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TUDOR ANNOUNCES DAVID BECKHAM OBE AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

TUDOR ANNOUNCES DAVID BECKHAM OBE

AS NEW BRAND AND #BORNTODARE CAMPAIGN AMBASSADOR

One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made Tudor what it is today.

Tudor is Born to Dare

In 2017, Tudor launched a new campaign with the “Born To Dare” signature which reflects both the history of the brand and what it stands for today. Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater. This signature also refers to the vision of Hans Wilsdorf, the founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions, watches made for the most daring lifestyles indeed. It finally tells of the singular approach Tudor is known for today, having pioneered now major trends within the watchmaking industry.

The Tudor “Born To Dare” spirit is expressed in a campaign manifesto (below and extended version in annex) and supported globally by ambassadors whose life achievements directly result from a daring approach to life. David Beckham is one of them and Tudor is proud to welcome him to its family.

“We are devoted to the classic. But reject the status quo. We keep the best of the past, the best watchmaking practices, the best designs. And push the boundaries of what’s new. Born for a purpose. Field-tested to the extreme. For those who are up for anything.For those who face their fears. For those who reinvent themselves every day, a Tudor is born to dare.”

Devoted to the classic

David Beckham is a multi-faceted man with a taste for finer things. “Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together” he says. A long-time wristwatch lover, he came to know Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

David Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch as well as

the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor’s diving and motorsports heritage.

Born for a purpose

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

He might not have been the best scorer, nor the fastest player, but he had a unique style, both precise and spectacular. One of perfect passes, extraordinary kicks and supreme accuracy that proved decisive on the field. “Bend it like Beckham” says it all about his brand of game. By daring to go all the way, always, David Beckham made his childhood dream a reality.

Reinventing himself, constantly

David Beckham is one of the hardest-working players in the history of football. Never taking anything for granted, even when injured, or on loan to another team, he trained harder than most. As a player, he reinvented himself every game.

Even though retired from professional sports, he still continues to inspire. His philanthropic activities focus on the protection and welfare of children worldwide. A long-time UNICEF Goodwill Ambassador and malaria foe, he dedicates his energy and time to the health and education of children in Africa.

Pushing the boundaries

Beyond philanthropy and football, David Beckham has worked his way up to the status of much more than a legendary player. Facing the fear of what comes after a sports career and building on his ambition, he established himself as a global style icon. His influence on popular culture transcends the pitch. He is a model and counts hundreds of millions of fans around the world.

About Tudor

TUDOR is a Swiss made watch brand, offering mechanical watches with sophisticated style, superior quality and unique value for money. The origins of the TUDOR brand date back to 1926, when ‘The Tudor’ was first registered on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Over the course of history, TUDOR watches became the choice of daring individuals worldwide on land, ice, in the air and underwater. Today, the TUDOR collection includes flagship models such as Black Bay, Pelagos, Glamour and Style and since 2015 it has offered mechanical manufacture movements.

THE TUDOR BORN TO DARE MANIFESTO – EXTENDED VERSION

  1. PRODUCT PHILOSOPHY

“We are devoted to the classic. But reject the status quo.”

Born from the will to go beyond the standards, Tudor’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology, exclusive innovations and pioneering creativity.

Created by the founder of Rolex, Hans Wilsdorf, the Tudor Watch Company was born with a mission to explore new territories, offering “a watch that (his) agents could sell at a more modest price than (his) Rolex watches, and yet could attain (its) standards of dependability”.

The Tudor of today has not drifted away from the original vision. While strictly adhering to the fundamentals of excellence, the design of a Tudor watch reinterprets a rich history to create something truly unique – a bold fusion of the original and the contemporary in an unrivalled proposition.

A Tudor watch is born to dare

  1. PRODUCT FEATURES

“We keep the best of the past, the best watchmaking practices, the best

designs. And push the boundaries of what’s new.”

Tudor’s reinvention of the classics has kept their watches distinctive for more than half a century. Never afraid to redefine the rules, Tudor’s new watches are strongly connected to the past while incorporating 21st-century technology. They also never shy away from pushing the boundaries of what’s new, experimenting with unusual materials, combinations and inspirations.

Consider when Tudor decided to revisit their diver’s watch history. They drew inspiration from the past while embracing modernity. The Tudor Black Bay has direct antecedents in some of the most iconic Tudor watches. The 1958 Oyster Prince Submariner reference 7924 contributed its oversized crown and general lines while the ‘Snowflake’ Tudor Submariner, worn by the French Navy in the 1970s, offered up its unique angular hands. Classic designs, contemporised for a new century.

The Black Bay Bronze incorporates a golden-toned marine-grade aluminium bronze case specifically chosen for its proven durability in marine environments. That this alloy develops a unique patina overtime while paying tribute to Tudor’s long-standing relationship with the French Navy is a bonus.

But design is nothing without performance. Indeed, the Black Bay incorporates a supremely robust Manufacture calibre that took the Tudor R&D team 5 years to develop. Boasting a generous 70-hour power reserve, exceptional ergonomics and independently-certified precision, it sets higher standards. Tudor standards.

A Tudor watch is born to raise standards

 

  1. WORLD OF THE WATCH

“Born for a purpose. Field-tested to the extreme.”

A Tudor watch is built for those who dare to step out of their comfort zone.

It is designed to perform in all and every condition. From a refined evening out to the most extreme environments imaginable.

Over the years, Tudor watches have been put at test on a daily basis strapped on the wrist of the most daring individuals, on land racing through rough Alpine roads, on ice accompanying the British North Greenland Expedition, in the air issued to the para rescue teams of the US Air Force and underwater with the frogmen of the French Navy. They never deceived them, constantly delivering robust and reliable time-keeping.

