, , , , ,

Maserati Bora turns 50

Maserati Bora turns 50

Modena, 11 March 2021 – Maserati celebrates the Bora, the first mid-mounted rear engine road car in the Brand’s history, just as the MC20 is the first mid-mounted rear engine vehicle in the new Era.

The wind of the Maserati Bora spans through 50 years of history, and reaches the dawn of a new phase for the Brand: all new models share the exclusiveness, sportiness and uniqueness that have always characterised the Modenese constructor, and Bora has also handed down its engine position, first introduced on the Tipo 63 (1961), initially reprised on the MC12, and now a key feature of the new MC20.

Exactly 50 years have passed since 11 March 1971, when the Geneva International Motor Show provided the backdrop for the debut of the Maserati Bora, which was produced until 1978 with 564 cars built, not to mention the spectacular Boomerang, a coupé prototype created by Giugiaro with futuristic engineering and wedge-shaped bodywork.

Following the trend that had already revolutionised Formula 1 racing cars over previous years, Maserati asked Giorgetto Giugiaro of Italdesign to come up with a mid-mounted rear engine sports car with enhanced performance, design, comfort and safety.

The engine was the tried and tested 4,700 cc V8 producing 310 horsepower at 6,000 rpm (to be joined by the 4,900 cc unit two years later), mounted lengthways on a subframe installed on the monocoque.

The car’s distinctive features included retractable headlights to prevent aerodynamic drag, projecting differential on the rear axle, independent suspensions on all wheels (for the first time in a Maserati), disc brakes, dry-mounted single disc clutch, 5-speed gearbox and telescopic suspension dampers.

The Bora combined comfort and performance and had a top speed of over 280 km/h, ensuring great driving pleasure thanks to the engine’s exceptionally agile response and the quiet interior.

While the car’s engineering design carried the name of Giulio Alfieri, the aerodynamics and styling were by Giorgetto Giugiaro, who created a two-seater coupé on simple, elegant lineswhich gave the Maserati Bora a balanced appearance.

The approach was futuristic, with a low, slender, almost tapered front styled to cut through the air, while the front grille included two rectangular air vents with a Trident in the centre. The perfectly sleek sides were centrally divided by a thin black rubber trim, while the rear ended in a Kamm or truncated tail.

The result was a trend-setting, streamlined car perfect for the rock-and-roll spirit of the ‘70s, which is still delighting fans today.                                                                                                                                       

Maserati S.p.A.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.

For further information: