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WATCHES: Hublot Loves Football – the 2018 campaign Players, coaches, legends, united in the same, single spirit – that of love for football. A team of 16 football stars.

Keeping pace with the games in real time
2018 means the FIFA World CupTM! For its 3rd participation as a Branded Licensee, Hublot has created the watch that all football fans and Hublot fans have been waiting for! A smart watch that will instantly connect you to every decisive second of the matches being played at the 2018 FIFA World Cup™. A much-anticipated innovation that could not have been imagined by any other watch brand, given the extent to which Hublot and Football are as one. Not only is the footballing world going to march to the beat of the watchmaker, but now the pulse of the matches will reach its peak on your wrist! And although you’ll have to wait 85 days for the start of the Competition, you can wear connected football on your wrist in just one month time!

“The Big Bang Referee 2018 FIFA World Cup RussiaTM offers all the usual features of a smart watch of course, but that’s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent? The football aficionados from among the brand’s friends have been waiting for this watch for a long time!”
Ricardo Guadalupe, CEO of Hublot

It was a specific need expressed by FIFA, and Hublot brought it to life! Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on
the pitches during the matches. Hublot designed this connected watch, its first, for the footballing universe: the Big Bang Referee 2018 FIFA World Cup RussiaTM. It is a unique edition that is limited to 2018 pieces. It has all the attributes of the iconic Big Bang. Its emblematic architecture cut out of the lightness of titanium, its bezel decorated with 6 H-shaped screws, its Kevlar insert. Even the display on its analogue mode dial could pass for the same aesthetic as that of the automatic models. In terms of size, its 49-mm case is what makes the first difference, then its motor,
which, for the first time, is driven by technology connected to digital intelligence. It is certainly a connected watch, but it is first and foremost a Hublot watch!

2018 FIFA World CupTM
Key figures As Baselworld 2018 opens its doors, the Hublot Countdown Clocks are showing 85 days. On 14 June 2018, Hublot, FIFA and Russia will kick off the first match of the 21st FIFA World CupTM since it began in 1928. In the current digital world, it will be the very first Competition in which the referees are supported by video assistance. From Saint Petersburg to Moscow via Ekaterinburg, Kaliningrad, Kazan, Nizhny Novgorod, Rostov-on-Don, Samara, Saransk, Sochi and Volgograd, there are 12 stadiums for 32 teams playing 64 matches. “We are all very excited to witness another impressive milestone in FIFA’s relationship with Hublot. The launch of the Big Bang Referee 2018 FIFA World Cup RussiaTM is a perfect illustration of Hublot’s ability to combine tradition, expert knowledge and innovation. The 2018 FIFA World Cup in RussiaTM will provide the perfect platform for this amazing watch to showcase its full potential.” FIFA CCO Philippe Le Floc’h

Big Bang Referee 2018 FIFA
World Cup Russia™
The watchmaker loves the tournament! Limited to 2018 pieces, available from 1 May, 2018 in Hublot sales outlets, this is the football watch, and the Official FIFA Watch! Beating to the rhythm of the competition, the Big Bang Referee 2018 FIFA World Cup RussiaTM immediately shows its distinctive spirit as the personification of an application specially developed  ¡for football and a series of “fan” dials in the colours of each participating nation. Featuring several notifications, the Big Bang Referee 2018 FIFA World Cup RussiaTM announces matches 15 minutes before their kick-off, as well as yellow and red cards, player changes and goals. The Big Bang Referee 2018 FIFA World Cup RussiaTM vibrates, displaying the word GOAL instantly every time a goal is scored. During the match, the dial shows the match statistics including the score, number of cards, names of goal-scorers, player substitutions and match time.

