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Girard-Perregaux – Tourbillon with three flying bridges Aston Martin Edition

Girard-Perregaux – Tourbillon with three flying bridges -Aston Martin Edition

  • New Tourbillon with Three Flying Bridges – Aston Martin Edition celebrates the shared passions of the two luxury brands
  • This is the first timepiece to be offered after Girard-Perregaux was announced as Official Watch Partner of Aston Martin in February
  • World premiere – black calf leather strap featuring Girard-Perregaux’s exclusive Rubber Alloy
  • Just 18 Tourbillon with Three Flying Bridges – Aston Martin Edition will be made

La Chaux-de-Fonds – Switzerland: The first timepiece borne of the recently announced partnership between Girard-Perregaux and Aston Martin has been revealed today. The Tourbillon with Three Flying Bridges – Aston Martin Edition unites the watchmaking expertise of Girard-Perregaux with Aston Martin’s unique knowledge of luxury and performance.

Both brands demonstrate a passion for refined craftsmanship and have been working together, sharing their understanding of design, materials and technology. This latest model celebrates the iconic Three Bridges pocket watch from the 19th century in a decidedly contemporary way, down to the smallest details, including the strap. The latter is a world premiere, presented in black calf leather and featuring Rubber Alloy, an innovative rubber insert injected with white gold. The design of the strap is intended to evoke thoughts of Aston Martin racing cars of the past.

Upholding Girard-Perregaux tradition, this model skilfully plays with proportions and shapes much to the delight of aesthetes.The 44 millimetre case of the Tourbillon with Three Flying Bridges – Aston Martin Edition is formed of Grade 5 titanium, a strong, hypoallergenic alloy selected by Aston Martin for its
lightweight properties. It is suffused with black DLC (Diamond-Like Carbon), bestowing the watch with a stealthy appearance. Interestingly, titanium ore was discovered in Great Britain, the home of Aston Martin, back in 1791 by an English clergyman, William Gregor, in the same year Girard-Perregaux was founded.

A sapphire crystal ‘box’ is positioned front of house, as well as to the rear, coaxing light to illuminate the case interior, thereby augmenting readability. The movement eschews a mainplate, sitting between both panes of sapphire crystal and seemingly floating in mid-air. Three bridges, an iconic signature of Girard-Perregaux, span the dial and are formed of titanium with black PVD (Physical Vapour Deposition) treatment and polished angles. The design endows the timepiece with an airy appearance, affording breathtaking views of movement components ordinarily hidden from view. While Girard-Perregaux has a long history of making the invisible visible, in this instance it has ventured off-piste, creating a watch whose movement appears to levitate within the case. This is achieved by paring back the movement, causing the mainplate to seemingly disappear, thereby creating the illusion of the movement flying within the case. It was this particular characteristic that led to the term ‘Flying Bridges’.

The cage of the tourbillon, positioned in the lower portion of the dial, is ‘lyre-shaped’, a characteristic found on all the company’s tourbillons dating back to the 19th century. A blued hand affixed to the cage imparts the running seconds. The tourbillon cage, measuring a mere 10mm in diameter, is composed of 79 components which collectively weigh only 0.25 grams. This remarkably low figure helps mitigate energy consumption.

The barrel, positioned at 12 o’clock, is openworked, affording partial views of the mainspring. A white gold micro-rotor, positioned beneath the barrel, energises the mainspring and, unlike most automatic watches, it grants unobstructed views of the movement. The car company’s name is engraved on the vertical flank of the micro-rotor and is filled with white luminescent treatment which appears blue in restricted light. Likewise, the indexes and hands are also treated with white luminescent treatment and, once again, emit a blue glow in dim light.

Patrick Pruniaux, CEO of Girard-Perregaux, said, “We are delighted to partner with Aston Martin, entrusting their team with arguably our most iconic timepiece, delivering a fresh perspective on Haute Horlogerie. Rarely do we work with others to reinterpret the Three Bridges, however, on this occasion, we have made an exception, mindful of Aston Martin’s prowess for design.

“When viewing the design of an Aston Martin, you will note the firm’s distinctive front grille, first seen on the DB Mark III of the late 50s. Likewise, the scoops and side strakes found on the company’s modern-day models are functional elements, intended to improve airflow while enriching the overall appearance of each car.”

“At Girard-Perregaux we share a similar philosophy. For example, when the Maison released the now-legendary Tourbillon with Three Gold Bridges in 1867, it transformed three functional elements into attractive aesthetic features and demonstrated an approach that we continue to employ today. Finally, this latest partnership provides a fascinating chapter in Girard-Perregaux’s 230-year history.”Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer adds: ‘The greatest of the challenges we faced with the design of this new timepiece were those of scale, as you can imagine. We had to consider lines and proportion on a far smaller scale than we are used to in the realm of automotive design. That said, good design is good design, whether it is a watch or a car, the principles remain the same. I’m delighted with the finished watch and congratulate everyone who worked on this project as this collaboration has produced a timepiece of great beauty.

The Tourbillon with Three Flying Bridges – Aston Martin Edition, a limited edition of 18 pieces, is immediately available worldwide in all authorised Girard-Perregaux retailers.

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“Best Global Brands 2021”: Mercedes-Benz, una vez más, la marca de automóviles de lujo más valiosa del mundo

“Best Global Brands 2021”: Mercedes-Benz, una vez más, la marca de automóviles de lujo más valiosa del mundo

Mercedes-Benz se ha consolidado como la única marca europea entre las diez primeras de las “Mejores marcas mundiales 2021”. La marca con la estrella de tres puntas se encuentra en el número ocho en las últimas clasificaciones publicadas por la reconocida consultora de marcas estadounidense Interbrand, una posición que ocupa desde 2018. El valor de la marca ha aumentado un tres por ciento desde 2020 a 50.866 millones de dólares estadounidenses. Significa que Mercedes-Benz conserva su posición como la marca de automóviles de lujo más valiosa del mundo por sexto año consecutivo, y la única entre las diez primeras.

“Nuestra clasificación continuada entre los diez primeros y el aumento del valor de la marca son éxitos de los que estamos muy orgullosos en el equipo Mercedes-Benz. Este resultado valida una vez más nuestra dirección estratégica, como empresa, pero también en términos de nuestro posicionamiento de marca. En todas nuestras marcas, Mercedes-Benz está pasando de una comprensión tradicional del lujo a una interpretación moderna que enfatiza aspectos como la accesibilidad, la innovación y la individualidad, que establece una conciencia de un mundo de nuevas posibilidades y que inspira entusiasmo por la movilidad sostenible ”. dice Bettina Fetzer, vicepresidenta de comunicaciones y marketing de Mercedes-Benz AG

Mercedes-Benz se está preparando para convertirse en totalmente eléctrico antes del final de la década, siempre que las condiciones del mercado lo permitan. El objetivo es “Lead in Electric” y “Lead in Car Software”. Indicador de las marcas más valiosas del mundo La consultora de marcas estadounidense Interbrand ha estado realizando el estudio “Mejores marcas globales” desde 1999.

El índice, cuidadosamente investigado, enumera las 100 marcas más valiosas del mundo y es ampliamente considerado como el punto de referencia competitivo y un indicador importante utilizado por los directores ejecutivos de todo el mundo. El reconocido sistema de clasificación se basa en tres criterios principales: “El desempeño financiero de los productos o servicios de la marca”, “El papel de la marca en el proceso de toma de decisiones de compra” y “La fuerza de la marca a la hora de asegurar el futuro. devoluciones para la empresa ”. Certificada según la norma ISO 10668, la metodología de evaluación fue la primera en establecer un estándar ampliamente aceptado para la comparación de marcas y permite una clasificación objetiva sobre una base monetaria. Más información sobre el estudio y sobre Interbrand está disponible en: www.bestglobalbrands.com

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D28 de Antonio Yachts CUPRA

D28 de Antonio Yachts CUPRA

Introducing the

We are proud to introduce you the D28 FORMENTOR, a unique piece of design and comfort that will delight nautical and automotive enthusiasts.

The perfect layout

The D28 FORMENTOR has the entire deck at the same level offering different sunbathing areas with seats and tables both fore and aft. The high level of space utilization provides an incomparable feeling of spaciousness.

Even with a maximum capacity of up to ten people, the D28 is the ideal day boat. Also, the boat features a 400 hp Mercury outboard engine, hidden under the stern sundeck, for very comfortable cruising at cruising speed.

A path for the future

Both companies are leaders in their respective industries, so this first collaboration is a commitment to the future that lays the foundations of a synergistic relationship in which the best talent of their creative teams is united. That is why 2021 will be full of novelties for the two Spanish brands, which are already working on hybrid versions of their products and new launches for 2022.

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