Today, from pure purpose-built tool watches to timeless elegant dress watches, the Tudor collection perpetuates that spirit of supreme dependability, having every single watch undergo a strict and demanding testing protocol guaranteeing precision, waterproofness and robustness, beyond industry standards.

A Tudor watch is born to go above and beyond.

  1. THE TUDOR WEARER

 “For those who are up for anything. For those who face their fears. For those who reinvent themselves every day … a Tudor is born to dare.”

The wearers of a Tudor today are not so very different to those of the past. They are people with unconventional attitudes. People with ambition. People who are willing to pursue their passions – no matter where they take them. Like Tudor, they believe in learning from and building on past experiences to inform how they think and behave today.

Tudor wearers seek to find experiences that expand their world view. They appreciate exceptional craftsmanship and sense. They are as interested in how something is made as they are in what it is intended to do. They insist on owning the best tools for the job and pride themselves on being in the know.

Those who wear a Tudor share a thirst for discovery. A spirit of adventure. And the will to go further. They are curious. They are fearless.

They are born to dare.

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TAG HEUER announces New Brand ambassador – Tennis Professional player Naomi Osaka

TAG HEUER announces New Brand ambassador –

Tennis Professional player Naomi Osaka

The Swiss luxury watch brand has announced the signing of Naomi Osaka as a brand ambassador. Osaka is not only one of the world’s top tennis players, an exceptional athlete with a winning mindset, but she is also recognized as a committed social activist who uses her platform to make the world better.

La Chaux-de-Fonds, Switzerland – January 2021: Rarely in a generation does an athlete emerge who not only redefines their sport, but also uses their influence and personal style to ignite
conversation on a global stage. 23-year old Japanese Naomi Osaka is one of those unique stars and she has joined luxury Swiss watch brand TAG Heuer’s impressive ambassador roster that includes some of the world’s best young talents.

Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most explosive and influential tennis players in the world. Consider her accomplishments on the court:
she was named “Newcomer of the Year” at the 2016 WTA Awards. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.

The superstar has also become a leading voice for social justice. Tennis legend Billy Jean King is impressed by Osaka’s commitment not only to the game but to the things she believes in, saying,
“She’s very quiet and calm, but internally she’s on fire and thinking about things. I really admire what she’s done. Sports is a platform, and women’s tennis, we are the leaders in women’s sports, and Naomi has really stepped up.”

Naomi Osaka also expresses herself through fashion, which she describes as a passion second only to tennis. Her sense of style is as bold and eye-catching as her tennis game and her new TAG Heuer watches will complement her fashion choices and elevate the profile of the brand’s new pieces for women. TAG Heuer is looking forward to accompanying its newest brand ambassador at every tournament in 2021 and beyond. The brand recognizes in Osaka a bold expression of its founding values – passion for action, high performance, mental strength and avant-garde – and sees her as a natural and authentic fit for the company. It is difficult to imagine a better embodiment of TAG Heuer’s “Don’t crack under pressure” motto. At the heart of her game is a big serve and an intimidating ground game and these weapons are enhanced by the intelligence, the focus and the execution she brings to her matches.

Sports Illustrated has described Naomi Osaka as “the future of the Women’s Tennis Association (WTA)”. It makes sense: she bridges generations and is truly multicultural. Born in Osaka to a Japanese mother and a Haitian-born father, she moved to the USA when she was a toddler and still makes her home there but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation. “We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut” says Frédéric Arnault, CEO of TAG Heuer.

Naomi Osaka: “I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.” TAG Heuer and Tennis: a perfect match Naomi Osaka joins a fearless generation of talent and courage at TAG Heuer. Precision and mental strength are essential to taking home the trophy. These same values have been upheld by TAG Heuer since 1860. Known for developing innovations that enhance the measurement of sports performance, the brand is committed to achieving ultimate precision. Its involvement in tennis, one of the world’s most popular sports, is a natural fit for a company that partners with the most intense and most thrilling sporting events across the globe to time champions as they push their limits, achieve the impossible
and never crack under pressure.

About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer. For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines. Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance
World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances

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La firma de Alta joyería Chopard viste a Ana de Armas, es la nueva chica Bond

En esta nueva entrega de las aventuras del legendario espía británico, la actriz cubana Ana de Armas, que interpretará al personaje Paloma, usará tres modelos de Alta Joyería de la marca suiza. Las joyas pertenecen a la colección Green Carpet, una de las más reconocidas de Chopard.

La firma de Alta joyería Chopard viste a Ana de Armas, es la nueva chica Bond

Las piezas que usará Ana de Armas serán un collar con diamantes en forma de pera que suman 43 quilates, una pulsera compuesta por una cascada de 82 quilates de diamantes en forma de pera y de corte brillante y un par de aros de 14 quilates de diamantes en forma de pera.

La firma de joyas y relojes Chopard anunció su alianza con No Time To Die, el que será el film número 25 de James Bond.
La colección Chopard Green Carpet es la primera confeccionada enteramente con materiales extraídos de forma sostenible ya que el oro y los diamantes cuentan con la certificación Fairmined.

No Time To Die se estrenará mundialmente el 2 de abril de 2020 en el Reino Unido y el 10 de abril en los Estados Unidos. Además de Ana de Armas, en el film participa Léa Seydoux, también amiga de Chopard, quién usará las joyas de la marca en las premieres de la película.

Ana de Armas – Photoshoot for Global Ambassador Chopard February 2020