The digital world provides the Big Bang with even greater flexibility and versatility. A watch which having emblematically borne the first Hublot manufacture movement, the most unusual and
audacious materials, the most assertive colours— has been reinvented for the digital era by offering 32 dials inspired by the flags of the participating countries, and two neutral dials. It is available in analogue or digital versions. Thanks to its patented interchangeable “One Click” strap, the watch can easily be matched to one of its two straps. Two are provided with the watch, a cuff strap in
sponge sporting the 2018 FIFA World CupTM emblem and that of Hublot, a black lined natural rubber strap. So as to perfect each fan’s kit, Hublot has also anticipated an additional strap for them
in the colours of their country. In a turn of the dial, with the swipe of a finger, select your team or closely follow a competitor. The Big Bang Referee 2018 FIFA World Cup RussiaTM has already
been tested discreetly on the wrist of the referees many times during the FIFA Confederations Cup 2017TM and the FIFA Club World Cup 2017TM. Benefiting from the Android living ecosystem, the Big Bang Referee 2018 FIFA World Cup RussiaTM has thousands of downloadable applications in  addition to its competition functions. In terms of synchronisation, the Big Bang Referee 2018
FIFA World Cup RussiaTM is compatible with all telephones using Android 4.4 and above or iOS 9 and above. For charging, the watch just needs to be placed on a contact charger. The referees For the first time, they will be wearing the Big Bang Referee 2018 FIFA World Cup RussiaTM with its smart technology imagined by Hublot. As well as all the functions available on the 2018 numbered models of the Big Bang Referee 2018 FIFA World Cup RussiaTM, the referees’ watches will be connected to goal-line technology, an electronic video assistance system for refereeing which follows all the trajectories of the ball and determines for certain if the ball did or did not entirely cross the goal line. On the pitch, the watchmaker will be ever present in the game as always, by sequencing time, changes and extra time to the rhythm of its Big Bang-shaped referee boards. A board that has proved itself, as it is behind Hublot’s greatest visibility during matches. Let’s
not forget, during the last FIFA World CupTM in Brazil, no less than 21 minutes of playing time were credited to Hublot! There’s no limit to love… Hublot loves football and its family includes many star players and coaches – Pelé, Maradona, Mourinho – from prestigious clubs – Benfica, Chelsea, Juventus, Ajax. Having joined the world of football in 2006, by becoming the sponsor of the Swiss national team, Hublot is now top of the league. With its status of “FIFA Official Watch” and “FIFA Official Timekeeper” for the 2018 FIFA World CupTM, it has a total of three World Cups, three FIFA Confederations Cups, as well as three UEFA EURO editions, and three seasons of the Champions League and Europa League. On the pitch, just like on wrists, from its 4th official boards to its Retrograde Chronograph calculating the match time, and now the first connected football watch, Hublot is there for all the matches and all the wins! It has been said that the more passion shared, the stronger it becomes! Armed with this adage, Hublot will welcome more than 1,000 guests throughout the competition. Just one question remains!

Will you be able to wait until 1 May 2018? That’s the kick-off date for the watches in Hublot sales outlets all over the world. While waiting for the FIFA World Cup™ to start, get into the spirit
of football in all the Hublot boutiques which will have put on their FIFA World Cup™ kit, and follow the countdown displayed on your wrist!

Stanislas Cherchesov the coach who has prepared the national team of the World Cup’s host country His last FIFA World Cup™ was in 2002. USSR Champion, Winner of the USSR Cup, Champion of Russia, 3 Times Champion of the Austrian Football Bundesliga, Champion of the Ekstraklasa League, USSR’s Best Goalkeeper and Russia’s Best Goalkeeper.
The dream of every coach: to win. The ultimate dream of every coach: to win in their own country. Didier Deschamps is 2018 his year? Player, Captain, Coach, he was nominated by FIFA as one of the best living players. His results have earned him the distinction of best coach of the year on two occasions, and best coach in League 1. He won the FIFA World Cup™ in 1998, and took France into the ¼ finals of the 2014 FIFA World Cup™ and the final of UEFA EURO 2016. Marcel Desailly “The Rock”

With his track record, one of the most well-rounded in French football, he has been one of the pillars of the French team, and that nation’s 3rd most capped player. He has won both the UEFA Champions League and the UEFA Super Cup twice, in 1993/1994 and 1995/1999 respectively. On his wrist, he’ll definitely be wearing the blue of Les Bleus; with them, he won the FIFA World Cup™ in 1998, the European Championships in 2000 and two FIFA Confederations Cup editions in 2001 and 2003. His track record earned him the Golden Foot Legend award in 2017. Björn Kuipers the referee of all the championships, all the cups, at the highest level of football With whistles and cards, he has witnessed the greatest victories in football and refereed almost everything…

Hublot Loves Football –
the 2018 campaign
Players, coaches, legends, united in the
same, single spirit – that of love for football.
A team of 16 football stars.


This post is also available in: Spanish Reino Unido