un rendimiento sobresaliente. La nueva línea contará con dos estilos de cronógrafos llamativos, el segundo se lanzará en septiembre, con un diseño distintivo y una identidad inconfundible.

Cuatro reinterpretaciones del TAG Heuer Carrera con un esmalte puro y deportivo.

Los cronógrafos deportivos presentados hoy son refinados y atemporales, pero aún audaces y llamativos. Encarnan el espíritu de resistencia. Con orejetas más cortas para una mayor comodidad, la caja de acero inoxidable de 44 mm presenta acabados pulidos y cepillados que hacen que el reloj parezca más elegante y delgado. La integración mejorada del vidrio y el ligero bisel también mejoran su estética.

La esfera del nuevo TAG Heuer Carrera tiene un acabado circular cepillado y está disponible en azul profundo con un bisel de cerámica a juego, verde oliva apagado con un bisel de acero inoxidable o una de las dos versiones negras, cada una con un elegante bisel de cerámica negra. La brida está biselada y los índices se inclinan hacia el centro del dial, atrayendo la atención del usuario hacia la hora y permitiéndole leerlo de un vistazo. Los tres subdiales son perfectamente legibles, como lo es la ventana de fecha a las 6 en punto. El contador de horas a las 9 en punto ahora presenta los números 12, 4 y 8, ofreciendo un equilibrio visual al contador de minutos a las 3 en punto. El nuevo brazalete en forma de H es más delgado, lo que lo hace un poco más ligero y más ergonómico.

La pieza destacada de estos nuevos modelos deportivos es el TAG Heuer Carrera negro y oro rosa. El bisel de cerámica negra está lleno de laca de color oro rosa, la primera para el relojero de lujo, y la corona y los botones están hechos de oro rosa macizo de 18 quilates. El peso oscilante del movimiento, visible a través del fondo de la caja de cristal de zafiro, está hecho de latón recubierto de PVD negro con impresión en oro rosa. Este reloj se usa en una correa clásica de cuero negro.

Rendimiento excepcional con el movimiento de fabricación Calibre Heuer 02

La línea TAG Heuer Carrera siempre ha presentado la tecnología de relojería más avanzada de la marca. Los modelos rediseñados son impulsados por el movimiento Calibre Heuer 02, visible a través del fondo transparente de la caja. Esta sofisticada innovación interna es completamente suiza en la fabricación de Chevenez de TAG Heuer. Este movimiento consta de 168 componentes, que incluyen una rueda de columna y un embrague vertical, firmas de cronometraje mejorado del cronógrafo y movimientos de fabricación de alta calidad, y cuenta con una impresionante reserva de marcha de 80 horas.

Un pilar de las colecciones de la marca desde su creación en 1963, el TAG Heuer Carrera original era un “tablero de carreras para la muñeca” de alta precisión, diseñado para satisfacer las demandas técnicas únicas de los mejores conductores del mundo, y para reflejar su elegante estilo. Hoy, la nueva colección TAG Heuer Carrera es un homenaje auténtico y contemporáneo a este ícono atemporal, con un nivel de lujo sin precedentes a la vanguardia de la innovación relojera. Simple, refinado y legible: rara vez la estética y la funcionalidad se entremezclan tan perfectamente como con los nuevos cronógrafos TAG Heuer Carrera.